Late Night Internet Marketing with Mark Mason https://www.latenightim.com Building Internet Businesses With Affiliate Marketing One Night At A Time Sun, 31 Dec 2017 22:43:05 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.1 https://i2.wp.com/www.latenightim.com/wp-content/uploads/2016/10/cropped-lnim-icon-temp.jpg?fit=32%2C32&ssl=1 Late Night Internet Marketing with Mark Mason https://www.latenightim.com 32 32 Building Internet Businesses With Affiliate Marketing One Night At A Time Mark Mason Mark Mason podcast@masonworld.com podcast@masonworld.com (Mark Mason) MasonWorld Enterprises, LLC and Mark Mason Building Internet Businesses With Affiliate Marketing One Night At A Time Late Night Internet Marketing with Mark Mason http://www.latenightim.com/wp-content/uploads/powerpress/IM-Podcast-1400sq.jpg https://www.latenightim.com Dallas, Texas Weekly 40038856 LifeScore: Are You Winning The Game Of Life? [LNIM152] https://www.latenightim.com/lifescore-are-you-winning-the-game-of-life-lnim152/ Thu, 07 Dec 2017 15:10:14 +0000 https://www.latenightim.com/?p=29168 https://www.latenightim.com/lifescore-are-you-winning-the-game-of-life-lnim152/#respond https://www.latenightim.com/lifescore-are-you-winning-the-game-of-life-lnim152/feed/ 0 <p>What is your LifeScore? Are you winning at the game of life? The term “LifeScore” refers to a trademarked tool from Michael Hyatt — but it is so well named that its meaning is immediately clear. The name itself asks a simple question: Are you winning at the game of life?  And if you are […]</p> <p>The post <a rel="nofollow" href="https://www.latenightim.com/lifescore-are-you-winning-the-game-of-life-lnim152/">LifeScore: Are You Winning The Game Of Life? [LNIM152]</a> appeared first on <a rel="nofollow" href="https://www.latenightim.com">Late Night Internet Marketing with Mark Mason</a>.</p> What is your LifeScore? Are you winning at the game of life? The term “LifeScore” refers to a trademarked tool from Michael Hyatt — but it is so well named that its meaning is immediately clear. The name itself asks a simple question: Are you winning a... The term “LifeScore” refers to a trademarked tool from Michael Hyatt — but it is so well named that its meaning is immediately clear. The name itself asks a simple question: Are you winning at the game of life?  And if you are (or maybe you aren't) — how would you know?
I think it's pretty common for people to get so focused on one aspect of their life (like their business) that they mess up other important parts (like their marriage or their health).  The thing is, if you never take the time to assess where you are, you don't know how to get to where you want to be.
The purpose of this episode is to encourage you to assess the balance in your life before you start setting goals.  We'll talk about that in episode 153 next week.



Your LifeScore — The Show Notes


Amazing and fantastic show notes coming soon.


At one point in the show, I mention my Christmas lights.  Well, here they are as promised.  This is a crummy iPhone picture.  I need to get my wife Paula (www.PaulaMasonPhotography.com) to take a better shot.



Links Mentioned In This Affiliate Marketing Success Story Episode
 



* Michael Hyatt’s Lifescore Tool (https://www.latenightim.com/lifescore)
* My review of Michael's Best Year Ever program
* Rate this podcast on iTunes


Want More Late Night Internet Marketing?
 
Help Me Help You
The more I hear from you about your struggles, trials and tribulations, the more I can help. So, be sure to leave comments on this post to reach out to me on Twitter @LateNightIM or on the LateNightIM Facebook Fan Page.
I'd love to hear what you think about the podcast. Better yet, Id love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Dont worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show.
Help Me Help Others
Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were over 100 reviews worldwide and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks!
What Is Your LifeScore — Transcript
I’m Mark Mason and I’m coming to you from the little studio in Dallas, Texas. I hope you having an absolutely fantastic week. I want to pose a question for you this week.
Why are sports so successful in the world, particularly in the United States? At least from my perspective, particularly in the United States we are sports crazed. Certainly in the rest of the world there is soccer mania, football mania if you will. Baseball is incredibly popular in certain parts of Asia. Cricket is incredibly popular in India.
All of these sports, why are they so popular? Is it because we enjoy seeing man’s triumph over adversity? Is there some deep philosophical meaning? Is it because of some genetics where we feel like we have to be in conflict all the time? Is it because we like to sit around and drink beer and watch other people work hard? In my case,]]>
Mark Mason 26:45 29168
Affiliate Success Marketing Story With Helpful Pharmacist Brady Cole [LNIM151] https://www.latenightim.com/affiliate-marketing-success-story-lnim151/ Wed, 22 Nov 2017 10:27:36 +0000 https://www.latenightim.com/?p=29145 https://www.latenightim.com/affiliate-marketing-success-story-lnim151/#respond https://www.latenightim.com/affiliate-marketing-success-story-lnim151/feed/ 0 <p>I love a good Affiliate Marketing Success Story as much as the next guy (or gal).  But this story is a little different.  Blogger and affiliate marketer Brady Cole is on the show this week to tell how he was able to parlay his pharmacy blog into an unexpected source of income.  Brady is a […]</p> <p>The post <a rel="nofollow" href="https://www.latenightim.com/affiliate-marketing-success-story-lnim151/">Affiliate Success Marketing Story With Helpful Pharmacist Brady Cole [LNIM151]</a> appeared first on <a rel="nofollow" href="https://www.latenightim.com">Late Night Internet Marketing with Mark Mason</a>.</p> I love a good Affiliate Marketing Success Story as much as the next guy (or gal).  But this story is a little different.  Blogger and affiliate marketer Brady Cole is on the show this week to tell how he was able to parlay his pharmacy blog into an une...
Affiliate Marketing Success Story Show Notes
 
Brady started listening to LNIM to get some ideas about affiliate marketing for the website that he wanted to start and we began the process by sitting down to test the commercial viability of his idea. We convinced each other to pick a different niche after weighing in the details.  As he was writing posts in Facebook about pharmacy tips to help friends out at that time, we saw that this has a potential to be a good blog. Brady has an unfair advantage because he is a pharmacist who really went to school and such so he has special knowledge that others do not have, thereby, if he turns this into a blog, he would have a wider reach and can help a lot more people. With this, he settled into this niche and arrived with his blog, the Helpful Pharmacist.
The next things we delved into are the challenges:
 

* Monetization – There was potential to his blog but products which pharmacists recommend mostly do not require a website for you to purchase them and they are usually inexpensive so he saw some limitations there. Putting up ads won’t have a lot of dollar potential either. But he knows that this blog will be something that he will be proud of and the knowledge that he is sharing things which a lot of people can benefit from was enough to get him going even without the money. After some time though, he started reaching out to people and he learned that they do not just contain themselves in their blogs, they post in other publications and share their stuff all over the place. When an opportunity presented itself where he got invited to write in a magazine, Pharmacy Times, he grabbed it and it became a way to distribute content while making more money. The blog has opened up doors for him further as he was able to get backlinks to his site and build more authority to his site.

 

* Time Constraint – Then there’s the challenge in terms of putting out content frequently since Brady has a job, a family and other commitments to allocate his time to. Every time he puts out an article, he receives great feedback and people are sharing his articles so this makes him want to do more.

 

* Conflict of Interest – As Brady works for a company selling pharmaceuticals, the possible reaction of his employers also got him worried as they might view this as conflict of interest. He met this head on by sending a letter to his direct supervisor and their director making them aware of his activities before publishing his very first article. He received no responses but because he was transparent, he felt confident in moving forward.

 
Brady has been doing this for about a year and a half now and he would want to continue putting articles out to help more people, find a way to make more money from the website, and even venture into possible speaking gigs. He is working on consistency in writing more articles and would want to urge everyone who is looking at doing the same to take action. He had close to zero experience in terms of technical abilities going into this and a lot of things he learned were gained from simply listening to the show so he shares that it is not as hard as it sounds. Creating a website and managing it can be done by anybody. So if you have a good idea, run it by other people who will tell you the truth and once you have validated it, go for it!
Don’t let ambivalence delay you or it may delay you forever.]]>
Mark Mason 47:53 29145
Autoresponder Tips: Email Marketing Fundamentals (Part 3) [LNIM150] https://www.latenightim.com/autoresponder-tips-email-marketing-3/ Wed, 15 Nov 2017 18:39:43 +0000 https://www.latenightim.com/?p=29142 https://www.latenightim.com/autoresponder-tips-email-marketing-3/#respond https://www.latenightim.com/autoresponder-tips-email-marketing-3/feed/ 0 <p>This is the third episode in a three-part series on autoresponder strategy– Autoresponder Tips.  In this episode, I offer more than a dozen tips that you can use today to super-charge your email marketing.  As we've discussed over the last several episodes, exactly how you choose to take advantage of email marketing can make or […]</p> <p>The post <a rel="nofollow" href="https://www.latenightim.com/autoresponder-tips-email-marketing-3/">Autoresponder Tips: Email Marketing Fundamentals (Part 3) [LNIM150]</a> appeared first on <a rel="nofollow" href="https://www.latenightim.com">Late Night Internet Marketing with Mark Mason</a>.</p> This is the third episode in a three-part series on autoresponder strategy– Autoresponder Tips.  In this episode, I offer more than a dozen tips that you can use today to super-charge your email marketing.  As we've discussed over the last several epis... In episode 148, I discussed some key fundamentals.  In episode 149, I talked about strategy.  In this episode, we discuss real tips that you can implement on a daily basis starting right now.

Autoresponder Tips Show Notes
 
Today, we will get to where the rubber meets the road and talk a bit more about the practical side of email marketing. I have broken these types into 3 major sections:  6 big ideas which you can implement directly today, 7 execution tips where we talk about actually doing the tips we have discussed, and 5 details which I want you to pay attention to.
 
The Big Ideas

* It’s not a list, silly, it is a person on the other end of the email. If this is your approach, then you got it wrong. One person is reading that email and you are writing to that person. Write with a mindset that you are targeting one individual rather than a massive group that you can your email list. This perspective will also get you over the fear of addressing a big group. Writing to 500 people can feel scary so just think as if you are opening up Gmail and writing an email to a friend.


* Make it personal. Bring in your own uniqueness to your brand because you are you. You will reach people in ways that no one else can when you interject your personality.


* Help people by delivering massive value. Your email should not revolve merely around offer after offer. It should aim to engage readers as you help one reader at a time. Don’t email them if you do not have something to say or just because.


* Have an objective for your readers. Where are you trying to get them to? What is the journey that you have in mind when you plan your email sequence?


* Change the emails that you send based on what your reader is doing. Start developing the sophistication to change the emails that you send based on what they are interested in.


* Do the work that it takes to test and track. Install the Google Analytics that you need so you can look at your metrics such as open and conversion rates to understand how you are doing and what you can do to make things better.

 
 Execution Tips

* Worry about deliverability. Pay attention to stop words that automatically trigger marketing filters, spam filters, etc. as you need to understand the spam score of your emails. Understand as well whether your email is going to land in Gmail’s marketing promotion tab or in someone’s inbox so you can take steps on how to combat this.


* Pay attention to subject lines. This may be the most important thing in your email as this will determine whether or not someone will read your email. There are lots of resources online on how to pick the ones which convert best.


* Keep your emails short and to the point. Respect people’s time and be cognizant that we are all busy.


* Ask questions and invite a reply. To keep trying to make these emails personal, engage your audience. Use this as a way to get to know your people on your list and get into conversations to tell you about what help they need, topics they want to see, products they like.


]]>
Mark Mason 27:51 29142
Autoresponder Strategy: Email Marketing Fundamentals (Part 2) [LNIM149] https://www.latenightim.com/autoresponder-strategy-email-marketing-1-2/ Thu, 19 Oct 2017 16:28:18 +0000 https://www.latenightim.com/?p=29120 https://www.latenightim.com/autoresponder-strategy-email-marketing-1-2/#respond https://www.latenightim.com/autoresponder-strategy-email-marketing-1-2/feed/ 0 <p>This is the second episode in a three part series on autoresponder strategy.  As we've discussed, how you take advantage of email marketing can make or break your online business.  Do you have a game plan for how to manage your email subscribers and the content that you will provide them over the coming months […]</p> <p>The post <a rel="nofollow" href="https://www.latenightim.com/autoresponder-strategy-email-marketing-1-2/">Autoresponder Strategy: Email Marketing Fundamentals (Part 2) [LNIM149]</a> appeared first on <a rel="nofollow" href="https://www.latenightim.com">Late Night Internet Marketing with Mark Mason</a>.</p> This is the second episode in a three part series on autoresponder strategy.  As we've discussed, how you take advantage of email marketing can make or break your online business.  Do you have a game plan for how to manage your email subscribers and th... In episode 148, I discussed some key fundamentals.  In this episode, we discuss my strategy for implementing lead magnets and the corresponding content..

Autoresponder Strategy Show Notes
 
A quick recap from our last episode — we have talked about these four items:

* Fundamentals Matter – Do email marketing right.
* Know Your Why – Know why you are doing what you are doing so you can match offers with buyers.
* What is your Offer – Find people who are in need and match them with something which will make their lives better.
* Enable Your Business Model – Your email marketing has to live at the intersection of Give Street and Take Street. This is what I call Lopsided Value.

 
Let’s pick it up from here –
Affiliate marketing works and the simpliest, most basic strategy is mentioning a product, sharing a link and then making commissions out of that via blog posts, podcasts or the like. But a better strategy is one which relies on email marketing. In this channel, you can capture your audiences’ email list and thereby would be able to repeat the cycle every time you deliver more valuable content where you can arrange a call to action afterwards. You can keep your audience engaged and will be able to maintain a relationship where an exchange happens: you deliver value over to them and they, in turn, can give back to you in the form of affiliate commissions.
An advance email marketing tactic that I want to introduce over to you involves having lead magnets with topics which are very, very specific. Once you get your generic funnel in place, you can start setting up branches or other entry points and you can implement this via Convert Kit as it supports the idea of tags. You can also create landing pages on particular topics then drive Facebook ads to this landing page, and give an email sequence specific to this before I transition you to the generic sequence. This is possible in Convert Kit as it treats people as subscribers and it understands information about the subscriber.
Please see the flowchart embedded in the slide presented below to get a clearer, visual version but the main idea is that if you have an email provider which supports something like tagging and sequences which are based on how a subscriber is tagged and identified, you can start segmenting your list and deliver specific content which is laser targeted at exactly what the person is interested in at the time when they visited your site. This is the fundamental idea that you need to implement in your business as the conversion rate for offering something which is directly relevant to a person is much higher than the conversion rate of generic lead magnets.
You need to remember though that this takes time so it is important to keep realistic goals in implementing high end email sequences. Setting unrealistic expectations will leave you distraught. Make out a blueprint and put this in paper and be persistent. The content itself not a business so have a strategy for matching offers with buyers and the best way to do this is email marketing done the right way with a tool like Convert Kit.
 
Links Mentioned In This Episode Autoresponder Strategy
Want to follow along with this episode?  I've prepared some great slides for you.
Autoresponder Strategy Slides

* Convert Kit Autoresponder (Free Trail if still available...]]>
Mark Mason 32:35 29120
Autoresponder Strategy: Email Marketing Fundamentals (Part 1) [LNIM148] https://www.latenightim.com/autoresponder-strategy-email-marketing-1/ Wed, 26 Jul 2017 14:06:45 +0000 https://www.latenightim.com/?p=29092 https://www.latenightim.com/autoresponder-strategy-email-marketing-1/#respond https://www.latenightim.com/autoresponder-strategy-email-marketing-1/feed/ 0 <p>Autoresponder strategy can make or break your online business.  Do you have a game plan for how to manage your email subscribers and the content that you will provide them over the coming months and years?  How will you manage lead magnets? In the next three episodes, I explore why you should pay attention to […]</p> <p>The post <a rel="nofollow" href="https://www.latenightim.com/autoresponder-strategy-email-marketing-1/">Autoresponder Strategy: Email Marketing Fundamentals (Part 1) [LNIM148]</a> appeared first on <a rel="nofollow" href="https://www.latenightim.com">Late Night Internet Marketing with Mark Mason</a>.</p> Autoresponder strategy can make or break your online business.  Do you have a game plan for how to manage your email subscribers and the content that you will provide them over the coming months and years?  How will you manage lead magnets? In the next three episodes, I explore why you should pay attention to your email marketing and how to think about your email funnels.

Autoresponder Strategy Show Notes
 
Fundamentals Matter – If you do email marketing right, it is still an incredibly powerful tool for internet marketing in general. This is still how people primarily communicate and getting to know the basics or the fundamentals is the absolute key in mastering the technique.
Know Your Why – Once you lock the fundamentals down, you need to know why you are doing what you are doing. What are you trying to accomplish, what value are you trying to provide, what is your business model? Whatever your answers are, the bottom line is that it needs to do the one thing that all businesses must do: match offers with buyers.
What is your Offer – Know what your business if offering. The best offers that I see are those which help people. The best businesses are all about lifting people up and delivering value. Find these people who are in need of something or who has a certain pain point and match those them together with something which will make their lives better.
Enable Your Business Model – Your internet business infrastructure – whether this is a podcast, a blog, email marketing, a YouTube channel – is a tool that you can use to match offers with buyers. You can’t just rain down mindless offers though; your email marketing has to live at the intersection of Give Street and Take Street. This is what I call Lopsided Value. We need to be able to give massive value which will overtake the ‘taking’ part. And even when you take, the value of the ‘take’ should overwhelm the price paid for it. Give, give, give more than you take.
 
Links Mentioned In This Episode Autoresponder Strategy
Want to follow along with this episode?  I've prepared some great slides for you.
Autoresponder Strategy Slides

* Convert Kit Autoresponder (Free Trial if still available)
* Rate this podcast on iTunes
* Pat Flynn's income reports
* Podcast Dallas

Want More Late Night Internet Marketing?

Help Me Help You
The more I hear from you about your struggles, trials and tribulations, the more I can help. So, be sure to leave comments on this post to reach out to me on Twitter @LateNightIM or on the LateNightIM Facebook Fan Page.
I'd love to hear what you think about the podcast. Better yet, Id love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Dont worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show.
Help Me Help Others
Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were over 100 reviews worldwide and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks!
Autoresponder Strategy Episode Transcript
It’s been a little goofy with the timing on episode releases.]]>
Mark Mason 29092
Choosing A SEO Keyword Tool: A Tale Of Two Approaches To Analyzing Keyword Data [LNIM147] https://www.latenightim.com/ahrefs-seo-keyword-tool-lnim147/ Sun, 09 Jul 2017 21:04:37 +0000 https://www.latenightim.com/?p=29081 https://www.latenightim.com/ahrefs-seo-keyword-tool-lnim147/#respond https://www.latenightim.com/ahrefs-seo-keyword-tool-lnim147/feed/ 0 <p>Wondering what SEO Keyword Tool to choose and use?  In this episode, I break down my old-school recommendations from the past version my new, current recommendation, which is AHrefs.  Wondering why the show is a couple of days late?  I was on vacation.  Sorry for the delay. SEO Keyword Tool Show Notes   The keyword […]</p> <p>The post <a rel="nofollow" href="https://www.latenightim.com/ahrefs-seo-keyword-tool-lnim147/">Choosing A SEO Keyword Tool: A Tale Of Two Approaches To Analyzing Keyword Data [LNIM147]</a> appeared first on <a rel="nofollow" href="https://www.latenightim.com">Late Night Internet Marketing with Mark Mason</a>.</p> Wondering what SEO Keyword Tool to choose and use?  In this episode, I break down my old-school recommendations from the past version my new, current recommendation, which is AHrefs.  Wondering why the show is a couple of days late? AHrefs.  Wondering why the show is a couple of days late?  I was on vacation.  Sorry for the delay.

SEO Keyword Tool Show Notes
 
The keyword tool that I have been using for a very long time was called Keyword Canine but has morphed into something new: Keyword Titan. This still works for those who were using Keyword Canine but if you don’t have access to Keyword Titan, you can check out Long-Tail Pro. This is a pretty decent tool which is worth what it costs so explains why I would recommend this if you need a traditional keyword tool.
What these keyword tools usually do is that they look at a keyword and show you the list of websites which are ranking for these key words. It will analyze these websites in terms of their on-page SEOs and off page optimization. The better ones have a keyword discovery mode telling you the related keywords that you might want to target in the content that you create. Keyword tools can also give you some sense of how hard it can be to rank for the key words you choose and what that ranking would be worth.
The willingness of Google to share information with these tools though has become more and more limited so the Google Adword Keyword tool has become more restrictive on the information it will give. Thereby, the value and importance of these keyword tools have changed. So what changed in the keyword market is that, these tools that analyze backlinks, like AHrefs, work backwards. They crawl up the internet and they count all the backlinks and assign authority scores to all of the pages that they index. The kind of data which AHrefs give is very impressive as they index millions of pages and they are starting to add their keyword tool to their backlink discovery tools. Some of the traditional keyword tools are going to rely on Google Adword Keyword tool for that so they will give you a lot of shorter list than what AHrefs can give you.
If I am trying to decide to potentially rank for a keyword, I would want to know about the competition. There is no better tool other than AHrefs to figure out exactly what makes the competition rank where it is as you will be able to see the backlinks, what kinds of links they are getting, where exactly those links are coming from, etc. To see for yourself, go sign up and use the heck out of it during your trial period. There’s a ton of capabilities inside this tool that you will find very interesting.
 
Big fun in Key Largo and Key West this week…

Nothing better than dolphin kisses! Right? @LateNightIM pic.twitter.com/mfRcHD1pYE
— Paula Mason (@ballcapmom) July 6, 2017


OMG…I wanted to jump in! So beautiful!! @LateNightIM pic.twitter.com/dKJ6VSNlDe
— Paula Mason (@ballcapmom) July 5, 2017

Links Mentioned In This Episode On SEO Keyword Tools

* Rate this podcast on iTunes
* My pick for Keyword Research — AHrefs
* Another choice for Keyword Research — Long-Tail Pro

Want More Late Night Internet Marketing?

Help Me Help You
The more I hear from you about your struggles, trials and tribulations, the more I can help. So, be sure to leave comments on this post to reach out to me on Twitter ...]]>
Mark Mason 29081
Dealing With Entrepreneurial Depression: Four Tips For Dealing With The The Problem No One Is Talking About [LNIM146] https://www.latenightim.com/entrepreneurial-depression-lnim146/ Thu, 29 Jun 2017 15:14:14 +0000 https://www.latenightim.com/?p=29056 https://www.latenightim.com/entrepreneurial-depression-lnim146/#respond https://www.latenightim.com/entrepreneurial-depression-lnim146/feed/ 0 <p>Entrepreneurial Depression is a real thing.  Does it impact you?  In this article, I give some examples of what the roller coaster looks like in my business and how it can make you feel.  I also talk about four steps you can take to combat “Entrepreneurial Depression” as a solo entrepreneur. Entrepreneurial Depression Show Notes […]</p> <p>The post <a rel="nofollow" href="https://www.latenightim.com/entrepreneurial-depression-lnim146/">Dealing With Entrepreneurial Depression: Four Tips For Dealing With The The Problem No One Is Talking About [LNIM146]</a> appeared first on <a rel="nofollow" href="https://www.latenightim.com">Late Night Internet Marketing with Mark Mason</a>.</p> Entrepreneurial Depression is a real thing.  Does it impact you?  In this article, I give some examples of what the roller coaster looks like in my business and how it can make you feel.  I also talk about four steps you can take to combat “Entrepreneu...

Entrepreneurial Depression Show Notes
 
The entrepreneurial journey is a roller coaster ride. With all its extremes (very good sales day at one point and nada on the other) compounded by Facebook where everyone publishes their successes, plus the isolation that entrepreneurship can bring, it can drive you crazy to the brink and can result to something which will feel like depression. So what can you do about this?
 

* Avoid stinking thinking – Stuff your head with the good stuff. This forms a nice basis to whatever it is that you are going to use to fight and to stay positive in your business. This can mean avoiding negative people who are constantly bringing you down and turning to, maybe, a book or a podcast which uplifts you and makes you feel good about the direction that you are going to.


* Air it out – stating what you feel out loud can help you in three ways: it helps you get the negative things off of your chest, it makes you aware that you are not alone, and people can help you by giving you advice how to get over this emotion. Although you are a solo-preneur, you can get people to support you.


* Understand the root cause – uncover the source of the problem as sometimes, this is brought about by unrealistic goals that you set for yourself. Check your expectations if they really are reasonable but at the same time, celebrate small wins as well. Be fair to yourself.


* Stop soaking up information – know that comparing yourself to other people can be dangerous so cease comparing yourself to others by pausing from social media and other channels which may compel you to do so.

Note though that these feelings are normal and that you will get through this!
 
Links Mentioned In This Episode On Entrepreneurial Depression

* Rate this podcast on iTunes
* Artificial Intelligence Article on MarTech
* Shopify

Want More Late Night Internet Marketing?

Help Me Help You
The more I hear from you about your struggles, trials and tribulations, the more I can help. So, be sure to leave comments on this post to reach out to me on Twitter @LateNightIM or on the LateNightIM Facebook Fan Page.
I'd love to hear what you think about the podcast. Better yet, Id love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Dont worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show.
Help Me Help Others
Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were over 100 reviews worldwide and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks!
Entrepreneurial Depression Episode Transcript
It’s been a super busy week here this week in Dallas, as usual, getting ready for all of that family vacation exc...]]>
Mark Mason 29056
More Common Drop Shipping Questions: Additional FAQs About eCommerce with AliExpress, Oberlo and Shopify [LNIM145] https://www.latenightim.com/more-common-drop-shipping-questions-lnim145/ Thu, 22 Jun 2017 15:52:50 +0000 https://www.latenightim.com/?p=29041 https://www.latenightim.com/more-common-drop-shipping-questions-lnim145/#respond https://www.latenightim.com/more-common-drop-shipping-questions-lnim145/feed/ 0 <p>In this episode, I continue to answer some more common Drop Shipping Questions about using AliExpress, Shopify and Oberlo.  This all started with episode 143, where I described the drop shipping business model.  Last week, I answered a lot of common drop shipping questions. This week, I discuss whether or not you can run a drop shipping business […]</p> <p>The post <a rel="nofollow" href="https://www.latenightim.com/more-common-drop-shipping-questions-lnim145/">More Common Drop Shipping Questions: Additional FAQs About eCommerce with AliExpress, Oberlo and Shopify [LNIM145]</a> appeared first on <a rel="nofollow" href="https://www.latenightim.com">Late Night Internet Marketing with Mark Mason</a>.</p> In this episode, I continue to answer some more common Drop Shipping Questions about using AliExpress, Shopify and Oberlo.  This all started with episode 143, where I described the drop shipping business model.  Last week, drop shipping business model.  Last week, I answered a lot of common drop shipping questions. This week, I discuss whether or not you can run a drop shipping business from outside of the United States, how to handle returns, and how to select good suppliers.
I also discuss how “analysis paralysis” might be the thing that is keeping you from making progress in your business, and what to do about it.


Common Drop Shipping Questions Show Notes
What to learn all about how to drop ship with Shopify and AliExpress?  Check out this amazing free webinar from our friends at Shopify.

 
Can I get my products somewhere other than AliExpress?
 If you are not that comfortable in getting products from China and want to drop ship from other locations, this is absolutely possible. You can drop ship from anywhere and you can search Google for a long list of companies that you can use. There are lots of alternatives outside of AliExpress but I focus on this site as our example as it is super easy to get started using this site and AliExpress, Oberlo and Shopify work together very harmoniously. There are actually items which are shipped from the US inside AliExpress, you can use filter searches to find these.
Can I run this business from another country other than the US?
 Yes, absolutely. People run drop shipping from all over the world and the only complexity is that, when you are dealing with AliExpress and getting money back and forth from Shopify and PayPal, there are charges associated with this. There are foreign exchange fees because your money is going in a big circle: your customer is giving you money through Shopify or PayPal (US-based companies), then you need to move this money to your local bank account, after which you will send it to AliExpress to buy the product and to pay Facebook using a credit (which may have fees if you do not have a US card). You can mend this by adjusting your prices to handle the fees, which is not a big deal, as we are just talking about a few percentages; look for credit cards which pay cash backs; or AliExpress Loyalty programs.
The best place to start marketing is the United States mainly because this is where the money is. There are a lot of affluent users in this country, a lot of the population use Facebook and a lot of online consumption happens here. It is recommended to start in the US and fan out from here but yes, you can also target other countries with higher standard of living and expendable income.
What do I do with returns and will there be a lot of customer service involved?
For providing customer service, the best thing to do is set up a support email for your store. Put up a contact form in your Shopify website so people can fill it out for any help needed and these would be forwarded to your store’s email.
When you get emails from customers who would like to return an item, maybe because the shipped product is broken or it didn’t work the way that they expected it to, empathize, apologize and get details of the concern and then send over a Return Merchandise Authorization number. Some people, when they learn you need more information, they would just forego the issue because they didn’t really pay that much.
As a rule, stay away from products which generate a lot of returns such as clothing and rings as often times, they won’t fit. When you are looking at products at AliExpress, pick those with lots of positive reviews and when choosing supp...]]>
Mark Mason 29041
Common Drop Shipping Questions: Frequently Asked Questions About eCommerce with AliExpress, Oberlo and Shopify[LNIM144] https://www.latenightim.com/common-drop-shipping-questions-lnim144/ Fri, 16 Jun 2017 14:57:07 +0000 https://www.latenightim.com/?p=29025 https://www.latenightim.com/common-drop-shipping-questions-lnim144/#respond https://www.latenightim.com/common-drop-shipping-questions-lnim144/feed/ 0 <p>In this episode, I answer common Drop Shipping Questions about using AliExpress, Shopify and Oberlo. Common Drop Shipping Questions Show Notes What to learn all about how to drop ship with Shopify and AliExpress?  Check out this amazing free webinar from our friends at Shopify.   Detailed show notes coming soon   Again, here is that Diamond-studded cat […]</p> <p>The post <a rel="nofollow" href="https://www.latenightim.com/common-drop-shipping-questions-lnim144/">Common Drop Shipping Questions: Frequently Asked Questions About eCommerce with AliExpress, Oberlo and Shopify[LNIM144]</a> appeared first on <a rel="nofollow" href="https://www.latenightim.com">Late Night Internet Marketing with Mark Mason</a>.</p> In this episode, I answer common Drop Shipping Questions about using AliExpress, Shopify and Oberlo. Common Drop Shipping Questions Show Notes What to learn all about how to drop ship with Shopify and AliExpress?

Common Drop Shipping Questions Show Notes
What to learn all about how to drop ship with Shopify and AliExpress?  Check out this amazing free webinar from our friends at Shopify.   Detailed show notes coming soon   Again, here is that Diamond-studded cat collar we keep talking about…
Links Mentioned In This Episode On Drop Shipping Questions

* Rate this podcast on iTunes
* Shopify
* Oberlo
* AliExpress
* Woo Commerce
* Free Drop Shipping Webinar

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Help Me Help You
The more I hear from you about your struggles, trials and tribulations, the more I can help. So, be sure to leave comments on this post to reach out to me on Twitter @LateNightIM or on the LateNightIM Facebook Fan Page. I'd love to hear what you think about the podcast. Better yet, Id love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Dont worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show.
Help Me Help Others
Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were over 100 reviews worldwide and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks!
Drop Shipping Questions Episode Transcript
I hope you are having an absolutely fantastic week. I had a super fantastic week. I was out late last night with my son and his baseball team, they’re about to start a baseball tournament and in order to kickoff the tournament they went to the local Major League Baseball AA farm team game together as a team. It was really awesome.
They’re 10-years-old, they love baseball, they love playing together, it’s a really cool team and we’re excited about the tournament that’s coming up this weekend. They started playing on Friday. They have pool play, which means they kind of randomly assign to each other and based on a couple of pool play games they’ll be assigned to a single elimination bracket. They will play through the weekend until only one team is left standing as the champion.
We’ll see how that goes. We’re very excited about that, as we always are whenever it’s time to play baseball. It’s a lot of fun. I was out late last night,]]>
Mark Mason 29025
Drop Shipping Basics: Starting Your Own Drop Shipping-Based eCommerce Business [LNIM143] https://www.latenightim.com/drop-shipping-basics-lnim143/ Thu, 08 Jun 2017 15:29:14 +0000 https://www.latenightim.com/?p=28997 https://www.latenightim.com/drop-shipping-basics-lnim143/#respond https://www.latenightim.com/drop-shipping-basics-lnim143/feed/ 0 <p>In this episode, I explain Drop Shipping Basics using AliExpress, Shopify and Oberlo.  As you recall, I have been working on a drop shipping eCommerce business for a few month now, and have had some success.  Because of that work, I have been getting lots of questions about drop shipping, and so I decided to […]</p> <p>The post <a rel="nofollow" href="https://www.latenightim.com/drop-shipping-basics-lnim143/">Drop Shipping Basics: Starting Your Own Drop Shipping-Based eCommerce Business [LNIM143]</a> appeared first on <a rel="nofollow" href="https://www.latenightim.com">Late Night Internet Marketing with Mark Mason</a>.</p> In this episode, I explain Drop Shipping Basics using AliExpress, Shopify and Oberlo.  As you recall, I have been working on a drop shipping eCommerce business for a few month now, and have had some success.  Because of that work,

Drop Shipping Basics Show Notes
 
If you were to open a drop shipping store today, what are the things that you should do? For today’s show, let will break this down and we will talk about how eCommerce works in general, how drop shipping works specifically and how you can start with a very low budget.
Free Drop Shipping Webinar
What to learn all about how to drop ship with Shopify and AliExpress?  Check out this amazing free webinar from our friends at Shopify.

What is Drop Shipping, how does this work and why is it appealing?
The idea behind drop shipping is that you do marketing for a product that you do not yet physically possess and then actually sell it. It is about finding a whole seller who makes the product and sells it to you at a cheaper price and then actually ships it directly to your customer. This is appealing because whoever is doing the drop shipping ends up being responsible for production, warehouse, handling and fulfillment. To get the margins that you need, sometimes you will get the products from China and one of the challenges that you might run into would be product quality and shipping time.
A lot of people had benefitted from the ecommerce model where you buy things and store them in your bedroom but the challenge in this model is the fact that will have to worry about being stuck with a bulk of times. If you decide to go with drop shipping, you will not be stuck with a whole bedroom full of product – you just got to find a supplier and they will do the shipping and fulfillment for you.  If in case the product you choose really took off, you can work out a deal with your supplier and with the track record that you have already established, you can opt to go back to the previous model for a better profit margin.
 
If you are to start a Drop Shipping Store, what would you do?
There are only a few steps and they are very low risk:
1. Pick a niche of products that you want to sell. If you already have an established website dealing with a certain niche, you can use that existing platform. If you do not, start imagining a niche where people are making impulse buys in a relatively frequent basis and you can observe this behavior in Facebook.
2. Look around the amazing products at AliExpress. This is the Amazon of China and it is not strictly a drop shipping shop. There are all kinds of stuff here in ridiculously low prices and the more novel an item is, the more successful you will be in selling it. The right price for something is what people will pay. Once you find your products, check out what shipping is available from China. There is this thing called ePacket which is this agreement between the Hong Kong and the US Post Offices where you can ship something out of China and get a valid US tracking number. With this, you can ship something out of China and get a USPS tracking number which you can give to your customer for them to track their shipment online. The shipping time is still slow but it is still better that the traditional shipping methods from China and it’s trackable. For impulse buys, in general, people tolerate the long wait as they do not really need them.
3. Strategize on how to sell your product. If you have an existing website, you can add Woo Commerce in your WordPress plug ins. It is a great, low cost solution to get ecommerce up and running in your website. Now, if you do not have a website, sign up for a free trial in Shopify.]]>
Mark Mason 28997
Conversion Tips and Tactics : Three Simple Ways To Increase Conversions and Sell More [LNIM142] https://www.latenightim.com/conversion-tips-tactics-lnim142/ Thu, 01 Jun 2017 19:05:59 +0000 https://www.latenightim.com/?p=28985 <p>These three simple conversion tips and tactics can make the difference between profitability and failure.  Use them and sell more.  Ignore them, and you may find that you can't pay the bills.  On this week's podcast, I talk about my commerce project on Shopify, and how that has reminded me of some key things. Conversion […]</p> <p>The post <a rel="nofollow" href="https://www.latenightim.com/conversion-tips-tactics-lnim142/">Conversion Tips and Tactics : Three Simple Ways To Increase Conversions and Sell More [LNIM142]</a> appeared first on <a rel="nofollow" href="https://www.latenightim.com">Late Night Internet Marketing with Mark Mason</a>.</p> These three simple conversion tips and tactics can make the difference between profitability and failure.  Use them and sell more.  Ignore them, and you may find that you can't pay the bills.  On this week's podcast,

Conversion Tips and Tactics Show Notes
 
All conversions require optimization. A lot of times, conversion can be relatively inexpensive, high leverage, low hanging fruit to increase your revenue is to work on your conversion rate. Here are some tactics to master:
Creating a sense of urgency and scarcity – A timer or statements like ‘act now as supplies are limited’ are examples of this. This is a decision that you need to make as a marketer and sometimes it ends up to be an ethical decision as you may introduce false scarcity.  In my opinion, if you are going to have a sale, you really got to change the price after then of the period you have mentioned or take the product off the market after its expiry. But whatever you do, I think it is good to add some scarcity into the mix.
Customer Testimonials – this is controversial in the e-commerce space but a lot of people are comfortable putting in fake customer testimonials. I will never do that but what I can do is to take testimonials from suppliers and place them in my websites as they are. Testimonials and reviews are more powerful if they come from real customers but if you document where your testimonials are coming from, those are fine.  These are needed to improve conversion as people are now built to check them out before purchase.
Risk Reduction or Reversal – this is where you are giving your customer something to gain if they are not happy with the product.  Examples can include money back guarantees, putting trust seals on your site and displaying them prominently, and 30-day risk-free returns. Do not fear to have your items returned as you need to give people this option. You will learn that there are lots of few returns than you can possibly imagine. Those returned won’t cost you that much and if there are a lot, then you have the opportunity to fix that.
 
Links Mentioned In This Episode On Conversion Tips and Tactics

* Rate this podcast on iTunes
* Ray Edwards Copywriting Academy
* He Who Hesitates Is Lost 
* Shopify

Want More Late Night Internet Marketing?

Help Me Help You
The more I hear from you about your struggles, trials and tribulations, the more I can help. So, be sure to leave comments on this post to reach out to me on Twitter @LateNightIM or on the LateNightIM Facebook Fan Page.
I'd love to hear what you think about the podcast. Better yet, Id love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Dont worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show.
Help Me Help Others
Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were over 100 reviews worldwide and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks!
Conversion Tips and Tactics  Episode Transcript
]]>
Mark Mason 28985
Day Job Secrets: Should You Tell Your Boss About Your Side Gig? [LNIM141] https://www.latenightim.com/day-job-secrets-lnim141/ Thu, 25 May 2017 19:02:48 +0000 https://www.latenightim.com/?p=28961 <p>Day Job Secrets can be hard to keep.  This week we take a look at some issues listener Phil has been facing at his day job.  Phil's side gig is closely related to his day job and involves a troll.  That makes the discussion pretty interesting.  We have some recommendations for Phil (who is plenty savvy enough […]</p> <p>The post <a rel="nofollow" href="https://www.latenightim.com/day-job-secrets-lnim141/">Day Job Secrets: Should You Tell Your Boss About Your Side Gig? [LNIM141]</a> appeared first on <a rel="nofollow" href="https://www.latenightim.com">Late Night Internet Marketing with Mark Mason</a>.</p> Day Job Secrets can be hard to keep.  This week we take a look at some issues listener Phil has been facing at his day job.  Phil's side gig is closely related to his day job and involves a troll.  That makes the discussion pretty interesting. We also look at some unusual email marketing tips, and we discuss why you should “Bring Your Own Weather” with you everywhere you go.


