In the last episode of the Internet Marketing Minute, we talked about fining a niche for your affiliate marketing. Once you find that niche, you'll need to build an affiliate marketing website. This will be a web property that will act as your home base for your affiliate marketing efforts.
In Episode 9 we talked all about this idea of finding a niche. Basically it’s finding what it is that you’re going to be talking about on the internet. You’ll market around that, help people with useful information, and eventually connect offers on the internet with buyers to get a commission.
That’s the whole idea of affiliate marketing in general and the first step is deciding what that narrow is that you want to work in. Our example was dog training collars and we learned that you need to make sure that there are searchers there and products there that are commercially viable.
Once you’ve done that you’re going to want to establish a website property, basically your base of operations on the internet. It’s your platform from which you will speak, when you create content it will live on that website. People will find that content in Google and through social media and other ways that you’ll drive traffic to the website.
The first step in creating a website is deciding what it’s going to be called, choosing a domain name. I have lots of suggestions for the best way to select a domain name, but they all boil down to this idea that the name needs to be relevant to the niche that you’re in so that it’s recognizably about your topic. And I like it when they’re a little bit catchy.
I have lots of other rules that we’ll talk about in a later episode of the Internet Marketing Minute, but don’t make the mistake of getting too caught up in your domain name. If it sounds good to you, it’s probably pretty good.
Once you have a domain name you’re going to need a computer somewhere to put your website on. I’m not talking about your home computer sitting in your office at your house, I’m talking about a website host or hosting package. There are a lot of them out there and I recommend two; HostGator and Bluehost.
The reason I recommend two is because they’re both pretty good, I have personal experience with both of them, and they run their sales at different times, so I recommend that you check them both and pick the best deal for you.
Once you’ve selected a domain name for your website and a home for your website at Bluehost or HostGator, then you’ll need to install some simple software that actually allows you to create the website. That’s free software and I recommend that you use WordPress. WordPress is a fantastic open source software that’s available for you to use on your website and it makes it really easy, kind of like using Microsoft Word to create a site.
Once you have that site installed you’re going to want to dress it up and make it yours and start adding your own fantastic content.
It’s really that simple.
- Get a name for your site,
- rent a computer or a little bitty tiny space on a computer to put your site on, we call that website hosting,
- install some software that’s kind of like Microsoft Word for websites so that you can have your website show up when someone puts your domain name in their browser and your website comes up on the page,
- then use that WordPress software to dress up your website,
- add your content, and start building a following of readers and searchers and fans of your website so that when you make recommendations or solve people’s problems they’ll buy products through your website and you’ll make a commission.
That’s really the second step. You find a niche and then you create a website that will hold your content and to be your home on the internet. Once you establish your base of operations on the internet you can start to build your platform and grow your business.
If you want to learn more about how to build your website, I have more information for you over at LateNightIM.com/website.
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