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Automatic Web Site – Jon Leger Case Study

A few weeks ago, I talked about my experience writing copy for sales pages and promised a post about how to split test different elements on the page.  I had that post about half written, and then I saw that Spaulding had written a post on Google Website Optimizer.   So, since that was exactly what I was going to do, I wrote Josh a nasty email and then decided to just send you over there.  While you are there, I recommend that you opt in to receive his free reports on internet marketing — they are all three excellent.  If you have a question about that post, just drop a comment and Josh (or I) will get back to you with an answer.

Automatic Website Visitors – A Case Study

With that task out of the way, I wanted to announce my latest case study — I am calling it the “Jon Leger” case study.

As you know, I am a big Jon Leger fan.  He is a great internet marketer, and I own most of his tools.  For example, he is the father of the $7 Secrets script that I have written about before.  He is also a straight-up honest guy that stands behind his products, and I like that.

So, I wondered if I could create an AdSense Mini-Site using a simple formula and make money using only Leger’s tools.  Here is the plan.

  1. Come up with an interesting niche at random with high CPC (complete)
  2. Do keyword research on a niche using Leger’s WebComp Analyst (complete)
  3. Based on the research, pick targeted keywords for articles and domain name (complete)
  4. Register a brand new domain (complete)
  5. Create 5 pages of content using Leger’s Instant Article Wizard Pro (in progress)
  6. Create an “spin ready” article for Leger’s 1WayLinks (1WL) Product
  7. Submit the above article to 200 blogs using 1WL, generating 600 backlinks over 2 months
  8. Add the blog to Leger’s 3WayLinks network, generating another 250 links
  9. Add the blog to Leger’s DirLinks network (free with 3WayLinks subscription)
  10. Monetize the blog with AdSense.
  11. DO ABSOLUTELY NO OTHER PROMOTION.

That is the study.

I wanted to use his new tool, Answer Analyst, to create some additional content for the site.  That looks like a pretty neat tool (you should check out the video).  To be honest, I don’t have a copy yet and I did not take the time to get one.  Too much stuff on my plate these days…and I am hearing that he is re-launching Article Builder.  So I plan to wait and see what he does there (killer sales page graphics on that site).

Anyway, I plan to have this whole thing completed next week, and I will update you on the progress.

My Prediction (Hope)

I don’t actually know what is going to happen here, because I usually use Jon’s tools in conjunction with other tools.  I have never tried to isolate the impact of backlinks from his network.

So here is my prediction.  It is more of a hope really — and it will give us something to debate.  I predict that this blog will make money from AdSense after a month or two, perhaps as much as a dollar per day after sixty days.   So, if I finish the blog by April 15th (tax day here in America), then I am predicting the following:

  • March 15:  Case study idea hatched.  Delayed while working on other projects
  • April 8:  Case study plan announced
  • April 15:  Blog completely constructed, monetized and promoted
  • May 15:  Blog completely indexed – some unique visitors and some AdSense revenue
  • June 15: AdSense revenue steady approaching $1 day
  • July 15:  $30 in AdSense revenue in last 30 days.
  • July 16:  Reveal the URL for the site and publish results.

I am very interested on your thoughts and questions.  What do you think about this study?  Leave your predictions below and we can see who is right and who is wrong in a month or two.

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21 comments
Mike @ BANS Today
Mike @ BANS Today

Anyone care to tell me where I can find a professional writer for $800 per month?

Mikael @ RetireRichRoadmap
Mikael @ RetireRichRoadmap

I think you're right that your calculation might be a bit on the negative site ;) If you were to hire someone to do this for you (like a full time writer) you would surely be able to get the costs for a site down quite a bit.

I would imagine that if you spent the time to do the KW research, the domain registration, the wp install and instructing the writer it would take you about 3 hours or so (again this can even be automated a great deal). The writer could spend 8 hours writing the content as well as post it and you would have a site created per day.

A writer would cost you e.g. $800 per month and in that time they would be able to produce +20 sites. Without tools, domain registrations etc. you would still be in the negatives. But in month 10 you would have 200 sites but still only be paying the writer $800 per month and thereby leave a nice profit for you to enjoy.

But doing this would naturally require that you had some money to invest upfront.

Mark Mason
Mark Mason

Well, I expect to spend about an hour on keyword research and a hour turning up the new site (registering a domain name and installing WP, etc). The latter could be outsourced for about $20, and the domain name costs $10.

There there is the matter of content creation. Let's say articles take 1 hour each (or can be outsourced for $10/hour).

So it's about a 1.5 day investment in time plus the cost of the domain name -- let's say we outsourced it and call it $240. It costs me less, but let's just use that number. That's $20/month in the first year.