Day Job Secrets Show Notes
 
So you have this side business that you are passionate about. How do you let your boss know about it? Or should you?

* When you are working on something for your side business that is related, in any way, to what you are doing in your day job, it is a smart move to talk to the people that you trust in your company. Let them know what you are doing and make sure that they are okay with it. Enlightened employers will even love this when they see the benefits to the company.
* Never, ever work on your side business while you are at your day job. Do not cross the beams. You do not want to give anybody the impression that you are using the company’s resources and time in order to advance the state of your business.

 You will always encounter people – bloggers and the people who post comments, podcasters and their listeners — who will criticize and bring you down to their level. In my experience, these people have some fundamental issues going on where they may be jaded or have a scarcity mentality and they feel they have to come at you publicly and in the most inappropriate ways. So how do you deal with haters?

* Don’t feed the troll. The most you can ever do is to say, ‘Hey, thanks for your input. I’ll consider what you said.’ Treat the person with respect, whether he deserves it or not, then analyze if there is any truth to what he said so you can find value to it, if it is there. Remove the tone, the attitude and focus on the data. Take that tiny, little nugget of information, set the rest of it aside and forget about it.
* Consider checking with your boss to see if everything is fine and if there is a need for you to take action. Air it out and ensure you are still on the same page. Be prepared for the possible outcome though. If it’s leaning on the negative, at least you know about it upfront and you can agree on timelines.

 
Links Mentioned In This Episode On Day Job Secrets

* Rate this podcast on iTunes
* Ross at PaidInsights.com
* 12 Email Marketing Fundamentals To Master


Want More Late Night Internet Marketing?

Help Me Help You
The more I hear from you about your struggles, trials and tribulations, the more I can help. So, be sure to leave comments on this post to reach out to me on Twitter @LateNightIM or on the LateNightIM Facebook Fan Page.
I'd love to hear what you think about the podcast. Better yet, Id love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Dont worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show.
Help Me Help Others
Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were over 100 reviews worldwide and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave ...]]>
Mark Mason 28961
How To Get Started Online: What To Do When You Are Just Starting Out [LNIM140] https://www.latenightim.com/getting-started-online-lnim140/ Thu, 18 May 2017 11:57:07 +0000 https://www.latenightim.com/?p=28943 <p>This week we tackle a question that I get all of the time — How To Get Started Online.  Let's face it, getting a business up and running can be overwhelming when you are first getting started.  What new people need is the big picture that explains how to navigate the online jungle, and that's […]</p> <p>The post <a rel="nofollow" href="https://www.latenightim.com/getting-started-online-lnim140/">How To Get Started Online: What To Do When You Are Just Starting Out [LNIM140]</a> appeared first on <a rel="nofollow" href="https://www.latenightim.com">Late Night Internet Marketing with Mark Mason</a>.</p> This week we tackle a question that I get all of the time — How To Get Started Online.  Let's face it, getting a business up and running can be overwhelming when you are first getting started.  What new people need is the big picture that explains how ...

I also talk about a 10-year-old SEO article and how remarkably accurate it is still today.
Get Started Online Show Notes
 
You want to have an online business but how do you start?

* Educate yourself about the different kinds of online business that are out there. Understand these and pick the ones which resonate to you. There are pros and cons in all these business models and here are few:


* The blogging model where you write what you decide to cover and you work on monetizing your content.
* Virtualizing your services by bringing it online so you can have virtual customers all over the world.
* Affiliate marking where you create content specifically for the purpose of driving traffic to affiliate offers.
* Creating your own content by becoming an authority I your space through podcasts, blogs, YouTube channel and creating digital products for sale.
* Creating content and collecting ad revenue such as in the gaming industry.
* The eBay business models where you buy and resell things.
* The e-commerce models where you drop ship things.
* Sell things in Amazon.


* Research your choice and become familiar with the thought leaders around that business model. Further narrow down what it is that you want to do and find a person/s who is currently successful at doing things in the niche you have chosen. Avoid the temptation of multiple gurus across multiple business models. Find someone you know you can trust and focus on following the person on your way to success.


* Invest. Spend the resources that you have wisely to get to the place where you want to get to and spend it in a way which maximizes return on investment. You can find free content and spend time and effort consuming them but you can also trade time for money by buying courses.


* Focus through to success. Once you decide what you will be working on and who to follow, do your best to drive this thing into completion. Drive this from start to profit. Do not get distracted by something new and end by stuck in the messy middle.

 
Here's my little butterfly that I mentioned at the end of the episode.
 
Links Mentioned In This Episode On Blog Content Ideas

* Rate this podcast on iTunes
* Chris Holdheide at SideHustleAcademy.com
* Podcast Dallas on Meetup.com
* 55 SEO Tips (the 2016 version)
* 55 SEO Tips (the 2008 version)
* Archive.org
* The Wayback Machine

Want More Late Night Internet Marketing?

Help Me Help You
The more I hear from you about your struggles, trials and tribulations, the more I can help. So, be sure to leave comments on this post to reach out to me on Twitter @LateNightIM or on the LateNightIM Facebook Fan Page.
I'd love to hear what you think about the podcast. Better yet, Id love to answer your question about Internet marketing on the show.]]>
Mark Mason 28943
Blog Content Ideas: How To Write A Post Even When You Are Stuck [LNIM139] https://www.latenightim.com/blog-content-ideas-lnim139/ Thu, 11 May 2017 15:18:23 +0000 https://www.latenightim.com/?p=28880 <p>When you run out of blog content ideas, you can feel desperate and alone.  Well, perhaps that's a slightly dramatic characterization, but you get the idea.  Running out of ideas stinks.  In this episode, I talk about how you will never have to worry about running out of blog content ideas again — ever. Blog […]</p> <p>The post <a rel="nofollow" href="https://www.latenightim.com/blog-content-ideas-lnim139/">Blog Content Ideas: How To Write A Post Even When You Are Stuck [LNIM139]</a> appeared first on <a rel="nofollow" href="https://www.latenightim.com">Late Night Internet Marketing with Mark Mason</a>.</p> When you run out of blog content ideas, you can feel desperate and alone.  Well, perhaps that's a slightly dramatic characterization, but you get the idea.  Running out of ideas stinks.  In this episode, I talk about how you will never have to worry ab...

Blog Content Ideas Show Notes
 
Create a content editorial calendar – you can use this to jot down exactly what you can talk about for the rest of the year.
Use a Headline Generator – if you need an idea for the specific title you want to put in, you can also use a headline generator. It will inspire you to write helpful content using headlines that are really attention-grabbing that will help you with your social media exposure. The title is a tiny percentage of the battle but if you do not have an idea or a title, it’s a 100% of the battle – and that’s where you are.
The Anatomy of an Effective Blog Post – use this template which contains six components that your article should have:

* Compelling Title – lure your readers in with attention-grabbing, sassy headlines.
* Lead Paragraph – once you get those eyeballs to read your first paragraph, capture their attention, give them a reason to read the rest of the article and make their investment worth it.
* Relevant Image – use iStockPhoto and Depositphotos.
* Personal Experience – this is your unfair competitive advantage. There are things that are unique to you that you can use to help a specific set of people. Open up and share personal stories so you have the opportunity to find them.
* Main Body – this is where the meat is so you need to deliver. Don’t write a thesis or a giant wall of text. Small, bite-sized content is the most effective.
* Discussion Question – create a conversation. Be approachable, ask people what you think. And if they leave a comment, respond.


Links Mentioned In This Episode On Blog Content Ideas

* Leslie Samuel on BecomeABlogger.com
* Live Leap (Facebook Live Syndication)
* Portent Content Idea Generator
* Michael Hyatt's blog post template
* Rate this podcast on iTunes

Want More Late Night Internet Marketing?

Help Me Help You
The more I hear from you about your struggles, trials and tribulations, the more I can help. So, be sure to leave comments on this post to reach out to me on Twitter @LateNightIM or on the LateNightIM Facebook Fan Page.
I'd love to hear what you think about the podcast. Better yet, Id love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Dont worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show.
Help Me Help Others
Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were over 100 reviews worldwide and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks!
Blog Content Ideas Episode Transcript
I hope you’re having a fantastic week. I have a lot of stuff going on again this week. It’s just been crazy busy and that makes me happy.
One of the things that I have been spending some time o...]]>
Mark Mason 28880
Online Business: How To Finish Projects (Even When You Are Stuck) [LNIM138] https://www.latenightim.com/how-to-finish-projects-lnim138/ Thu, 04 May 2017 15:55:10 +0000 https://www.latenightim.com/?p=28853 <p>In this episode we talk about how to finish projects, even if you are stuck.  We often start projects with gusto, only to get lost in the messy middle and fizzle out.  I offer there ways to deal with this situation in this episode.  We also talk about How to Finish Projects Show Notes   In […]</p> <p>The post <a rel="nofollow" href="https://www.latenightim.com/how-to-finish-projects-lnim138/">Online Business: How To Finish Projects (Even When You Are Stuck) [LNIM138]</a> appeared first on <a rel="nofollow" href="https://www.latenightim.com">Late Night Internet Marketing with Mark Mason</a>.</p> In this episode we talk about how to finish projects, even if you are stuck.  We often start projects with gusto, only to get lost in the messy middle and fizzle out.  I offer there ways to deal with this situation in this episode.

How to Finish Projects Show Notes
 
In the projects that we are working on, there is a section that can be called ‘the messy middle’. You set these goals to whatever it is that you want to do and do it with so much passion and excitement when you imagine the outcome. On the onset, there is a flurry of activity and you make a lot of progress but after a while, that enthusiasm starts to wane, you encounter obstacles, things are harder and longer than you expected and all of a sudden, you find yourself in the messy middle. A lot us doesn’t make it and these become unfinished projects. So here are some tips for you to survive the messy middle:

* Once you have committed to a project, stay focused and say no to other opportunities. Drive your projects from start to profit. When you start, inspiration is great but after that, perspiration is the key. Stays focused and do the work.
* Recommit to the project. Go back and understand why you are doing what you are doing and re-decide that this is important. Try to find that original motivation that got you excited and recommit yourself. Emotionally reconnect to the project and that will drive you forward. When lose sight of our why, we lose our fuel so reaffirm your commitment to your project.
* Change the plan. You had a goal and a plan to execute but one of the reasons that you may be stuck is that unexpected things happened. As the quote goes, ‘No battle plan ever survives contact with the enemy.’ Your enemy might be life and all its surprises thereby your original plan may no longer be valid. But that is not a reason to fret – just go ahead and make a new plan. The objective is still the same but you may just need to revise some aspects in the project to get through the messy middle.

Do not give up on things that you really should be doing. But it’s okay to reassess and should you really ever need to quit, you must be sure that it is for the right reasons.
Tweet from Michael Hyatt regarding the messy middle

If you're struggling in the messy middle, just remember… pic.twitter.com/XEPxFbH7pU
— Michael Hyatt (@MichaelHyatt) September 16, 2015

 
Links Mentioned In This Episode On Finishing Projects

* Rate this podcast on iTunes
* Security warnings coming in Google Chrome
* Moving to https (show 114)
* Search Engine Land article on RankBrain
* Lynn Terry at ClickNewz.com
* A Million Miles in a Thousand Years book by Don Miller
* Procrastination Tips (show from two weeks ago)

Want More Late Night Internet Marketing?

Help Me Help You
The more I hear from you about your struggles, trials and tribulations, the more I can help. So, be sure to leave comments on this post to reach out to me on Twitter @LateNightIM or on the LateNightIM Facebook Fan Page.
I'd love to hear what you think about the podcast. Better yet,]]>
Mark Mason 28853
Online Business Accounting Tips For New Entrepreneurs [LNIM137] https://www.latenightim.com/online-business-accounting-tips-lnim137/ Thu, 27 Apr 2017 11:20:34 +0000 https://www.latenightim.com/?p=28830 <p>In this episode, I offer a few simple online business accounting tips that will help you decide how important it is to register your own corporation, open a business bank account and buy business accounting software like Quickbooks or Freshbooks.  These are questions I get all the time, and they are fresh in my mind as […]</p> <p>The post <a rel="nofollow" href="https://www.latenightim.com/online-business-accounting-tips-lnim137/">Online Business Accounting Tips For New Entrepreneurs [LNIM137]</a> appeared first on <a rel="nofollow" href="https://www.latenightim.com">Late Night Internet Marketing with Mark Mason</a>.</p> In this episode, I offer a few simple online business accounting tips that will help you decide how important it is to register your own corporation, open a business bank account and buy business accounting software like Quickbooks or Freshbooks. I also mention the fact that my buddy Cliff is about to start another Podcasting A to Z class.


Online Business Accounting Tips Show Notes
 
Should I form a corporation?
In terms of taxes, there is no big impact as most of us are part-time entrepreneurs and we are not making millions of dollars a year with our side businesses. Even if you form an LLC, what’s just going to happen typically is that you will file your normal tax forms, place a schedule that describes your business and pay something like your regular income taxes on a monthly basis. Once you are making more money though, consult a tax attorney to understand what’s best for you in your business.
If you are a new entrepreneur, you get tangled up with all these financial questions about whether or not you form a corporation and all that but what you really need to focus on is creating value. Printing business cards, working on graphics for your website footer, forming corporations are just going to distract you from the business of getting out there and creating value that people will pay you for. This can wait until you are making money.
Why is it important to keep finances completely and totally separate from your personal finances?
Go down to your bank and inform them that you will start a new business so you will need a separate checking account and saving accounts and only use these things in your business. This goes to say in your PayPal account and your credit cards. On a monthly basis, this also makes it easier for you to tally up all your expenses and income and understand whether or not you are making money in your business. If you have a business, treat it like a business wherein you have some kind of profit and loss analysis.
If the time comes that something bad will happen to your business and you are in a legal situation where someone is suing your for money, keeping your personal and business finances will help you in terms of liability protection.
What do I do about bookkeeping?
Get started with an excel spreadsheet. Some people do not even recognize the problem until it is tax time and they dig out all receipts so they can show expenses off of the income they have generated for the year. Start with excel or other online tools but if this is not something that you are comfortable doing, get a bookkeeper to periodically collect your information and do all the things necessary to keep your books current. There are virtual bookkeepers who you can tap.
If you are going to file an income tax as a business, you are going to file a schedule along with your income taxes and one important piece of this is a chart of accounts. If you are going to do your books yourself, pay an accountant additional money to help you set up a proper chart of accounts. In this way, when your business is small, you can use a properly constructed chart of accounts on your own and when it grows you can just hand it off to a trained accountant.
 
Links Mentioned In This Episode

* Quickbooks
* Freshbooks
* WaveApps
* Cool article on 15% unknown searches in Google
* The Late Night IM Facebook Group
* 28830
Procrastination Tips: Overcoming Fear and Uncertainty [LNIM136] https://www.latenightim.com/procrastination-tips-overcoming-fear-lnim136/ Thu, 20 Apr 2017 22:19:16 +0000 https://www.latenightim.com/?p=28816 <p>This week, I offer sever procrastination tips for those of us that suffer from procrastination due to fear and uncertainty.  You might not even realize it, but often times, procrastination can come not knowing what to do (uncertainty) or being afraid of the outcome (fear).  Fear of failure is a common case of the latter. […]</p> <p>The post <a rel="nofollow" href="https://www.latenightim.com/procrastination-tips-overcoming-fear-lnim136/">Procrastination Tips: Overcoming Fear and Uncertainty [LNIM136]</a> appeared first on <a rel="nofollow" href="https://www.latenightim.com">Late Night Internet Marketing with Mark Mason</a>.</p> This week, I offer sever procrastination tips for those of us that suffer from procrastination due to fear and uncertainty.  You might not even realize it, but often times, procrastination can come not knowing what to do (uncertainty) or being afraid o... I also discuss Help Scout, which is my go-to solution for customer service.


As I mentioned in the episode, I will be hosting a special daily discussion of the coming ConvertKit Product Creation Masterclass in the Late Night Internet Marketing Facebook group.  If you'd like to join us, just enroll in the free masterclass below.

If you are interested in creating your first product, this might be just what you need to get you over the hump.

Procrastination Tips Show Notes
 
Call the Fear Out – this is the first key to overcoming a fear-based procrastination. Shine a light on the fear as the bad guys always operate in the dark. These fears that create procrastination only exist because you have not examined them for what they are worth. Take the time to identify what your fear is and illuminate it to own it and recognize that it is not a big of a deal.
Have the Right Information – do a little more research for you to be successful in what you are focusing on but not too aggressively as this can turn into another form of procrastination.
Bite Off Small Chunks – eat the elephant one bite at a time. Operating in small chunks can be a way to push forward from what’s holding you back through the fears that you have which cause procrastination.
Support and Accountability – having people who you can talk to, to encourage you and to hold you accountable for making progress can be a big and important thing. People who had experienced your fears can help you work through this and that can be a very good advantage.
 
Links Mentioned In This Episode

* ConvertKit Product Creation Masterclass
* The Late Night IM Facebook Group
* Help Scout
* 100K Factory program


Want More Late Night Internet Marketing?

Help Me Help You
The more I hear from you about your struggles, trials and tribulations, the more I can help. So, be sure to leave comments on this post to reach out to me on Twitter @LateNightIM or on the LateNightIM Facebook Fan Page.
I'd love to hear what you think about the podcast. Better yet, Id love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Dont worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show.
Help Me Help Others
Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were over 100 reviews worldwide and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks!
Procrastination Tips Episode Transcript
It’s great to be here this week. I am excited to tell you about all of the things that are going on in the in...]]> Mark Mason 28816 Shopify SEO Tips — Search Optimization for eCommerce [LNIM135] https://www.latenightim.com/shopify-seo-tips-ecommerce-lnim135/ Thu, 13 Apr 2017 14:36:50 +0000 https://www.latenightim.com/?p=28791 <p>I often get requests for Shopify SEO Tips — people who are trying to do search engine optimization for eCommerce.  The truth of the matter is that most eCommerce sites don't pay much attention to SEO, so with a little work you can often crush the competition when it comes to SEO.  In this episode, […]</p> <p>The post <a rel="nofollow" href="https://www.latenightim.com/shopify-seo-tips-ecommerce-lnim135/">Shopify SEO Tips — Search Optimization for eCommerce [LNIM135]</a> appeared first on <a rel="nofollow" href="https://www.latenightim.com">Late Night Internet Marketing with Mark Mason</a>.</p> I often get requests for Shopify SEO Tips — people who are trying to do search engine optimization for eCommerce.  The truth of the matter is that most eCommerce sites don't pay much attention to SEO, so with a little work you can often crush the compe...

As I mentioned in the episode, I will be hosting a special daily discussion of the coming ConvertKit Product Creation Masterclass in the Late Night Internet Marketing Facebook group.  If you'd like to join us, just enroll in the free masterclass below.

If you are interested in creating your first product, this might be just what you need to get you over the hump.

Shopify SEO Tips Show Notes
Four solid tips which can help you get more traffic to your Shopify store for free:

* Make sure that you have a strong listing – people would just usually copy the few pieces of information that are available to them from the drop shipper. This would just include the size and the weight but void of real descriptions which will help people understand the product and would give Google something to chew on. Have at least a thousand words for your product listing. Start with the product that you are most interested in seeing on the top searches and write copies for those using the PASTOR method: call out the problem that the prospect has; amplify the pain that the prospect is feeling making sure you know the consequences of this problem; offer a solution to the problem by telling a story about how your solution is effective; overload with testimonies about the transformation brought about by your solution; make honest, win-win offers; and ask the customer a response to the offer.

 Don’t just put any thousand words and do not put the sales/buy button so far down the page that it will decrease your conversions. Test your copy as well.

* Take advantage of the blog feature in Shopify – some people do not realize that Shopify has this feature. Target words which have high commercial intent but do not directly relate to your product. Answer helpful content questions then at the end of the article, you can add in that you have that product available in your store. Provide an internal link to your sales page after that. As people link to your blog, it increases your authority; and it also attracts visitors from Google to your page and drives traffic to your Spotify page. This can be easily outsourced to Upwork for a reasonable price.


* Optimize your Shopify title tag, SEO description and URL – optimize the page slug for your product, the title for your product page and your product description for searches. Make sure the keywords are those that you want to be ranked for and for the description, write them as compelling as you can to entice people to click even if you are not in the very top listing of the page.


* Build back links to your site – A few quality links back to your page will go a long way. Typically, you can get these through two ways: links that you leave around the internet in response to your product area (blog posts, forums, reddit) and blog posts which reference to your product inside the post. The latter can be easily bought from refutable sources. These can make a huge difference in your ranking results.

 
Links Mentioned In This Episode

* ConvertKit Product Creation Masterclass
* The Late Night IM Facebook Group
* The Hoth
* PosiRank
* 100K Factory program

]]>
Mark Mason 28791
Understanding Facebook Ad Manager: Ad Campaigns [LNIM134] https://www.latenightim.com/understanding-facebook-ad-manager-lnim134/ Thu, 06 Apr 2017 13:44:28 +0000 https://www.latenightim.com/?p=28774 <p>Understanding Facebook Ad Manager can seem really intimidating when you first open the application.  After all, there are all these different tabs that are not well explained, and lots of terms being used with which you may not be familiar.  In this episode, I break down the hierarchy of Facebook Ad campaigns and try to […]</p> <p>The post <a rel="nofollow" href="https://www.latenightim.com/understanding-facebook-ad-manager-lnim134/">Understanding Facebook Ad Manager: Ad Campaigns [LNIM134]</a> appeared first on <a rel="nofollow" href="https://www.latenightim.com">Late Night Internet Marketing with Mark Mason</a>.</p> Understanding Facebook Ad Manager can seem really intimidating when you first open the application.  After all, there are all these different tabs that are not well explained, and lots of terms being used with which you may not be familiar. We also talk about how the five people that you spend the most time with in your life may be holding you bace.


Show Notes
 
When you get into the Facebook Ad Manager, you may not be aware of this but you can choose whether you use the ad manager that’s attached to your personal Facebook account or you upgrade to the business ad manager, which is a more heavy-weight version, for free. The business ad manager allows you to manage multiple properties or pixels. To be organized, you need to understand there items: campaigns, ad sets and ads.
Campaign – this contains or is made up of one or more ad sets. It is important to know that each campaign has an advertising objective. This is the beginning in structuring your advertising activity on Facebook. You will use the Ads Create Tool to create the campaign by defining the objective on what you are trying to accomplish with your ads — do you want more page likes, clicks to your website, conversions, getting engagement or app installs, responses to your event, views to your video, etc. This is where you can easily turn your campaign on or off and where you can look at performance.
Ad Sets – this contain one or more ads or basically, a collection of ads. This is where you are going to make a decision on who your ads are targeting, what your budget is, the schedule for running your ads, bidding for the ads, where you are going to place them, etc. All of these happen in the ad set level. Two totally different audiences will need two different ad sets with different graphics, appeal and calls to action. They will work differently as well so your targeting for each ad set should be different. You can set daily and lifetime budgets for these ad campaigns at this level.
Ads – the creatives that you actually make, the ad that you actually run. You will have different ads for different target audiences thereby you can have different creative pieces which are effective in different ways.  You can test these different creatives to understand which one works the best. By their automatically split testing inside the ads manager, Facebook will be able to figure out which one is the most effective, optimizing your campaign to the fullest for that certain demographic.
 
Links Mentioned In This Episode

* 100K Factory program
* Facebook Business Ad Manager
* Article about drop-shipping with AliExpress on the Shopify blog
* Late Night Internet Marketing Facebook Group


Want More Late Night Internet Marketing?

Help Me Help You
The more I hear from you about your struggles, trials and tribulations, the more I can help. So, be sure to leave comments on this post to reach out to me on Twitter @LateNightIM or on the LateNightIM Facebook Fan Page.
I'd love to hear what you think about the podcast. Better yet, Id love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Dont worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show.
Help Me Help Others
]]>
Mark Mason 28774
What Is A Facebook Pixel [LNIM133] https://www.latenightim.com/facebook-pixel/ Thu, 30 Mar 2017 14:01:29 +0000 https://www.latenightim.com/?p=28749 <p>The other day, someone asked me to explain the Facebook pixel.  Now I'm no Facebook advertising expert, but I'll never forget the first time I noticed that brands were “following me” from their websites back to Facebook.  To be honest, it was a little creepy. It turns out that these brands were using a technology called […]</p> <p>The post <a rel="nofollow" href="https://www.latenightim.com/facebook-pixel/">What Is A Facebook Pixel [LNIM133]</a> appeared first on <a rel="nofollow" href="https://www.latenightim.com">Late Night Internet Marketing with Mark Mason</a>.</p> The other day, someone asked me to explain the Facebook pixel.  Now I'm no Facebook advertising expert, but I'll never forget the first time I noticed that brands were “following me” from their websites back to Facebook.  To be honest, It turns out that these brands were using a technology called an ad pixel and they were “retargeting me”.  This is accomplished on Facebook with the now0famous Facebook pixel. In this episode, I spend some time explaining what the Facebook Pixel is and what you can do with it.
I also recap my experience at Social Media Marketing World and revisit the four goals I had for the conference.  I accomplished all of my goals for the trip, and I tell you how and why they are important at the top of the episode.
Finally, I discuss the advertising promotion Amazon is running for April.  If you are an Amazon affiliate, you won't want to miss that.


Show Notes
For our tech tip today, we will talk about what a Facebook Pixel is. Have you ever experienced going to a certain website and, upon going back to Facebook, you will see that same product pop up? It turns out that, if you are an advertiser in Facebook, you can get this little snippet of code called the Facebook Pixel and you can place that in your website so when people visit your site, they will be cookied with it. Conversion pixels have been used in marketing, particularly affiliate marketing and other advertising firms, well over a decade. The Facebook Pixel is a super smart pixel as there are lot of things that it can do for your website such as:

* Once someone visits your website, the Facebook pixel can keep track of actions done within your site. Knowing these things will allow you to understand all kinds of different information in marketing.
* When someone visits your site and then they went back to Facebook, you can target these people with Facebook ads because you know they have some sort of interest in your site.
* You can have Facebook take a look at the people who visited you recently and ask them to serve your ads to these same types of people – demographically, by age range, etc.
* Run dynamic product ads where you can change the ads you present based on the actual pages that they have visited on your website.
* You can understand cross-device conversion.

Bottom line is, you can optimize ads better in Facebook because it goes beyond advertising there. Even if they are gone, you can still track their behavior even when they are out of the platform and you can use this to analyze actions and increase the ROI for your ads. It enables you to do a lot more sophisticated things.
As promised in the episode, here is a screenshot of what Amazon native ads look like.  The context of the ad changes based on your browsing habits on amazon (retargeting) apparently.  Here, you can see that I have been looking at home automation, ring lights for my Facebook live stuff, and hourglass timers for productivity.

The picture below is the famous piano from the Top Gun bar where Meg Ryan played for Goose.  The piano has been moved across the bar since the movie.

The “Green Room Mastermind”.  Five of the best people I know.

Links Mentioned In This Episode

* Social Media Marketing World
* Episode 132 (My goals for SMMW)
* The new Late Night Facebook Group
* Live Video on Late Night IM
* The :”Top Gun bar” I visited
* Native Ads article on C...]]>
Mark Mason 28749
Why I Invest In Social Media Marketing World [LNIM132] https://www.latenightim.com/why-attend-conferences-lnim132/ Thu, 23 Mar 2017 21:46:28 +0000 https://www.latenightim.com/?p=28723 <p>Why attend conferences? That's a pretty darn good question.  Someone asked me recently why I choose to invest in conferences like Social Media Marketing World each year.  After all, the actual cost of attending a conference is not small when you consider the airfare, hotel and conference registration. But more than the actual cost is […]</p> <p>The post <a rel="nofollow" href="https://www.latenightim.com/why-attend-conferences-lnim132/">Why I Invest In Social Media Marketing World [LNIM132]</a> appeared first on <a rel="nofollow" href="https://www.latenightim.com">Late Night Internet Marketing with Mark Mason</a>.</p> Why attend conferences? That's a pretty darn good question.  Someone asked me recently why I choose to invest in conferences like Social Media Marketing World each year.  After all, the actual cost of attending a conference is not small when you consid... That's a pretty darn good question.  Someone asked me recently why I choose to invest in conferences like Social Media Marketing World each year.  After all, the actual cost of attending a conference is not small when you consider the airfare, hotel and conference registration.
But more than the actual cost is the opportunity cost.  For me personally, spending days at a conference carries the cost of not doing other things.  This week, I'll be falling behind on my podcast, taking time off my day job and missing my daughter's soccer game all so I can participate in Social Media Marketing World.
So why attend conferences?
As it happens, I have five very clear reasons for investing (that's how I see it) in conferences, and Social Media Marketing World is at the top of my “must attend” list.
Also in this episode, I discuss how DropBox saved me last week and offer a few tips on using DropBox.  If you're not using DropBox, you might want to give it another look.  Not only that, I take a look at this quote commonly attributed to John Wesley that he probably never said:
I set myself on fire and people come to watch me burn.


Show Notes
 
1. “Light yourself on fire with passion and people will come from miles to watch you burn.” – This quote is attributed to John Wesley but often misquoted. There is also a significant amount of debate among legitimate historians if he really said it, but whatever the case is, I love this for marketing. Whoever said this quote, our enthusiasm should have this same level of intensity. When people sense this, they will be attracted to your brand, to your message and will help you rise above everyone else. Note though that passion is not enough, it should also be overlain with purpose. You may have passion but it may not be suitable for business so go for sustainable interest as there will be a lot more opportunity for you to be successful.
2. Dropbox is a cloud synching service where any file you put in Dropbox will appear in any other system that you installed Dropbox on. Here are tips of how you can get the most out of Dropbox:
• You can get a basic account with 2GB worth of space but you can refer Dropbox to your friends and every sign up will give you additional 500MB. A cool way to start!

• If you delete a file, Dropbox keeps it for 30 days. You can restore files and folders back if you realize you still need them.

• You can set Dropbox to automatically seek out and upload photos from your mobile. Awesome!

• Dropbox offers two-step verification so turn this on for extra security.

• Dropbox is the perfect solution for sharing monster files.

• You can turn on the Selective Synch feature so you can choose the directories or devices that you want to synch it with.

• A lot of cross platform applications that exist both on Android, Mac or PC shares settings with Dropbox.
3. Why am I going to Social Media Marketing World? It’s expensive so what’s the point? Here is a list of why I bother:
• It is an opportunity for me to reconnect with people that I have met over the last 10 years both online and in real life. This is something that I really enjoy so this is fulfilling for me. For my Mastermind group, this is the one time every week that we can all be physical together so I highly value this.

• It gives me an opportunity to meet new people and add them to my list of friends. Getting this opportunity and exposure to people I do not usually rub elbows with is very rewarding.

• There is an enormous amount of content in this conference. The number of ideas that I come out with is amazing.

• I am privileged that I can help and give answers. I have given a talk, hosted a panel and led sessions. This opens up opportunities and gave me the chance to say thanks.

]]>
Mark Mason 28723
UTM Parameters and Google Analytics: Understand Where Your Traffic Is Coming From [LNIM131] https://www.latenightim.com/utm-parameters-google-analytics-lnim131/ Thu, 16 Mar 2017 19:15:06 +0000 https://www.latenightim.com/?p=28695 <p>Ever wondered about UTM Parameters and Google Analytics?  Urchin Tracking Module Parameters are essentially special “tags” that you can add to links so that you can track the traffic generated by those links in Google Analytics.  Admittedly, these links can look a little intimidating.  So, in this episode, I explain UTM parameters for Google Analytics in […]</p> <p>The post <a rel="nofollow" href="https://www.latenightim.com/utm-parameters-google-analytics-lnim131/">UTM Parameters and Google Analytics: Understand Where Your Traffic Is Coming From [LNIM131]</a> appeared first on <a rel="nofollow" href="https://www.latenightim.com">Late Night Internet Marketing with Mark Mason</a>.</p> Ever wondered about UTM Parameters and Google Analytics?  Urchin Tracking Module Parameters are essentially special “tags” that you can add to links so that you can track the traffic generated by those links in Google Analytics.  Admittedly, I also talk about customer service lessons we can all learn from my recent visit to Hotel Contessa in San Antonio, Texas and my we break down another Internet Marketing Fortune Cookie (this time it's the Crab Rangoon).


UTM Secret Decoder Ring
The Secret Decoder Ring Download is a single-page PDF that you can keep handy and share whenever you need to remember how UTM parameters work, and what they mean.
Get Your UTM Parameter Decoder Ring Now
Show Notes
 
Internet Marketing Fortune Cookie: “A crab wonton a day, keeps the doctor away” – The stuff that got you to wherever you are in your business may not get you to where you need to be so strategically and carefully, but enthusiastically, embrace change in your business because this will keep the ‘doctor’ away.
UTM Parameters:
 A link is comprised of three parts: the HTTP/s, the website or the domain name, and the stuff after that which you would usually think as the post slug but it’s really the path to the file on the web server. But occasionally, you will see that the path that you are looking at is followed by a question mark and after this, a bunch of symbols, letters, numbers that may seem gibberish. In here, you will also see the three letters U, T and M. This section is called UTM Parameters and it stands for Urchin Tracking Module. These are tags that you can put in URLs to help you figure out where you traffic comes from. If you are running a Facebook ad, for example, you can add these tags to your URL so that you know later exactly where that traffic came from. It’s important for you to know which ads are sending traffic to your site to determine which ones to run and which ones to stop. What’s really cool about this is you can use the conversion goal inside of Google Analytics to nail down what source of traffic is really creating opt ins or sales for you on your website.
There are four that I use when I do UTMs:

* The Source Parameter – this is used to identify which sites sent traffic. It’s a required parameter and examples include Facebook, Twitter, Google or Bing.
* The UTM Medium – this refers to the type of link that was used and is usually described as the type of advertising medium that you are using to send the traffic. It can be from social, banner ads, cost-per-click ads, etc.
* The Campaign Parameter – you can set this to determine which campaign the traffic is coming from. Examples can be special content campaign or a seasonal campaign such as a Spring Sales or a Halloween Promotion.
* The Content Parameter – this can help you identify specifically which ad was clicked to bring the user to the site. This is often used for AB testing so it can refer to the logo, a text in the ad or which one worked in sending you the traffic.

Now that you can track things, you might be looking for additional information about optimizing your conversions.  If so, take a moment to check out episode 126 on conversion optimization.
Here are some of the images that I mentioned in the episode.  First of all, here is a picture of me with “Hispanic Elvis”.  That's his description, not mine.  This guy hangs out at the old market in San Antonio (on Market Street) in a restaurant called Mi Tierra.  I've been eating there since I was a kid,]]>
Mark Mason 28695
Amazon Affiliate Commission Changes: How Will They Impact Your Business? [LNIM130] https://www.latenightim.com/amazon-affiliate-commission-changes-lnim130/ Thu, 09 Mar 2017 12:04:35 +0000 https://www.latenightim.com/?p=28656 <p>Really big Amazon affiliate commission changes a few weeks ago may have a dramatic impact on your paychecks coming from the big online retailer.  Learn all about what changed, why I think Amazon is making the change, and what you can to if you are impacted. Show Notes   Do I still recommend as a place […]</p> <p>The post <a rel="nofollow" href="https://www.latenightim.com/amazon-affiliate-commission-changes-lnim130/">Amazon Affiliate Commission Changes: How Will They Impact Your Business? [LNIM130]</a> appeared first on <a rel="nofollow" href="https://www.latenightim.com">Late Night Internet Marketing with Mark Mason</a>.</p> Really big Amazon affiliate commission changes a few weeks ago may have a dramatic impact on your paychecks coming from the big online retailer.  Learn all about what changed, why I think Amazon is making the change,


Show Notes
 
Do I still recommend as a place to start if you are an affiliate marketer?
Yes, I absolutely do. It’s still a great way to start and to learn affiliate marketing. I would probably just recommend that you stay away from things that have incredibly low commissions – but we have always discussed that you should promote things that give you a decent commission. It means that some niches that you may have considered before may no longer be economically or commercially viable niche.
 
Why did Amazon do this and anger affiliates?
There are more than 3100 products affected in this tier and in my understanding, Amazon phone all those affected directly. The answer is always because this will make Amazon more money. Amazon is in the business of making money and not in the business of creating great affiliate programs. For televisions, for example, the competition is fierce and the margins are already super low and they cannot afford to lose more money. For those which they raised the commissions, they have the room to do so, so they are trying to compensate with that, or they are trying to drive behavior to sell as many high-margined products as much as possible.
 
If you are affected, what do you do?
Look and see if there are other affiliate programs that you can use in place of Amazon if you have been hit particularly hard to see if you can get back to your original commission level. There are also other places like Commission Junction where you might share a sale. You might find a retailer there who happens to sell TVs, for example, who are offering higher commissions than 2%.
 
Lesson: Change is always constant in this business. Use Pretty Link because if something happens to your affiliate relationship with some supplier, then you can change suppliers without having to edit 40k pages in your website. It makes it easy to maintain your website.
 
In the episode, I mention the new Associates commission structure.  You can find this information on the Amazon site here, but I have reproduced the relevant graphic below.  As you can see, by Amazon standards, furniture and home goods pay pretty well at 10%.

Links Mentioned In This Episode

* 100K Factory program
* Copywriting Academy Videos
* Amazon Associates Fee Structure
* The Alamo
* What is Affiliate Marketing
* How to calculate your affiliate earning potential

Want More Late Night Internet Marketing?

Help Me Help You
The more I hear from you about your struggles, trials and tribulations, the more I can help. So, be sure to leave comments on this post to reach out to me on Twitter @LateNightIM or on the LateNightIM Facebook Fan Page.
I'd love to hear what you think about the podcast. Better yet, Id love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Dont worry, there are no stupid questions. Unless you tell me not to,]]>
Mark Mason 28656
The Best Copywriting Formula: Using the PASTOR Method to Make More Sales [LNIM129] https://www.latenightim.com/best-copywriting-formula-pastor-lnim129/ Thu, 02 Mar 2017 14:45:12 +0000 https://www.latenightim.com/?p=28626 <p>When things are hard, it’s natural to look for a formula. When it comes to copywriting, the best copywriting formula is Ray Edward’s PASTOR Method. This is the formula that Ray Teaches in his famous Copywriting Academy course, and is an excellent framework for writing great copy. In this episode, I teach you the six […]</p> <p>The post <a rel="nofollow" href="https://www.latenightim.com/best-copywriting-formula-pastor-lnim129/">The Best Copywriting Formula: Using the PASTOR Method to Make More Sales [LNIM129]</a> appeared first on <a rel="nofollow" href="https://www.latenightim.com">Late Night Internet Marketing with Mark Mason</a>.</p> When things are hard, it’s natural to look for a formula. When it comes to copywriting, the best copywriting formula is Ray Edward’s PASTOR Method. This is the formula that Ray Teaches in his famous Copywriting Academy course, Copywriting Academy course, and is an excellent framework for writing great copy.
In this episode, I teach you the six elements of the PASTOR method and discuss how to implement them in your copy. I also discuss the importance of storytelling in your copy, and discuss my plans to check out the 100K Factory program.


