Late Night Internet Marketing Blog

Internet Marketing Musings From Mark Mason

The Late Night Internet Marketing Blog has been up and running since late in 2007.  Originally the “MasonWorld” blog, the posts here chronicle my journey first practicing, and now practicing and teaching, internet marketing.

Late Night Internet Marketing Blog

Scroll through the posts below or filter from a preselected category.

Procrastination Tips: Overcoming Fear and Uncertainty [LNIM136]

This week, I offer sever procrastination tips for those of us that suffer from procrastination due to fear and uncertainty.  You might not even realize it, but often times, procrastination can come not knowing what to do (uncertainty) or being afraid of the outcome...

Shopify SEO Tips — Search Optimization for eCommerce [LNIM135]

I often get requests for Shopify SEO Tips -- people who are trying to do search engine optimization for eCommerce.  The truth of the matter is that most eCommerce sites don't pay much attention to SEO, so with a little work you can often crush the competition when it...

Understanding Facebook Ad Manager: Ad Campaigns [LNIM134]

Understanding Facebook Ad Manager can seem really intimidating when you first open the application.  After all, there are all these different tabs that are not well explained, and lots of terms being used with which you may not be familiar.  In this episode, I break...

What Is A Facebook Pixel [LNIM133]

The other day, someone asked me to explain the Facebook pixel.  Now I'm no Facebook advertising expert, but I'll never forget the first time I noticed that brands were "following me" from their websites back to Facebook.  To be honest, it was a little creepy. It turns...

Why I Invest In Social Media Marketing World [LNIM132]

Why attend conferences? That's a pretty darn good question.  Someone asked me recently why I choose to invest in conferences like Social Media Marketing World each year.  After all, the actual cost of attending a conference is not small when you consider the airfare,...

LNIM127 Transcript: Email Marketing Tips with Terry Dean

(Transcript continued from the Episode 127 show notes and audio podcast) Mark:     I am very excited. For years I have been around this guy, I have heard about this guy, my friends are friends with this guy, but I’ve never actually talked to the Terry Dean. I have him...

LNIM126 Transcript: Six Tips for Great Calls to Action

(Transcript continued from the Episode 126 show notes and audio podcast)   Marketing Lesson from Apple I just got these amazing, fantastic Apple AirPods finally. I was a little late. By a little late I mean a few days late ordering them when they came out. I just...

Oversleeping And Canonical URLs in WordPress with HTTPS [LNIM124]

This week on the Late Night Internet Marketing Podcast, we explore how Canonical URLs in Wordpress interact with HTTPS.  I know, that sounds a little dry, but trust me -- you're going to love it.  Listener Gil has a question about what happened to his rankings for a...

Ray Edwards On Achieving Goals And Breakthrough Growth [LNIM122]

Do you have a magical breakthrough goal strategy?  I thought not.  More likely, you often feel like you are in a loop (kind of like the movie Groundhog Day). Each December you get excited about the coming year and set some wonderful goals to be accomplished in the...

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