As for the tools, I use them across many sites. But let's say you only have 10 sites and you are using $100/month in Leger tools. That's $10/month. My cost is much less because of beta pricing and more sites.

So -- if you spend $20/month on setup and $10/month on tool, the site needs to make $30 per month to be profitable.

Of course, you can put in your own numbers, but let's say $30/month. To break even, I need $1/day.

My plan here is an AdSense site, so let's say I can get $0.50 per click. I think I can get more, but let's use $.50. To break even, I need 2 clicks per day.

I plan to use an AdSense optimized theme, so I am expecting a 10% CTR -- but lets say I only get 5%. I need 40 visitors per day to get 2 clicks.

So, the question is, doing no other promotion, can I get 40 visitors per day to this site....

Mikael @ RetireRichRoadmap
Mikael @ RetireRichRoadmap

Mark, I am a sucker for case studies but one thing that comes to mind when reading your expectations is whether it'll be worth the effort? How much time are you expecting to put into this (in total)?

Secondly I assume that you're not taking the cost of Leger's programs into account since you already own them, right?

If however this could be outsourced to someone that will cost you only $4-500 a month and this person could do one site per day that could be a very interesting concept...

tina
tina

I have experimented with article producing products and to be honest, the content produced is just horrible. Most of it is just scraped bit by bit from other related keyword sites without regard for syntax or fluency. Paragraphs, to be generous, are Frankensteins of words and largely unrelated phrases.

The spinners' capabilities are also just about worthless as the output is far from legible, again lacking proper syntax or readability. I would guess that your reader retention will be extremely zilch and the few dollars that you will make will be reliant on a steady stream of unique traffic.

garminnuvi
garminnuvi

how long it can alive? I ever use some automation post content but it easily deindex

Allyn
Allyn

one more thing: and can you control the niches your articles are sent too?

Allyn
Allyn

Mark--the one way link thing: is that $47 one time or $47 per month? Also, are the blogs actually indexed well with some PR or are they all PR0?

AL

shane @making money blogging
shane @making money blogging

Hey Mark, thats an interesting product test. Lots of claims now it'll be good to see if they stand they stand up in the lab. And of course the the biggest metric will be MONEY

Normal Joe
Normal Joe

Yeah man, I like this stuff. It's fun.

I'll be looking to see whatsup, especially with that 1waylinks thing.

Paul Easton
Paul Easton

Count me in...right up my ally especially since i just purchased your Niche wp templates.

Paul

PS: Could you point me to the person company that made them ,as i am looking to make some of my own.

Kent F
Kent F

Ok, wow, I never knew....

"Mr. Lay-shay how do you spell your name?"

"Lay-shay -- L,e,g,e,r - Lay-shay".

I love Louisiana - just love it.

Kent F
Kent F

I'm running a test right now on original content vs. syndicated content. Original content is winning hands down, but, boy, I bet there are some variables in there that might render the results moot.

I too will be interested to see how this fares Mark. Out of all the products listed, none of which I own, the most intriguing is Instant Article Wizard Pro. That is one mean machine if it does half of what JL says. Use the Spinner and you're off to the races with solid content. The linking is just a mystery as to how it really works - which leads me to label it pricey. Thanks!

Jonathan Higgins
Jonathan Higgins

Mark,

I'm watching with great interest. I'm working on a case study of my own. I'll post about it at my blog and let you know when it's up. It's similar to yours but using PLR material. I want to see how far I can get with dupe content.

Jonathan

Joey
Joey

I am very interested in this kind of stuff. I like the way you have planned this one out.

Steve
Steve

Now this I like! Curious to see how it turns out. In the meantime I am going to scour your site for more information on some of the tools listed.

charles marriage
charles marriage

That's quite a challenge ! I've got too little time to devote to internet marketing (I'm trying to keep up with it all because I know that it will become important to me, financially) and I would love to know whether you will keep any timings of how long everything takes.

In addition, I would bet that you don't see the full results of your efforts for quite a little while. I do SEO for other people and for my own sites and am surprised, after having long given up on a site, how well I did !

Mark Mason
Mark Mason

Well, I totally agree that they are not good for producing finished articles. What I use them for is "research". I run the program (like IAW or AA) and get 3 or 4 ideas for articles (or article points) and the rewrite parts of the text as articles. Saves me a ton of time on topics that I am less familiar with.

Mark Mason
Mark Mason

Thanks Joey -- I will keep you posted!

Mark Mason
Mark Mason

Thanks, Charles. I agree that results like these take time -- especially since all of these backlinks need to be "discovered" by Google. It will be very interesting to see what happens here.

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