Show Notes
Storytelling is one of the most powerful techniques to convince people. This is not a new thing in marketing. It has been used in the most amazingly effective ways for longer than you can possibly imagine. Everyone can tell stories and two good tips are: tell stories from your own personal experience; that story to whatever it is that you want to talk about; and lastly, practice! The more storytelling that you do, the better you’ll get at it.
Here is the best formula for any kinds of persuasive communication that I have seen. It is called the PASTOR Method and was developed by Ray Edward. It talks about the six different components on how to make a completely constructed and effective copy.

* Problem – this is a reminder to make sure that you are calling out the problem that the prospect has. Be specific and articulate because this allows you to identify with the prospect on an emotional level. It will make them feel that you really understand what they are going through.


* Amplify – amplify the pain that the prospect is feeling making sure you know the consequences of this problem. Make sure that you are all in the same page about why this is a big issue.


* Solution – Offer a solution to the problem. This is a great place to tell your story about how this solution is effective. Give examples.


* Transformation – overload with testimonies about the transformation brought about by your solution. Let them see the people who are just like them.


* Offer – make the offer. Make only those which are win-win for you and for your prospect. Don’t just give the features, highlight the benefits. Make honest offers — don’t oversell, resist the temptation to make claims that aren’t true.


* Response – ask the customer a response to the offer. If you do not ask for the sale, you will not make any. Assume that the customer is going to buy and just give them the instructions on how to.



Links Mentioned In This Episode

* 100K Factory program
* AliExpress.com
* Shopify
* WooCommerce
* ATS Rentals
* Rays eBook On Storytelling

*. Copywriting Academy Videos

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Help Me Help You
The more I hear from you about your struggles, trials and tribulations, the more I can help. So, be sure to leave comments on this post to reach out to me on Twitter @LateNightIM or on the LateNightIM Facebook Fan Page.
I'd love to hear what you think about the podcast. Better yet, Id love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Dont worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show.
]]>
Mark Mason 28626
11 Essential Copywriting Tips You Can Use Today To Improve Your Business [LNIM128] https://www.latenightim.com/essential-copywriting-tips-lnim128/ Thu, 23 Feb 2017 15:11:38 +0000 https://www.latenightim.com/?p=28589 <p>These 11 Essential Copywriting Tips will help you do whatever it is that you are trying to do. That’s a bold claim. As it turns out, copywriting is one of the very few things in life that you can use to improve almost anything that you are doing. In this episode I select 11 essential […]</p> <p>The post <a rel="nofollow" href="https://www.latenightim.com/essential-copywriting-tips-lnim128/">11 Essential Copywriting Tips You Can Use Today To Improve Your Business [LNIM128]</a> appeared first on <a rel="nofollow" href="https://www.latenightim.com">Late Night Internet Marketing with Mark Mason</a>.</p> These 11 Essential Copywriting Tips will help you do whatever it is that you are trying to do. That’s a bold claim. As it turns out, copywriting is one of the very few things in life that you can use to improve almost anything that you are doing. In this episode I select 11 essential copywriting tips from a sea of teachings on how to write copy based on their ability to help you immediately. I hope you enjoy the episode.

Show Notes
11 Simple Tips that you can internalize and do to make your copy better today:

* Craft a killer headline – more people are going to read your headline more than anything else in your copy. This is the very first thing that they are going to read and which will consciously, or subconsciously, determine whether or not they will read the rest of your content. A good tip is to copy any fantastic headline you see and jam it away in Evernote. Scan this file when you are ready to write yours and use it for inspiration. You can also test it by asking yourself: “If you are to read your very own headline, would it make you want to see what else is in the article?” and “If you are to put only your headline and your phone number in a classified ad, will people call you?”


* Tell stories – Develop the skill of telling stories as it is not only engaging but it is also entertaining so having a story will draw your reader in and help get them through the copy.


* Inject your personality into your copy – tell your story with color which comes from and if form by your life. People identify with that and it makes your copy seem real and trustworthy. So let your personality come through.


* Appeal to people’s emotion – whatever emotion that people are feeling related to what you are selling, make sure you tap into that and connect to it. Amplify that.


* Make your copy look good visually – does not need to be fancy but make sure it works well to other people’s eyes. It should be constructed in a way that it pulls people in.


* Speak your customer’s language – use the language that’s appropriate to your audience. Use words that people in that field use when they are talking not just to persuade them but also to build authority. Spend time to understanding your product by interviews, surveys, etc.


* Focus on the benefit – you need to identify the difference between the features and benefits because it’s the benefits that sell.


* Ensure your copy has intrinsic value – when you are writing, make sure that your customers feel like they are getting something. Deliver value as it makes the copy more engaging and it makes the prospects like you more.


* Ask questions and get them in a mode to say yes – this is a sort of copywriting psychology where you ask a series of questions to get you to say yes over and over again, and by getting your audience to say yes to several things in a row, this will get them into a ‘yes momentum’ to get them to say yes when it’s time to make the purchase.


* Include a strong call to action – you can’t leave it to their imagination on what they are supposed to do next. You want them to push the button right now so they can start understanding the benefits of what it is that you have to offer immediately.


* Organize your writing with a formula – follow a well-thought of formula when you are writing. Whatever method you choose, you got to have one.

 
In the beginning of the episode, I mentioned my wife’s’ overwhelmingly positive experience with ATS Rentals — most recently renting the Canon 100mm-400mm f/4.5 L-series zoom lens. As promised, here are some cool pictures that she captured with that lens.]]>
Mark Mason 28589
Email Marketing Tips with Terry Dean from MyMarketingCoach.com [LNIM127] https://www.latenightim.com/email-marketing-tips-terry-dean-lnim127/ Thu, 16 Feb 2017 17:49:52 +0000 https://www.latenightim.com/?p=28566 <p>Need actionable email marketing tips that you can put to work in your business starting today? This week we welcome Terry Dean to the podcast. Terry has been making a living online for over two decades (wow), and is an email marketing expert. Terry offers amazing email marketing tips not only from his own direct […]</p> <p>The post <a rel="nofollow" href="https://www.latenightim.com/email-marketing-tips-terry-dean-lnim127/">Email Marketing Tips with Terry Dean from MyMarketingCoach.com [LNIM127]</a> appeared first on <a rel="nofollow" href="https://www.latenightim.com">Late Night Internet Marketing with Mark Mason</a>.</p> Need actionable email marketing tips that you can put to work in your business starting today? This week we welcome Terry Dean to the podcast. Terry has been making a living online for over two decades (wow), and is an email marketing expert.
Show Notes
Terry Dean is a legend.  He has been doing the internet business thing full-time since 1996.  Better still, Terry has helped thousands of entrepreneurs just like you get started building their online business. A resident of Dunnellon, Florida, Terry is married and has 2 dogs.
One of the things that I love about this interview with Terry is how he authentically shares his own origin story about delivering pizza for Little Caesar’s (Pizza! Pizza). My reaction is that if a pizza delivery guy like Terry can make online business work, then so can you.
In the episode, you’ll find out the three critical elements that should be in every email that you send, and why just delivering massive value is not enough.
The money, truly, is in the list — its true two decades ago and is true today. With 21 years of experience in his arsenal, Terry has tips for us to boost our profits using our email lists. Here are the fundamental things in line with email philosophy:

* To build a list, focus on the audience first. Everything you do, think about your audience. The first thing that you need to have is a lead magnet and this equates to a freebie that you give away to get people to subscribe to your list. Lately, Terry calls this a ‘Free Preview’ as he views that gift that he gives as a bridge to whatever I am offering next. If it is a tennis client, for example, you can give him a free video on how to improve his serve once he opts in, and then give him a link to the first product for sale. Since it’s about the serve, we will give him a product or an item related to that. You offer him the next step after, that’s why Terry calls it the Free Preview. With this simple system, their clients would usually bump their sales up to 30% – 50% within 24 hours. There is no need to warm the prospect up, you ride the momentum.


* Split test. People don’t test nearly as often as they talk about it. Terry would test different affiliate pages to see which ones would sell best. You can have switch three different offers and see which ones resonates best to the kind of traffic in that landing page. When you are starting out, don’t worry about the colors of your buttons or things like that instead, test big things such as main headlines, offers, or prices.


* Once you gain a subscriber in your email list, start sending out emails using auto-responders or broadcast messages. For beginning, Terry suggests auto-responders upfront to establish a relationship. The biggest mistakes that you can do is to send a whole bunch of promos, which can burn your list really fast, and the other one is sending content without promoting anything. The latter is hard to fix in the long run because it’s not going to build you a list that’s going to buy from you. What you want to do is to give value but it needs to be in contrarian in content especially in the beginning. In means that when everybody else is saying X, but I say the problem is Y instead. You will want your content to be contrarian and different with what others are saying and to start off, you can use the ‘rant style’ type of email. It gets your email noticed in the midst of the noisy marketplace.


* For affiliates, the best email that you can send to promote any affiliate program is a case study for their product. Buy their product, use their product, and tell people the results.


* Value is more than just content. It is direction and guidance from someone you ...]]>
Mark Mason 28566
Call To Action Tips: Six Critical Principles For Optimizing Conversions https://www.latenightim.com/call-to-action-tips-lnim126/ Thu, 09 Feb 2017 15:13:30 +0000 https://www.latenightim.com/?p=28548 <p>Call To Action Tips are at the top of the agenda this week. Last week I spent time talking about Cliff Ravenscraft’s thoughts on Call to Action fatigue. He responds to my commentary in this episode. After hearing what Cliff has to say, I flip the script and offer six critical calls to action tips […]</p> <p>The post <a rel="nofollow" href="https://www.latenightim.com/call-to-action-tips-lnim126/">Call To Action Tips: Six Critical Principles For Optimizing Conversions</a> appeared first on <a rel="nofollow" href="https://www.latenightim.com">Late Night Internet Marketing with Mark Mason</a>.</p> Call To Action Tips are at the top of the agenda this week. Last week I spent time talking about Cliff Ravenscraft’s thoughts on Call to Action fatigue. He responds to my commentary in this episode. After hearing what Cliff has to say, After hearing what Cliff has to say, I flip the script and offer six critical calls to action tips that will help you create better call to action and increase conversions.
I also describe the marketing lessons that you can learn from my experience with the Apple AirPods. I just got mine this week.

 
Show Notes
Some calls to action are important but we have to be careful how much we are asking our audience to do. Also, if we have so much promotion in our content that it starts influencing what we are talking about, it will start to junk our show up.
I believe that most of the content you create, if not all, should be created with a purpose. Whatever it is that you want to talk about, the call to action there is to create better content. If you are not delivering content that urges people to do something, then you are not delivering it right. Sometimes, the action that you are pushing will result to the exchange of money between you, your audience and a third party. When your call to action involves money, the issue will always come back to money. Is the value that you are delivering justifying it? Are you doing it for the right reason? These calls to action can be done the right way. Here are some tips in doing great calls to action:

* Are your calls to action being made with integrity? – Are you making this call to action because you really believe that the value you deliver is really worth the price?
* Does your call to action have a clearly stated value proposition? – What’s in it for your audience? Focus on the benefit and outcome that you would want them to receive.
* Go big or go home – make a big deal out of your call to action. A good call to action should be prominently, clearly and enthusiastically stated. It will help you with your conversion, amplify your integrity and emphasize the benefits that they will get.
* Deliver what you promise – over deliver or at least make sure your product matches what you committed.
* Test your call to action – Use tools to split test things such as colors, graphics and headlines. Little things can affect conversion rates.
* Take advantage of FOMO – if appropriate, your calls to action will be more effective if you create a sense of urgency or scarcity.

Here’s a silly selfie of me sporting my new Apple AirPods. In the episode I talk about the product marketing lesson that we can all learn from this amazing Apple product.

Links Mentioned In This Episode

* Apple AirPods
* Cliff on Product Launch Fatigue

Want More Late Night Internet Marketing?
Help Me Help You
The more I hear from you about your struggles, trials and tribulations, the more I can help. So, be sure to leave comments on this post to reach out to me on Twitter @LateNightIM or on the LateNightIM Facebook Fan Page.
I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show.
Help Me Help Others
Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were over 100 reviews worldwide and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a re...]]>
Mark Mason 28548
Google Voice Search Optimization – Content For The Next Search Wave [LNIM125] https://www.latenightim.com/google-voice-search-optimization-lnim125/ Thu, 02 Feb 2017 06:05:42 +0000 https://www.latenightim.com/?p=28524 <p>Google voice search optimization is becoming more important as the frequency of voice search increases.  Hands-free mobile search use is on the rise. Given that, understanding how to optimize content to take advantage of the increased use of voice in search is critical if you want to ride the wave. In this episode, we talk […]</p> <p>The post <a rel="nofollow" href="https://www.latenightim.com/google-voice-search-optimization-lnim125/">Google Voice Search Optimization – Content For The Next Search Wave [LNIM125]</a> appeared first on <a rel="nofollow" href="https://www.latenightim.com">Late Night Internet Marketing with Mark Mason</a>.</p> Google voice search optimization is becoming more important as the frequency of voice search increases.  Hands-free mobile search use is on the rise. Given that, understanding how to optimize content to take advantage of the increased use of voice in s... I also talk about the impact of Call To Action Fatigue, a topic recently raised by my friend Cliff on the Cliff Ravenscraft Show.

Show Notes
 

* Call to Action Fatigue – I was listening to the Cliff Ravenscraft show and he raises several issues about Call to Action Fatigue. Call to Action fatigue is basically when you are stressed out and tired with always promoting something. Everybody seems to be promoting everything all the time and our content channels are now polluted with all these Calls to Action. Cliff’s point is view is simply; if the content that you are posting is merely for promotion to be able to land a direct sale or commission off from something else, this is a huge business mistake.


* Google Voice Search Optimization – Google has been emphasizing mobile but the other thing that they have been doing to prepare to transition to Google Voice Search Optimization is adding featured snippets on top of search results. If you enter a question to Google that has an answer, you will get back featured results which are in a Q&A or How To format. From an SEO standpoint, this is absolutely something that you want to do. The best tip to do this is to construct your content in a way that allows you to rank and get into these featured snippets. The easiest thing to do that is to ensure that your content has a section of frequently-asked questions with direct, concise answers to those questions which will drive Google to feature that page. It will also help have an image nearby. The questions that you should have answers for should include the who, the what, the when, the where and the why.

In the show, before I start the discussion about google voice search optimization, I mentioned Escape Expert in Plano, Texas where I had my escape room experience.  Here is the photo that I was talking about.

Links Mentioned In This Episode

* Escape Expert in Plano, Texas
* The Amazon Echo on Amazon.com
* TCRS468 — PLF Product Launch Fatigue
* Yoast article on voice search
* Geoff Smith podcast jingle music

Want More Late Night Internet Marketing?
Help Me Help You
The more I hear from you about your struggles, trials and tribulations, the more I can help. So, be sure to leave comments on this post to reach out to me on Twitter @LateNightIM or on the LateNightIM Facebook Fan Page.
I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show.
Help Me Help Others
Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were over 100 reviews worldwide and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review,]]>
Mark Mason 28524
Oversleeping And Canonical URLs in WordPress with HTTPS [LNIM124] https://www.latenightim.com/canonical-urls-in-wordpress-lnim124/ Thu, 26 Jan 2017 06:05:06 +0000 https://www.latenightim.com/?p=28491 <p>This week on the Late Night Internet Marketing Podcast, we explore how Canonical URLs in WordPress interact with HTTPS.  I know, that sounds a little dry, but trust me — you're going to love it.  Listener Gil has a question about what happened to his rankings for a particular page, and I think HTTPS shenanigans […]</p> <p>The post <a rel="nofollow" href="https://www.latenightim.com/canonical-urls-in-wordpress-lnim124/">Oversleeping And Canonical URLs in WordPress with HTTPS [LNIM124]</a> appeared first on <a rel="nofollow" href="https://www.latenightim.com">Late Night Internet Marketing with Mark Mason</a>.</p> This week on the Late Night Internet Marketing Podcast, we explore how Canonical URLs in WordPress interact with HTTPS.  I know, that sounds a little dry, but trust me — you're going to love it.  Listener Gil has a question about what happened to his r... We also take a moment to celebrate six months of consistent podcasting.  I break it down and try to answer the question “what's different”?  After all, I've been trying to get this right since 2009.
Best of all, there is an internet marketing fortune cookie about oversleeping that we need to crack open.

Show Notes
 

* Listener Feedback: Gil’s site changed from http to https without him doing anything.


* What could have triggered this? – His website host probably enabled https across their whole platform.
* How did people find the https pages? – Gil was not linking to the https sites and all the backlinks to those sites are all http. Google prefers https so strongly that when they are crawling sites, they test if both versions of the webpages are available and if they are, they are preferring the https version of the page.
* How do you fix this? – What does ‘fixed’ mean? If I were Gil, I would go ahead and understand why https is working and then just make sure that everything is working correctly. After that, do the work to let Google know that https is the preferred version of the website.


* Internet Marketing Fortune Cookie: “Tomorrow will be a productive day, don’t oversleep.” What does this mean?


* Carry around your own weather – It may be the worst day of the month but tomorrow is going to be another day. The sun is going up tomorrow so decide that it is going to be a productive day and make it happen! If you say you can or you say you can’t – you’re right. Just decide what will happen and you already have a leg up on what’s going to happen.
* Don’t oversleep – don’t toss away your opportunity. Be ready to seize those opportunities every day. Every little bit that you can do counts as it adds up over time.

3. I stumbled into a great article that I think is spot on. The article is entitled SEO priorities for the New Year by David Freeman and he breaks this down into two things: Quick Wins and Large Projects. Here are some highlights:

* Log into Google Search Console and read what’s there – there are all kinds of things there that will tell you how Google views your site. Find out what you can fix and make them love you more.
* Content Gap Analysis – there are amazing tools for this now to show you, from a search perspective, if you need to grow content. You can use this to create an editorial calendar for the entire year. What do you want to see in your website by the end of the year? What do you need to flush out? What is missing?
* Switch your site over to HTTPS.
* Enable exhilarated mobile pages.Make sure your site is mobile friendly.

 
Links Mentioned In This Episode

* Show some love for the show
* Search Engine Land article on SEO Priorities
* Previous episode on HTTPS
* Previous episode on content creation workflows
* AHrefs — my favorite SEO tool
* Yoast SEO Plugin

Want More Late Night Internet Marketing?
Help Me Help You
The more I hear from you about your struggles, trials and tribulations, the more I can help. So,]]>
Mark Mason 28491
Search Engine Results Page Optimization: Converting Rankings Into Clicks [LNIM123] https://www.latenightim.com/search-engine-results-page-optimization/ Thu, 19 Jan 2017 14:48:00 +0000 https://www.latenightim.com/?p=28463 <p>Search Engine Optimization is not just about rankings. Once you get rankings, you must optimize the conversion of those rankings to clicks (and ultimately, to reader action). We call this Search Engine Results Page Optimization.  In this episode, we talk about the three components of a search engine results page listing and how to optimize […]</p> <p>The post <a rel="nofollow" href="https://www.latenightim.com/search-engine-results-page-optimization/">Search Engine Results Page Optimization: Converting Rankings Into Clicks [LNIM123]</a> appeared first on <a rel="nofollow" href="https://www.latenightim.com">Late Night Internet Marketing with Mark Mason</a>.</p> Search Engine Optimization is not just about rankings. Once you get rankings, you must optimize the conversion of those rankings to clicks (and ultimately, to reader action). We call this Search Engine Results Page Optimization.  In this episode, We also talk about the impact of readability on search engine rankings and handle some listener feedback.

Show Notes
 

* Does readability impact rankings? – Yes it does because it is going to impact how people view your article. If you are not targeting the right level of readability to your audience, they are not going to ‘like’, share or link back to your content. Also, Google’s intention is to put the best content on top and part of having a great content is having content which are easily read by your content. Your content has to be delightful and being readable is part of it. It might not be included in the algorithms today but over time, readability and things which are influenced by readability, will become more and more important.


* The three components of a search engine results page listing and how to optimize each element to convert:

Whether or not someone clicks on your link, depends on whether or not your listing in the search engines has been optimized to convert the click. The title, the description and the URL are three things that you have control of and are calls for action for the readers. You are trying to influence a searcher to prefer your page rather than the other ones nearby.

* Title tag – you need to have key words for Google SEO purposes but for the searcher, they are paying attention to this to decide whether or not to click on your link. So do two things: craft the title so that’s its interesting and encourages readers to click; and make sure it’s no longer than the number of pixels that Google is allowing you to show.


* URL – you want the keyword for SEO but also so that readers can see that it’s clearly about what they want. You also want it not to look spammy. Make it look trustworthy and inviting to click on.


* Description – it does not have much of an SEO impact from an algorithm perspective but it has big impact whether or not people click on your page. It must look enticing.


Links Mentioned In This Episode

* JLD's New Journal: The Mastery Journal
* Impact of Readability On SEO- Link 2
* Yoast SEO Plugin
* Search Engine Land article on SEO listings

 
Other Recent SEO-related Articles and Shows
Easy SEO Strategy For More Traffic From Existing Content Keywords [LNIM118]

Switching To HTTPS: SEO Implications And How To [LNIM114]

Want More Late Night Internet Marketing?
Help Me Help You
The more I hear from you about your struggles, trials and tribulations, the more I can help. So, be sure to leave comments on this post to reach out to me on Twitter @LateNightIM or on the LateNightIM Facebook Fan Page.
I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry,]]>
Mark Mason 28463
Ray Edwards On Achieving Goals And Breakthrough Growth [LNIM122] https://www.latenightim.com/ray-edwards-goals-growth-lnim122/ Thu, 12 Jan 2017 12:56:31 +0000 https://www.latenightim.com/?p=28417 <p>Do you have a magical breakthrough goal strategy?  I thought not.  More likely, you often feel like you are in a loop (kind of like the movie Groundhog Day). Each December you get excited about the coming year and set some wonderful goals to be accomplished in the next twelve months.  So far, so good. […]</p> <p>The post <a rel="nofollow" href="https://www.latenightim.com/ray-edwards-goals-growth-lnim122/">Ray Edwards On Achieving Goals And Breakthrough Growth [LNIM122]</a> appeared first on <a rel="nofollow" href="https://www.latenightim.com">Late Night Internet Marketing with Mark Mason</a>.</p> Do you have a magical breakthrough goal strategy?  I thought not.  More likely, you often feel like you are in a loop (kind of like the movie Groundhog Day). Each December you get excited about the coming year and set some wonderful goals to be accompl... Then, somehow, the year comes and goes and you did not manage to accomplish all (or perhaps even any) of your goals. Ray Edwards was no stranger to this cycle. But in 2015 Ray employed Michael Hyatt’s Best Year Ever course techniques to achieve amazing things over the next two years.
In this episode, we sit down with Ray for an intimate look at exactly what he was able to accomplish, and how he did it. My hope is that you’ll be able to learn from Ray’s example and that the insights Ray provides will be instrumental in in your success in 2017.
What's amazing about this interview is how transparently Ray shares all of his past failings and shortcomings.  It's great stuff, and I'll bet is sounds a lot like some of the things you have experienced in your life.

Show Notes
This was a great discussion with Ray — and surprisingly intimate.  Ray reminds us that even really successful people have their demons, and have to work to overcome them.  I feel privileged to have spent time with Ray discussing something so personal.
One of the things that I love about Ray is that he is “unashamedly Christian” but he does not judge those who don't share his beliefs.  Ray hopes that you can take something away from his teachings no matter your value system,
The really key takeaway for me in this episode was the fact that you need to know WHY you are trying to accomplish whatever goal you set.  He quotes Gail Hyatt, who said “People lose their way when they lose their Why”.  As a direct result of that (and learnings from Michael Hyatt's Best Year Ever course), Ray was able to harness the power of why to great effect.
You won't believe the things Ray (who was already successful by any measure) was able to achieve using the strategies he describes in this episode.

It's true: @RayEdwards explains importance of @GailHyatt's words: People Lose Way When They Lose Their Why. https://t.co/7Qn0Yvky41 pic.twitter.com/wOSfZgfKwh
— Mark Mason (@LateNightIM) January 12, 2017

By many measures, Ray was already successful but the rest of the story was that he had health problems and he was deep in debt. He had areas wherein he was not employing the same discipline that he is applying in his career and there were facets behind the scenes that people could not see. He also made resolutions year after year for the last 10-15 years to relieve himself and his family distress but each year goes by and nothing happened. It began to feel like an integrity issue then got hit with a health diagnosis that he had a generative neurological disorder. And he hit rock bottom and made himself choose: either he could face the fact that we will die overweight and broke, or do something about all of these.
He embarked on a two-year journey where the results included losing 60 lbs. of fat; paying off all consumer debts except for the mortgage (which they have already cut in half); finishing about 70 books including the Bible (which he read, actually read, four times in one year); deepening his relationship with his wife; and being able to take a 30-day sabbatical. He was diagnosed with Parkinson’s disease that doctors said was only going to get worse but he begged to differ and actually got better! He gives glory to the Lord and hopes that it inspires others.  But when you look back, we can only wonder,]]>
Mark Mason 28417
WordPress Website Hacked: Prevention and Cure [LNIM121] https://www.latenightim.com/wordpress-website-hacked-lnim121/ Thu, 05 Jan 2017 06:00:34 +0000 https://www.latenightim.com/?p=28369 <p>Ever had your WordPress website hacked? Want to keep it from happening again? This week on the Late Night Internet Marketing Podcast, I talk all about my holiday excitement which involved 17 (count ‘em, 17) hacked WordPress websites. I also discuss the new “State of Blogging” report from ConvertKit. Show Notes When I found out […]</p> <p>The post <a rel="nofollow" href="https://www.latenightim.com/wordpress-website-hacked-lnim121/">WordPress Website Hacked: Prevention and Cure [LNIM121]</a> appeared first on <a rel="nofollow" href="https://www.latenightim.com">Late Night Internet Marketing with Mark Mason</a>.</p> Ever had your WordPress website hacked? Want to keep it from happening again? This week on the Late Night Internet Marketing Podcast, I talk all about my holiday excitement which involved 17 (count ‘em, 17) hacked WordPress websites. I also discuss the new “State of Blogging” report from ConvertKit.

Show Notes
When I found out that my site was hacked, I looked at the nature of that hack and found out that hackers had compromised the website and added a tremendous amount of content to the site. The CPU load on the server had gone through the roof because of the enormous amount of traffic as the site was being used a bots and other things. When I did an audit, I found that the tons of information added that I didn’t own drove the disk to be almost full – it was a totally mess. It was a total takeover of my 17 websites which were on this one server. Luckily, the server was hosted at Site Ground so I sent a ticket, pinpointed the time it was hacked, and asked them to roll the site back and restore a backup from the time when I believe it was hacked. This doesn’t work every time though as hackers sometimes now that that this is what you will do. They will exploit the site and will let that sit dormant for a long time so your backups are too old to be of much use. As for mine, Site Ground fixed it pretty quickly and I was back up running but with a website which had been restored to its previous state, which we know, can be hacked.
So how do you harden a website? Majority of the WordPress hacks either come from the hosting platform or from out-of-date plugins. Here’s what you can do today with practically no technical expertise:

* For recovery purposes, have good backups. There are plugins that you can use for backups but there is nothing which can beat a server backup from your server provider. Check in with your host to see if they provide backups and if you can afford that.


* Make sure WordPress is up-to-date. Get everything updated to run the very latest version as you need to make sure that your site is secure. This includes your themes and plugins so I would recommend turning automatic updates on.


* If you have bunch of stuff installed that you are not using – themes, plugins – delete these junk out of WordPress. Go into your plugin/theme manager and remove them as they can provide points of attack. If you do not need a plugin, do not use it. Use plugins only if you need them.


* Do not use ‘admin’ as username for the administrator of your blog. This gives hackers half of the puzzle. Harden your password – change this often, make it very hard to guess and consider using two-factor authentication.


* Use the best hosting service and sign up with a reputable one. Choose one which is designed for WordPress.


* Add your site to Google Search Console as they are watching your site thereby will notify you once your site is hacked.


* Add a security plugin. I use WordFence which has firewalls, looks for hacking and bots, pays attention if your plugins or themes are out of date and sends you notification emails if they are.

Here is the message that I received from Google….this will really make your stomach hurt. Especially when they start coming in for multiple sites one right after another – “WordPress Website Hacked”.

Here is that video about the candle that a promised at the very end of the recording.

Links Mentioned In This Episode

* “State of Blogging” report
* WordFence Plugin
* iThemeSecurity Plugin
* 28369
MailChimp Terms Of Service For Affiliate Marketers [LNIM120] https://www.latenightim.com/mailchimp-affiliate-marketing-lnim120/ Thu, 29 Dec 2016 14:20:06 +0000 https://www.latenightim.com/?p=27898 <p>Are you using MailChimp for your affiliate marketing? That might not be OK. This week I talk about some issues with the MailChimp affiliate marketing terms of service described in MailChimp’s knowledge base that seem to be hostile to affiliate marketers. I also give an update on the Late Night Niche Site and discuss the initial […]</p> <p>The post <a rel="nofollow" href="https://www.latenightim.com/mailchimp-affiliate-marketing-lnim120/">MailChimp Terms Of Service For Affiliate Marketers [LNIM120]</a> appeared first on <a rel="nofollow" href="https://www.latenightim.com">Late Night Internet Marketing with Mark Mason</a>.</p> Are you using MailChimp for your affiliate marketing? That might not be OK. This week I talk about some issues with the MailChimp affiliate marketing terms of service described in MailChimp’s knowledge base that seem to be hostile to affiliate marketer... I also give an update on the Late Night Niche Site and discuss the initial content plan that I have in place for launch of the site next month.

Show Notes
I just found out – and was completely shocked about it – that affiliate links are illegal in MailChimp. MailChimp is an email service provider which is a disruptor, together with Infusionsoft and AWeber, in email marketing in the last 15 years. It turns out that MailChimp has this crazy clause in their terms of service that talks about affiliate links potentially causing your emails to stop. The clause is linked below but some portion of it states:
“Affiliate marketers are typically rewarded by a third party for recruiting customers. The reason we don’t permit this activity is that there’s no real obligation to care about subscriber satisfaction or to maintain a healthy e-commerce relationship with them. MailChimp isn’t meant for this type of marketing.”
They also noted that linking is fine but you need to ensure that the URLs that you link to are not blacklisted or else your campaigns may be stopped. If I were a blogger who is planning to monetize my blog knowing full well that I will be promoting people’s affiliate products of various types, and learning how flaky these spam lists are, I would stay very far away from MailChimp.
————————————
In the episode, I refer to MailChimp’s “term and conditions” and “terms of service” — but what I am reading from in the episode is a
MailChimp knowledge base article about those terms (authored by MailChip and on their site).
Specifically interesting is this bit:
Affiliate marketers are typically rewarded by a third party for recruiting customers. The reason we don't permit this activity is that there's no real obligation to care about subscriber satisfaction or to maintain a healthy e-commerce relationship with them. MailChimp isn't meant for this type of marketing.
Their actual Terms of Use are here and basically state that they can close your account for any reason (presumably for the reasons stated in the knowledge base article above. This is not all that unusual. No one should have to do business with someone unless they want to (aside from reasons of race, gender, sexual orientation, disability, etc).
The interesting things is that the MailChimp affiliate marketing position clearly indicates that they don’t want to do business with affiliate marketers (us).
LInks Mentioned In This Episode

* Convert Kit Affiliate Link
* Divi Theme Affiliate Link

Want More Late Night Internet Marketing?
Help Me Help You
The more I hear from you about your struggles, trials and tribulations, the more I can help. So, be sure to leave comments on this post to reach out to me on Twitter @LateNightIM or on the LateNightIM Facebook Fan Page.
I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show.
Help Me Help Others
]]> Mark Mason 27898 How To Calculate Your Affiliate Site Earning Potential [LNIM119] https://www.latenightim.com/calculate-affiliate-site-earning-potential-lnim119/ Thu, 22 Dec 2016 06:16:47 +0000 https://www.latenightim.com/?p=27885 <p>How much money can you REALLY make with affiliate marketing? How can you calculate an affiliate site earning potential? This is an important question when you are deciding to build your first site and can help you understand how much to invest. In this episode, I “riff” off of an article published by my buddy […]</p> <p>The post <a rel="nofollow" href="https://www.latenightim.com/calculate-affiliate-site-earning-potential-lnim119/">How To Calculate Your Affiliate Site Earning Potential [LNIM119]</a> appeared first on <a rel="nofollow" href="https://www.latenightim.com">Late Night Internet Marketing with Mark Mason</a>.</p> How much money can you REALLY make with affiliate marketing? How can you calculate an affiliate site earning potential? This is an important question when you are deciding to build your first site and can help you understand how much to invest. In this episode, I “riff” off of an article published by my buddy Andrew Hansen and give you a framework for evaluation of your sites.
Also, I talk about SEO trends for 2017 — particularly the ongoing importance of mobile. You need to have a responsive design and you should consider AMP. Don’t know what all that means? Don’t worry, I discuss it all in the episode.

Next week, I’ll bring you an update on the niche site.
Show Notes
 

* Predictions for 2017 are now emerging, some are goofy but some resonates. One article that I love talks about Google moving from desktop first index to a mobile first index. Two things that they might mean to you, the blogger: you need to have a truly responsive, outstanding website going and Google’s search engine request to have an accelerated mobile pages (AMP). This prediction seems spot on to me and that means mobile will be increasingly important in 2017 and whatever your plans are for creating affiliate websites or blogs, you better think mobile first.
* How do you predict how much money a particular website would make? I call this Affiliate Math. These are guidelines that you can use to build a spreadsheet to figure out how much money you should invest in your website:


* Let’s say that you have a page and its targeting some key word terms that are very closely related and top 3 of those have 10k searches in total. If you are able to get to the 3rd position in the search engine results (Rank 3), you can expect maybe 10% of the order of clicks. Then let’s say you make great articles because you apply the principles of copyrighting and everything that we have discussed in the past thereby people are engaged after they checked your website out and they click through your product, then you are looking at a click-through rate of  maybe 30%. After this, look at earnings per click information to expect how much you will be getting for that page for that month. If you have multiple pages in your website which are of this quality, then you can start multiplying this using the same principles. here's an example calculation:

Out of 10,000 visitors, 1,000 visited your site (10% of clicks) because you are on Rank 3 in the Google search engine. Out of the 1,000 visitors in your site, 300 clicked through your product (30%). Your earnings-per-click is $.50 thereby you should be expecting $150 for this page. If you have 10 pages like this, multiply $150 by 10. You should be expecting $1,500 per month for this website.
Thanks to everyone asking about the course:

Hey @LateNightIM when will you be launching your affiliate marketing course? #LateNightAffiliate
— Chris Holdheide (@ChrisHoldheide) December 14, 2016


@LateNightIM Focus & taking action. And patience waiting for the Late Night affiliate course!!! Merry Christmas Mark. Cheers!!
— Rick Mueller (@RickMuellerAZ) December 18, 2016


@LateNightIM just listened to ep 103. Any details on the release of the affiliate course? I am very interested in it.
— Rick Smith (@SmittyDick) December 21, 2016

Links Mentioned In This Episode

* Late Night Affiliate 27885
Easy SEO Strategy For More Traffic From Existing Content Keywords [LNIM118] https://www.latenightim.com/easy-seo-strategy-keywords/ Thu, 15 Dec 2016 12:27:32 +0000 https://www.latenightim.com/?p=27136 <p>Easy SEO Tips and Strategies for getting organic keywords are sort of like “fast weight-loss” programs: they are everywhere, but most of them don’t work. This week is different. This week on the Late Night Internet Marketing Podcast, I offer you a simple, common sense approach to keyword optimization that will allow you to get […]</p> <p>The post <a rel="nofollow" href="https://www.latenightim.com/easy-seo-strategy-keywords/">Easy SEO Strategy For More Traffic From Existing Content Keywords [LNIM118]</a> appeared first on <a rel="nofollow" href="https://www.latenightim.com">Late Night Internet Marketing with Mark Mason</a>.</p> Easy SEO Tips and Strategies for getting organic keywords are sort of like “fast weight-loss” programs: they are everywhere, but most of them don’t work. This week is different. This week on the Late Night Internet Marketing Podcast, In the news, we discuss the new features just introduced at ConvertKit. I’m really excited about new automation features that make ConvertKit even more awesome than it already is. Now, you can have messages in sequences that are conditional based on tags. Previously that was only available in broadcasts. Additionally, this idea of conditional publishing extends all the way down to the message level, where you can exclude blocks of text within a message based on tags. It’s so cool!

Show Notes
The tactics that I am going to discuss in our main segment is based on the fact that your position in the search engine rankings doesn’t matter unless you are on the first page. The vast majority of all the traffic that comes from Google comes from the first page because most searches don’t click past the first page.
One approach that you can take to instantly get more traffic to your website is go and identify all of the keywords on your website for which you are ranking one through ten, and of those, do whatever you need to do to move those pages up to the top because every notch up that you go can make a huge difference to the amount of traffic that you can get.  How will you do this? Focus on the low hanging fruits.
First thing is figure out what is it about your content that’s not as good as your competitors’. There are lots of reasons why you would want to update your content, and with it, your publish date. Google likes fresh and long content so it’s going to help you. When you add more content, you will be adding key words that are related to your content and all of these will help you rank. Even if you do not see a change today, long-term, you will see results. In the long haul, you will move up from the bottom up due to improved content.
Another way to move up is to make sure that you are following the 14 critical SEO tips for bloggers in Episode 109 so go follow that checklist to help you remember what to do in each post that you are trying to optimize.
The other thing that you can do is to get backlinks to your content by contributing to other people’s blogs in the form of guest posts or leaving helpful and thorough comments in various places such as forums, and then linking back to your content.
Social signals are also of increasing importance so consider re-promoting pieces of content in social media. It has a potential of tickling whatever social signals are in Google and also has the possibly of being shared by others by linking to it.
If you do these, eventually, you will tackle the task for being on the top ranks.
Links Mentioned In This Episode

* Ivan Raiklin on Twitter
* Luria Petrucci
* ConvertKit email autoresponder
* ConvertKit release party new features video
* aHrefs — a tool for SEO analysis
* Episode 109 (SEO tips and checklist)

Here is the video that I mentioned where Kathryn Aragon from aHrefs describes this idea of low-hanging SEO fruit and how to go get it.  This involves finding pages that are ranking down near the bottom of page one and pushing them up to the top to increase your traffic from that keyword by as much as a factor of 10.]]> Mark Mason 27136 How To Overcome Procrastination – A Five-Step Process That Works [LNIM117] https://www.latenightim.com/overcome-procrastination-lnim117/ Thu, 08 Dec 2016 07:00:43 +0000 https://www.latenightim.com/?p=27108 <p>Learning how to overcome procrastination is a critical skill for anyone who needs to get things done (and isn’t that essentially everyone?). This is especially true for online marketers because procrastination is one of the most debilitating conditions that a solo entrepreneur can face. With no “boss” in your face every day to hold you accountable, it […]</p> <p>The post <a rel="nofollow" href="https://www.latenightim.com/overcome-procrastination-lnim117/">How To Overcome Procrastination – A Five-Step Process That Works [LNIM117]</a> appeared first on <a rel="nofollow" href="https://www.latenightim.com">Late Night Internet Marketing with Mark Mason</a>.</p> Learning how to overcome procrastination is a critical skill for anyone who needs to get things done (and isn’t that essentially everyone?). This is especially true for online marketers because procrastination is one of the most debilitating conditions...
Because learning how to beat procrastination is so important, I’ve decided to dedicate and entire episode to it this week. Now most “procrastination tips” that you find on line talk about tactics for beating procrastination. That’s important, and I discuss 10 tips for beating procrastination in the episode.
But there’s more to the struggle than just tips and tricks. To truly win against procrastination, you need a process to identify, own, and get at the root cause of your procrastination. I discuss all of this in the episode.
Show Notes On Overcoming Procrastination
 

* Recognize Procrastination – Sometimes, your procrastination is so built in your subconscious that you don’t realize that you continue to put stuff of for good reasons and so much time goes by that you legitimately forget about it entirely. Understand when this is happening to you. Writing down things and keeping track of ideas of the things that you might want to or should do someday can help. Reviewing those lists can help you recognize procrastination.


* Understand why is it that you are procrastinating – it is usually that you don’t have a good reason to do it in the first place: you are not connected with your ‘why’, you are not sufficiently motivated to do it. So unpack the reason why it is in the list in first place and ask if it is really important. And if it’s not, then take it off the list or de-prioritize it so you are not procrastinating anymore. If it is important, understand why it’s important so you will have the fuel and intrinsic push that you need to get something done.


* Go ahead and forgive yourself – All of us are guilty of procrastinating at one point or another and now, you are working to get yourself better. Once you’ve learned whatever lesson there is to learn in the past, the only way forward is through. Don’t spend time in self-incrimination, forgive yourself and stop dragging that baggage with you.


* Ditch your excuses – All the excuses why you procrastinate need to be set aside. Leave them with the baggage.


* Take Action – now that you have made a contract with yourself that you are not going to make excuses, what actions can you take to kill and prevent the same behavior in the future?


* Create accountability – tell people what you are doing when appropriate and ask them to hold you accountable. Let them know so that you are in fear of them asking how you are doing. Use technology such as apps or calendar reminders to journal your progress to force you to recognize if you are making progress or not.


* Optimize your environment – remove distractions (digital, television/radio, noise, junk in your desk) or put yourself in another place where you are most likely to complete your task.


* Break it down – sometimes we fail because the task is massive that it seems so overwhelming. Break down your tasks, set goals to complete each so that you can build momentum and make some progress.


* Take bold actions – Sometimes you are procrastinating because you are not sure that the next thing that you will do is the right thing. Sometimes it’s faster to just do the thing, screw it up and then fix it; rather than just sitting there and suffer analysis paralysis trying to figure out what it is that you should be doing.


* Be realistic on what it is that you can accomplish – sometimes we p...]]>
Mark Mason 27108
Facebook Live Ads On TV [LNIM116] https://www.latenightim.com/facebook-live-ads-on-tv-lnim116/ Thu, 01 Dec 2016 15:21:06 +0000 https://www.latenightim.com/?p=27100 <p>This week on the Late Night Internet Marketing Podcast, we get caught up on a bunch of things that have been on my list of nifty things to cover (or are currently on my mind). It’s almost the end of 2016, so of course we mention Michael Hyatt’s “LifeScore” assessment that is currently available for […]</p> <p>The post <a rel="nofollow" href="https://www.latenightim.com/facebook-live-ads-on-tv-lnim116/">Facebook Live Ads On TV [LNIM116]</a> appeared first on <a rel="nofollow" href="https://www.latenightim.com">Late Night Internet Marketing with Mark Mason</a>.</p> This week on the Late Night Internet Marketing Podcast, we get caught up on a bunch of things that have been on my list of nifty things to cover (or are currently on my mind). It’s almost the end of 2016, so of course we mention Michael Hyatt’s “LifeSc... discussion last week regarding 2017 goals.

We also take some feedback from listener Phil and consider how we should be dealing with feedback in general. Phil’s feedback was really courteous and helpful, but what do you do when the feedback you get is mean and nasty?
Facebook Live Ads On TV Commercials are a big topic of discussion during the show. What does this ad spend by Facebook mean? And what should you be doing with your “Facebook Live Strategy?”
Finally, I give a brief update on the Late Night niche site. Our website is empty, but it’s up and running!
Next week I’m planning on talking about procrastination — so be sure not to put off downloading and listening to episode 117. It should be available December 8th or so.

Show Notes

* LNIM Listener Feedback: We listen to a feedback from a listener and discuss how you should react, as content developers, if you get criticized based on the content that you are creating. My take is that you receive the feedback and refrain from being on the defensive. Thank the giver of the feedback instead and get the golden nugget in the message as there is a little bit of truth in everything that we say. Maybe the message is worth considering, so consider it. Hear your critics. Hear the core of what they are trying to say before totally blowing them off.


* Internet Marketing News: Facebook is spending a lot of money in advertising Facebook Live on television. Why? Facebook may be secretly concerned about this phenomenon called content collapse. This is when people are sharing less and less updates during the day so Facebook Live may be a project to get more original content in the platform again. The aspect of having this new feature in video translates to greater audience engagement and having it live gives a sense of urgency. Does Facebook Live make sense for you? For you to answer this, think about how your reach looks like and consider some of the main features: the content persists; you can download and repurpose; and if you can’t view live, you still get a pseudo-live webinar-like experience. Take a look and see if Facebook Live adds value to your business.


* Late Night Niche Site Update: I logged into Site Ground, created a hosting space for youthbaseballzone.com, pushed a button and installed WordPress. There should now be a very minimal landing page set up and I will be configuring WordPress a bit in the coming weeks, put some content to bring it to life so you would see what it looks like to build an affiliate niche site. Our website now exists!

Links Mentioned In This Episode

* Michael Hyatt’s Success Secrets eBook
* Michael Hyatt’s Life Score Assessment
* Last Week’s episode on setting goals
* Facebook Live On TV Commercials article in Business Insider
* Telestream’s Wirecast
* OBS Studio
* Siteground (my preferred shared hosting provider)
* The Ultimate Domain name checklist

]]>
Mark Mason 27100
Setting 2017 Goals – Envision The Outcome [LNIM115] https://www.latenightim.com/setting-2017-goals-lnim115/ Thu, 24 Nov 2016 11:00:00 +0000 https://www.latenightim.com/?p=27044 <p>It’s hard to believe, but it’s Thanksgiving Day in the United States (again) and time to start setting 2017 goals. It's seems like we were just here in this situation, but that was a year ago.  This week on the Late Night Internet Marketing Podcast, week we talk about the launch of Michael Hyatt’s new […]</p> <p>The post <a rel="nofollow" href="https://www.latenightim.com/setting-2017-goals-lnim115/">Setting 2017 Goals – Envision The Outcome [LNIM115]</a> appeared first on <a rel="nofollow" href="https://www.latenightim.com">Late Night Internet Marketing with Mark Mason</a>.</p> It’s hard to believe, but it’s Thanksgiving Day in the United States (again) and time to start setting 2017 goals. It's seems like we were just here in this situation, but that was a year ago.  This week on the Late Night Internet Marketing Podcast, This year is no exception with the release of the release of the Achieve What Matters eBook (get it here). In that eBook, Michael interviews some amazing people to get their input on what it takes to achieve your goals for the coming year. You’ll love the eight critical tips in the ebook.
Achieve What Matters in 2017:

The 8 Strategies Super-Successful People

Are Using Now to Accomplish More Next Year

In the show, I discuss a couple of the ideas in the eBook that a particularly appropriate for Thanksgiving Day — if you want to read about all eight tips for setting 2017 goals, you’ll need to download the ebook.

Show Notes
2016 is not yet over! There are still a lot of things that you can accomplish and gain some ground on the competition during this holiday season. But it’s equally important to start turning your attention to building a plan for 2017. In Michael Hyatt’s book, Best Year Ever, Michael went out and talked to some famous people and asked them what their strategies are for accomplishing more next year than they did this year having their best year ever. Here are the key points that are worth sharing in the show:
Take the time to express gratitude for all the things that you have been able to accomplish this year. Sometimes we spend our time worrying about the broken stuff that we just don’t take the time to celebrate the successes we have. Today, Thanksgiving Day, up until the days leading up to the start of the New Year is the best time to take that time to be thankful. It would also be great to imagine and ask yourself: ‘What do I want to be thankful for next year?’ It’s great to be thankful for our blessings this year but it would also be a powerful idea to start having a vision what you will be thankful for next year. This is the first step in reaching your goals as it will propel you, all year long, to work for that vision to come to pass. Take your ideas and spend time envisioning your dreams that you would want to happen in 2017.
This week’s Internet Marketing Fortune Cookie: The limit to your abilities is where you place it.
Links Mentioned In This Setting 2017 Goals Episode

* Pecan Lodge In Dallas, TX
* ConvertKit Webinar Replay
* WebAIM article on Alternative Text
* W3C Reference On Accessibility
* Best Year Ever eBook On 2017 Strategies

Want More Late Night Internet Marketing?
Help Me Help You
The more I hear from you about your struggles, trials and tribulations, the more I can help. So, be sure to leave comments on this post to reach out to me on Twitter @LateNightIM or on the LateNightIM Facebook Fan Page.
I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show.
Help Me Help Others
]]>
Mark Mason 27044
Switching To HTTPS: SEO Implications And How To [LNIM114] https://www.latenightim.com/switching-to-https-lnim114/ Thu, 17 Nov 2016 22:19:36 +0000 https://www.latenightim.com/?p=27027 <p>Switching to https can seem like an alphabet soup of acronyms and tech gibberish. This week on the Late Night Internet Marketing Podcast, I talk about moving LateNightIM.com from the insecure http protocol to the secure https protocol that takes advantage of SSL. HTTP is the agreed upon was (protocol) that your web server uses […]</p> <p>The post <a rel="nofollow" href="https://www.latenightim.com/switching-to-https-lnim114/">Switching To HTTPS: SEO Implications And How To [LNIM114]</a> appeared first on <a rel="nofollow" href="https://www.latenightim.com">Late Night Internet Marketing with Mark Mason</a>.</p> Switching to https can seem like an alphabet soup of acronyms and tech gibberish. This week on the Late Night Internet Marketing Podcast, I talk about moving LateNightIM.com from the insecure http protocol to the secure https protocol that takes advant... I discuss the possible SEO advantages of the move and the way that I accomplished it using CloudFlare and a cool plugin called Really Simple SSL. Basically Google wants you to switch to HTTPS and they are apparently willing to give you a small search engine bump as an incentive,
In case you missed it, last week I discussed all about email marketing and the progress my buddy Cliff is making with ConvertKit. You can get the replay of the webinar that I mentioned right here.
Next week I’m planning on publishing an episode on Thanksgiving Day. Stay tuned.

Show Notes

* Late Night Listener Feedback: What is the best approach in embedding a video in ConvertKit? Know what it is that you want to accomplish: sending traffic to your website, getting people in your mailing list or building a presence elsewhere? Your answer lies there.
* Internet Marketing News: Penguin 4.0, Google’s real-time algorithm, is now going to start paying attention to unnatural outbound links. If your website has a bunch of do-follow links, Google will start reducing the authority of that page or issue manual spam penalties. If your site has this, you need to stop and get rid of these links, or mark them as no-follow.
* Moving to a Secure Transport Protocol –you might notice that in websites such as Amazon, instead of the normal HTTP, their site will say HTTPS with a lock icon in it. Hypertext transfer protocol is the language that computers use to talk to each other and to transfer information from a web server to a web browser so the information can go reliably from point A to point B. In using an HTTPS, you are sending your information in code as it is sent using a secure version of HTTP called secure socket layer (SSL) so no one can eavesdrop on the information that you are sending. Google has deemed it appropriate to give better rankings to websites which uses HTTPS so explains why I decided to switch even if I do not handle financial information. It is a signal to Google that you care about being a trusted website and you are offering the best possible experience to your readers. You have two options in switching to HTTPS:

* If you are using a webhost, you will notice that they support this directly so you can follow their instructions.
* Use reverse proxies such as CloudFlare so you can automatically get access to a generic security certificate and the Really Simple SSL Plugin.



Don’t forget to change your site details in Google Webmaster Tools (now called Google Search Console) and in Google Analytics when switching to https.. I show the Google Analytics case below.  In Google Search Console, you just add another site (with https instead of http).  I'd keep them both in there.

Links Mentioned In This Episode

* Last's week's Email Marketing webinar
* Article about Penguin 4.0 from SearchEngineLand
* Article about Outbound Link Penalties from SEL
* Wiki article on 27027
Cliff’s Crafty ConvertKit Conversion [LNIM113] https://www.latenightim.com/convertkit-conversion/ Thu, 10 Nov 2016 20:09:44 +0000 https://www.latenightim.com/?p=26993 <p>ConvertKit conversion is happening all around us. No doubt that is because ConvertKit is simply the best email marketing platform for bloggers. So many of my friends are having so much success with this plugin, and much has been written about how awesome it is. But how about some real examples of that success? (Be […]</p> <p>The post <a rel="nofollow" href="https://www.latenightim.com/convertkit-conversion/">Cliff’s Crafty ConvertKit Conversion [LNIM113]</a> appeared first on <a rel="nofollow" href="https://www.latenightim.com">Late Night Internet Marketing with Mark Mason</a>.</p> ConvertKit conversion is happening all around us. No doubt that is because ConvertKit is simply the best email marketing platform for bloggers. So many of my friends are having so much success with this plugin, free email marketing webinar that ConvertKit is running this month).
This week on the Late Night Internet Marketing Podcast, I invite my friend Cliff Ravenscraft to the show to discuss his experience with ConvertKit over the last few weeks. We discuss his conversion from Aweber, his on boarding sequence, his sorting sequences and all of his other email plans.
What’s exciting about this discussion is not just what ConvertKit will make possible for Cliff in the future, but the information that he has already been able to learn about his audience. In the episode, Cliff talks about how almost all of his assumptions about his audience have been wrong for years, and exactly what he plans to do about it.
By the way, in case you missed it, last week I discussed the web host that we will be using for the Late Night Niche Site. I’m hoping to have another Niche Site Update before the end of November.
Next week I’m planning on more email marketing discussion. Some real tips that you can use to improve your own email marketing.
Hear what Cliff has to say about ConvertKit

Show Notes

The pain points in Cliff’s previous email list; the limitations of Aweber; what prompted him to take action and take his list to the next level; and what finally made him decide to switch.
What it was like to transition to ConvertKit and how easy it was to complete the migration.
How Cliff introduced his new email strategies to his existing email subscribers who had been with him for years but were only getting emailed for months at a time. From having a weekly newsletter responder sequence, an additional auto responder to filter through those who would not prefer getting more emails than what they have come to expect, to putting in link triggers and automation rules — he shares details of the buttons and tags which he decided to put in place for a more effective communication plan.
His objectives in coming up with a newsletter, the detailed steps that he went through when he incorporated internal surveys inside of his list and why he had added this feature in.
Why segmenting makes sense to ensure market-and-message match; and the myths that Cliff had busted when he removed incorrect assumptions about his audience.
How happy Cliff is with ConvertKit and its pricing details; the power and possibilities of the product’s plugins; and the ROI that he is forecasting brought about by effectively using ConvertKit.

Here is a picture of the email optin that Cliff has at the end of every post and page thanks to the ConvertKit plugin for WordPress that he mentioned.  The “lead magnet” part of this is very clear — give Cliff your email in exchange for hist “best podcasting advice, tips, and strategies.”
I love this headline copy because it communicates that Cliff is not holding anything back (which is true).  I could be better if Cliff would choose to incorporate more language about the “benefits” that people can expect from having that awesome advice at their fingertips.
Either way…this is way better than the old one.

And here’s a picture of that old optin. Check out the call to action.

Links Mentioned In This Episode

* Cliff Ravenscraft, The Podcast Answerman
* ConvertKit Webinar

Want More Late Night Internet Marketing?]]> Mark Mason 26993 Affiliate Website Hosting: Hosting Your Site The Easy Way [LNIM112] https://www.latenightim.com/affiliate-website-hosting/ Thu, 03 Nov 2016 22:06:44 +0000 http://www.latenightim.com/?p=26960 <p>Technical issues like affiliate website hosting can often seem scary. They certainly don’t have to be. In this episode, I explain the different kinds of hosting you might choose to use for your affiliate site. If you are just starting out, I recommend you use shared hosting at SiteGround. I’m using SiteGround for several of […]</p> <p>The post <a rel="nofollow" href="https://www.latenightim.com/affiliate-website-hosting/">Affiliate Website Hosting: Hosting Your Site The Easy Way [LNIM112]</a> appeared first on <a rel="nofollow" href="https://www.latenightim.com">Late Night Internet Marketing with Mark Mason</a>.</p> Technical issues like affiliate website hosting can often seem scary. They certainly don’t have to be. In this episode, I explain the different kinds of hosting you might choose to use for your affiliate site. If you are just starting out, SiteGround. I’m using SiteGround for several of my sites, and I really like it. We’ll be hosting the new niche site on SiteGround shared hosting, and in this episode I explain why.
My friend and mastermind colleague Ray Edwards published a video this week about why he stopped watching The Walking Dead. We discuss my thinking about why he might be on the right track. During the discussion, I recall one of my favorite quotes:
You are what you are and you are where you are because of what has gone into your mind. You change what you are and you change where you are by changing what goes into your mind.

* Zig Ziglar


Finally, I talk about the increasing importance of mobile for your website.
Next week I’m planning on continuing the niche site discussion, so be sure to stay tuned.

Show Notes

* Internet Marketing News – according to data, mobile devices have, for the first time in history, overtaken desktops as a place to get to the internet. This translates to you ensuring that your website is usable on mobile and that you provide an excellent mobile experience. It also failed to have a ‘mobile first’ strategy. Google will rate your site low if you do not have a responsive site for mobile users.
* The Late Night Niche Site Updates – We decided on our niche (Youth Baseball), we picked a domain name (com), now let’s figure out where our website is going to be housed. Here are things we need to consider:

* What to use to build your website:

* If you are building a site which is simple and needs to be up and running quickly, go with a company like Squarespace. It’s an affordable, no-fuss integrated builder.
* Another option is to build your website on WordPress using the blogging platform, Blogger. You are still using the actual WordPress software so you are subject to their guidelines and restrictions.
* For affiliate marketers, my recommendation is to use self-hosted WordPress. WordPress.com hosts WordPress for you but in the self-hosted version, WordPress.org provides a download of the WordPress software that you can put into your web hosting.


* Four Levels of Web Hosting Service

* Shared hosting – the least expensive but if you have bad neighbors, they can affect the performance of your website.
* Virtual Private Server (VPS) – shared hosting that uses sophisticated software that protects your resources.
* Dedicated Hosting – your site has its own space in the server farm.
* Cloud-based Hosting – multiple computers comprise your website. If one computer goes down, there are still other units which carry your load.





Here’s that Ray Edwards video about why he stopped watching the walking dead (embedded here for you viewing pleasure).

LInks Mentioned In This Episode

* Ray Edwards Walking Dead Video
* Ray Edwards Blog
* Zig Ziglar
* Article about mobile data trends
* The Divi Theme from Elegant Themes
* Episode XXX on selecting a niche
* Episode 108 On How To Find A Domain Name
* Squarespage
* WordPress.com and Blogger
* Self-hosted 26960
Content Workflow Software: Tools I Use To Create Content [LNIM111] https://www.latenightim.com/content-workflow-software/ Thu, 27 Oct 2016 15:10:45 +0000 http://www.latenightim.com/?p=26889 <p>Content workflows and the associated content workflow software can make the difference between success and failure when you are working on you own business. With so much to do, it’s important to have a streamlined content creation process that keeps things moving even if you get interrupted. This week on the Late Night Internet Marketing […]</p> <p>The post <a rel="nofollow" href="https://www.latenightim.com/content-workflow-software/">Content Workflow Software: Tools I Use To Create Content [LNIM111]</a> appeared first on <a rel="nofollow" href="https://www.latenightim.com">Late Night Internet Marketing with Mark Mason</a>.</p> Content workflows and the associated content workflow software can make the difference between success and failure when you are working on you own business. With so much to do, it’s important to have a streamlined content creation process that keeps th... This week on the Late Night Internet Marketing Podcast, I share my content workflow and a couple of the tools that I use to keep things moving. We also discuss some listener feedback about show consistency.
By the way, in case you missed it, last week I discussed Imposter Syndrome. If you have ever wondered if you have enough expertise to publish on a topic, that is the show for you.
Next week I’m planning on talking about the Late Night Niche Site — so be sure and tune in for that one!

Show Notes
One of the key things in getting content out regularly is having great workflows. A workflow is a set of steps which you follow from start to finish in order to get something done. These steps can be overwhelming for those who are not working on their business full time so here are some tools which can dramatically improve how you organize things:
-Ulysses – best tool in organizing templated data. It’s made up of hierarchal organizational note cards which you can fill out, drag around and publish in different formats once you are done. It has a jigsaw-like ability which is nice for putting things together. With regard to workflow, I have created different cards for different parts of the show, made a template, duplicated them for each of the show and updated it as I go along. It is a plain text tool and syncs excellently across Apple devices.
-Sublime Text, One Note and Write Plus – the closest equivalent to Ulysses for those in the Windows platform.
-Zapier – an automation app that I use which monitors activity and when there is an activity, assigns specific people ‘tasks’ which, collectively, are called ‘zaps’. It’s a powerful tool and the user interface is fantastic.
Internet Marketing Fortune Cookie : “You will soon be the center of attention.”
I mentioned a review in the episode. Here is a screen shot of it.

Here is that tweet from the good folks at Zapier that lets you know how to pronounce (hint — Zapier rhymes with Happier).

How do you pronounce Zapier? It rhymes with happier. 🙂
Zapier makes you happier.
— Zapier (@zapier)
September 3, 2014

Regarding Zapier, here is a screen shot (also promised in the episode). In this shot, you can see my new podcast episode automation. This is the actual automation that will trigger when this episode is published.

I promised you a screen shot of Ulysses. You can see the three columns and you can see that in this picture I am actually typing this very sentence! How cool is that? The application is really growing on me, and I am starting to use it for more and more stuff.

LInks Mentioned In This Episode

* Late Night Affiliate Survey (please complete)
* My new Survey Tool, Survey Gizmo
* My new email Tool, ConvertKit
* The Ulysses app for Mac
* Scriviner — the “heavy” version of Ulysses
* Markdown — plain text HTML
* Michael Hyatt — Anatomy Of Effective Blog Posts
* Sublime Text for PC
* 26889 Defeating Imposter Syndrome – How To Become An Expert [LNIM110] https://www.latenightim.com/become-an-expert-lnim110/ Thu, 20 Oct 2016 14:20:55 +0000 http://www.latenightim.com/?p=26802 <p>Learn how to become and expert in your niche and absolutely crush imposter syndrome.</p> <p>The post <a rel="nofollow" href="https://www.latenightim.com/become-an-expert-lnim110/">Defeating Imposter Syndrome – How To Become An Expert [LNIM110]</a> appeared first on <a rel="nofollow" href="https://www.latenightim.com">Late Night Internet Marketing with Mark Mason</a>.</p> Learn how to become and expert in your niche and absolutely crush imposter syndrome. It turns out that expertise is relative, and that you can help people that don’t know the things that you know – even if you don’t think that you know much. I give some concrete examples — including something that came up in conversation with my buddy Cliff. That example shows exactly how to turn a tiny amount of expertise into thousands of dollars.
There are some clear steps that you can take to become an expert, and they are revealed in the episode as well.
Last week, I discussed
some simple SEO tips for your content — if you missed that you will want to go get the free cheat sheet. It’s something you should keep by your side when writing content for the web.
Next week we’ll be talking about my podcast workflow. I’ll discuss tools and tips that you can use in your business to be more efficient (including some cool automation).

Show Notes — Use These Notes To Become An Expert
So, you have decided that you want to build an internet business and you like the idea of helping people.  The question now is..how do you mean to become an expert? Here is my set of tips for you:

* Understand exactly what it is that you want to become an expert in. It’s hard to become an expert and you have to invest time, so you have to be sure that the field you have chosen is something that you really like. If you are an accountant because you have experience in accounting but hate the thought of being one, being an expert in accounting may not be a very good choice. On the other hand, even if you don’t know a thing about playing a guitar, but you want to teach people about playing one, it’ll be easy to talk to folks about your journey towards becoming a guitar player.


* Niche down. What will you focus on? Bass, Acoustic, electric? Strumming, plucking? Blues, country, rock and roll? If you are trying to become an expert, the more you niche down, the better off you will be because the scope of your material that you need to claim expertise in, gets smaller. For a marketing standpoint, this is also valuable because you specifically address a very narrow segment.


* Dig in. You cannot just fake it until you make it. You have to study and practice. Be completely transparent as there is no reason at all to pretend to know more than you do. Expertise is relative, people are going to self-select. Study your craft, find mentors, follow people and practice what you preach.


* Make a helpful noise. Get out there and start sharing what you learned. Advocate for your customers by creating content. You can do this by publishing articles, creating a blog post, appearing in podcasts, speaking in front of people, etc. all the while collecting experiences and more knowledge which may get you that label to finally be able to write a book. It will also trigger trust in people and will be associated with other experts.

Remove whatever limitation is hindering you, crush your self-doubt and go help people!
Expert Links Mentioned In This Episode

* Search Engine Land on reacting to Google
* John Lee Dumas on Imposter Syndrome
* Malcolm Gladwell Outliers
* The MDX4600 Tutorial From Cliff Ravenscraft
]]> Mark Mason 26802 14 Critical SEO Tips For Bloggers in 2016 [LNIM109] https://www.latenightim.com/seo-tips-bloggers-2016/ Thu, 13 Oct 2016 14:28:30 +0000 http://www.latenightim.com/?p=26728 <p>This week on the Late Night Internet Marketing Podcast, we outline 14 critical SEO Tips for bloggers that are relevant for 2016 (and probably 2017 based on current predictions).  Of course, SEO stands for Search Engine Optimization, so what we are really talking about in this episode are things you can do to have a […]</p> <p>The post <a rel="nofollow" href="https://www.latenightim.com/seo-tips-bloggers-2016/">14 Critical SEO Tips For Bloggers in 2016 [LNIM109]</a> appeared first on <a rel="nofollow" href="https://www.latenightim.com">Late Night Internet Marketing with Mark Mason</a>.</p> This week on the Late Night Internet Marketing Podcast, we outline 14 critical SEO Tips for bloggers that are relevant for 2016 (and probably 2017 based on current predictions).  Of course, SEO stands for Search Engine Optimization, As you know, ranking in Google is important because it is an amazing source of free traffic if you can figure out how to get it. Once your site ranks well in Google, it’s like turning on a traffic faucet that you can’t ever turn off.
Google has made a lot of changes over the last five year to combat internet marketers (like me and others far worse than me) who have tried to manipulate the search engine rankings to their advantage. Those days are (mostly) behind us, and the best strategy today is to simply to write the best content you possibly can and present it in a manner that makes it easy for Google to recognize it as such.
To help you with that, I’ve included a blog post SEO checklist. Look for the download button further down in the show notes to get your free copy.
In case you missed it, last week I discussed how to pick a domain name in episode 108. So, these two episodes go together pretty well. Once you get a domain up and running, you’re going to want to have content on that domain ranking in Google (and Bing too, for that matter).
Next week I’m planning on boosting your confidence a little. I’ll be talking about Imposter Syndrome and how you are probably already an expert in your niche. You won’t want to miss that next week.

SEO Tips For Bloggers Show Notes
Know what keywords your post is targeting – Imagine the ideal keyword phrase that a searcher would type in Google and if they will be delighted to open that site when Google delivers that to them. It should be the keyword phrase that you should be targeting.
Have multiple versions of your keywords in your post – Google is looking for human-like conversations so place variations of your keywords in your post. If you are targeting suede shoes, for example, you can place ‘light blue suede shoes’ or ‘azure leather shoes (suede)’. To research related phrases use UberSuggest.com.
Have the best content for your keywords – Ensure that you have the best content for your keywords because Google’s search engine’s job is to find the best content. Even if you don’t outrank some other junkie sites today, if your content is the best, Google will make that sure that someday, you will.
Have more words that your competition – Your content should be in long form. Put your keywords in, look at the competition, see many words they have on their page, and work on making yours longer.
Your main keywords should be in the Title Tag and in the Post Slug – If your article in about blue suede shoes, these words should be in your article’s title as these are the words that searchers are typing. At the end of that address in the website name is the page name or the post slug. You’ll also want to be in the URL address that people have to type in to go directly to your page so make sure you have your keywords in your title.
Have a compelling SEO title – Optimize your title for keyword placement but also write in a way that will intrigue your audience to check you site out.
Have a compelling description – The same thing that is true for SEO title goes for descriptions. The main difference is that descriptions are not considered in the ranking algorithm. But, searchers are read those descriptions and decide if they should click through to your site through what you write.
Have outbound authority links – It satisfies Google as it establishes that you are a real website with real authority in what you are talking about. Make sure you link to sites that are related but don’t directly compete with you.
]]>
Mark Mason 26728
Choosing A Domain Name for the Late Night Niche Site [LNIM108] https://www.latenightim.com/choosing-domain-name-lnim018/ Thu, 06 Oct 2016 15:51:49 +0000 http://www.latenightim.com/?p=10060 <p>This week on the Late Night Internet Marketing Podcast, we focus on choosing a domain name for the Late Night Night Niche Site. How to choose a domain name is a question that I get a lot, so I am hoping that this live example will help people. Specifically, we discuss the things to think […]</p> <p>The post <a rel="nofollow" href="https://www.latenightim.com/choosing-domain-name-lnim018/">Choosing A Domain Name for the Late Night Niche Site [LNIM108]</a> appeared first on <a rel="nofollow" href="https://www.latenightim.com">Late Night Internet Marketing with Mark Mason</a>.</p> This week on the Late Night Internet Marketing Podcast, we focus on choosing a domain name for the Late Night Night Niche Site. How to choose a domain name is a question that I get a lot, so I am hoping that this live example will help people. In the new segment, we keep track of the evolving Google Penguin 4.0 SEO story. It looks like things are finally settling down. The two major takeaways are that Penguin is now dynamic (it can be updated week to week or day to day) and backlink penalties seem to be a thing of the past.
Next week, I’m planning on tackling SEO for 2017 — what you need to know in light of the Penguin 4.0 updates and more. You’ll want to make sure you don’t miss that episode.
Are you making good progress this month? In case you missed it, last week I discussed how to get the most out of the end of the year — even if you are off track on your goals.

Show Notes
Here are the highlights of the things I have shared in this episode:

* Internet Marketing News: The new Penguin 4.0 is out and about! This is a real time algorithm which means Google can update the software live and this version will do away with penalties associated with spammy links.
* Late Night Niche Site Update: We decided to pick Youth Baseball as our niche to work on as it met criteria that we set in our previous episodes and the next step is picking a domain name. So what are the things we should consider in picking one? I have come up with the ultimate checklist in choosing a domain name (you can download that list by clicking the yellow button below) but here are the highlights:
* The characteristics of a good domain name:

* People will look at the search results and check if your URL looks spammy, if it’s related to what they are searching for or if it sounds professional, so choose one that is solid and makes sense. A catchy domain name will also improve your click through rate.
* Your website’s URL should be something which can be remembered.
* Your domain name should not be something which needs explanation or which needs to be spelled thoroughly.
* Your URL should not violate trademark law. Do due diligence – you can hire an attorney to do trademark search, use tools such as LegalZoom or at the very least, Google it!
* Get a .com. It’s not a rule but SEO-wise, I recommend that it is best to stay with a .com
* Check your domain name for availability on social media.


* Unveiling our domain name for this project in our Late Night Niche Site: Youthbaseballzone.com (Wohooo!)

Links Mentioned In This Episode

* Lean Domain Search
* Name Mesh
* Name Boy
* My affiliate link to NameCheap
* Great article from Posirank On Penguin 4.0
* Penguin runs in “real time” now
* Google’s Penguin 4.0 Announcement
* Legalzoom
* Archive.org
* Del Frisco’s Grille in Dallas

 
The Ultimate Domain Name Checklist
Thinking about buying a domain?  Before you do, be sure to download and use the Ultimate Domain Name Checklist.]]>
Mark Mason 10060
How To Finish The Year Strong in 2016 [LNIM107] https://www.latenightim.com/finish-year-strong/ Thu, 29 Sep 2016 10:00:16 +0000 http://www.latenightim.com/?p=10032 <p>This week on the Late Night Internet Marketing Podcast, I talk about how to finish the year strong. We all started out with grand plans this year. In many cases (for example, in my cases especially), those plans just didn’t pan out the way we planned. Hey, I get it. life happens. A couple of […]</p> <p>The post <a rel="nofollow" href="https://www.latenightim.com/finish-year-strong/">How To Finish The Year Strong in 2016 [LNIM107]</a> appeared first on <a rel="nofollow" href="https://www.latenightim.com">Late Night Internet Marketing with Mark Mason</a>.</p> This week on the Late Night Internet Marketing Podcast, I talk about how to finish the year strong. We all started out with grand plans this year. In many cases (for example, in my cases especially), those plans just didn’t pan out the way we planned. A couple of weeks ago, we talked about how to get back on track by leveraging the “Science of Achievement.” It’s all boils down to realistically assessing your situation and moving forward toward a new vision. When you do a realistic assessment of this year, you suddenly realize that there are three entire months left!
The question is, what are you going to do with that time? That’s what we discuss in this episode. I reveal a number of steps that you can take to finish they year strong.
In case you missed it, last week I discussed discussed Copyright Law as it applies to affiliate marketing. Be sure to check it out — I gave you some homework in that episode that you need to complete (if you haven’t already).
And stay tuned for next week — I’m planning on choosing a domain name for the Late Night Niche Site. I’ll take you through the entire process.
I hope you enjoy this week’s episode and that this helps you finish the year strong.

Show Notes
Here are the highlights of the things I have shared in this episode:

* Internet Marketing News: Last week, we talked about the chatter around the Google algorithm updates and some signals did intensify this week and there were indications that there are more fluctuations in Google which has not settle yet. But as expected, Google’s Public Relations team wouldn’t directly comment. These changes aren’t something you should be worried though so stick to the same advice that I have given: concentrate on making great content and don’t worry so much about Google algorithms.
* What is your two-minute drill for 2016? With three months left in 2016, will you push to accomplish what you planned? Or just coast through the rest of the year just to be done with it and just start again next year? It’s great to look forward to next year but why not hit it with a running start by ensuring that this last quarter ends with a bang? Here are tips to finish this year strong:

* Totally forgive yourself – There is no time for self-doubt or self-flagellation so forget about that. Once you acknowledge where you are and own it, move forward.
* Stop procrastinating – ignore television shows, ignore sports, ignore your distractions and do something about your goals.
* Start small – have small wins. Finish those few easy, annoying tasks to get them off of your plate.
* Get your space cleared – unclutter. Whether the clutter is from your hard drive, your inbox, your physical desk or your mind — get them out.
* Reconnect with your goals and decide what you can own from today until the end of the year – Be realistic. Take into consideration the holidays and other legitimate obstacles and figure out what are those that you can actually do.
* Leverage on your support teams – let your mentors, Mastermind groups, etc. know what you are doing.
* Amplify your opportunity for success by making incremental increases in your health and fitness – start small, maybe walking 20-30 minutes every morning to get your brain going or committing a certain number of steps in your Fit Bit or Apple Watch.
* Put together a plan – take your original plan and modify it to fit your current timeline.



LInks Mentioned In This Episode

* Andrew Hansen’s New Podcast
*
Mark Mason 10032
Affiliate Marketing Copyright Law [LNIM106] https://www.latenightim.com/affiliate-marketing-copyright-law-lnim106/ Thu, 22 Sep 2016 16:22:50 +0000 http://www.latenightim.com/?p=10015 <p>This week on the Late Night Internet Marketing Podcast, I talk all about affiliate marketing copyright law in the United States. More specifically, it’s a discussion about US Copyright Law in general and how it applies to affiliate marketers like us. Now, as you know, I am not a lawyer, and I don’t even play […]</p> <p>The post <a rel="nofollow" href="https://www.latenightim.com/affiliate-marketing-copyright-law-lnim106/">Affiliate Marketing Copyright Law [LNIM106]</a> appeared first on <a rel="nofollow" href="https://www.latenightim.com">Late Night Internet Marketing with Mark Mason</a>.</p> This week on the Late Night Internet Marketing Podcast, I talk all about affiliate marketing copyright law in the United States. More specifically, it’s a discussion about US Copyright Law in general and how it applies to affiliate marketers like us. Now, as you know, I am not a lawyer, and I don’t even play one on TV. As I mention in the episode, if you need legal advice about your site or the law, you should consult a licensed attorney. The purpose of this episode is to educate you about the issues, so that you know what questions to ask, and what trouble might be lurking out there.
We also note some SEO trends recently reported in the news. The “SEO Weather Forecast” has rising temperatures, and that probably means that Google is making changes to the search algorithm (again). There may even be some indication that RankBrain (Google’s artificial intelligence technology) is involved.
Finally, in case you missed it, last week I discussed
how to get back on track. So, if you are off track and missed that episode, I recommend that you go check it out.
Next week I’m planning on talking about how to make a successful end of the year push — but getting back on track is a prerequisite for that.

Show Notes
Here are the highlights of the things I have shared in this episode: 

* Internet Marketing News: You may have heard that there is activity in Google’s search engine optimization ranking and I am telling you that these updates are ongoing and are happening every day. I read in an article that if we add all the discreet changes that Google is making, coupled with the statements they make out of Google headquarters, it is estimated that 500 or so tweaks to the Google algorithms happen every year. It’s almost a couple per day. Thereby, tweaking your content specifically for Google is folly. Do things which can make Google love you but as far as trying to trick the system, that is craziness. Whatever you do today might not work tomorrow so it’s bad business.


* Copyright Infringement:

* What is copyright? – It is the right to control work that you create. It gives you exclusive rights to reproduce your work, to distribute copies of your work, to perform the work, and to display the work publicly unless you willingly give them up. There are no exemptions to that so anyone who is copying your work without your permission is violating copyright laws.
* How can you get a copyright? – Generally, in the US, you don’t need to file a copyright in order for something to be protected; it just needs to be fixed in tangible medium of expression where it can be perceived, reproduced or communicated. This is copyright by fixation. You get the protection of copyright without the formalities which used to be required.
* Will you get caught? – As a general rule, you should assume that a work is protected. Whatever it is that you are considering copying, your ability to copy it means it’s fixed somewhere thereby if you use that and publish it somewhere else, you are in violation of the copyright law. Even if you’re a small website using one photo from somewhere, the more important the internet gets, the more likely it is that you are going to get caught. The ability to search the internet for pictures, for example, is getting more and more complicated and there are firms who make money doing this.
* How about fair use? – In deciding between fair use and infringement, judges would use The Four Factor test: the purpose and character of your use; the nature of the copyrighted work; the amount and substantiality of the portion taken, and the effect of the use upon the potential market.




* Take Action: Identify something that you have been meaning to do this week that will move your business forward and commit to have that thing done ...]]> Mark Mason 10015 How To Get Back On Track [LNIM105] https://www.latenightim.com/get-back-on-track/ Thu, 15 Sep 2016 18:56:16 +0000 http://www.latenightim.com/?p=9984 <p>We all get off track from time to time.  Because of that, we all need to know how to get back on track.  In this episode, I talk about the three steps that you need to take any time your life (or your projects) get off track.  The method is borrowed from Tony Robbins‘ Science […]</p> <p>The post <a rel="nofollow" href="https://www.latenightim.com/get-back-on-track/">How To Get Back On Track [LNIM105]</a> appeared first on <a rel="nofollow" href="https://www.latenightim.com">Late Night Internet Marketing with Mark Mason</a>.</p> We all get off track from time to time.  Because of that, we all need to know how to get back on track.  In this episode, I talk about the three steps that you need to take any time your life (or your projects) get off track. Tony Robbins‘ Science of Achievement, and was recently discussed by Cliff Ravenscraft on his excellent podcast.
“Believe in yourself and all that you are. Know that there is something inside you that is greater than any obstacle.” — Christian D. Larson
I also take the next step in the Late Night Niche Site — where I reveal the niche that I will be working in as I build a site on the air.  It's the same site that I will be using inside of my Late Night Affiliate course, coming in a few months..

Show Notes
Here are the highlights of the things I have shared in this episode:
Getting back on track : When we got lots of things going on, we can sometimes end up with more to do than what we can actually do. We lose focus, we get off track and things don’t go exactly the way we want them to. But fret not as there is hope! It may not happen overnight but here are The Mandates or Keys to Effective Leadership (as shared by Cliff as one of his takeaways from a Tony Robbins’ The Science of Achievement talk) which includes steps you can take to move forward.

* See things exactly as they are, not worse than they are – This may be the most critical step as, not only have you let yourself down, but you may have failed someone as well when you gave your commitment but got off track and did not deliver. It can be a debilitating feeling but it is what it is. Own the fact that you missed your goal and tell yourself that this is not a world-ending crisis – that is pretty much the extent of it. Take inventory of what it means for you, see that there are still opportunities for you out there..it’s late but you can still do it!
* Visualize where it is that you want to go – Have vision and imagine what success looks and feels like. This will allow your mind to start finding solutions to get the ship turned to the right direction and get you where you need to be. Refuse to see things worse than they are and have the courage to see things better than they are.
* Commit to a goal and take action – Let the past stay in the past, commit to something and get it done. Don’t despair on what can’t be change and move forward. Rock and roll!

Updates on the Late Night niche site: In the past episodes, we talked about how to come up with a list of potential niches and how to narrow them down to find the one which is commercially viable and at the same time, is within your circle of interest. For me, it’s Youth Baseball and here are the criteria that this niche had met, for me to determine that this the one I want to work on:

* Personal Level of Interest – I am currently coaching a youth baseball team and I have a 9-year old who is crazy about the sport.
* Content Creation – there’s a ton of things to talk about youth baseball. There’s news and trends, best practices, tools, equipment and gear and so much more. I can talk about how to run effective baseball practices or how to be a good baseball coach. I can even tell personal stories which can interest my audience. The list is endless.
* Commercial Viability – With gloves, training gears, bats, online training courses alone — these already have strong commercial opportunities are these items can be expensive and have affiliate marketing programs. From ads in Google and products in Amazon, baseball-related products are all out there.
* Competition – looking at the competition in Google using words and phrases that I can be competing against, there are lots of websites in the space but there a...]]>
Mark Mason 9984
Ten Small Business Commandments – [LNIM104] https://www.latenightim.com/ten-small-business-commandments-lnim104/ Thu, 08 Sep 2016 12:48:38 +0000 http://www.latenightim.com/?p=9964 <p>Anyone that has spent any time at all with me over the last year knows that I am obsessed with Hamilton: An American Musical, but who would have guessed that I could find “ten small business commandments” there?  I feel very strongly that this musical is one for the ages.  Not only is Hamilton musically significant, […]</p> <p>The post <a rel="nofollow" href="https://www.latenightim.com/ten-small-business-commandments-lnim104/">Ten Small Business Commandments – [LNIM104]</a> appeared first on <a rel="nofollow" href="https://www.latenightim.com">Late Night Internet Marketing with Mark Mason</a>.</p> Anyone that has spent any time at all with me over the last year knows that I am obsessed with Hamilton: An American Musical, but who would have guessed that I could find “ten small business commandments” there? Hamilton: An American Musical, but who would have guessed that I could find “ten small business commandments” there?  I feel very strongly that this musical is one for the ages.  Not only is Hamilton musically significant, but the impact that Hamilton is having on people is significant too.
Now, Hamilton is a tragic musical (like so many of the great musical plays) — but the first act is inspiring.  As Hamilton's star is on the rise, we can find all kinds of inspiring messages jammed in to Alex's rise to the top.  His assent is so inspiring, in fact, that I was inspired to mine those hidden motivational gems and see what the could tell us about how to succeed in business.
Key lessons from Hamilton are pretty obvious — the main ones being “hustle” and “potential”.  But there are also important messages about business hidden in the stuff that Hamilton gets tragically wrong, like “knowing wh
If you have not had the opportunity to hear this musical, I strongly recommend that you check it out on iTunes.  Perhaps it will inspire you (like me).  I have to give a shout-out to my buddy Cliff Ravenscraft on this one.  He loves this musical even more than I do (if that is possible) and he is not even a music geek like me.

Show Notes
Here are the Ten Business Commandments from the musical, Hamilton, that I shared in this episode:

* Thou Has Unlimited Potential – You have so much to offer! If you are a solopreneur, there is so much you can do and add to your business to help people make their lives better and create value that’s going to result in the generation of revenue for you. There are a million things that you have not done yet that you can get out there and do but it is important not to focus in all one million of them at one time. The fact is, there are many people who wants to be successful but are still wondering what they have to offer. There are a million things you haven’t done, just you wait!


* Thou Shall Not Waste Thy Talent – Do not sit idly by and fail to take action. Make things happen! If you get knocked down, get back up again and don’t fail to shoot. Put yourself out there, fail quickly and get back right up again. Just don’t throw away your shot.


* Thou Shall Surround Thyself with Like-minded People – If you are out in an island and you are trying to realize a dream and the people around you do not believe in what you are doing, you are going to have a hard time being successful. In groups like Mastermind, you will be with people who will raise you up and be with people who want to see you succeed. Build on the people around you.


* Thou Shall Ignore Detractors – Shut out naysayers and those who are telling you that you are not going to be successful. Be with people who have your best interest at heart, stay away from those who don’t.


* Thou Shall Enjoy the Journey – As a solopreneur, if you do not know why you are doing what you are doing, you will eventually get yourself into trouble. Sometimes, what you are doing will be really hard and you are going to need that motivation.


* Thou Shall be Patient – There is no such thing as overnight success, you got to wait for it. If you are expecting instant success, something for nothing, easy money – you are not going to be successful. Be willing to step back and be patient to get the success you want.


* Thou Shall Act with Integrity – Do what you say you are going to do, it’s as simple as that. When you do something, people are going to remember what you do. People watch what you do and they pay attention. Act with integrity as history has its eyes on you.

]]>
Mark Mason 9964
How To Pick Your First Niche — [LNIM103] https://www.latenightim.com/pick-first-niche-lnim103/ Thu, 01 Sep 2016 19:42:48 +0000 http://www.latenightim.com/?p=9954 <p>Several months ago, I discussed how you can easily brainstorm a list of great niches that you can evaluate when you are trying to start an online business (especially for affiliate marketing).  In this episode I talk about how to pair that list down to a few “good” niches that you can choose from.  It […]</p> <p>The post <a rel="nofollow" href="https://www.latenightim.com/pick-first-niche-lnim103/">How To Pick Your First Niche — [LNIM103]</a> appeared first on <a rel="nofollow" href="https://www.latenightim.com">Late Night Internet Marketing with Mark Mason</a>.</p> Several months ago, I discussed how you can easily brainstorm a list of great niches that you can evaluate when you are trying to start an online business (especially for affiliate marketing). In this episode I talk about how to pair that list down to... brainstorm a list of great niches that you can evaluate when you are trying to start an online business (especially for affiliate marketing).  In this episode I talk about how to pair that list down to a few “good” niches that you can choose from.  It is a simple answer to the age-old question of how to pick your first niche.

Show Notes
Here are the highlights of the things I have shared in this episode:

* We go through some listener feedback regarding niche selection and the two things that I can say about the selection process:

* Don’t stress it out! There’s no magical niche so don’t put too much pressure on yourself.
* If you are running out of ideas, remember that anything that is being sold represents a possible niche.


* Coming up with niche options: If you are brainstorming for niches and you need ideas, just browse around Amazon and you will be presented with a barrage of options which could jumpstart your thought process.
* Picking THE one: Once you have that long list of selections, I recommend narrowing it down to one especially if this is your first website. You can do this by evaluating key areas and scoring these niches in terms of quality of the following:

* Personal level of interest: Is this a good niche for you? Gauge your personal level of interest in the niche.
* Content creation: Can you name some big topic areas that will be relevant to your site? Address whether or not there is way to generate content about the site and determine if there are areas in this niche that you can write about. After that, ask yourself if you have topics or questions for each one of these areas which you can fit in this box.
* Commercial viability: Are people buying products in this niche? Take a look at the Amazon product reviews or check the niche out in Google.



Share your thoughts with us by leaving a comment!
Links Mentioned In The Episode

* How to generate a list of great niches [LNIM098]
* My blood pressure monitor from Withings on Amazon
* My friend's website — HelpfulPharmacist.com

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Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks!
Send us your feedback
As always, I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. When the transcript is available, it will be here with all the other Late Night Internet Marketing Transcripts. If you are lovin' the podcast, please be sure to leave us some feedback and 9954
Site Content Audit And Special Secret Announcement [LNIM102] https://www.latenightim.com/site-content-audit/ Mon, 06 Jun 2016 16:58:30 +0000 http://www.latenightim.com/?p=9938 <p>Do you need a website content audit?  As every blogger knows, once you've been blogging for a while, you start to accumulate a ton of content.  The problem is, some of that content can get stale (or worse, broken).  Doing a site content audit can really benefit your readers and might make Google happy at […]</p> <p>The post <a rel="nofollow" href="https://www.latenightim.com/site-content-audit/">Site Content Audit And Special Secret Announcement [LNIM102]</a> appeared first on <a rel="nofollow" href="https://www.latenightim.com">Late Night Internet Marketing with Mark Mason</a>.</p> Do you need a website content audit?  As every blogger knows, once you've been blogging for a while, you start to accumulate a ton of content.  The problem is, some of that content can get stale (or worse, broken). LateNightAffiliate.com.

Show Notes
Here are the highlights of the things I have shared in this episode:

* Things that I have been working on including helping a friend start his own website (com) about his life as a pharmacist and lending my wife a hand with her blog, ballcapmom.com – two things which translates to my project: the Late Night Affiliate. This is a course I am creating for beginners on affiliate marketing which includes a step-by-step guide for people to follow where, at the end of the course, they will have a properly constructed blog in a niche that I helped them select, a content plan to follow, a traffic strategy and other tactics.
* Late Night Listener Feedback: Sharing a message from one of our listeners, Chris.
* My high level recommendations to anyone looking at auditing their content:

* Audit all the broken links in your sites. You can use an external broken link checker such as Integrity or Link Sleuth and use a broken link checking plug in.
* Double check your internal linking structure to make sure you do not have duplicate content.
* Go back and make sure that every piece of essential content in your website has a green light from the Yoast SEO plug in and that those key words are targeted appropriately.
* Make sure that all of the pages of your essential content are at least 1000 words long.
* Get your site into Google Search Console as it will tell you the things which are wrong in your site in terms of SEO, thin content, spams, etc.
* Off page, consider looking at a tool such as Ahrefs to generate a list of untrustworthy links pointing to your site which you can submit to Google for you to disavow.
* Look at your site’s speed as it contributes to reader experience. If your site is slow, your audience would hit the back button even before the site finishes loading. You can use plugins such as WP Super Cache, W3 Total Cache or use a service called CloudFlare.



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Links Mentioned In The Show

Integrity for Mac (App Store)
Xenu Link Sleuth for PC  (never used this one)
Yoast SEO Plugin for WordPress
All-In-One SEO Plugin for WordPress
Brady's Helpful Pharmacist Blog
Paula's Ball Cap Mom blog
aHrefs.com (for checking backlinks)
Disavowing links (a good article)
W3 Total Cache plugin for WordPress
WP Super Cache plugin for WordPress
Cloudflare (for speeding up your site)
Hamilton (on iTunes)
The bio that Hamilton (the musical) is based...]]> Mark Mason 9938 Affiliate Marketing and Constant Profits Club with Andrew Hansen [LNIM101] https://www.latenightim.com/constant-profits-club-interview/ Thu, 10 Mar 2016 05:29:32 +0000 http://www.latenightim.com/?p=9878 <p>Andrew Hansen is back — this time to talk about Constant Profits Club.  As the name implies, this course teaches you how to make constant profits from the time you start the course forward.  It's a three step process.  In this interview, Andrew and I talk about what's working in Affiliate Marketing in 2016 — […]</p> <p>The post <a rel="nofollow" href="https://www.latenightim.com/constant-profits-club-interview/">Affiliate Marketing and Constant Profits Club with Andrew Hansen [LNIM101]</a> appeared first on <a rel="nofollow" href="https://www.latenightim.com">Late Night Internet Marketing with Mark Mason</a>.</p> Andrew Hansen is back — this time to talk about Constant Profits Club.  As the name implies, this course teaches you how to make constant profits from the time you start the course forward.  It's a three step process.  In this interview,
Here are the highlights of my conversation with Andrew:

* Andrew discusses one of the main challenges in internet marketing: the long wait for your return in investment. This includes the difference between creating an income stream overnight and building a business with long term returns when it comes to strategies, the success rate and the longevity of the business.
* Is a $10,000/month income achievable through affiliate marketing? Andrew throws out the reality of the situation and which goals are wiser to start with.
* The evolutions of websites from small sites promoting single products (yes, Andrew had a website selling hemorrhoids cream) to successful authoritative sites.
* The coverage and content of his upcoming webinar including strategies which come with these three steps: how to make income legitimately even from the moment the webinar finished, how you can take what you have learned in generating that income and turning it into passive income and finally how to make that passive income into a lasting income. It also includes the real life story of someone who is making $24,000 a month from his 30-page website!
* A background on her business partner, Sarah, who he is working with in the Constant Profits Club. Sarah, a mother of seven, developed strategies on how to achieve maximum income for people who does not have the luxury of time.

 
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Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks!
Send us your feedback
As always, I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. When the transcript is available, it will be here with all the other Late Night Internet Marketing Transcripts. If you are lovin' the podcast, please be sure to leave us some feedback and subscribe in iTunes! Podcast Alley is another option: My Podcast Alley feed! Here is the Raw RSS Feed.
Episode 101 – Constant Profits Club Interview Transcript
I hope you’re having an absolutely fantastic day. Lots of stuff of exciting stuff going on in internet marketing.]]>
Mark Mason 9878
The Value Of Mastermind Groups: Inside The Green Room [LNIM100] https://www.latenightim.com/value-of-mastermind-groups/ Wed, 09 Mar 2016 19:16:59 +0000 http://www.latenightim.com/?p=9873 <p>This is the 100th episode of the Late Night Internet Marketing podcast.  That's a little hard to believe.  I wanted to do something special to celebrate, so I invited my mastermind group on to the show.  Leslie Samuel, Cliff Ravenscraft, Ray Edwards, Michael Stelzner and Pat Flynn talk about the importance of mastermind groups in […]</p> <p>The post <a rel="nofollow" href="https://www.latenightim.com/value-of-mastermind-groups/">The Value Of Mastermind Groups: Inside The Green Room [LNIM100]</a> appeared first on <a rel="nofollow" href="https://www.latenightim.com">Late Night Internet Marketing with Mark Mason</a>.</p> This is the 100th episode of the Late Night Internet Marketing podcast.  That's a little hard to believe.  I wanted to do something special to celebrate, so I invited my mastermind group on to the show.  Leslie Samuel, Cliff Ravenscraft, Ray Edwards,
Show Notes

Here are the highlights of the things our awesome guests shared in this episode:

* Pat talks what he was like before he learned about the importance of connecting with other people and before he found out the value of having a mastermind group. He moved on to tell us the progress he had made since then, the milestones that his business has achieved which stemmed directly from these groups and why the rewards far outweighs the risks.
* Mike’s initial struggles upon joining a mastermind group, being the self-sufficient guy that he is, and his advice to the lone rangers out there on the mindset that they have to switch to in able to reap the monumental rewards of being in a fellowship like this.
* Cliff shares the difference that a servant mentality can make in businesses and how this can be done by getting to know the people you serve. Cliff also gives a great example on how building relationships with your audience can help you connect other people to their needed resources thereby adding value to other peoples’ lives. By doing this, they will be a constant source of future connections to you, your brand and your business and will help move your business in a profound way.
* Ray discusses the importance of introspection, sense of purpose, vision, mission and goals and why you need to establish these before going out and finding which mastermind group to be in. He also lets us in on how he balances being a dad and paying the bills, including the things he had to give up to be true to his priorities and live a fulfilling life.
* Lighting round: the one thing you got to keep in mind:

* Pat – Don’t worry about failing. As you long as you keep falling forward, you will get to you destination.
* Ray – Take 100% responsibility for everything in your life, including and especially, your business. There are things which will happen beyond our control but you need to respond with the right attitude. It will keep you from being too full of yourself and will also keep you from despair. Our challenges don’t define us, our actions do. – Michael J. Fox
* Mike – To build a successful business, you have to have an audience. In order to do this, you either have to buy your audience or build them. Start thinking now on how.
* Leslie – Once you know what value you want to provide to the world, you need to create content regularly and consistently. This is a crucial part of the equation in building an audience.
* Cliff – Become an expert at saying no. When you have your priorities already aligned, stick to that order of importance and do not get distracted.



Show Mentions:

* Thou Shall Prosper by Daniel Lapin
* Essentialism

 
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Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks!
Send us your feedback
As always,]]>
Mark Mason 9873
Responding To A Google Thin Content Manual Site Action [LNIM099] https://www.latenightim.com/responding-to-a-google-thin-content-manual-site-action-lnim099/ Thu, 28 Jan 2016 22:37:21 +0000 http://www.latenightim.com/?p=9843 <p>As reported previously, the famous (infamous?) Corn Sheller site has fallen victim to the dreaded Google Thin Content Manual Site Action penalty. As a result, rankings have dropped from page 1 to page 6 and revenue has tanked. In this episode, I talk about mounting a response and making some on-site changes prior to submitting […]</p> <p>The post <a rel="nofollow" href="https://www.latenightim.com/responding-to-a-google-thin-content-manual-site-action-lnim099/">Responding To A Google Thin Content Manual Site Action [LNIM099]</a> appeared first on <a rel="nofollow" href="https://www.latenightim.com">Late Night Internet Marketing with Mark Mason</a>.</p> As reported previously, the famous (infamous?) Corn Sheller site has fallen victim to the dreaded Google Thin Content Manual Site Action penalty. As a result, rankings have dropped from page 1 to page 6 and revenue has tanked. In this episode,
Show Notes
Here are the highlights of the things I have shared in this episode:

* I recall how I was slapped with a Google Manual Site Action and what this can mean to your internet business if you will end up with one: it will not totally sink it but it will make it go down farther in the search engines and you will end up chunks of revenue lost.
* The history of how my Corn Sheller site came about and some tips that come with it on things to consider when you decide what website to build.
* My action plans on what to do in the following months so that Google will remove the penalty once I submit my site reconsideration request.

* Increase amount of content about corn shellers by about 10 pages using 10 most sought-of keywords in line with this topic.
* Determine and choose the top 2-3 pages which are most search for in eBay to show sales content rather than posting all 15 repurposed pages.
* On the thin pages, I will add 500-800words of unique content at the top of the pages.
* Optimize SEO page by page.
* Remove pages such as Category, Tag and Archive pages from the Google Index.


* Late Night Traffic Tip: Don’t forget about blog commenting. It influence search engine rankings, creates traffic on its own and makes the internet a better place. Go to a blog in your niche, leave a helpful comment which will engage the community and it can redirect some kind of reference back to your website. Either Google is going to notice that natural link back to your site and may be taken into consideration in ranking or a reader of your thoughtful comment might go ahead and check your site out.
* What’s in store for Episode 100!

Links In This Episode
* Keyword Canine
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Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks!
Send us your feedback
As always, I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. When the transcript is available, it will be here with all the other Late Night Internet Marketing Transcripts. If you are lovin' the podcast, please be sure to leave us some feedback and subscribe in iTunes! Podcast Alley is another option: 9843
How To Find A Niche For Affiliate Marketing [LNIM098] https://www.latenightim.com/how-to-find-a-niche-for-affiliate-marketing-lnim098/ Thu, 21 Jan 2016 21:34:40 +0000 http://www.latenightim.com/?p=9834 <p>Many of the first questions people ask me are about how to find a niche for affiliate marketing.  While I have discussed this some on the blog, I thought it would be useful to go through my actual thinking as I brainstorm niche site ideas live.  We discuss where the ideas come from and how […]</p> <p>The post <a rel="nofollow" href="https://www.latenightim.com/how-to-find-a-niche-for-affiliate-marketing-lnim098/">How To Find A Niche For Affiliate Marketing [LNIM098]</a> appeared first on <a rel="nofollow" href="https://www.latenightim.com">Late Night Internet Marketing with Mark Mason</a>.</p> Many of the first questions people ask me are about how to find a niche for affiliate marketing.  While I have discussed this some on the blog, I thought it would be useful to go through my actual thinking as I brainstorm niche site ideas live. We also enjoy a special appearance of my son Zachary as he brings us the Internet Marketing Fortune Cookie this week.

Show Notes
Here are the highlights of the things I have shared in this episode:

* What are the considerations that you need to think about when identifying which niche sites to build? Here are my suggestions:


* Pick something that you know about, care about or want to learn more about because building quality sites cannot be done overnight and you will easily lose interest if you chose otherwise.
* Find people’s pain points. Examples can be weight loss, relationships and recipes for healing.
* Capture activities which people are passionate about. Examples can include golf, mountain biking or origami.
* Things that people are willing to spend money on. An example can be home improvement.
* Think of places where people feel they will get a return on their investment. An example is making money online.


* The first step in finding a niche: writing down a list. Here are three categories which you can start from, along with robust examples from my own list for you to have a jumping point:


* Things that you are interested in – They don’t necessarily have to be things that you are already an expert on. This can range from guitar playing, darts, podcasting, electronics, home security and automation, hunting, customizing SUVs, hand gun safes to automotive.
* Things that annoy you and you’d like to fix – This can include health problems, weight loss, exercise, sports injuries, home remedies for snoring, shaving, and meditation.
* Other great ideas that you might have – I call this the Miscellaneous Category and my list include security guard training, ‘as seen on TV’ or infomercials, and holidays. Keep your eyes open so you may bump into creative ideas anytime!


* Your homework: Come up with 20 items for each of the first two categories and 10 from the 3rd one and let’s reconvene next week to filter which ones are the most viable to pursue.


* LNIM Fortune Cookie of the week: A friend or partner will be giving you needed information. Listen.

 
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Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to 
latenightim.com/itunes and follow the instructions. Thanks!
Send us your feedback
As always, I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. When the transcript is available, it will be here with all the other Late Night Internet Marketing Transcripts. If you are lovin' the podcast, please be sure to leave us some feedback and 9834 Driving Email List Traffic [IMM019] https://www.latenightim.com/driving-email-list-traffic-imm019/ Wed, 20 Jan 2016 05:12:26 +0000 http://www.latenightim.com/?p=9818 <p>As promised in episode 014, it's time to talk about email list traffic — that is, traffic that you generate by sending an email to your subscribers that points them back to your site.  As you might expect, email list traffic is a top source of visitors (and revenue) for successful affiliate marketers. In this […]</p> <p>The post <a rel="nofollow" href="https://www.latenightim.com/driving-email-list-traffic-imm019/">Driving Email List Traffic [IMM019]</a> appeared first on <a rel="nofollow" href="https://www.latenightim.com">Late Night Internet Marketing with Mark Mason</a>.</p> As promised in episode 014, it's time to talk about email list traffic — that is, traffic that you generate by sending an email to your subscribers that points them back to your site.  As you might expect, email list traffic is a top source of visitors... We’ve been talking a lot about traffic and I promised you that Episode 19 would be about email traffic, and that’s exactly what we’re going to talk about.
One of the mistakes that affiliate marketers often make is they fail to capture the email address of the visitor that visits their site. They do all this work to build a beautiful website, or sometimes not so beautiful, to get a website up and running with content, monetized with affiliate offers, they do something to generate traffic, and when they visitor comes they don’t make any attempt to actually capture that user’s email to make it available for marketing later.
It’s a very simple thing to do. In my case, I use
AWeber to do this. There are lots of other tools out there, but these are generally called autoresponders. You might be asking two very obvious questions when it comes to this kind of email capture. One is why would someone give me their email address? The second is what would I do with it? Let me answer those for you.
The first one is easy, people are going to give you their email address, which is something of value, in exchange for something that you give them, something of equal or greater value. That’s how exchanges work. To capture people’s email addresses you simply need to offer something on your website that we refer to in internet marketing as a lead magnet.
It could be a downloadable PDF, an email course about the topic that they might be interested in, weekly updates, something that people are going to say, “I want that thing and I’m willing to give my email address to this person that I don’t know very well in order to get it.” That’s what I’m talking about.
You’ll need a lead magnet. That’s something we’ll talk about in a future episode of the Late Night Internet Marketing Minute. If you want an example, you can go to LateNightIM.com and you’ll see that I have a lead magnet there on the site where I’ll be asking for your email address in exchange for some helpful information about internet marketing. That’s the perfect example.
In the case of an affiliate marketer what makes a lot of sense is you can offer someone a helpful guide that helps them use a product you think they ought to buy or helps them decide how to buy a product. Let me give you an example.
In the last episode of the Internet Marketing Minute we talked about the site DPreview.com that is all about cameras. Let’s say you have a site about cameras and your thing is evaluating flash units for high end cameras, like a Canon Speedlite flash, those big flashes that mount on top of the camera. You’ve reviewed all of the popular ones and you have a website that helps people pick a flash, and maybe in some cases even use that flash. If people buy those flashes through your link you get a commission.
Maybe when they arrive at your site they’re presented with a box that says, “Learn how to take fantastic flash pictures in four easy steps.” That sounds pretty good. I’ll tell you, as a photographer, flash pictures inside are really hard to take on some occasions. I could really use something like that. I opt in and you send me the report. In the report not only do you give me affiliate links to the right flash to buy to solve my problem of how to take great pictures, but you tell me how to use it. I’m happy, you’re happy, I buy the flash, I’ve got great pictures, everyone is thrilled.
]]> Mark Mason 9818 Direct Type In Traffic [IMM018] https://www.latenightim.com/direct-type-in-traffic-imm018/ Sat, 16 Jan 2016 04:33:31 +0000 http://www.latenightim.com/?p=9815 <p>Some of your most loyal fans (and best buyers) can come from direct type in traffic. They visitors actually remember the name of your site, and type it directly in their browser. In this episode I discuss the best direct type in traffic example that I know (DPReview.com) and explain this powerful traffic source. In […]</p> <p>The post <a rel="nofollow" href="https://www.latenightim.com/direct-type-in-traffic-imm018/">Direct Type In Traffic [IMM018]</a> appeared first on <a rel="nofollow" href="https://www.latenightim.com">Late Night Internet Marketing with Mark Mason</a>.</p> Some of your most loyal fans (and best buyers) can come from direct type in traffic. They visitors actually remember the name of your site, and type it directly in their browser. In this episode I discuss the best direct type in traffic example that I ... DPReview.com) and explain this powerful traffic source.
In this episode of the Late Night Internet Marketing Minute, we discuss
We’ve spent several episodes, starting with Episode 14, talking about how to get traffic to this affiliate website that you’ve built. There are lots of ways to do it and in Episode 14 I named just five of them. We talked about paid traffic and we talked about organic traffic, both of those coming from Google as a primary example. In the last episode we talked about ways to get traffic from social media.
In this episode I’d like to talk to you a little bit about direct type in traffic. We’ll talk about email traffic in Episode 19, but right now what I want to talk about is the case where someone opens up their web browser and types your website in directly. That’s a really cool thing. It implies some brand recognition and trust, so that makes that visitor a really important visitor.
It turns out in this day and age of affiliate marketing there are sort of two approaches when it comes to building websites.
One is to build a really thin website that’s pretty easy to build and not make it really deep, not try to boil the ocean as they say. Maybe it has five to 10 pages of outstanding content on some particular topic and then you’re just done with that website.
Maybe you have a website on the different kinds of very high end pens and you’re focused in on a particular kind of Mont Blanc pen, and maybe you review three or four Mont Blanc pens and have some additional information about the history of pens and some other useful interesting information, and then you’re done with that site. Your hope is that people will visit that site occasionally, learn something really helpful, and buy a Mont Blanc pen through your affiliate link.
More likely though, as the internet changes, we’re seeing more and more affiliate marketers move towards larger sites. The reason is some of these search engine algorithms are starting to favor more authoritative sites that take a broader approach to whatever topic it is that they’re trying to cover. It makes sense, if someone is really serious about something they’re usually not building a 10 page site, they’re usually a 100 page site or more.
I’ll tell you one of the best examples of this, and I think probably one of the best affiliate websites I’ve ever seen on the internet that’s just a pure affiliate marketing play, they do take some paid advertising but mostly they got their start from affiliate marketing. It’s a photography site called DPreview.com (Digital Photography Review).
This site far and away, at least in my opinion, has absolutely the best content for reviewing digital cameras and the equipment in that space. Their reviews are these amazing 10 page, highly technical reviews written by experts that actually have their hands on the equipment and are actually doing side by side testing. It’s amazing. It makes something like Consumer Reports look like Kindergarten time. These guys are super serious about photography and they have the best content on the internet for product review of photography over at DP Review.
What happens with that? When you’re on that site what you’ll see is, and they’re very transparent about this, there will be links there that you can use to buy your stuff to support the site. If you use those links to support the site they get a commission. That’s where a big chunk of their revenue comes from over at DP Review. It’s absolutely brilliant. You get amazing incredible can’t-live-without content and they get commissions on the things that you buy....]]>
Mark Mason 9815
Responding To Google Manual Site Actions For Thin Content [LNIM097] https://www.latenightim.com/google-manual-site-action-for-thin-content-lnim097/ Thu, 14 Jan 2016 17:40:04 +0000 http://www.latenightim.com/?p=9763 <p>Just before Christmas, a couple of my sites got hit by a Google thin content penalty — the dreaded Google Manual Site Action.  Immediately, the Corn Sheller site (which we have talked about many times before) went from page one ranking for its keywords to page six.  I talk about what I plan to do […]</p> <p>The post <a rel="nofollow" href="https://www.latenightim.com/google-manual-site-action-for-thin-content-lnim097/">Responding To Google Manual Site Actions For Thin Content [LNIM097]</a> appeared first on <a rel="nofollow" href="https://www.latenightim.com">Late Night Internet Marketing with Mark Mason</a>.</p> Just before Christmas, a couple of my sites got hit by a Google thin content penalty — the dreaded Google Manual Site Action.  Immediately, the Corn Sheller site (which we have talked about many times before) went from page one ranking for its keywords... we have talked about many times before) went from page one ranking for its keywords to page six.  I talk about what I plan to do about it, and how I plan to share the results.
I also talk about my plans for 2016, which include a lot more content for Late Night Internet Marketing.  This will mean more podcasts, more posts, more videos and more new letters.  It should be great for readers, listeners and viewers.  If you want to be part of that, you can sign up on the sidebar at the right, or you can text the word “LATENIGHT” to 44222

Links Mentioned In This Episode

* AWeber, the email autoresponder that I use
* Convert Kit, the email autoresponder that I was thinking about
* LeadPages — awesome lead capture software I use

Show Notes
Here are the highlights of the things I have shared in this episode:

* My major goals for LNIM:

– 250 pieces of content: This translates to 50 episodes of LNIM, 100 episodes for Internet Marketing Minute, 50 solid written content and 50 videos.
– My auto responder: When I look at my email list, I feel I don’t do a good job at delivering value. For 2016, I will create 12 e-courses that people can opt in to and get awesome information that will end up putting them in my list.
– Create “The Late Night Niche Site” – I’ll figure out exactly what I’ll do and I’ll keep you updated!

* Our Corn Sheller site is under attack! I share a much dreaded ‘thin content notification’ email from Google Manual Site, the blunt message it contains, how it made me feel and what it could mean to you as well.
* Key takeaways from our Corn Sheller cautionary tale that you should employ especially if your cash cow can be defined as a site with thin content.
* My plans in cleaning up the Corn Sheller site from SEO, removing duplicate content, creating more unique content to expanding the site by adding other topics so we can all learn from this experience.

 
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Send us your feedback
As always, I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. When the transcript is available, it will be here with all the other Late Night Internet Marketing Transcripts. If you are lovin' the podcast, please be sure to leave us some feedback and subscribe in iTunes!]]>
Mark Mason 9763
Getting Social Media Traffic To Your Website [IMM017] https://www.latenightim.com/getting-social-media-traffic-to-your-website-imm017/ Tue, 12 Jan 2016 04:04:19 +0000 http://www.latenightim.com/?p=9809 <p>Getting social media traffic to your website is another great strategy for increasing visits to your affiliate web property. Facebook and Twitter are full of buyers trying to solve problems, and if you can help them by directing them to your website, all the better.  You can build trust on social media, and when you […]</p> <p>The post <a rel="nofollow" href="https://www.latenightim.com/getting-social-media-traffic-to-your-website-imm017/">Getting Social Media Traffic To Your Website [IMM017]</a> appeared first on <a rel="nofollow" href="https://www.latenightim.com">Late Night Internet Marketing with Mark Mason</a>.</p> Getting social media traffic to your website is another great strategy for increasing visits to your affiliate web property. Facebook and Twitter are full of buyers trying to solve problems, and if you can help them by directing them to your website, For the last few episodes we’ve been talking about how to get traffic to your website. We talked about five different kinds of traffic. So far we’ve covered paid traffic with our example being Google and organic traffic where we also used Google for an example.
In this episode of the Internet Marketing Minute I want to spend some time talking about social media traffic because that has become increasingly important as a source of traffic. Let’s talk about two different kinds of social media traffic that you might consider; one is Twitter and the other one is Facebook. Let’s take those one at a time.
If you have an affiliate marketing website, let’s say you have a page on that website that explains to people how to solve a particular problem. Let’s say you have a website on woodworking and you have this fantastic piece of content where you explain how to solve a particular problem with applying stain.
Maybe people are having blotchy stain problems, they build this beautiful piece of furniture and they end up with a blotchy stain job that just ruins the furniture. And it turns out there is this particular kind of sander that you can use to properly prepare the wood so that you get a nice stain every time. The sander costs $400 and every time someone buys a sander through your link you get $50. That’s a great example of affiliate marketing.
How might you use Twitter in order to sell this sander?
Obviously one of the things that you can do is have a presence on Twitter that is actually helpful to people in general so that people follow what you have to say and you can tweet helpful woodworking tips all the time, maybe four or five times a day. Maybe you have a whole social media strategy.
Occasionally you can tweet out this link to this fantastic article and occasionally someone will see it and buy the sander.  I think that’s a totally valid strategy and a lot of people are doing that in social media. They’re creating amazingly helpful content and that content is seen by people, a lot of times through the use of hashtags. Maybe in this case you’re using #woodworking. When they see the content they go and read it, and occasionally they buy the products that are mentioned therein.
I think another really solid strategy that you can use is you can search Twitter using the search tools and look for conversations where people are complaining about terrible stain job that they just did and you can say, “Sorry to hear you’re having trouble. Here’s a link to something that might help.” Bingo, you have very targeted traffic coming to that link on your site and cases where people think, “Wow, I had no idea that I could solve my stain problem with this particular sander. I’m going to buy one of those today.”
The reason that’s such a great strategy is because it’s highly targeted and it’s win-win for you and the customer. Understand here, this is very targeted approach and it’s different than searching for everyone who has ever mentioned woodworking in a tweet and spamming them with a bunch of links that are not directed at a particular conversation.
I think one of the most important things about social media is if you want it to be effective you really have to add value. One of the ways you can do that is by monitoring Twitter and helping people with their problems.
On the Facebook side, I think the rules are really similar. You can create a Facebook page or Facebook Groups (that’s one of the things that has been most effective lately) and help people with their problems.
]]>
Mark Mason 9809
All About Organic Search Engine Traffic [IMM016] https://www.latenightim.com/organic-search-engine-traffic/ Fri, 08 Jan 2016 21:34:46 +0000 http://www.latenightim.com/?p=9806 <p>We explore organic search engine traffic in this episode of the Internet Marketing Minute. This is the sort of traffic that comes to you “for free” from search engines like Google and Bing. Organic search engine traffic should be a part of any affiliate marketing traffic strategy. Back in Episode 14 we talked about five […]</p> <p>The post <a rel="nofollow" href="https://www.latenightim.com/organic-search-engine-traffic/">All About Organic Search Engine Traffic [IMM016]</a> appeared first on <a rel="nofollow" href="https://www.latenightim.com">Late Night Internet Marketing with Mark Mason</a>.</p> We explore organic search engine traffic in this episode of the Internet Marketing Minute. This is the sort of traffic that comes to you “for free” from search engines like Google and Bing. Organic search engine traffic should be a part of any affiliat... Back in Episode 14 we talked about five different sources of traffic for your affiliate website. You’re going to need traffic because your goal with affiliate marketing is to convert that traffic into buyers of affiliate products that generate commissions for you.
In Episode 15 we talked about one of those sources of traffic being paid traffic. We talked about the most famous example out there of Google Adwords, something that has been around since the beginning and routes billions of dollars of traffic every year to websites around the web.
Today we’re going to talk about the second traffic source that was mentioned in Episode 14, which is organic traffic. It’s search engine traffic. Again, we turn to the example of Google to help you understand where organic search traffic is coming from and how you get it.
A lot of people are very interested in organic traffic because it’s free traffic. It’s traffic that Google, Bing, and other search engines like DuckDuckGo will send you for free. It’s very attractive from a return on investment standpoint.
It sort of works like this. You have a website. As we’ve all done hundreds of times, as a user of Google you go to Google.com and you type a phrase in the search bar because you’re looking for something. Maybe you’re looking for a solution to a problem or you’re looking to buy something. You put a search term into Google and, bingo, 10 websites come back surrounded by a bunch of ads that Google has placed there. Those ads are part of the paid traffic that we talked about back in Episode 15.
On the heart of that page there are usually 10 websites listed with page titles, page descriptions, and URLs are shown there. The searcher gets the opportunity to pick from those 10 websites and the ads that have been placed on the page to decide where to go next.
How do you get on that listing? How does Google decide what your page is about and decide whether or not you’re the best page to list there? That entire topic is search engine optimization (SEO) and that’s something that we’ll talk about in a later episode of the Internet Marketing Minute.
For now, let’s assume that Google has decided that your website is one of the best matches on the entire internet for the search phrase that some user has typed into their browser on Google.com.
I’ll give you a concrete example. Let’s say as a child you were fascinated with Elvis Presley music, maybe your mom listened to Elvis Presley. So you decided that you were going to build your internet empire around the incredibly profitable niche of blue suede shoes. You have this online blue suede shoes mecca, everything you could ever want to know about how to find and select the best pair of blue suede shoes is located on your website.
Sure enough, when a visitor comes to Google and types “blue suede shoes review” up pops your article, among a list of nine other webpages, on The Top 10 Blue Suede Shoes and the one that you pick and recommend other people to buy.
By the way, the most important characteristic of search engine rankings is the position on the page, which determines what links are going to get clicked the most. The higher you are up towards the top of the page, the more likely it is that your link will get clicked in the Google search results.
It also matters whether or not you have a good domain name. As we mentioned in Episode 10 and we’ll talk about more later, the domain name that you choose should be recognizable to the user so that it makes sense for them to click on it. If they’re looking for an answer to a question about blue suede shoes and “blue suede” is in your domain name (m...]]>
Mark Mason 9806
Star Wars Marketing Lessons: 13 Takeaways From The Force Awakens [LNIM096] https://www.latenightim.com/13-marketing-lessons-i-learned-from-star-wars-the-force-awakens-lnim096/ Thu, 07 Jan 2016 16:56:39 +0000 http://www.latenightim.com/?p=9746 <p>Hopefully by now, you have seen Star Wars: The Force Awakens.  A great film and an amazing success.  Of course, behind that success, there is a ton of marketing.  That led me to ask the question:  What are the “Star Wars Marketing Lessons” that we can take away from this box office behemoth?  In this […]</p> <p>The post <a rel="nofollow" href="https://www.latenightim.com/13-marketing-lessons-i-learned-from-star-wars-the-force-awakens-lnim096/">Star Wars Marketing Lessons: 13 Takeaways From The Force Awakens [LNIM096]</a> appeared first on <a rel="nofollow" href="https://www.latenightim.com">Late Night Internet Marketing with Mark Mason</a>.</p> Affiliate Marketing Lessons From Star Wars: The Force Awakens. 13 tips you can use.
Show Notes
Here are the 13 marketing lessons from Star Wars: The Force Awakens that you can use as affiliate marketer:

* If you find something that works, stick with it. – This Star Wars episode is, in many ways, a very close copy of Episode 4. The plot and the idea are somewhat the same but they stuck with it because it works. In affiliate marketing, if you find something that works, repeat those offers over and over and grow your business. No need to reinvent the wheel.
* Be true to your brand, have your own voice and be memorable – Be something that someone can remember. Star Wars is certainly one of the most memorable franchises that existed and the new movies are still true to the brand. If you have a meaningful online presence, have that voice and be consistent because you don’t need to reach everyone in the world, just reach your niche and really connect with them. It will pay you dividends.
* Engage your audience with anticipation – Teasers and trailers really worked for the movie and in affiliate marketing, you can absolutely build up anticipation as well because products are launching all the time. Unboxing is an example to help build excitement to reach out to potential buyers.
* Create something that’s worth sharing and talking about – Crappy websites and poor content can still get conversions but why do that when you can create a great one which can talk about and get them to create a good buying decision. This can also get your social media exposure, back links and all the stuff which can boost up your ranking. Star Wars’ content was viewed, shared, taken apart frame by frame – there are so much talked about because the content was worth talking and sharing about.
* Tell stories – What is Star Wars but an ultimate creation story? Tell stories too about how the product was manufactured, how you use it, how it benefits people, etc. People really engage with stories.
* If you find something doesn’t work, avoid doing them all over again – You will find some Jar Jar Binks in your affiliate marketing and if you find these awful stuff, just stop doing them.
* Great content is still king – create great content as it still wins every time.
* Create urgency – Everybody is just dying to see the movie in the opening night even though they know that the movie is going to be in cinemas for 8 weeks, in DVDs, Blu-ray, etc. In affiliate marketing, you can create urgency in two ways: negotiate with the manufacturer to get a special offer for your audience or offer a bonus for purchasing within a certain timeline.
* Use partnerships to your advance – you can see Star Wars toy in McDonalds, Star Wars make up line, etc. because they go into partnerships. You can do that too by trading traffic with related sites, cross promoting products across niches, or exchanging money for exposure.
* Visual content is an absolute key – You need to test and split test images in your blog as all your visual content needs to be awesome. Make sure your visual content is working for you.
* User content has value – Fans has ordained May 4th as the Star Wars day and the brand totally embraced this to engage their users to fuel the fire of their marketing. For affiliate marketing, you can go out and find reviews and summarize them as they can get you a long way too.
* Start early and finish last – They started talking about Star Wars a year ago although they didn’t have to promote something as famous ...]]>
Mark Mason from Late Night Internet Marketing at LateNightIM.com 9746
Getting Paid Traffic To Your Website [LNIM015] https://www.latenightim.com/getting-paid-traffic-to-your-website-lnim015/ Tue, 05 Jan 2016 22:15:18 +0000 http://www.latenightim.com/?p=9725 <p>Getting paid traffic to your website is one of the five traffic strategies that we discussed in episode 014.   In this episode of the Late Night Internet Marketing Minute, we dive in a bit, and discuss the common way you pay for traffic, and some of the math you need to do to make […]</p> <p>The post <a rel="nofollow" href="https://www.latenightim.com/getting-paid-traffic-to-your-website-lnim015/">Getting Paid Traffic To Your Website [LNIM015]</a> appeared first on <a rel="nofollow" href="https://www.latenightim.com">Late Night Internet Marketing with Mark Mason</a>.</p> Getting paid traffic to your website is one of the five traffic strategies that we discussed in episode 014.   In this episode of the Late Night Internet Marketing Minute, we dive in a bit, and discuss the common way you pay for traffic, we discussed in episode 014.   In this episode of the Late Night Internet Marketing Minute, we dive in a bit, and discuss the common way you pay for traffic, and some of the math you need to do to make sure you are making a profit.
Transcript:
In the last episode we talked about five different kinds of traffic sources that you might choose to take advantage of for your affiliate website.
The first type of traffic that we talked about was paid traffic. There are a lot of places that you can pay money to get visitors to your website. Of course, the most famous of those is probably Google Adwords.
Adwords is the other half of another program that you might have heard of from Google called Adsense. Adsense is the program that website owners sign up for to get paid to show ads. Adwords is the side of the Google program where you would pay to actually show your ads on those publisher websites.
The way it works is you login to your Google dashboard, you give them your credit card number so they can charge you for these ads, you specify the ad you want to show and when you want to show it, and if those two conditions apply you also specify how much you’re willing to pay for a click under those conditions.
Let me give you an example.
Let’s say you want to show ads whenever someone types in “dog training tools” because you sell clickers and other cool dog training items like gentle leader leashes and stuff like that on your website. Whenever someone types in dog training tools you want your ad to appear, so you specify that specific keyword inside of Google and you write your ad. It might say something like, “For awesome deals on dog training tools visit DogTrainingTools.com.” Then you say that you are willing to spend a certain dollar amount per click on that ad – say for example $0.50 or $0.60.
If someone comes to Google and types that in, what happens is that your ad will either appear at the very top of the listing and it will show as a sponsored ad or on the right hand side of the listing and it will show as a sponsored ad. If someone sees your ad when that happens and they end up clicking on it, Google will charge you whatever your maximum bid amount was, depending on what other people are bidding. It’s kind of like eBay in that way, you sort of end up paying whatever it is that you have to pay to win the “ad auction” in that case.
The challenge with that is if your competition was only paying $0.45 and you were paying $0.50 you’ll rank above your competition until they realize that they can pay $0.55 in order to rank above you and have their ad shown higher than yours. And of course the higher on the page the ad is the more clicks it will get in general. When you see your competition paying another nickel, you’ll pay another nickel, or maybe a dime, and now all of a sudden you’re paying $0.75 a click. That arms race will go on until everybody has maximized the price that they are willing to pay for ads.
Of course all of this goes back to what your profit is. If you’re paying $0.75 to get a click, that click better be worth at least $0.80 to you or you’re losing money. If you make a nickel on every click, that’s fine, you can go get 10,000 clicks and make a lot of money. But if you’re losing a nickel on every click, that’s a different problem. As I have proven many times, it’s really easy to lose a nickel on every click or maybe even a quarter on every click.
You have to be really diligent when you’re working with something like Google Adsense to optimize your conversion rates, which is something we’ll talk about later in this program, and make sure that your process of acquiring the lead with the right search terms that have commercial intent, getting the ad placed in the right place so you can get th...]]>
Mark Mason 9725
Where To Get Traffic For Your Affiliate Website [IMM014] https://www.latenightim.com/getting-traffic-to-your-affiliate-website/ Fri, 01 Jan 2016 14:19:02 +0000 http://www.latenightim.com/?p=9721 <p>In this episode of the Late Night Internet Marketing Minute, we discuss five types of traffic that you should be thinking about for your affiliate website. Where to get traffic for your affiliate website can be one of the trickiest topics in affiliate marketing. In this episode, we touch briefly on paid traffic, organic traffic, […]</p> <p>The post <a rel="nofollow" href="https://www.latenightim.com/getting-traffic-to-your-affiliate-website/">Where To Get Traffic For Your Affiliate Website [IMM014]</a> appeared first on <a rel="nofollow" href="https://www.latenightim.com">Late Night Internet Marketing with Mark Mason</a>.</p> In this episode of the Late Night Internet Marketing Minute, we discuss five types of traffic that you should be thinking about for your affiliate website. Where to get traffic for your affiliate website can be one of the trickiest topics in affiliate ... Transcript:
In Episodes 12 and 13 of the Internet Marketing Minute we talked all about creating content for this new affiliate marketing website and then monetizing that content with affiliate offers. Basically what you have is a website that’s really helpful for people that occasionally recommends products or has products advertised in banner ads, and if people click those links that point at those products and they go ahead and buy those products on the manufacturer’s website, you get a commission. That’s essentially the essence of affiliate marketing.
The question is where are these people coming from, where can you get traffic for these affiliate websites. I’ll tell you there are five sources of traffic for affiliate websites that I think can be important in your marketing strategy.
The first source is of course paid traffic. This is the kind of traffic where you go to Google, you buy Google Adwords ads or perhaps you buy banner traffic. You pay for those ads and people click on those ads, and as a result of clicking on the ads they come to your website. For affiliate marketers, while this can be kind of tricky, the idea is that you want to work out a situation where you pay less for the leads than you actually make in profits.
If you can spend $1.00 to make $1.10 and you do that 1,000 times, you’ve made $100. That can be a really good deal. The challenge is getting the math to work out and, as I’ve proven many times, it’s also very easy to spend $1.00 to make $0.90. In any case, you can always pay for traffic for your websites and a lot of times that’s a really good way to test the conversion capability of the offers that you’re making on your website.
The second kind of traffic, the kind of traffic that we always talk about at Late Night Internet Marketing with regard to affiliate websites, is organic traffic. This is where you write fantastic content that ranks in the search engines for terms that people are typing into Google and those searchers reach your website and they convert into sales through your affiliate links.
That’s great traffic because it’s essentially free in the sense that you don’t pay for it, but of course there is sweat equity involved in creating the content and ranking the site and so forth. Organic traffic is the second form of traffic that I think is really important for affiliate sites.
The third form of traffic that a lot of people want to talk about is social media traffic. You can post your content to Twitter, Facebook, Pinterest, and other social media sites and you can have some success getting people to see those posts, click through to your website, get engaged, and then eventually click through to the affiliate offer.
This can be tough because a lot of the magic of social media comes with generating really good social media content and getting trust with your followers. Sometimes it takes an investment to get these social media accounts going, but you can definitely do it that way.
The fourth type of traffic that I think is also really important is direct type in traffic. If you have the kind of website that is being updated constantly and people are wanting to see what you’ve written this week on your blog, then you’ll get people just typing in your website just to see what’s on the front page or coming back to you from an RSS reader, so you have this kind of recurring traffic as the fourth kind of traffic.
These are loyal readers who are coming to your website week after week to see what kind of content yo...]]>
Mark Mason 9721
Where To Find Affiliate Offers [IMM013] https://www.latenightim.com/where-to-find-affiliate-offers-imm013/ Mon, 21 Dec 2015 05:41:46 +0000 http://www.latenightim.com/?p=9699 <p>In this episode of the Late Night Internet Marketing Minute, we discuss where to find affiliate offers that are a perfect match to your audience. Matching offers with buyers is the first and most important job of an affiliate marketer — but to do that, you have to find great offers. Learn the best places […]</p> <p>The post <a rel="nofollow" href="https://www.latenightim.com/where-to-find-affiliate-offers-imm013/">Where To Find Affiliate Offers [IMM013]</a> appeared first on <a rel="nofollow" href="https://www.latenightim.com">Late Night Internet Marketing with Mark Mason</a>.</p> In this episode of the Late Night Internet Marketing Minute, we discuss where to find affiliate offers that are a perfect match to your audience. Matching offers with buyers is the first and most important job of an affiliate marketer — but to do that,... Last week in Episode 12 we talked about the ways to get the initial 20 or 25 posts of content on your website. The main idea is to create content, especially at first, that is specifically designed to try and help prospective readers. The things that you want to tell people about your niche, your topic area, your area of expertise that you think they need to know and that will really help them.
Our goal here is affiliate marketing, so that means eventually we’re going to need some products. The question is where do we find these products? How do we know whether or not affiliate products exist? And what really is that anyway?
The idea with affiliate marketing is that we take the traffic on our blog and create a situation where people want to check out products that we either recommend or somehow link to on our blog. You might recommend the product and say, “I think this is the best widget for this task. Here’s a link if you’d like to buy it through my affiliate link.”
Or you might just have a banner ad on the side of your blog where you say I’m talking about XYZ, here’s an ad that’s related to that. While I don’t make a specific recommendation for this product, it’s advertisement and if the person clicks on that ad and buys the product you would get a commission in the same way that you would if you recommended it.
The question is where do I find these products? I’m going to give you three sort of simple answers that are really easy to wrap your mind around. Maybe I’ll even give you a bonus fourth advanced answer.
The first answer is most big places that you’ve heard about – Target.com, Amazon.com, Sears.com, etcetera – have affiliate programs. In addition to that, you can usually find some of these products that you might be interested in promoting in big affiliate aggregators like CommissionJunction.com or ShareaSale.com.
So the major retailers and some companies specifically set up to aggregate affiliate products exist out there and the combination of all those amounts to hundreds of thousands, or millions or tens of millions maybe, of products that are available for you to promote on your blog and get affiliate commissions for the sales of those products. There’s absolutely no shortage of those kinds of products.
In addition to these physical products, there’s also a rich array of electronic products out there at places like Clickbank.com and JVzoo.com, and a host of other affiliate outfits out there that are really set up to help people sell information products.
So that’s two kinds of products we’ve talked about so far; physical products and information products that you can sell as an affiliate.
In addition to that, usually authors of high end online products, like Best Year Ever from Michael Hyatt for example, will have an affiliate program that is run by them. You can sign up to those kind of things, typically on a product by product basis.
Still, sometimes it might be a little bit hard to find the thing that you are looking for, that perfect product. It’s not on Amazon, it’s not at Target.com, it’s not an information product. You can go to a source like OfferVault.com, which aggregates affiliate offers from all of these different places on the internet to help you find them. There are so many affiliate programs available on the internet, OfferVault.]]>
Mark Mason 9699
Where To Find Content Ideas For Your New Website [IMM012] https://www.latenightim.com/where-to-find-content-ideas-imm012/ Fri, 18 Dec 2015 05:57:35 +0000 http://www.latenightim.com/?p=9646 <p>In this episode of the Late Night Internet Marketing Minute, we discuss where to find content ideas for your new website. Specifically, I tell you exactly where to find your first 25 content ideas. In Episode 11 we talked about the importance of actually owning your content, having your own home to live in on […]</p> <p>The post <a rel="nofollow" href="https://www.latenightim.com/where-to-find-content-ideas-imm012/">Where To Find Content Ideas For Your New Website [IMM012]</a> appeared first on <a rel="nofollow" href="https://www.latenightim.com">Late Night Internet Marketing with Mark Mason</a>.</p> In this episode of the Late Night Internet Marketing Minute, we discuss where to find content ideas for your new website. Specifically, I tell you exactly where to find your first 25 content ideas. In Episode 11 we talked about the importance of actual... In Episode 11 we talked about the importance of actually owning your content, having your own home to live in on the internet. But, what content are you going to create? It’s a daunting task.
You do all of this work to get that website up and running, you type in Mynewwebsite.com and up comes an empty website, and now the task in front of you is to fill that website with content. Where in the world do you start?
One place to start is keyword research and we’ll talk about that. That’s the idea of targeting people where they are in Google, what they are actually typing into Google, and writing content that actually targets what people are already searching for.
What I like to tell people when they’re first establishing a website, and what I think is the right thing to do, the thing that makes the internet a better place and helps you build a sustainable business, is to actually start by creating content that you know people need.
I’ll give you an example. Let’s say that your topic is dog training. We’ve used that example before. Specifically, your niche is teaching dogs how to behave in the household when they’re new puppies. So it’s puppy training and the thing you want to focus on is Golden Retrievers, because we all know Golden Retrievers can be high spirited and can be a little bit difficult to train at first.
You have all this experience around Golden Retrievers and you want to teach people how to train Golden Retrievers. And it turns out there are a lot of training tools and aids and things that you can sell as an affiliate. It’s going to be a really good niche for you.
Well, here’s the way to think about this, in my opinion.
If you’re an expert on training Golden Retrievers and your best friend gets a Golden Retriever and he says, “If I take you to lunch, will you tell me everything I need to know about training my Golden Retriever?” what would you tell him? What are the five most important things that you would tell your friend about training a brand new Golden Retriever?
That’s your five first articles. If there are 10 things, that’s even better, those are your 10 first articles.
In that same conversation that you can imagine yourself having at Starbucks, Panera, or some other kind of local eatery, that person that you’re talking to is going to ask 10 very common questions that most new dog owners ask.
And oh by the way, there are four or five products that most new owners of Golden Retrievers really need to have. You can review those products.
Right there that’s 25 pieces of content for your brand new website. You’ll be writing for a month before you run out of ideas. You know what? In that month you’re going to think about 100 more.
And every time you think of a new content idea what should you do? What I do is I jot those content ideas down in Evernote, because Evernote is always with me whether I’m at my computer or on my smartphone. I can write those ideas down and when it comes time for a new article I can go to my Evernote ideas list and pull one out of there that speaks to me at the moment. Crank out 800 or 1,000 words on that topic and, boom, I’m ready to go on to the next thing.
In future episodes of the Internet Marketing Minute we’re going to talk about which topics are valuable commercially and which topics are not, but to get started what you really need is content that creates a legitimate website, something that a manual reviewer in Google would look at and say, “This is really a guy who knows about Golden Retrievers, he’s a legitimate guy.”
That’s the kind of website we want to create. Then we can worry about targeting content in order to convert visitors into buyers with future content or future specific passages in ...]]>
Mark Mason 9646
Getting Started Today Online — What Are You Waiting For? [LNIM095] https://www.latenightim.com/getting-started-today-online-lnim095/ Fri, 18 Dec 2015 04:48:18 +0000 http://www.latenightim.com/?p=9665 <p>What's keeping you from getting started today online? I hear from many people that have an idea about what they want to do, but they just have not pulled the trigger.  In this episode, we hear from a listener named “Bob” (not his real name) regarding his interest in the photography niche.  Bob's been waiting […]</p> <p>The post <a rel="nofollow" href="https://www.latenightim.com/getting-started-today-online-lnim095/">Getting Started Today Online — What Are You Waiting For? [LNIM095]</a> appeared first on <a rel="nofollow" href="https://www.latenightim.com">Late Night Internet Marketing with Mark Mason</a>.</p> What's keeping you from getting started today online? I hear from many people that have an idea about what they want to do, but they just have not pulled the trigger.  In this episode, we hear from a listener named “Bob” (not his real name) regarding h...
Show Notes
Here are the highlights of the things I have shared in this episode:

* Sharing an iTunes review from Mexico and Facebook feedback from “Bob” which may resonate with you.
* A short background on photography from equipment to skill to the monetary aspects involved, and why this niche is great for online business and why it is commercially viable.
* How you can compete in a crowded niche despite the current competition.
* The best way to get started and launch your ideas once and for all so you can take over the internet with your presence.
* Sharing what I find as the most powerful part of the Best Year Ever course from Michael Hyatt: The key thing in making our dreams come true is the understanding why those goals are important to you. What is your why?
* Our featured tools for this week’s tech tip: the Buffer app, a tool for scheduling your social media posts, and Bulk Buffer and Bulk Publish which works with Buffer for scheduling of multiple posts.
* Fortune Cookie of the Week: The limit to your abilities is where you place it.

Links from the Show

* Bluehost
* Best Year Ever course from Michael Hyatt

 
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Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks!
Send us your feedback
As always, I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. When the transcript is available, it will be here with all the other Late Night Internet Marketing Transcripts. If you are lovin' the podcast, please be sure to leave us some feedback and subscribe in iTunes! Podcast Alley is another option: My Podcast Alley feed! Here is the Raw RSS Feed.
Episode 095 Getting Started Today Online Transcript
This week on the Late Night Internet Marketing Podcast I talk to you about a message I got from a long time listener. I want to talk about what he had to say, answer his message on the air, and do it in a way that I think might help you as you go into the new year.
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Mark Mason 9665
Do I Need A Website For Affiliate Marketing? Really? [LNIM011] https://www.latenightim.com/do-i-need-a-website-for-affiliate-marketing-really-lnim011/ Mon, 14 Dec 2015 18:30:44 +0000 http://www.latenightim.com/?p=9643 <p>In this episode of the Late Night Internet Marketing Minute, we discuss your affiliate marketing website? Have you ever stopped an asked yourself “Self, do I need a website for affiliate marketing?” The short answer is absolutely YES, but maybe not for the reason that you think. Learn why in today's show. In Episode 10 […]</p> <p>The post <a rel="nofollow" href="https://www.latenightim.com/do-i-need-a-website-for-affiliate-marketing-really-lnim011/">Do I Need A Website For Affiliate Marketing? Really? [LNIM011]</a> appeared first on <a rel="nofollow" href="https://www.latenightim.com">Late Night Internet Marketing with Mark Mason</a>.</p> In this episode of the Late Night Internet Marketing Minute, we discuss your affiliate marketing website? Have you ever stopped an asked yourself “Self, do I need a website for affiliate marketing?” The short answer is absolutely YES, In Episode 10 we talked all about how you’re going to build this fantastic website full of great content around the niche topic that you identified back in Episode 9. It’s going to be a great website with lots of helpful information. The goal of this website is going to be to attract buyers with all of this helpful content and match them to offers that you find on the internet, resulting in commissions for you.
It’s a really good plan, but you might be asking yourself, “Do I really need a website in order to do that?” After all, you could probably do that on Twitter or Facebook, for example. And people do that every day, they tweet their affiliate links and they post them on Facebook and they make commissions. Of course, as you’ve heard many times, if you do that too much on Facebook and Twitter, constantly pitching products, your followers won’t follow you anymore because they get tired of being sold to. But you can absolutely match offers with buyers in that situation and make commissions, no question about it.
There’s one major problem with that approach. That is that you don’t really control Facebook. In fact, worse than that, as the marketer trying to make a living on Facebook you’re really not Facebook’s customer. Advertisers are Facebook’s customer. If you’re tweeting on Twitter or posting posts on your fan page on Facebook, you’re not really their customer and you don’t really own that content. Once you put it on Facebook that’s their content. If they decide to delete your Facebook page for any reason that page is gone and with it goes your investment in establishing that brand there on Facebook or the same on Twitter.
We’ve seen this happen many times before. In those cases you don’t really have any connection or any ability to reach those people again. You essentially have to start all over from scratch.
If you build a website, as we’ll learn later, not only do you have the opportunity to rank in the search engines – and don’t make any mistake here, you’re not Google’s customer either in this case, but in addition to ranking in the search engines you have the opportunity to capture your visitor’s email address in a mailing list, which allows you to reach them again.
We’ve heard many great stories and one of my favorites is from my friends over at Internet Business Mastery. They tell a story about a friend of theirs that one day lost his business to his partners, his partners squeezed him out, and the only thing he was able to leave with was his mailing list. Sure enough, essentially the next day he was back in business. He emailed his customers, he told them “I’ve moved, here’s my new website address,” and he was able to recover a lot of that business. He took the business with him. There’s no way for you to do that on Facebook and there’s no way for you to do that on Twitter.
A similar problem with content. When you write content, when you create this fantastic content and put it on your website it’s your content. When you put it on Facebook, that’s Facebook’s content. Sure, you may be the author, but if they decide to take it down then that’s just tough. We’ve seen that many times. Someone complains about content or some other dispute occurs and the reaction of the web 2.0 service provider (in this case Facebook, Twitter, WordPress.com, or Blogger) is just to take the content down. That’s the easiest thing for them to do.
If you want to build a viable business, the best thing for you to do is stay in control...]]>
Mark Mason 9643
Build An Affiliate Marketing Website [IMM010] https://www.latenightim.com/building-an-affiliate-marketing-website-imm010/ Sat, 12 Dec 2015 22:45:57 +0000 http://www.latenightim.com/?p=9639 <p>In the last episode of the Internet Marketing Minute, we talked about fining a niche for your affiliate marketing. Once you find that niche, you'll need to build an affiliate marketing website. This will be a web property that will act as your home base for your affiliate marketing efforts. In Episode 9 we talked […]</p> <p>The post <a rel="nofollow" href="https://www.latenightim.com/building-an-affiliate-marketing-website-imm010/">Build An Affiliate Marketing Website [IMM010]</a> appeared first on <a rel="nofollow" href="https://www.latenightim.com">Late Night Internet Marketing with Mark Mason</a>.</p> In the last episode of the Internet Marketing Minute, we talked about fining a niche for your affiliate marketing. Once you find that niche, you'll need to build an affiliate marketing website. This will be a web property that will act as your home bas... In Episode 9 we talked all about this idea of finding a niche. Basically it’s finding what it is that you’re going to be talking about on the internet. You’ll market around that, help people with useful information, and eventually connect offers on the internet with buyers to get a commission.
That’s the whole idea of affiliate marketing in general and the first step is deciding what that narrow is that you want to work in. Our example was dog training collars and we learned that you need to make sure that there are searchers there and products there that are commercially viable.
Once you’ve done that you’re going to want to establish a website property, basically your base of operations on the internet. It’s your platform from which you will speak, when you create content it will live on that website. People will find that content in Google and through social media and other ways that you’ll drive traffic to the website.
The first step in creating a website is deciding what it’s going to be called, choosing a domain name. I have lots of suggestions for the best way to select a domain name, but they all boil down to this idea that the name needs to be relevant to the niche that you’re in so that it’s recognizably about your topic. And I like it when they’re a little bit catchy.
I have lots of other rules that we’ll talk about in a later episode of the Internet Marketing Minute, but don’t make the mistake of getting too caught up in your domain name. If it sounds good to you, it’s probably pretty good.
Once you have a domain name you’re going to need a computer somewhere to put your website on. I’m not talking about your home computer sitting in your office at your house, I’m talking about a website host or hosting package. There are a lot of them out there and I recommend two; HostGator and Bluehost.
The reason I recommend two is because they’re both pretty good, I have personal experience with both of them, and they run their sales at different times, so I recommend that you check them both and pick the best deal for you.
Once you’ve selected a domain name for your website and a home for your website at Bluehost or HostGator, then you’ll need to install some simple software that actually allows you to create the website. That’s free software and I recommend that you use WordPress. WordPress is a fantastic open source software that’s available for you to use on your website and it makes it really easy, kind of like using Microsoft Word to create a site.
Once you have that site installed you’re going to want to dress it up and make it yours and start adding your own fantastic content.
It’s really that simple.

* Get a name for your site,
* rent a computer or a little bitty tiny space on a computer to put your site on, we call that website hosting,
* install some software that’s kind of like Microsoft Word for websites so that you can have your website show up when someone puts your domain name in their browser and your website comes up on the page,
* then use that WordPress software to dress up your website,
* add your content, and start building a following of readers and searchers and fans of your website so that when you make recommendations or solve people’s problems they’ll buy products through your website and you’ll make a commission.

That’s really the second step. You find a niche and then you create a website that will hold your content and to be your home on the internet.]]>
Mark Mason 5:35 9639
Internet Marketing for Small Business [LNIM094] https://www.latenightim.com/internet-marketing-for-small-business-lnim094/ Fri, 11 Dec 2015 16:15:54 +0000 http://www.latenightim.com/?p=9617 <p>Now more than ever, internet marketing for small business should be a critical part of any business owner's strategy.  In this episode, I replay my talk from Social Media Marketing World 2015 where I discuss how you can use your website as more than just an online business card.  I cover search engine ranking, conversions, […]</p> <p>The post <a rel="nofollow" href="https://www.latenightim.com/internet-marketing-for-small-business-lnim094/">Internet Marketing for Small Business [LNIM094]</a> appeared first on <a rel="nofollow" href="https://www.latenightim.com">Late Night Internet Marketing with Mark Mason</a>.</p> Now more than ever, internet marketing for small business should be a critical part of any business owner's strategy.  In this episode, I replay my talk from Social Media Marketing World 2015 where I discuss how you can use your website as more than ju...
Show Notes
Here are the highlights of the things I have shared during my talk at the Social Media Marketing World 2015:

* How I meet all my priorities by automating things and building fundamental principles around setting things to work even without having to proactively do something. I give scenarios on how baseball can be the same with the internet marketing business model in the sense that they both need to go back to basics and not lose sight of the fundamentals.
* Websites as online business cards and why you should always have content which is of value to your customers.
* What your fundamentals should come down to and the big idea that you always need to keep in mind when working on your website: match offers with your buyers.
* Why offers should be rich with detail, my rule of thumb on how long your product descriptions should be, the construction and the kinds of details that you can add to your offers depending on your product, and the amount of content needed in your page.
* The different types of advertising that you can employ — from organic to social media — to find your buyers, and why Facebook conversion should be a secondary thing only after capturing your buyers in your website so that they are your own asset and not any other social media’s.
* The importance of coming up with at least one avatar of your customer; the opportunities you can use to convert your searches including using titles effectively, choosing the URLs that your buyers can trust, placing in descriptions that speak to them and calls for action, guest bloggings, avoiding duplicate content; and a quick overview about Google’s Panda and Penguin algorithm.
* Your mailing list as an important asset of your business, how you can get these email addresses and my thoughts about how you should build your list including giving your buyers the value that will build trust and will keep your business on top of their minds.
* Tips in setting up effective auto responders such as engaging your audience by asking questions, getting them to click by setting up calls to action, taking care of your thank you page and asking for a sale.
* Questions from the audience: my favorite auto responders, how Google treats curated content, my recommendations on the type of platform you should use in WordPress and advice in revamping websites.

 

 
Links from the Show

* My autoresponder, Aweber
* The PDF from my presentation at Social Media Marketing World
* Social Media Marketing World

 
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Leave Us A Review In iTunes
Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks!
Send us your feedback
As always, I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the s...]]>
Mark Mason 58:55 9617
Find Your Niche in Affiliate Marketing [IMM009] https://www.latenightim.com/find-your-niche/ Wed, 09 Dec 2015 04:58:27 +0000 http://www.latenightim.com/?p=9602 <p>In the last episode of the Internet Marketing Minute, we talked about the big picture for affiliate marketing. I that discussion, I explained that you must find your niche as your first task. In this episode, I explain three simple tests that will help you determine if your nice is a good one. You need […]</p> <p>The post <a rel="nofollow" href="https://www.latenightim.com/find-your-niche/">Find Your Niche in Affiliate Marketing [IMM009]</a> appeared first on <a rel="nofollow" href="https://www.latenightim.com">Late Night Internet Marketing with Mark Mason</a>.</p> In the last episode of the Internet Marketing Minute, we talked about the big picture for affiliate marketing. I that discussion, I explained that you must find your niche as your first task. In this episode, In this episode, I explain three simple tests that will help you determine if your nice is a good one. You need to determine if there are searchers, if there are keywords that you can win in the search engines, and if there are products you can sell.
In Episode 8 of the Internet Marketing Minute I gave you an overview of affiliate marketing. Remember, that’s my favorite kind of internet marketing, especially for those who are just getting started.
The overview of affiliate marketing went something like this. First you pick a niche, an area that you want to work in. You create a website with amazing content about whatever it is that you’re wanting to talk about. There need to be products in that niche that you can talk about and recommend or sometimes, more importantly, recommend that people not buy. Then you’ll spend some time building traffic to that website. That traffic will visit your site and those visitors will end up buying those products and you’ll get a commission for that.
We’ll talk about all of those things in later episodes. We also discuss the fact that once you have this basic website property then you can grow your business by building an email list, increasing your social media presence, and so on. That very first step – finding a niche – that’s the one that really paralyzes and scares a lot of people. After all, what in the world should you work on?
I often recommend to people who are just getting started that for your very first website you should pick a niche in which you’re kind of interested. Let’s face it, this is going to be hard work. If you’re like me and working late at night, you need something that is going to hold your interest, otherwise it’s going to make it too easy to give up.
The question is what topics make good niche website topics and what topics make poor ones? That’s really the first thing you need to figure out. I have three simple tests that you can use to help you make that determination.
The first test is that you need to ask yourself whether or not there are people looking to buy in the niche that you’re in.
For example, if you’re talking about dog products, we know that there are billions of dog owners out there on the planet. At least millions, maybe tens of millions or hundreds of millions of people who have dogs, they’re very passionate about their dogs, and they’re looking to buy dog products. So we know that people are looking to buy information about dog training, they’re looking to buy collars and leashes, special dog food and gourmet dog food, all manner of things that you could possibly imagine. We know people are looking to buy.
How do we know this? One way we can test this is simply go to Google and put in the search terms that a person might use if they were searching for information in our area of interest. For example if you put “dog training collar” into Google what you’ll see is that along the top of the search engine listing and along the right hand side there will be advertisements for products in that niche.
We know that there are buyers in that niche because the only way advertisers could afford to place those ads is if they were actually making money. If you put in a search term where no one is making money – say worm food, there’s no competition for ads in the worm food industry – then you know that’s probably not a good niche for you. So test number one is are people searching for products to buy in that niche.
The second test is are there good keywords available  in the niche that you actually have a chance of winning and competing for and getting search engine traffic for.
Going back to the dog training example, dog training is a very competitive niche.]]>
Mark Mason 9602
Affiliate Marketing Overview [IMM008] https://www.latenightim.com/affiliate-marketing-overview-podcast/ Sat, 05 Dec 2015 07:45:21 +0000 http://www.latenightim.com/?p=9571 <p>In this episode, I give an overview of the critical steps in affiliate marketing:  finding a niche, building a website, creating content, getting traffic, and growing your business. In the last three episodes of the Internet Marketing Minute we’ve talked about affiliate marketing. First we talked about what it is in Episode 5. Then we […]</p> <p>The post <a rel="nofollow" href="https://www.latenightim.com/affiliate-marketing-overview-podcast/">Affiliate Marketing Overview [IMM008]</a> appeared first on <a rel="nofollow" href="https://www.latenightim.com">Late Night Internet Marketing with Mark Mason</a>.</p> In this episode, I give an overview of the critical steps in affiliate marketing:  finding a niche, building a website, creating content, getting traffic, and growing your business. In the last three episodes of the Internet Marketing Minute we’ve talk... In the last three episodes of the Internet Marketing Minute we’ve talked about affiliate marketing. First we talked about what it is in Episode 5. Then we talked about why I almost always recommend that people start with affiliate marketing when they’re trying to start an online business. Then in Episode 7 we talked about the successful affiliate marketing mindset, about the fact that it can’t be all about the money and you really have to add value. We also talked about the need to be patient with affiliate marketing.
That has gotten us to the point where we might actually be ready to do something. The question people always have is, “What do I do? What does this business look like? What are the steps I need to take?” In this episode I’ll outline the five major steps of affiliate marketing in an overview fashion so you can get a big picture, a lay of the land. I call it the affiliate marketing overview.
Of course, if you are going to be an affiliate marketer and you’re going to market something, you need to decide what that something is. In affiliate marketing parlance we call that finding a niche. Typically what I recommend to people is, at least for their very first site, they pick something that they care enough about to stick to.
There are lots of other criteria. The thing that you decide to market needs to be something that you can make profitable, there needs to be affiliate offers in the space, there needs to be commercial viability. There are lots of things to consider, but the bottom line is you need to pick what it is that you’re going to try and market.
The second thing that we talk about is that you’re going to need a website to place your content on where you’re actually marketing this product. Sure, there are lots of other ways to do affiliate marketing. You can buy pay-per-click ads that go directly to the product. You can place your content on Facebook or Twitter, or on web 2.0 properties.
What I recommend is that you build a website and that you place helpful content on that website about this product that you’ve decided to market. If you do it on your own website then you control that content and there are lots of advantages of actually having your own website. So the first thing you have to do is build one.
Once you’ve built a website you have to add absolutely fantastic killer content that really helps people decide what products to buy and, as I mentioned before, in some cases what products not to buy because sometimes that’s even more valuable to your visitors.
After you’ve done that, you’re going to need to get traffic. We have to get people to this website. We do this by promoting the website, by working on search engine optimization. That is by optimizing the site so that Google will rank your site high in the search engines so that when people are searching for the topic that you talk about they’ll actually find your website, and when they land there they’ll find great information which will include product recommendations, and that will convert to sales.
Finally, once you have traffic we start working on ways of growing the business. Usually this means something like capturing leads, building an email list, and adding additional products and content to grow both the organic traffic and the retention rates that you enjoy. Sometimes we also add social media profiles at this point. It just depends on exactly where we want to go with the business.
Those are the fundamental pieces. It’s not that hard. You decide what you want to do, and there is some criteria for that, you build a website around that, including awesome content, you go get traffic, and usually that involves some sort of search engine optimization, and then you build on that and grow that business.]]>
Mark Mason 5:43 9571
How To Choose A Domain Name [LNIM093] https://www.latenightim.com/how-choose-domain-name-lnim093/ Fri, 04 Dec 2015 22:18:11 +0000 http://www.latenightim.com/?p=9562 <p>Sometimes, the question of how to choose a domain name can seem like an overwhelming conundrum.  There are lots of things to consider and on top of that, all the good names are already taken!  If you need some clear guidelines for selecting a domain name, this episode is for you. Also in this episode, […]</p> <p>The post <a rel="nofollow" href="https://www.latenightim.com/how-choose-domain-name-lnim093/">How To Choose A Domain Name [LNIM093]</a> appeared first on <a rel="nofollow" href="https://www.latenightim.com">Late Night Internet Marketing with Mark Mason</a>.</p> Sometimes, the question of how to choose a domain name can seem like an overwhelming conundrum.  There are lots of things to consider and on top of that, all the good names are already taken!  If you need some clear guidelines for selecting a domain na... Also in this episode, I talk about Michael Hyatt's pre-sales videos on how to set your goals.  Michael outlines the stuff that you need to be thinking about before you start writing down your 2016 goals.
And finally, I handle some listener feedback from Denmark regarding SEO.

Show Notes
Here are the highlights of the things I have shared in this episode:

* A featured listener feedback all the way from Denmark along with his interestingly tough question on why he is not ranking well in the search engines despite a robust website and good set of back links.
* Why thin websites can rank high: they are heavily influenced by click through rates.
* About rumored Google conspiracy theories and black hat SEO tactics that you can do to combat this and impact your rankings: pay people to search your key words and click on your websites and not bounce.
* What are other things needed to reach success apart from setting SMART goals? And when you achieve these goals, will this get you where you want to be? I share my thoughts on these questions including some good content from Michael Hyatt which can help you achieve goals which are aligned to the lifestyle that you yearn for.
* Rules and considerations in choosing your domain name:

* It has to be related to what you are going to do with it. There are three types of models that you need to decide what to pick: the thin affiliate site model where you insert yourself in a website and not build a relationship with a visitor; built something memorable or a brand; or do a little of both.
* The shorter the domain name, the better.
* Your domain should look good visually.
* Buy only .com domain names.
* Get ideas for domain names by using domain name generators.
* Ask for feedback about your chosen name.
* Browse forums and auctions for domains which are for sale.



Links from the show:

* Danish site about veterinarians focused on cats and dogs
* Michael Hyatt's Best Year Ever videos
* Google Search for Domain Name Generators


Leave Us A Review In iTunes
Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks!
Send us your feedback
As always, I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. When the transcript is available, it will be here with all the other Late Night Internet Marketing Transcripts. If you are lovin' the podcast, please be sure to leave us some feedback and 9562
Successful Affiliate Marketing Mindset [IMM007] https://www.latenightim.com/successful-affmindset-imm007/ Tue, 01 Dec 2015 06:40:40 +0000 http://www.latenightim.com/?p=9523 <p>Like elite sports, the right mindset in affiliate marketing can mean everything – literally the difference between winning and losing. A successful affiliate marketing mindset means understanding that it's not all about the money, that you must add value to sustain a business, and that building a successful business takes time. I spell it all […]</p> <p>The post <a rel="nofollow" href="https://www.latenightim.com/successful-affmindset-imm007/">Successful Affiliate Marketing Mindset [IMM007]</a> appeared first on <a rel="nofollow" href="https://www.latenightim.com">Late Night Internet Marketing with Mark Mason</a>.</p> Like elite sports, the right mindset in affiliate marketing can mean everything – literally the difference between winning and losing. A successful affiliate marketing mindset means understanding that it's not all about the money, Last week on Episode 6 of the Internet Marketing Minute we talked about why I almost always recommend to new internet marketers that they start with affiliate marketing as a place to begin their internet marketing journey and I talked about two fundamental reasons.
One was affiliate marketing is approachable. Usually what we’re recommending is that people build small websites on a particular topic of interest that allow them to get traffic and make product recommendations that can result in commissions. What I didn’t mention was as an additional bonus you don’t have to create a product if you start that way and you don’t have the normal customer support headaches that come with delivering and selling your own product. Those are additional reasons that I love affiliate marketing as a place to start. It’s approachable for the beginning internet marketer.
The second thing we talked about in terms of why you should start with affiliate marketing is that it teaches all the fundamentals of internet marketing that you can take with you as you grow and expand your horizons in the internet marketing space. It’s a great place to start.
What I want to talk about this week is the mindset that you need in order to be successful in affiliate marketing. This is where I think a lot of people get off track very early in their internet marketing journeys. A lot of times when people come to me they come to me with the mindset that they just need to make some money. That’s really where their focus, they want to make money and they’ve heard that you can make money with internet marketing, and so they want to do something to make money.
That’s fine, there’s nothing wrong with making money. In fact, the more money you make the more great things you can do, and some of those great things include helping the people around you. You should never feel bad about making money. In fact, people that feel bad about making money have what we call a limiting belief about money and that’s something we’ll talk about in a future episode of the Internet Marketing Minute.
Making money is a great thing. But is it the only thing? I think that’s a problem that some new internet marketers face. Let’s face it, some people are really looking for easy money.
So the first mindset thing I want to tell you about affiliate marketing is that it’s not easy money. In fact, if you go into it with a focus of money, you’re going to miss out on the real opportunity of affiliate marketing. You see, any business that doesn’t actually add value somewhere in the chain where money is exchanging hands isn’t a real business. You can’t sustain a business that doesn’t actually deliver something that someone is willing to pay for.
In the case of affiliate marketing I think the value is pretty clear. In general what we’re trying to do is help match buyers to offers that are out in the marketplace. Sometimes we’re helping them by just making them aware that the solution to their problem exists at all. Sometimes they don’t even know that these products are out there and available to assist them, so we capture their search queries in Google where they’re trying to figure out how to solve a problem and we help them understand that they can solve their problem with certain products that are in the marketplace.
Sometimes we help internet searchers by helping them choose between various products. Oftentimes we even help them as affiliate marketers by helping them to avoid the bad products. In fact, some of the best affiliate marketing recommendatio...]]>
Mark Mason 8:09 9523
Why Start With Affiliate Marketing [IMM006] https://www.latenightim.com/start-with-affiliate-marketing-lnim006/ Fri, 27 Nov 2015 20:26:44 +0000 http://www.latenightim.com/?p=9501 <p>Getting started online can be overwhelming. The simple question people often ask is “where to start.” Almost always, my answer is to start with affiliate marketing. Invariably, the next question is “why affiliate marketing”? My answer to that question is the subject of this week's Internet Marketing Minute. On the last episode of the Internet […]</p> <p>The post <a rel="nofollow" href="https://www.latenightim.com/start-with-affiliate-marketing-lnim006/">Why Start With Affiliate Marketing [IMM006]</a> appeared first on <a rel="nofollow" href="https://www.latenightim.com">Late Night Internet Marketing with Mark Mason</a>.</p> Getting started online can be overwhelming. The simple question people often ask is “where to start.” Almost always, my answer is to start with affiliate marketing. Invariably, the next question is “why affiliate marketing”? On the last episode of the Internet Marketing Minute we talked about affiliate marketing and I described affiliate marketing as a process where you match offers with buyers and as a result of that you get paid a commission.
If you listen to my show at LateNightInternetMarketing.com or read my blog, you’ll know that a lot of times, in fact practically all the time, when people ask me how to get started with an internet based business I recommend some form of affiliate marketing. The question for this week is, “Why is affiliate marketing the best place to start when you’re trying to build a business online?”
The answer to this question comes in two parts. The first part is affiliate marketing is easy enough to be successful at it even if you don’t have an enormous amount of experience, you can have some chance of being successful if you work at it and have a good plan. I’m not recommending that people go out and build the next Amazon, I’m not telling people to go out and start WebMD.
Usually what I’m recommending is that people start small websites about something that they care about and monetize those websites with affiliate marketing. That’s something that people can get their mind around and be successful. So the first reason that I recommend people get started online with affiliate marketing is that it’s something that is achievable and that they can get their head around and really understand.
The second reason is really more important. The second reason that I recommend people get started with affiliate marketing is that affiliate marketing forces people to learn fundamental internet business skills that will serve them no matter what they do next in their internet business journey.
Let me give you some examples. Usually affiliate marketers learn to analyze markets and pick niches. They do keyword research and eventually they decide on a product niche that they think will be profitable. In the process of doing that they find affiliate offers that will match their niche and they try to assess these affiliate offers and determine whether or not they’ll be profitable.
Once they’ve done all of that, they learn how to buy a domain name, get a website up and running, usually they learn to use WordPress or some equivalent website platform. Once they have the website up and running they learn how to create fantastic content that is helpful to readers and monetize that content with affiliate links.
When they’re doing that they learn the art of pre-selling and conversions, and other marketing techniques that will be valuable to them no matter what they do in the future. I also usually recommend that affiliate marketers learn how to build a list, so they learn how to build an autoresponder and maintain customers through email marketing.
Finally, affiliate marketers need to learn how to find traffic. Sometimes they do that by buying ads and sometimes they do it organically, most times both. As you can see, affiliate marketing is a fantastic place to start your online journey because you learn so much about so many different aspects of internet marketing that you can take forward into your next online journey.
I hope this has been helpful to you.
Want more Internet Marketing Minute? Check out the episodes below…
]]>
Mark Mason 9501
What Is Affiliate Marketing? [IMM005] https://www.latenightim.com/what-is-affiliate-marketing-imm005/ Fri, 27 Nov 2015 18:03:39 +0000 http://www.latenightim.com/?p=9494 <p>This week we tackle the oft-asked question: “what is affiliate marketing?”. It's a question that I get a lot, and this week I answer it once and for all. Of course, if you would like more in-depth information about information marketing, you can check out my Affiliate Marketing Overview. It's a free affiliate marketing resource […]</p> <p>The post <a rel="nofollow" href="https://www.latenightim.com/what-is-affiliate-marketing-imm005/">What Is Affiliate Marketing? [IMM005]</a> appeared first on <a rel="nofollow" href="https://www.latenightim.com">Late Night Internet Marketing with Mark Mason</a>.</p> So, what is affiliate marketing anyway? I get asked this question all the time - and this week I answer it once and for all. common question about affiliate marketing
there as well.
Last episode we talked a little bit about two additional business models – blogging and information products. In both of those cases, a lot of times you’ll hear something mentioned called affiliate marketing. Information product websites often have affiliate programs that you can join in order to help them sell their products and bloggers often make money using affiliate marketing. That begs the question which is the topic of this episode of Internet Marketing Minute, “What is affiliate marketing exactly?”
As you can imagine, I get this question quite a bit anytime I mention the kind of work that I do online. The easiest analogy that I can give is commission sales in the real world. If you go to a store that has salespeople on commission and someone helps you select a product, that salesperson gets a commission based on whatever it is that you buy. By the same token, in the online arena if you have web traffic and you help that traffic select a product then you get a commission for that product.
Let me give you a simple example. Let’s say that you have a website about cookware and you think that All-Clad Cookware is the absolutely most fantastic cookware on the planet, and you believe in your heart of hearts that if more people bought All-Clad Cookware food in the world would be better. So on your website whenever you talk about cookware or whenever someone asks you a question about what cookware to buy, you point them to All-Clad Cookware on Amazon.
Now, it happens that you have an affiliate relationship with Amazon. You’re an Amazon affiliate and Amazon has given you a special link that you can use to send people to their page where they sell All-Clad Cookware. So if a visitor visits your website, becomes convinced that All-Clad Cookware is the best thing since sliced bread, then they can click on that link, go to Amazon, and buy a set of All-Clad Cookware. That will make you very happy as an affiliate, because All-Clad Cookware is quite expensive and you’ll get a nice commission from Amazon, usually a check in the mail or a deposit into your Paypal account, as a reward for the fact that you’ve sent customers to Amazon that turned into buyers.
My good friend Jimmy Brown told me one time, and I will never forget this, that really marketing is all about matching offers with buyers. In fact, that’s really what business is about. You have an offer somewhere, in this case a fantastic line of cookware from All-Clad, and you have people that need great cookware. Your job as an affiliate marketer is to match those All-Clad offers with those buyers that would have their life improved by buying All-Clad. That’s really what you’re doing with affiliate marketing.
When you do affiliate marketing you have things that you need to know about, like affiliate links and cookies and all those kinds of things. We’ll cover all those technical details in later episodes of the Internet Marketing Minute. For now, all you really need to understand is that affiliate marketing is really about this conscious effort to match offers that you’re promoting with buyers that you’re able to find through web traffic, paid advertising, or wherever it is that you get those buyers.
Thank you for listening to this week’s episode of the Internet Marketing Minute.
]]> Mark Mason 9494 John Lee Dumas On Success In Business [LNIM092] https://www.latenightim.com/john-lee-dumassiness-lnim092/ Thu, 26 Nov 2015 18:42:07 +0000 http://www.latenightim.com/?p=9491 <p>It's a special Thanksgiving Day episode of the Late Night Internet Marketing Podcast. This week I finally catch up with John Lee Dumas from Entrepreneur on Fire to get his views on what it takes to achieve success in business. We discuss everything from the strategic superiority of US Army Tanks to what it takes to […]</p> <p>The post <a rel="nofollow" href="https://www.latenightim.com/john-lee-dumassiness-lnim092/">John Lee Dumas On Success In Business [LNIM092]</a> appeared first on <a rel="nofollow" href="https://www.latenightim.com">Late Night Internet Marketing with Mark Mason</a>.</p> John Lee Dumas on Success In Business. Great interview with John about Tanks and doing battle for success. John also discusses his freedom journal project.
Show Notes
Highlights of the things that John and I share about success in business in the episode:

* A Prelude: The John Lee Dumas Story. From zero to hero, JLD started as a regular guy like everyone else before he became the super man that he is right now. He is very relatable and approachable and though he is incredibly successful in his chosen field right now, it wasn’t always that way. You have to realize that this kind of success can attained by you as well!
* We start off with a gratitude for John’s service in the US military and moved on to inquire if, after interviewing over a thousand entrepreneurs, it is still possible at this day and age to go from no one to a big someone.
* The one common behavior he had observed from the entrepreneurs he had interviewed that he felt set them apart and made them successful: they know how to set SMART (Specific, Measurable, Attainable, Relevant and Time Bound) goals and accomplish them.
* John gives an example of how setting goals and accomplishing them had manifested for him as well. He goes through each step in the SMART goal setting process and discussed how he applied this in building Entrepreneur on Fire.
* The quote that he always goes back to when he doesn’t know how to get from point A to point B: If you want to be, do.
* What he has to say to folks who still thinks they can never be like one of the greats.
* The biggest lesson he learned from being an officer in the military that he was able to use in running his day-to-day business: the Parkinson’s Law.
* John shares about The Slight Edge by Jeff Olson, a powerful book for entrepreneurs about doing small things right every single day.
* Did John get to drive a tank when he was in Iraq? Can 4 tanks take over the world? How accurate are tanks’ shoots? Listen to this section for interesting tank talk!
* Lastly, what John thinks as the one thing which can spell the difference between success and failure.
* About the Freedom Journal What’s next for JLD and the Entrepreneur on Fire.

Connect with John Lee Dumas:

* Twitter
* Entrepreneur on Fire Podcast

Links Mentioned In This Episode

* Very cool PDF Download from Michael Hyatt mentioned in the episode.
* John Lee Dumas at Entrepreneur On Fire
* The Freedom Journal, John's passion project
* EOF 1165 with Mark Mason (will air around Dec 31, 2015)


Leave Us A Review In iTunes
Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks!
Send us your feedback
As always,]]>
Mark Mason 9491
iOS9 Ad Blocker Impact and Affiliate Marketing [LNIM091] https://www.latenightim.com/ios9-ad-blocker-impact-lnim091/ Mon, 23 Nov 2015 15:13:34 +0000 http://www.latenightim.com/?p=9474 <p>This week I take time to say “Thank You” to everyone that has made the effort to welcome the show back on the air.  The feedback help, and is much appreciated.   I talk about an interesting discussion that I heard on Mac Break Weekly some time ago regarding affiliate marketing and iOS9 ad blocker […]</p> <p>The post <a rel="nofollow" href="https://www.latenightim.com/ios9-ad-blocker-impact-lnim091/">iOS9 Ad Blocker Impact and Affiliate Marketing [LNIM091]</a> appeared first on <a rel="nofollow" href="https://www.latenightim.com">Late Night Internet Marketing with Mark Mason</a>.</p> This week I take time to say “Thank You” to everyone that has made the effort to welcome the show back on the air.  The feedback help, and is much appreciated.   I talk about an interesting discussion that I heard on Mac Break Weekly some time ago rega...
Show Notes
Here are the highlights of the things I have shared in this episode:

* “Live, think and act for today. Tomorrow may be too late.” – Late Night Internet Marketing Fortune Cookie of the Week.
* I share my thoughts on something I heard from Mac Break Weekly: iOS9 and its ad blocker capability. Ads can sometimes be a pain and can affect performance as well as overall user experience but how can creators get paid if their ads are blocked? This is a legitimate revenue concern so I share with you a clip from Mac Break Weekly so you know where advertising is going as far as content is concerned.
* Why we should not treat ad blockers as signals of gloom and doom but instead, see it as a sign to the advertising agencies and the blogging industry to slow down on ads and do affiliate marketing efficiently and effectively.
* The huge percentage iOS is eating in the market share and what it means to you and advertisers; examples of how affiliate marketing works and why it makes sense to Om and Leo to use this strategy instead in the future that they envision.
* About the recent installment from Google Analytics, Calculate Metrics, its features and all the wonderful things you can do with the tool.

Editors Note:  In the episode, I mention (and play a clip from) a “Mac Break Weekly) episode with Om Makik.  Actually, that clip is from This Week In Tech, Episode 522 (Show Title:  The Worlds Finest Panama Hat).  The clip comes from about 2 hours into the show.
Links Mentioned In This Episode

* Coppell High School Madrigal Choir
* Game of Thrones
* Ad Blocking article published on Marketing Land site
* Mac Break Weekly episode with Om Makik (actually, TWiT, not MBW)
* MaketingLand Article about Calculated Metrics


Leave Us A Review In iTunes
Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks!
Send us your feedback
As always, I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. When the transcript is available, it will be here with all the other Late Night Internet Marketing Transcripts. If you are lovin' the podcast,]]>
Mark Mason 9474
Will It Fly Book: Business Validation Strategies From Pat Flynn [LNIM090] https://www.latenightim.com/will-it-fly-book-business-validation-strategies-from-pat-flynn-lnim090/ Wed, 18 Nov 2015 15:19:06 +0000 http://www.latenightim.com/?p=9456 <p>The Will It Fly book from Pat Flynn is launching soon.  In this episode, I talk to the man himself.  We discuss why he wrote the book, who it is for, and how readers can benefit from the ideas he has to share.  I challenge Pat to share things from the book that people can […]</p> <p>The post <a rel="nofollow" href="https://www.latenightim.com/will-it-fly-book-business-validation-strategies-from-pat-flynn-lnim090/">Will It Fly Book: Business Validation Strategies From Pat Flynn [LNIM090]</a> appeared first on <a rel="nofollow" href="https://www.latenightim.com">Late Night Internet Marketing with Mark Mason</a>.</p> The Will It Fly book from Pat Flynn is launching soon.  In this episode, I talk to the man himself.  We discuss why he wrote the book, who it is for, and how readers can benefit from the ideas he has to share. Will It Fly book from Pat Flynn is launching soon.  In this episode, I talk to the man himself.  We discuss why he wrote the book, who it is for, and how readers can benefit from the ideas he has to share.  I challenge Pat to share things from the book that people can use today, and I ask him how he actually used the ideas in his book to validate the book itself (is Pat eating his own dog food)?
As always with Pat, it's a great interview with lots of value bombs.

Show Notes
Here are the highlights of my awesome conversation with Pat:

* Pat gives us an elevator speech on what Will It Fly is all about. This is where we find out that this is a validation book done in two ways: it validates the idea to the market that you are getting into and it shows you how you would know if that idea will match your goals and what you want to become.
* Pat delves more into the lifestyle design aspect in his book and why it is important. He mentions about the different types of tests mentioned in the book including the airport test and the Oprah test. These are designed to catch people early with the realizations that they need to have before they jump into their business idea.
* How Will It Fly can also help people who already have businesses but are considering growing or changing their current business through bringing them back to the fundamentals. Pat shares that this book has a lot of How Tos, which he calls Mission Designs, which can give you exercises which can lead you deeper to who your audience is and discover pain points that you haven’t covered before.
* Pat shares his passion in driving people to start their businesses, improve their odds to success and making their businesses fit into their lifestyle which was his main motivation in writing this book.
* About the greatest take away from his book: the customer PLAN (Problems, Language, Anecdotes, and Needs). Pat compares this with the customer avatar and highlights that we should go beyond profiling customers as it is important to know exactly who they are and how they feel. He also gives us overviews and tips on how to go about each step in the PLAN process.
* Pat walks the talk and shares how he validated his own idea for this book initially through surveys, branching out further through emails and real life conversations and finally by asking payment from people of the book that he was just about to write.
* What you can do to find out more about the book and get a copy!

 Links Mentioned In This Episode

* Will It Fly  Book Website
* Smart Passive Income with Pat Flynn


Leave Us A Review In iTunes
Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks!
Send us your feedback
As always, I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. When the transcript is available, it will be here with all the other Late Night Internet Marketing Transcripts.]]>
Mark Mason 9456
A Letter from Dave – Business Motivation Tips [LNIM089] https://www.latenightim.com/a-letter-from-dave-business-motivation-tips-lnim089/ Thu, 05 Nov 2015 21:57:14 +0000 http://www.latenightim.com/?p=9444 <p>Sometimes, you get just the right motivation to get you over the hump.  This week, I talk about a letter that I received from a listener, and the impact that had on my motivation to restart that Late Night Internet Marketing Podcast.  I turn that into some “business motivation tips” will help you in your daily […]</p> <p>The post <a rel="nofollow" href="https://www.latenightim.com/a-letter-from-dave-business-motivation-tips-lnim089/">A Letter from Dave – Business Motivation Tips [LNIM089]</a> appeared first on <a rel="nofollow" href="https://www.latenightim.com">Late Night Internet Marketing with Mark Mason</a>.</p> A letter from Dave. Business Motivation and how to keep your part time internet business moving forward. This week brings the first installment of a new segment — Internet Marketing Fortune Cookie.  Basically, I answer the question — what does this fortune cookie tell us about internet marketing.
I also discuss some of the latest news from people who study Facebook – namely the concern that shares are going down.  Video views seem to be going up, however, and I talk about how to take advantage of that trend.

 
Show Notes

* Sharing with you a letter (yes, an actual, physical letter) I received from our listener, Dave Osmont from Georgia that really made my day. Know that questions he has for me and his one favor that set me on fire once again.
* Dave’s brilliant points that he calls out in his letter, such as:

* If you do one little thing each day, over and over again, you will like the results; and
* The value of reaching out to people to serve as an encouragement and become a bright spot in their lives.


* About my brainchild, the Internet Marketing Fortune Cookie, why I am collecting them for future episodes and how every fortune cookie can teach you a thing or two about your business.
* Must listen to: my first segment on the Internet Marketing Fortune Cookie!
* Discussing what’s hot on the news today including the tons of video views in Facebook and how you can leverage on this for your business.

Links Mentioned In This Episode

* The Alabama Football Podcast on Bama Hammer
* WSJ Article on Facebook Sharing
* Marketing Land article on Facebook Video


Leave Us A Review In iTunes
Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks!
Send us your feedback
As always, I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. When the transcript is available, it will be here with all the other Late Night Internet Marketing Transcripts. If you are lovin' the podcast, please be sure to leave us some feedback and subscribe in iTunes! Podcast Alley is another option: My Podcast Alley feed! Here is the 9444
Google Mobile Friendly Update And Restarting Your Goals [LNIM088] https://www.latenightim.com/google-mobile-friendly-update-lnim088/ Sat, 25 Apr 2015 05:31:09 +0000 http://www.latenightim.com/?p=9364 <p>Here we are again.  It's been a while since my last episode.  This week, we talk about what to do, if like me, you fall behind on your big goals.  We also talk about the Google Mobile Friendly update and what you should do about it.    Google algorithm changes come almost every day it seems, […]</p> <p>The post <a rel="nofollow" href="https://www.latenightim.com/google-mobile-friendly-update-lnim088/">Google Mobile Friendly Update And Restarting Your Goals [LNIM088]</a> appeared first on <a rel="nofollow" href="https://www.latenightim.com">Late Night Internet Marketing with Mark Mason</a>.</p> Here we are again.  It's been a while since my last episode.  This week, we talk about what to do, if like me, you fall behind on your big goals.  We also talk about the Google Mobile Friendly update and what you should do about it. last episode.  This week, we talk about what to do, if like me, you fall behind on your big goals.  We also talk about the Google Mobile Friendly update and what you should do about it.    Google algorithm changes come almost every day it seems, but this is a big one.

Here are the highlights of the items I have shared in today’s episode:

* The recent Google update that happened last April 21st: what it is, what you need to know, and what you need to do about it:

* What it is: It is becoming more and more true that there is more traffic coming in from people browsing through their mobile devices thereby driving Google’s aim to produce the best possible, most mobile-friendly results to searches.
* What you need to know: This will involve weeding out of old websites which are not properly maintained or are not configured with more responsive designs.
* What you need to do: When you are faced with this search algorithm change, especially if your site comes back as not being mobile friendly, install needed plug ins and listen to my suggested considerations during your conversions.


* 11 Steps for Getting Your Resolution Back on Track:

* Spend some time being introspective and consider the root cause. Why is it that you haven’t stuck with the goal that you said you are going to stick with?
* Leave your past in the past. Those months between January and March are gone, forget about it. Beating yourself up will not get those months back.
* Reassess why you have the goal to begin with. Is your ‘why’ enough to get you to the finish line?
* Reassess your goal. Is it still attainable with the time left?
* Cash in on accountability. Leverage on the people who know about your goal and give them permission to bug you.
* Reinvest in this accountability. Declare your intentions to restart and let them know that you need their support.
* Have a clear plan. Be very clear on the details and understand what needs to happen and when.
* Find time. Block it in your calendar and treat that appointment with yourself like you booked an airline flight.
* Focus on the things you CAN do. Don’t worry about the future thing that you don’t know how to do yet.
* Make sure you got the right environment. It has to be conducive to the attainment of your goals.
* Just freakin’ get started! Stop making excuses and get something done.



Links Mentioned In This Episode

* Google Mobile Friendly Test Tool
* Yoast article on algorithm impact
* WP-Touch Plugin
* Jetpack Plugin


Leave Us A Review In iTunes
Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks!
Send us your feedback
As always, I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. When the transcript is available, it will be here with all the other 9364 Sneaking Around At Work And Creating Valuable Content [LNIM086] https://www.latenightim.com/creating-valuable-content-lnim086/ Thu, 08 Jan 2015 18:53:32 +0000 http://www.latenightim.com/?p=8796 <p>Creating valuable content is a critical part of any marketing strategy — especially the kind of marketing we talk about here on the podcast.  In this episode, I outline my 2015 SMART goals (also recently mentioned in my latest video), I talk about how to deal with keeping your internet business separate from your day […]</p> <p>The post <a rel="nofollow" href="https://www.latenightim.com/creating-valuable-content-lnim086/">Sneaking Around At Work And Creating Valuable Content [LNIM086]</a> appeared first on <a rel="nofollow" href="https://www.latenightim.com">Late Night Internet Marketing with Mark Mason</a>.</p> Creating valuable content is a critical part of any marketing strategy — especially the kind of marketing we talk about here on the podcast.  In this episode, I outline my 2015 SMART goals (also recently mentioned in my latest video), my latest video), I talk about how to deal with keeping your internet business separate from your day job, and I take a look at a the very successful YouTube campaign of Paul Soares Jr. through the eyes of my 8-year-old.

Here are the highlights of the items I have shared in this episode:

* My big plans, goals and commitment for 2015 including my aggressive publication strategy plans involving releasing one podcast episode, one video and one written content every week and bringing back the Late Night Internet Marketing Minute (wohooo!);
* The Miracle Morning by Hal Elrod: the book that fired me up and taught me that the routines we put in place every morning can set the tone, the focus and the expectations of the rest of our day;
* The rules in balancing and separating your day job and your internet marketing business in order for you not to cross the beams and keep it all good with your employers:

* Don’t work on your side business when you are supposed to be working on your real job.
* Don’t use any of your company’s resources in order to make your business more profitable.
* Make sure that what you are doing on the side is aligned with the values of your employer.


* Having an identity online and the decision to use your real names or an alias,
* How Paul Soares Jr., maker of Mine Craft and other game videos, mesmerized me and my 8-year-old through his high-quality, well-thought out educational and entertaining videos and what he did to set himself apart from the market resulting to book deals, over a million of subscribers and establishing himself as an expert in his field, and
* A discussion with my son, Zachary, where you can get tips in creating valuable content to market your own after he broke down his reasons in getting hooked with Paul Soares, Jr.’s videos.

Links Mentioned In This Episode

* The Miracle Morning Book (Hal Elrod)
* Pat's Interview With Hal on the SPI Podcast
* My son Zach's blog (a work in progress, he's 8)

 
Like What You Heard?  Want More Content?

Leave Us A Review In iTunes
Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks!
Send us your feedback
As always, I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. When the transcript is available, it will be here with all the other 8796 Track Your Website Rankings In Google (without going broke) [LNIM085] https://www.latenightim.com/track-website-rankings-lnim085/ Wed, 29 Oct 2014 18:13:38 +0000 http://www.latenightim.com/?p=8745 <p>Tracking the ranking position of the keywords for your websites is a critical part of any affiliate marketing business.  In this episode, I talk about my personal solution for tracking web site rankings — Rank Tracker from Link-Assistant.com.  I use the tool to track website rankings in conjunction with a captcha solver, a dedicated “always on” […]</p> <p>The post <a rel="nofollow" href="https://www.latenightim.com/track-website-rankings-lnim085/">Track Your Website Rankings In Google (without going broke) [LNIM085]</a> appeared first on <a rel="nofollow" href="https://www.latenightim.com">Late Night Internet Marketing with Mark Mason</a>.</p> Tracking the ranking position of the keywords for your websites is a critical part of any affiliate marketing business.  In this episode, I talk about my personal solution for tracking web site rankings — Rank Tracker from Link-Assistant.com. Rank Tracker from Link-Assistant.com.  I use the tool to track website rankings in conjunction with a captcha solver, a dedicated “always on” server and some VPN software.  It's a cool solution that allows me to track as many keywords as I like for a small fixed cost.  We also take some listener feedback during this episode — just how many affiliate sites do I have anyway?

Here are the highlights of the items I have shared in today’s episode:

* Using broad hash tags, using the Click to Tweet tool and other quick Twitter tips for you to increase your discoverability and generate buzz for your internet presentations and marketing conferences,
* Answers to our mystery caller’s questions and then some: Can small affiliate sites still be successful? How much money am I making in my sites? How many websites am I currently managing? What is the right number of sites for you to have? What strategies can you apply to manage these sites effectively and efficiently?
* Samples of external tools you can use to keep track of your keywords to constantly improve your sites, understand where your traffic is coming from and know how you are ranking in the search engines,
* The challenges and prohibitions which you should watch out for in subscribing to rank tracking services including the steep rates, not scaling well and the accumulating recurring costs,
* About Rank Tracker, my recommended tool for you which is part of the SEO power suite, and it’s amazing capabilities and features, and
* The benefits and roadblocks of running Rank Tracker in Mac Mini servers and how to mitigate these challenges through ‘HMA’, a virtual private networking software.

Here is a screen shot from Rank Tracker:

 
Links Mentioned In This Episode:

* Rank Tracker
* Hide My Ass VPN Software
* The Rankings Institute
* PosiRank

Like What You Heard?  Want More Content?

Leave Us A Review In iTunes
Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks!
Send us your feedback
As always, I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. When the transcript is available, it will be here with all the other Late Night Internet Marketing Transcripts. If you are lovin' the podcast, please be sure to leave us some feedback and subscribe in iTunes! Podcast Alley is another option: 8745 Google Penguin 3.0 Update: What you need to know about Google’s latest algorithm antics https://www.latenightim.com/google-penguin-3-0-update/ Thu, 23 Oct 2014 15:39:48 +0000 http://www.latenightim.com/?p=8718 <p>While I was on the road in Asia, Google rolled out their latest animal.  Chances are that you've heard about the Google Penguin 3.0 Update.  The question is, what in the world should you do about it?  It turns out that Alex's advice from last week is right on the money when it comes to Penguin.   […]</p> <p>The post <a rel="nofollow" href="https://www.latenightim.com/google-penguin-3-0-update/">Google Penguin 3.0 Update: What you need to know about Google’s latest algorithm antics</a> appeared first on <a rel="nofollow" href="https://www.latenightim.com">Late Night Internet Marketing with Mark Mason</a>.</p> The Google Penguin 3.0 Update: -- What you need to know to survive. Understand what Penguin is and what to do if your rankings have been impacted. Alex's advice from last week is right on the money when it comes to Penguin.   In this episode, we break down what the Google Penguin update is (and how to deal with it if you have been impacted.).   The most important thing is not to panic.  The sky is not falling.  SEO is not dead.  Mankind is not in jeopardy.

Here are the highlights of the items I shared in this episode:

* The difference between Penguin and Panda:

* Panda – targeted at penalizing low quality websites with low quality content. Examples of these are sites with duplicate content, are spammy, have too many ads, and are poorly designed.
* Penguin – designed to bring down websites which violate Google’s web master guidelines with regard to blog networks, spammy SEO and back links, and other techniques which are generally considered as black hat. The 3.0 is the latest revision of this algorithm.


* My advice about the Penguin 3.0 update:

* If your site is affected, don’t panic, settle down, wait and see and don’t do anything. Some folks had experienced this and their websites went back up to the rankings after a couple of days.
* Listen only to people who have actual data.


* Veering away from ordering spammy links to your money sites, avoiding over optimization of anchor text and the best ways to fight Penguin 3.0.
* The high quality links you should get including guest posts and the difference between blog network and a real guest post.
* How to go about doing guest posts and tips in writing your articles:

* Get a list of the top 10 blogs in your niche, write content which would be good for these sites and contact them.
* For a quality piece of content, your article should be approximately 1000 words, include images and add in section breaks that will make you look fantastic.
* In the post, ensure you have author bios which link back to your site. Place it on top of the article by placing it as an introduction.



Junkie links are now being identified by these algorithms so it is time to stop building them. Work on building only quality links and stop buying spamming backlinks if you do not want your efforts wasted and lose your money sites.
By the way, here is a picture of that tiny room I stayed on at Incheon airport.  It looks bigger in the picture (wide angle lens, maybe?)

Links Mentioned In This Episode:

* The Incheon Airport Transit Hotel
* Cool article:  Penguin vs. Panda
* The Rankings Institute
* PosiRank

Like What You Heard?  Want More Content?

Leave Us A Review In iTunes
Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks!
Send us your feedback
As always, I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show.]]> Mark Mason 8718 Are Backlinking Mistakes Killing Your SEO? What You Need To Know [LNIM083] https://www.latenightim.com/backlinking-mistakes-killing-seo-need-know-avoid-getting-killed-google/ Wed, 15 Oct 2014 04:25:22 +0000 http://www.latenightim.com/?p=8703 <p>There is a good chance that backlinking mistakes are killing your SEO. In this episode, we have SEO expert, Alex Miller, from the Rankings Institute  to give us backlinking tips.  Alex is a service provider for SEO firms where he tracks performance of thousands of client websites so he has solid knowledge on what works […]</p> <p>The post <a rel="nofollow" href="https://www.latenightim.com/backlinking-mistakes-killing-seo-need-know-avoid-getting-killed-google/">Are Backlinking Mistakes Killing Your SEO? What You Need To Know [LNIM083]</a> appeared first on <a rel="nofollow" href="https://www.latenightim.com">Late Night Internet Marketing with Mark Mason</a>.</p> Backlinking mistakes Rankings Institute  to give us backlinking tips.  Alex is a service provider for SEO firms where he tracks performance of thousands of client websites so he has solid knowledge on what works based in his actual experience and real data. He explains the kind of links that no longer help SEO and how they might be hurting your sites.
We also take some listener feedback in this episode from Chris over at NicheSiteTools.com about changing themes.

Here are the tips which Alex shared over:

* No mass links to money sites – If you are linking to your money site using mass links, stop doing this as soon as possible. If you want to include these links that I am referring to — article submissions, mass directory submissions, mass social bookmarks – put them in your low volume sites. The only exception here is press releases mainly because these sites have a higher authority. You might think this will work at first but avoid this at all cost as this will kill your site in the long term.
* Quality versus quantity – You can dominate ranking with as little as 50 to 100 links. Samples of the links that you should work on acquiring are links to guest posts and blog posts which are on high page rank sites. Focus on acquiring high quality links rather than volume.

We have feedback from a listener and here are the answers I sent over to Chris in line with the question he sent over. Chris is currently using Thesis 1.8.5 and is finding that it is not as responsive as he needs it to be so he is thinking of converting to Elegant Themes and is looking for tips on how to avoid losing rankings, traffic, etc.
Thesis is still a fine and solidly-built theme but I am finding that usability within this theme is challenging for people who are just starting internet marketing and building websites. In terms of ease, I have been steering people towards Elegant, Woo and Genesis Themes as these can give you lots of options in terms of responsive designs. Before you decide in changing themes, it is imperative that you check on the following first:

* Keep your SEO intact – To ensure that there are no negative impacts when changing themes, you have to watch out for infrastructures with SEO embedded in them. To control change in terms of SEO, you can use the Yoast SEO plugin so you do not mess up your SEOs.
* Watch out for duplicates – Changing themes can also influence creation of archive, author and category pages and you may accidentally create duplicates of your posts inside your own site. You have to be careful of this because Google might think of your page as spam.
* Incorporate analytics – Have a good statistics in place so you can observe if there are changes in user behavior after you changed themes. With this said, you have to ensure you have Google Analytics installed and properly configured in your site. Another tip is installing tools like Crazy Egg for you to understand what it is that people are clicking on your site so you know what to fix afterwards if things change. Having data like this handy when needed will be worth it.

Links Mentioned In This Episode:

* The 8703
Affiliate Marketing Success Stories From The Rankings Institute (Andrew Hansen) [LNIM082] https://www.latenightim.com/affiliate-marketing-success-stories-rankings-institute-andrew-hansen-lnim082/ Tue, 09 Sep 2014 14:17:45 +0000 http://www.latenightim.com/?p=8689 <p>Are you still wondering if you can still make money with affiliate marketing (even if you are new to the game).  Looking for some affiliate marketing success stories?  I always worry about this stuff myself. Today, I get an answer (again) from Andrew Hansen. He's launching Rankings Institute 2.0, and he is here to talk […]</p> <p>The post <a rel="nofollow" href="https://www.latenightim.com/affiliate-marketing-success-stories-rankings-institute-andrew-hansen-lnim082/">Affiliate Marketing Success Stories From The Rankings Institute (Andrew Hansen) [LNIM082]</a> appeared first on <a rel="nofollow" href="https://www.latenightim.com">Late Night Internet Marketing with Mark Mason</a>.</p> Affiliate Marketing Success Stories With Andrew Hansen and The Rankings Institute
In this episode, Andrew Hansen is back with tales and actual results from The Rankings Institute 1.0. We talk about real case studies and success stories and about the great content and information that he will be covering in his next webinar: The Rankings Institute 2.0.
Andrew is an online entrepreneur who has been making money from the internet for years now and who has the passion to share to us how we can do the same.
 Here are the highlights of my conversation with Andrew:

* The factors why success eluded the people who took action in organically growing their affiliate marketing traffic after Rankings Institute 1.0,
* The remarkable success story of Blane, the welder from Missouri, who committedly implemented the SEO affiliate marketing strategies learned in Andrew’s webinar and went on to gain $15k in commission!,
* The unique tactics Blane and the other successful participants had incorporated and all the reasons why you should invest in attending Andrew’s next webinar, and
* Why this is the best time to start in affiliate marketing and reasons why you should take action now.

As what Andrew shared, go to where the money is but find some untapped area of that market, somewhere where there is a new angle and something which is not competitive for you to maximize the success you are aiming for. Share your thoughts with us by leaving a comment!
Here are the links mentioned in the show:

* Andrew's September 9th Webinar —
http://lnim.co/riwebinar
* Andrew's Rankings Institute Presales Videos — http://lnim.co/rivideo
* Andrew's Forever Affiliate Course — http://lnim.co/fa

Like What You Heard?  Want More Content?

Leave Us A Review In iTunes
Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks!
Send us your feedback
As always, I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. When the transcript is available, it will be here with all the other Late Night Internet Marketing Transcripts. If you are lovin' the podcast, please be sure to leave us some feedback and subscribe in iTunes! Podcast Alley is another option: ...]]> Mark Mason 8689 Taking Your Business To The Next Level: Cliff Ravenscraft Reveals 3 Keys [LNIM081] https://www.latenightim.com/next-level-cliff-ravenscraft/ Thu, 14 Aug 2014 16:25:59 +0000 http://www.latenightim.com/?p=8660 <p>Taking your business to the next level is something that we can all aspire to.  For Cliff Ravenscraft, this is a topic that he is focused on every day.  In this impromptu conversation with Cliff, I turn on the recorder and ask him about how he has taken his business to the next level, and […]</p> <p>The post <a rel="nofollow" href="https://www.latenightim.com/next-level-cliff-ravenscraft/">Taking Your Business To The Next Level: Cliff Ravenscraft Reveals 3 Keys [LNIM081]</a> appeared first on <a rel="nofollow" href="https://www.latenightim.com">Late Night Internet Marketing with Mark Mason</a>.</p> In an unintentional interview, Cliff reveals how he has taken his business to the next level, and how you can too.

Taking It To The Next Level is what Cliff Ravenscraft is all about.
Cliff is in town to speak at the
Podcast Movement conference this weekend.  We'll both be there (Cliff has a keynote and I have a session on Sunday afternoon).  I caught up with Cliff today in Dallas to ask him some silly questions posed by my listeners, like this one from Kent:

@masonworld @GSPN can I listen on an 8 track?
— Kent Faver (@KentFaver) August 13, 2014


For the record, I could not get Cliff to commit to making episodes available on 8-Track.
What happened during this “2 minute recording” was super cool — Cliff and I had a great conversation about how he has grown his business and how you can do that too.  Cliff discusses three major concepts:

* Make sure that your business adds value
* Make sure you have a clear vision
* Make sure you surround yourself with great people

Important note from Cliff regarding Star Trek: The episode of Start Trek that he was referring to was titled “Errand of Mercy.”  It's actually Season 1 Episode 27 on Netflix (not episode 29).  Wikipedia says it's episode 26 of season 1 as they do not include the pilot.   For those who don't want to watch the episode, you can read about it at http://en.wikipedia.org/wiki/Errand_of_Mercy  (Thanks Cliff).
Interested in the Next Level Conference?  Here's a link.   It's not an affiliate link or anything — I'm just excited about attending.
It's a great listen.  Hope you enjoy it.
Like What You Heard?  Want More Content?

Leave Us A Review In iTunes
Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks!
Send us your feedback
As always, I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. When the transcript is available, it will be here with all the other Late Night Internet Marketing Transcripts. If you are lovin' the podcast, please be sure to leave us some feedback and subscribe in iTunes! Podcast Alley is another option: 8660 Donald Leonetti: What Tragedy Can Teach Us [LNIM080] https://www.latenightim.com/donald-leonetti-tragedy-can-teach-us/ Fri, 01 Aug 2014 21:31:27 +0000 http://www.latenightim.com/?p=8630 <p>Note: If you are new here and not familiar with podcasting, you can listen to this episode right now by clicking the triangle above. You can also find this episode in iTunes if that is your thing. This week we do something completely different. We take a look at a recent tragedy that impacted my […]</p> <p>The post <a rel="nofollow" href="https://www.latenightim.com/donald-leonetti-tragedy-can-teach-us/">Donald Leonetti: What Tragedy Can Teach Us [LNIM080]</a> appeared first on <a rel="nofollow" href="https://www.latenightim.com">Late Night Internet Marketing with Mark Mason</a>.</p> What can we learn from the shockingly tragic death of this young businessman. Note: If you are new here and not familiar with podcasting, you can listen to this episode right now by clicking the triangle above. You can also find this episode in iTunes if that is your thing. This week we do something completely different. We take a look at a recent tragedy that impacted my extended family – the murder of my second cousin, Donald Leonetti. Donald was an amazing business man, and there are things we can learn from his life. That seems like something Donald might have wanted. Donald was one of those extended family cousins that you don't see very often, but when you would finally see him, it's like no time had passed. As they say, “Donald could work a room.” Here is a picture of me (in the center) and Donald (on the right, with the cool tie) from around 1977. As you can see, I had awesome hair (a sign of the times). As discussed in the episode, Donald was recently murdered during the robbery of a legal poker game near Houston.  
You can read all about the tragedy in this Houston Chronicle article.  Here is an excerpt from that article:

“Shortly after 8 p.m., two masked men with rifles burst into the room from a back door, according to Stafford police. Witnesses told investigators the men demanded that the players empty their pockets and scooped up cash from the tables, a haul that police estimate was about $20,000. It remains unclear why the robbers fired at least two shots before fleeing in a tan or gold Buick LeSabre.
One shot grazed the neck of Charles Olson, 56, who lived. The other shot killed Leonetti…”

A Senseless Tragedy
I've been trying to make some sense out of this tragedy for some time.  By all accounts, Donald was an amazing man that was truly loved in the community.  As mentioned in the episode, he was a family man, a successful business leader at Leonetti Graphics and generous with charities.  People loved him.
It makes you wonder why we live in a world where things like this can happen.  This topic was addressed at Donald's memorial service better than I've ever seen it handled before.   If you wonder why God lets this stuff happen, maybe this video will help.  (View on YouTube)
There were about 2000 people at the memorial service.  Everyone agrees that Donald was awesome, but this eulogy from his friend Paul says it all.  This video contains all the speaker, but Paul starts about 1:30 seconds into the video. (View on YouTube)
https://www.youtube.com/watch?v=OK1L7nPVkF8 The bottom line was that people loved Donald.  That's for sure.
What Can We Learn From All Of This
So the question that I ask in this episode is what can we learn from all of this?  It seems to me that this best thing that we can do for Donald at this point is make his death mean something.  In the context of this show, my very small tribute to Donald is to pull a few lessons out of his life and offer them to you.

* Have a fantastic mentor to guide you like Donald's Uncle Damon
* Surround yourself with a partner and wonderful people that you can trust and have your back like Donald's wife Jennifer, sister Jo Ann and best friend Paul
* Be prepared for the unexpected (instructions, insurance, business structure, etc.)
* Be of service.  Add real value in your business.  Be more than your job description.
* The more money that you make the more people that you can help.  Regarding this, I mention the book 8630 An Excellent Affiliate Marketing Example You Can Follow [LNIM079] https://www.latenightim.com/excellent-affiliate-marketing-example-can-follow-lnim079/ Wed, 16 Jul 2014 05:50:00 +0000 http://www.latenightim.com/?p=8612 <p>People talk about “doing affiliate marketing,” but what does that really mean?  In this episode I show you an excellent affiliate marketing example that you can follow in your own marketing.  This particular example was sent to me by one of my listeners after hearing episode 078 about Beachbody Marketing. In this episode, we tackle […]</p> <p>The post <a rel="nofollow" href="https://www.latenightim.com/excellent-affiliate-marketing-example-can-follow-lnim079/">An Excellent Affiliate Marketing Example You Can Follow [LNIM079]</a> appeared first on <a rel="nofollow" href="https://www.latenightim.com">Late Night Internet Marketing with Mark Mason</a>.</p> Sometimes it's hard to find an example of great affiliate marketing content. In this episode, I feature some content from a listener. episode 078 about Beachbody Marketing.
In this episode, we tackle three major topics around travel, affiliate marketing, and online income.  We also touch on keyword tools.
My Recent Trip To Asia
I recently visited Kuala Lumpur and Baguio City.  Here is a picture from the Baguio City Country Club.

I also give a shout-out to lots of listeners around the globe.
 A Great Affiliate Marketing Example
In the last episode, I talked about Beachbody Marketing and specifically about their Shakeology product.   Listener Joe Canon from Supplement-Geek.com heard the episode and pointed me to this article about Shakeology on his site.  In this episode I talk about how this is a great affiliate marketing example that we should all be following.
How Much Money I Make Online
One listener wants to know how much money I make online.  I don't reveal that (as usual) but I do talk a lot about the topic.
Here is the internet marketing income survey that I mentioned in the show.
Is Market Samurai Still A Good Keyword Tool?
I discuss this in some detail.  I own a copy of Market Samurai, but I never use it anymore.  I prefer Keyword Canine these days.
Like What You Heard?  Want More Content?

Leave Us A Review In iTunes
Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review.
To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks!
Send us your feedback
As always, I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show.
When the transcript is available, it will be here with all the other Late Night Internet Marketing Transcripts.
If you are lovin' the podcast, please be sure to leave us some feedback and subscribe in iTunes!
Podcast Alley is another option:
My Podcast Alley feed!
Here is the Raw RSS Feed.
Episode 079 Transcript
This week on the Late Night Internet Marketing Podcast I struggle to overcome jetlag and deal with some l...]]> Mark Mason 8612 Breaking Down Beachbody Marketing And The P90X3 Affiliate Program (LNIM078) https://www.latenightim.com/p90x3-affiliate-program-marketing-lessons/ Sun, 06 Jul 2014 21:04:09 +0000 http://www.latenightim.com/?p=8594 <p>Ever wondered about those late-nigtht TV infomercials and the products that they sell? Well, I have to admit, sometimes I buy some of those products. As it happens, I’ve be trying to drop some weight lately, so I decided to pull the trigger on the current version of the famous P90X exercise program by Beachbody. […]</p> <p>The post <a rel="nofollow" href="https://www.latenightim.com/p90x3-affiliate-program-marketing-lessons/">Breaking Down Beachbody Marketing And The P90X3 Affiliate Program (LNIM078)</a> appeared first on <a rel="nofollow" href="https://www.latenightim.com">Late Night Internet Marketing with Mark Mason</a>.</p> Affiliate marketing lessons you can learn from the P90X Beachbody Marketing Machine P90X exercise program by Beachbody. Now called P90X3, it’s definitely a cool program, and I am really impressed by the quality. Even more impressive is the marketing, and the P90X affiliate program is interesting as well. In this episode, I break down Beachbody’s marketing strategy and the six lessons we can learn from it. I also take a look at the current version of the Corn Sheller site — crazy earnings in June.
Corn Sheller Update: Big Jump In Earnings
We’ve talked a lot about the corn sheller site over the last two years. Last week, we discussed the fact that the site had made about $700 in the last two years. Well, that the numbers for June are in, and they show a record month. In June 2014, the corn sheller site made $205 thanks to two very big days.
As mentioned, the earnings are made possible by the very cool phpBay program, which I have been using for years.

You can see in the June earnings graphic above that the profits mostly came on two days — a $100 day and a $70 day. The other line in the graph shows that click into eBay from the site were flat during that time, indicating that there was no surge in traffic. The page view numbers for June are shown below.

The bottom line is that this is just a nice random event. I am not expecting a big month again next month, but I would like to try and increase traffic to the site. To that end, I plan to promote a video in the way that we discussed last week as well as build some links to the site.
Stay tuned.
Breaking Down Beachbody Marketing and The P90X3 Affiliate Program.
The big topic for this episode is my efforts to lose weight and my experience with Beachbody and their marketing strategies for P90X3. I discuss the following seven marketing lessons (really they are simple observations):

* Create or promote excellent products.  Beachbody has solid products. In fact, I think they are excellent. If you want to be successful, follow their example and make the best (or promote only the best) products. P90X3 is awesome, and I really like Shakeology too (although it is expensive — see lesson 6 below.
* Cross-promote. Beachbody has tons of products and they cross-promote all of them.
* Always sell the benefits. Make sure your customers understand what benefits they are going to get — not just the features. Being able to do 300 pushups is a feature; looking like a stud and feeling great about yourself is a benefit.
* Address buying objections in your copy. P90X3, for example, addressed the “I don’t have the time to exercise” objection as a core part of their product design, and they highlight that feature in their sales material.
* Use affiliates. The Beachbody P90X3 affiliate program is really a multi-level marketing scheme. You have to pay to join. There’s nothing wrong with that per se, and it is clearly working for Beachbody.
* Don’t skimp on pricing. Beachbody’s Shakeology product is about twice the cost of competing products, but people still love it (and buy it). The lesson is that you can charge whatever the market will bear. Don’t sell yourself short when pricing your products.
* Use social media to help people when promoting your products. Beachbody affiliates (coaches) are doing a great job with this, and are trained to do it in the Beachbody coaching training materials (which are really impressive).

If you are interested in being a Beachbody coach (affiliate) or ...]]>
Mark Mason 35:40 8594
Ranking YouTube Videos On Google To Get Search Engine Traffic (LNIM077) https://www.latenightim.com/ranking-youtube-videos-google-lnim077/ Thu, 19 Jun 2014 19:13:54 +0000 http://www.latenightim.com/?p=8517 <p>Ranking YouTube videos on Google search is a great way to get free traffic to your website.  In this episode I continue my review of the Rankings Institute.  Specifically, I address how you can use popular Web 2.0 properties that dominate the search engine results to your advantage and siphon off traffic to your site. […]</p> <p>The post <a rel="nofollow" href="https://www.latenightim.com/ranking-youtube-videos-google-lnim077/">Ranking YouTube Videos On Google To Get Search Engine Traffic (LNIM077)</a> appeared first on <a rel="nofollow" href="https://www.latenightim.com">Late Night Internet Marketing with Mark Mason</a>.</p> How yo can use YouTube videos to get more traffic to your web site. Google ranks YouTube videos preferentially. You can take advantage of this by creating short videos for you keywords and ranking them in Google search. Google search is a great way to get free traffic to your website.  In this episode I continue my review of the Rankings Institute.  Specifically, I address how you can use popular Web 2.0 properties that dominate the search engine results to your advantage and siphon off traffic to your site.  Additionally, we take a look at the corn sheller site (we have not looked at it in months, and it is still making money).
Ranking YouTube Videos On Google
This week, I talk about more learnings from Andrew Hansen's Rankings Institute (review).  The course has eight modules, and I have been trying to pick one thing out of each module to share with you each week (without giving away too much, of course).
You can learn more about the Ranking's Institute here.
As affiliate marketers, we often think about ranking our websites for a particular keyword.  But  the truth of the matter is that smart marketers have know for a long time that Google favors large Web 2.0 properties with big domain authority when they are ranking web pages.  And their favorite site seems to be YouTube.
It's no surprise that Google loves to rank YouTube vides, especially given the fact that YouTube is the second largest search engine in the world and therefore one of the most important sites on the web.
It turns out that it can be really easy to rank videos for certain keyword phrases by leveraging the domain authority of YouTube.com and then back linking to the video URL.  Once people see your video, you can ask them to click the “blue link in the description” for more information and “bingo” — instant traffic.
Now, you may be thinking — “I don't have any videos to post” and “I am terrible with video”.  No worries.  There are plenty of people that will create videos for you on Fiverr.com.  For example:

 
Corn Sheller Update
Another thing covered in this episode is an update on the corn sheller site.  Most of you know the story.  I made the site as a test, and didn't touch it much after that.  To date, the site has made about $700 in two years.  Not really retirement money, but pretty cool considering the minimal investment.
One thing I discuss is making a video to try and rank to drive more traffic to the site.  We'll have to see how that goes.


Leave Us A Review In iTunes
Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review.
To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks!
Send us your feedback
As always, I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show.
When the transcript is available, it will be here with all the other Late Night Internet Marketing Transcripts.
If you are lovin' the podcast, please be sure to leave us some feedback and 8517
Getting Started Online – Niche Virgin Dave Interviews Me (LNIM076) https://www.latenightim.com/getting-started-online-lnim076/ Wed, 18 Jun 2014 18:46:00 +0000 http://www.latenightim.com/?p=8506 <p>So many people ask me about getting started online.  This week, I've decided to try something completely different.  Dave Stokley from NicheVirgin.com contacted me out of the blue to tell me about his new project — documenting his online journey from the start.  I thought that was a cool idea, especially since that is essentially […]</p> <p>The post <a rel="nofollow" href="https://www.latenightim.com/getting-started-online-lnim076/">Getting Started Online – Niche Virgin Dave Interviews Me (LNIM076)</a> appeared first on <a rel="nofollow" href="https://www.latenightim.com">Late Night Internet Marketing with Mark Mason</a>.</p> So many people ask me about getting started online.  This week, I've decided to try something completely different.  Dave Stokley from NicheVirgin.com contacted me out of the blue to tell me about his new project — documenting his online journey from t... First things first — One lesson to learn here is that Dave just took bold action and contacted me out of the blue and asked to be on the show.  The worst thing that could have happened to Dave is that I could have said no.  But instead, I needed an excuse to get back on the mic, and Dave wanted to do something that I thought would be valuable to my audience (that would be you guys).
Fun topics that we cover on this episode:

* Dave is a smart guy with a degree in Chemical Engineering and a law degree.  I that way, he is a lot like me when I stated — a technical guy without marketing experience.
* Dave asked where I am now.  I talked about the fact that “I'm no Pat Flynn” but I am headed in that direction.  I have a day job, and that makes me different from a lot of guys out there that have to pay the bills.  I usually don't talk about income numbers, but I do describe the various ways that I make money online (AdSense, Affiliate sites, etc).  I talk about sites that I have shared publicly that make between $5 – $100 per month, etc.  I started with MasonWorld.com — now LateNightIM.com (this blog).
* Dave talks about the fact that getting started has been a major obstacle.  Lots of uncertainty, fear, etc.  I talk about how I got started with Garry Conn, Josh Spaulding, and
Sterling and Jay.  I just started following and interacting with those people.
* Mindset was discussed, including my interview with Dr. Jones last year.  It's it nature or nurture?  We discuss limiting belief in that context.  Who cares what you have to say?  Do you fear failure?  Do you deserve to have money?  Is money evil?  There are lots of limiting beliefs that can completely kill you when you are getting started online.
* Avoid bright shiny object syndrome.  Keep your wallet in your pocket.
* You can get everything you want in life by helping enough other people get what they want.

All this and more.  Hope you enjoy the show.
Leave Us A Review In iTunes
Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review.
To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks!
Send us your feedback
As always, I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show.
When the transcript is available, it will be here with all the other Late Night Internet Marketing Transcripts.
If you are lovin' the podcast,]]> Mark Mason 41:06 8506 Internet Success Stories: Brian Kaldenberg From Proofreading Pal (LNIM075) https://www.latenightim.com/internet-success-stories-brian-kaldenberg-proofreading-pal/ Sun, 27 Apr 2014 04:49:27 +0000 http://www.latenightim.com/?p=8206 <p>Internet success stories are one of my favorite podcast topics.  There is really not anything that I can think of that is more motivating than seeing examples of other people who have been able to successfully do the things that you want to do. This week we take a short break from our study of […]</p> <p>The post <a rel="nofollow" href="https://www.latenightim.com/internet-success-stories-brian-kaldenberg-proofreading-pal/">Internet Success Stories: Brian Kaldenberg From Proofreading Pal (LNIM075)</a> appeared first on <a rel="nofollow" href="https://www.latenightim.com">Late Night Internet Marketing with Mark Mason</a>.</p> Learn how internet business veteran Brian Kaldenberg started his 1st simple business in a dorm room. This week we take a short break from our study of the Rankings Institute, to take a moment to speak with Brian Kaldenberg from proofreadingpal.com.  Brian started his first Internet business from a dorm room at Iowa State University. Since that time Brian has launched a second successful business online.  Today he takes a moment to share some of the reasons for that success.
Recording From Japan
While this interview was actually recorded a couple of months ago in Dallas, I am currently in Hiji, Japan attending some meetings related to my day job.  Hiji is an incredibly beautiful city on the coast of Japan, about two hours from Tokyo by air.  The view from my hotel room, seen below, speaks for itself.

There are lots of things to like about Japan. Japanese people are gracious humble courteous and kind. Japan is a country that is easy to navigate, Very clean, and rich with history. I love going to Japan, and I can't wait to get back.
An Internet Success Story
In this interview, Brian tells his story about how he started A pretty clever Internet business from the comfort of his dorm room at Iowa State University.  It's a very cool story, and there are several things about it that catch my attention.
The first cool thing about Brian's story is that his first business was based on something that he cared about: A video game for the Sony PlayStation. He found a way to provide a service that made the game better. People, many of whom were excited about the game just like Brian, were willing to pay for that service. Success on the Internet often has this element of personal interest.
Another amazing element of Brian's story around his first business is the fact that competition already existed. Brian saw that fact as validation of the market concept, and plowed ahead. The lesson learned here is that you should not be afraid of competition. Clearly, you need to understand the competition and subsequently crush them. But just because someone has already started a business using “your idea,” that's no reason to give up before you start.
Another point that Brian makes about his Internet success is that he was able to anticipate changes in his business. Brian could see the end of his PlayStation based business on the horizon, and pivoted to a new idea around proofreading. Once again, proofreading services already existed on the Internet. That didn't bother Brian. He assessed the competition, identified some competitive advantages, And plowed ahead.
Leave Us A Review In iTunes
Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review.
To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks!
Send us your feedback
As always, I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show.
When the transcript is available, it will be here with all the other Late Night Internet Marketing Transcripts.
]]>
Mark Mason 39:39 8206
The Impact Of Duplicate Content On SEO And Rankings (LNIM074) https://www.latenightim.com/lnim074-duplicate-content-seo/ Wed, 02 Apr 2014 23:07:18 +0000 http://www.latenightim.com/?p=8185 <p>Is duplicate content having a negative impact on your SEO?  Duplicate content is one of the most debated (and misunderstood) SEO topics on the planet. It is true that one of the things that Google is very concerned about is duplicate content — but it might not be the kind of duplicate content that you […]</p> <p>The post <a rel="nofollow" href="https://www.latenightim.com/lnim074-duplicate-content-seo/">The Impact Of Duplicate Content On SEO And Rankings (LNIM074)</a> appeared first on <a rel="nofollow" href="https://www.latenightim.com">Late Night Internet Marketing with Mark Mason</a>.</p> Is duplicate content killing your SEO efforts and costing you organic traffic? Still In Kuala Lumpur
Note:  Publication of this episode was delayed about a month.  This episode was recorded at the end of February 2014.
I'm still in Malaysia, and I have some additional content for you. Spent some time at the Hard Rock Cafe in Melaka, Malaysia this week. Pretty cool.

Is Duplicate Content Hurting Your Rankings?
The main topic this week are my latest learnings from the Rankings Institute this week.  I referred to this as week 2, and this is actually from  information  presented in week 2 of the institute.  I confused week 2 and 3 last week.  The bottom line is that Google cares about duplicate content and so should you.  Why?  Because Google “recommended your site” to a searcher.  If that searcher is just fining the same stuff they have already seen, people will stop trusting Google for search.  Duplicate content impacts user experience.  The thing is, duplicate content is hard to understand programmatically, and there are two kinds.
So, if you have duplicate content on your site, you should remove it.
Leave Us A Review In iTunes
Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review.
To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks!
Send us your feedback
As always, I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show.
When the transcript is available, it will be here with all the other Late Night Internet Marketing Transcripts.
If you are lovin' the podcast, please be sure to leave us some feedback and subscribe in iTunes!
Podcast Alley is another option:
My Podcast Alley feed!
Here is the Raw RSS Feed.
Episode 074 Transcript
This week we continue talking about my major takeaways from the Rankings Institute and we finally demystify duplicate content. All this and more on the Late Night Internet Marketing Podcast ….
Mark on the Road…
I’m still in Kuala Lumpur. I’m headed up to Melaka today for a factory visit and then it’s a two hour drive to the Kuala Lumpur airport from Melaka, then I’m flying to Taiwan to catch the return part of my round trip from Ta...]]>
Mark Mason 27:07 8185
LNIM073 – Are Broken Links Killing Your SEO? https://www.latenightim.com/lnim073-broken-links-killing-seo/ Tue, 25 Mar 2014 15:43:31 +0000 http://www.latenightim.com/?p=8159 <p>Are broken links on your site having a negative impact on your SEO?  One of the things that Google is very concerned about is user experience, and broken links create a bad user experience.  In the Rankings Institute week two, I learned a few things about the impact of broken links on SEO and how […]</p> <p>The post <a rel="nofollow" href="https://www.latenightim.com/lnim073-broken-links-killing-seo/">LNIM073 – Are Broken Links Killing Your SEO?</a> appeared first on <a rel="nofollow" href="https://www.latenightim.com">Late Night Internet Marketing with Mark Mason</a>.</p> Are broken links adversely impacting your search engine rankings? Find out in this episode. Hanging Out In Kuala Lumpur
Note:  Publication of this episode was delayed about a month.  This episode was recorded at the end of February 2014.
I've been spending some time in Asia as part of my day job responsibilities.  As I mention in the show, there are lots of reasons to love Asia.  Here is the picture I promised of the Petronas Towers in KLCC that I took with my iPhone from the executive lounge in my hotel across the way.  Very cool.  The colors at the bottom are colored lights in a fountain, and the base of the building is a giant shopping mall.


Are Broken Links Hurting Your Rankings?
Big topic this week are my learnings from the Rankings Institute this week.  I referred to this as week 2, but actually this information is presented in week 3 of the institute.  No matter.  The bottom line is that Google cares that your site provides a great user experience for searchers.  Why?  Because Google “recommended your site” to a searcher.  If that searcher has a bad experience, people will stop trusting Google for search.  Broken links impact user experience, and they are easy to find programmatically.  So, broken links are used by Google to determine the quality of your site (and therefore how highly it ranks).
So, if you have broken links on your site, you should fix them.
Links mentioned in this section include

* Integrity for the Mac
* Link Sleuth on the PC
* Broken Link Checker for WordPress

Other Topics In This Episode
I also spend some time talking about affiliate marketing opportunities in everyday life.  The example I use is e-cigarettes.
Additionally, I handle a listener question about mixing AdSense and affiliate offers.
Leave Us A Review In iTunes
Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review.
To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks!
Send us your feedback
As always, I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show.
When the transcript is available, it will be here with all the other Late Night Internet Marketing Transcripts.
If you are lovin' the podcast, please be sure to leave us some feedback and s...]]>
Mark Mason 8159
LNIM072 – Content Is King For SEO https://www.latenightim.com/lnim072-content-is-king-for-seo/ Wed, 19 Feb 2014 03:34:05 +0000 http://www.latenightim.com/?p=7990 <p>Are you wondering if content is still king for SEO?  I mean, for while there, it looked like the only thing that was important was getting as many spammy back links as possible.  And judging by the kind of junk that is ranking in Google, things were looking bad for King Content.  But things are […]</p> <p>The post <a rel="nofollow" href="https://www.latenightim.com/lnim072-content-is-king-for-seo/">LNIM072 – Content Is King For SEO</a> appeared first on <a rel="nofollow" href="https://www.latenightim.com">Late Night Internet Marketing with Mark Mason</a>.</p> Content is Still King for SEO King Content Reigns Again
I've been hanging out at the
Rankings Institute for the last couple of weeks.  It's the latest course from Andrew Hansen and his friend Alex Miller.  Alex is a real live SEO professional.  You can read my review of the Rankings Institute course here.  It's a work in progress.
I've decided to take a single idea from each of the eight weeks of the Rankings Institute course and feature it on the podcast.  This week, I discuss the importance of content quality when ranking content.  I also talk about how to get that content ordered (outsourced) in the event that you don't have time to write it.
My Buddy Leslie And His Wife
As you know, I always sneak some cool stuff after the end of the show.  Today, I share a short music clip from my friend Leslie Samuel from BecomeABlogger.com and his amazing wife.  This lady can sing.  You can see the full video here.

Leave Us A Review In iTunes
Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review.
To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks!
Send us your feedback
As always, I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show.
When the transcript is available, it will be here with all the other Late Night Internet Marketing Transcripts.
If you are lovin' the podcast, please be sure to leave us some feedback and subscribe in iTunes!
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My Podcast Alley feed!
Here is the Raw RSS Feed.
Episode 072 Transcript
This week on the Late Night Internet Marketing Podcast we talk about my takeaway from week one of the Rankings Institute course and why content seems to still be king. All this and more on the Late Night Internet Marketing Podcast…
Mark on the Road…
It’s great to be back. I’m on the road, for those of you that follow me on Twitter and Facebook. I’m doing another Asia tour. Right now it’s 4:00 or 5:00 in the morning her...]]> Mark Mason 28:00 7990 LNIM071 – Starting A Niche Site Business with Justin Cooke https://www.latenightim.com/lnim071-starting-niche-site-business-justin-cooke/ Sat, 01 Feb 2014 20:48:07 +0000 http://www.latenightim.com/?p=7712 <p>Justin Cooke from Empire Flippers is in the house!   In this episode, we get Justin to tell us about his experience building thousands (yes, thousands) of niche web sites.  He talks all about his experiences, how he and Joe built the business, and what he thinks is still possible.  This rounds out our series […]</p> <p>The post <a rel="nofollow" href="https://www.latenightim.com/lnim071-starting-niche-site-business-justin-cooke/">LNIM071 – Starting A Niche Site Business with Justin Cooke</a> appeared first on <a rel="nofollow" href="https://www.latenightim.com">Late Night Internet Marketing with Mark Mason</a>.</p> Learn secrets of building a niche site business from a guy that has built more than 3000 sites. Empire Flippers is in the house!  
In this episode, we get Justin to tell us about his experience building thousands (yes, thousands) of niche web sites.  He talks all about his experiences, how he and Joe built the business, and what he thinks is still possible.  This rounds out our series on success and failure with niche websites where we have talked to Andrew Hansen, handled several listener responses and questions that came in after episode 067.  You're going to love this episode.  Justin is just awesome.
Support the new show
Head on over  to iTunes and subscribe to the Late Night Internet Marketing Minute.
Starting A Niche Site Business

Great things on this episode with Justin Cooke.  Justin and his partner Joe have built thousands of of sites at EmpireFlippers.com.  He is a down-to-earth guy that tells it like it is.  Better yet, he makes his money actually building site — not teaching people to build sites.  Pretty cool.
Justin talks about starting out, getting slapped, and what his is doing today to build sites that make money.

* How they got their start building profitable sites and flipping them.
* How it took some time to get things going (no instant success)
* Three kinds of niche sites (small, medium and large)
* Huge hits and setbacks suffered from Penguin (link networks)
* The niche they are attacking in the flipping business
* Criteria for buying expired domains
* How many site you need to really get started (it's 25 by the way)
* The importance of personal responsibility
* Is there a blueprint for success?  Nope!
* What is the real failure rate and why?

h2>Leave Us A Review In iTunes
Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review.
To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks!
Send us your feedback
As always, I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show.
When the transcript is available, it will be here with all the other Late Night Internet Marketing Transcripts.
If you are lovin' the podcast, please be sure to leave us some feedback and subscribe in iTunes!
Podcast Alley is another option:
7712
LNIM070 – Farnoosh Brock On Improving Your Day Job https://www.latenightim.com/lnim070-farnoosh-brock-improving-day-job/ Fri, 24 Jan 2014 21:39:25 +0000 http://www.latenightim.com/?p=7688 <p>Today, I've asked Farnoosh Brock to come back on the show.  Every day it seems like I have a conversation with someone about how they want to get into internet marketing because they are trying to get out of their day job.  That makes me wonder how many people are throwing out the baby with […]</p> <p>The post <a rel="nofollow" href="https://www.latenightim.com/lnim070-farnoosh-brock-improving-day-job/">LNIM070 – Farnoosh Brock On Improving Your Day Job</a> appeared first on <a rel="nofollow" href="https://www.latenightim.com">Late Night Internet Marketing with Mark Mason</a>.</p> Interview with Farnoosh Brock - getting ahead in your day job. Bella The Dog
In the intro, I mentioned baby Bella the dog.  Here is the picture that I promised.

Bella and I had a great time recording the show – but I have to teach her not to chew on the $400 microphone.
Forever Affiliate and Rankings Institute
I've been spending time with Andrew Hansen inside of Rankings Institute.  I am very excited about this product, and will be going through the coaching myself.    As part of the launch promotion, Andrew created
a fantastic webinar that outlines what is possible in 2014 using free traffic from the search engines.  You can see that webinar below.

Even if you are not interested in the product, you should watch the first 45 minutes of the webinar to see some amazing case studies.
Improving Your Day Job
The interview with Farnoosh was awesome as usual.  As I mentioned, I wanted to reach listeners that are throwing out the baby with the bath water when it comes to their day job.  Farnoosh knows a lot about how to get ahead in a corporate job, and shares some tips for those of you that feel stuck.

There is so much that you can do in your current job, starting tomorrow…

The product that I mentioned from Farnoosh is called Crack The Code To Get Promoted.
Some ideas that are discussed:

* No one will take care of you and your career for you.  Take charge!
* You need to have a “giving mentality”.
* How her course can return $4000 in benefits to you.

The course is based on her extensive personal mentoring experience and over a year of research.
You can get a sense of what is possible and the sort of mindset changes that you can make to your existing job by listening to Farnoosh in this interview.
Leave Us A Review In iTunes
Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review.
To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks!
Send us your feedback
As always, I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show.
When the transcript is available, it will be here with all the other Late Night Internet Marketing Transcripts.
If you are lovin' the podcast, please be sure to leave us some feedback and subscrib...]]> Mark Mason 33:41 7688 IMM004 – Two More Really Cool Internet Business Models https://www.latenightim.com/imm004-two-really-cool-internet-business-models/ Mon, 20 Jan 2014 21:45:12 +0000 http://www.latenightim.com/?p=7684 <p>Last week, we talked about some of the most popular internet business models.  This week, I describe two very common exciting internet business approaches:  information marketing and blogging.  There are some very cool benefits to both, and I discuss one particular example that might surprise you – an ebook about how to buy carpet.  Yes, […]</p> <p>The post <a rel="nofollow" href="https://www.latenightim.com/imm004-two-really-cool-internet-business-models/">IMM004 – Two More Really Cool Internet Business Models</a> appeared first on <a rel="nofollow" href="https://www.latenightim.com">Late Night Internet Marketing with Mark Mason</a>.</p> Last week, we talked about some of the most popular internet business models.  This week, I describe two very common exciting internet business approaches:  information marketing and blogging.  There are some very cool benefits to both, Last week we talked about a bunch of different kinds of internet businesses that you might be interested in starting. We talked about selling your own products and promoting other people’s products. We talked about all kinds of things like creating content and placing ads.
One of the things we didn’t really talk about were some of the specific derivative models that are particularly popular. You can combine these things in certain ways and take special cases and make really interesting businesses. There are two of them that I wanted to talk to you about a little bit today.
One of them is this area of information marketing.
Information marketers are kind of like regular product marketers. You could imagine getting a shipment of toys in from China, a special toy, let’s call it a red fire truck. Those red fire trucks maybe shipped to you from China cost $3 apiece. You could imagine selling those toys online for $10 apiece and making $7 per sale. You could take people’s credit cards and all that kind of stuff and then you could ship those toys to people. You could charge them shipping or not. You could sell domestically or internationally, the whole thing. You can imagine that.
That can be a very lucrative business, that’s a traditional sort of brick and mortar physical products business moved to an online context. The great thing about having that store online is that you can reach a much wider audience than you could if you had a small toy shop next to your local grocery store in a strip mall down the street. And you can be open 24 hours a day, 7 days a week, 365 days a year, literally, selling those toys. Those are real advantages of the internet.
The disadvantage to that kind of business comes from product costs, handling, and the kind of issues that come with quality assurance of the product, warehousing, and all of the issues that come with import and export, and all the kind of issues that come with actual physical products.
There’s a related business model that has become very popular with internet marketers called information marketing. This would be the idea that you actually create an information product; some valuable, well presented course or collection of information that people are willing to pay for. They pay you for it, they download it electronically for instant delivery, and there is no actual physical product, there’s no real cost aside from whatever initial production cost you have in creating the product. As a result, it’s a very high profit margin business.
I’ll give you an example. My neighbor one time decided he was going to buy new carpet for his house. If you’ve never purchased carpet for a large house, it’s an expensive purchase, we’re talking about thousands of dollars depending on the size of your house. And carpet is a relatively complex industry. You’ve got the carpet pad and what the carpet is made of, and the different kinds of carpet. You’re faced with this carpet salesman who you don’t really know if you can trust. Is he selling you the best carpet or is he selling you the most expensive carpet?
So my neighbor went online and found an electronic book (an ebook) all about how to buy carpet; what to look for, how to pick a pad, and so forth. He paid, I don’t know, $19.95 for this electronic book. He downloaded it, read it, and probably saved thousands of dollars from the purchase of that ebook. The information marketer, out of that $19.95 probably profited at least $17 on the sale of that ebook.
The magic is once that ebook is written and out there there’s no other work to do aroun...]]>
Mark Mason 7:51 7684
LNIM069 – Andrew Hansen On Forever Affiliate Success Rate https://www.latenightim.com/lnim069-andrew-hansen-forever-affiliate/ Wed, 15 Jan 2014 23:14:23 +0000 http://www.latenightim.com/?p=7673 <p>In this episode, we talk to Andrew Hansen about  Forever Affiliate success rates.  Remember, in  episode 067 I talked a little about the hard truth about affiliate marketing.  In episode 068, we went through several listener responses and questions that came in after episode 067.  Specifically, we addressed stuff like whether or not people can actually make money […]</p> <p>The post <a rel="nofollow" href="https://www.latenightim.com/lnim069-andrew-hansen-forever-affiliate/">LNIM069 – Andrew Hansen On Forever Affiliate Success Rate</a> appeared first on <a rel="nofollow" href="https://www.latenightim.com">Late Night Internet Marketing with Mark Mason</a>.</p> In this episode, we talk to Andrew Hansen about  Forever Affiliate success rates.  Remember, in  episode 067 I talked a little about the hard truth about affiliate marketing.  In episode 068, we went through several listener responses and questions tha... Forever Affiliate
 success rates.  Remember, in  episode 067 I talked a little about the hard truth about affiliate marketing.  In episode 068, we went through several listener responses and questions that came in after episode 067.  Specifically, we addressed stuff like whether or not people can actually make money online, why the failure rate seems to be so high, and what the reasons for that failure might be. In this episode, we hear what Andrew has to say.
Leave Us A Review In iTunes
Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review.
To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks!
Send us your feedback
As always, I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show.
When the transcript is available, it will be here with all the other Late Night Internet Marketing Transcripts.
If you are lovin' the podcast, please be sure to leave us some feedback and subscribe in iTunes!
Podcast Alley is another option:
My Podcast Alley feed!
Here is the Raw RSS Feed.
Episode 069 Transcript
As promised, I have for you today an interview with Andrew Hansen regarding Forever Affiliate live from London. Well, not exactly live. Andrew is in London, but the time difference is such that I had to interview him in the middle of the night in Dallas time. It was 4:00 in the morning. I wanted to ask him these questions that we’ve been asking.
It’s just that he’s a little hard to get a hold of these days because he’s working on a new product that complements Forever Affiliate with an increased focus on search engine optimization. I’m going to host a webinar about that next week. You can find out more about that at LateNightIM.com/andrewwebinar. Until that time, I have an interview with Andrew for you where we continue this discussion about Forever Affiliate.
Does it work? What has he observed? For the people who fail, why do they fail? What does he think about that? I ask him these hard questions for a product creator. Full disclosure, you have a guy who made money selling a product being interviewed by a guy who made money promoting a product. Let’s just get that out there on the table. Another piece of full disclosure is that Andrew is a friend of mine.
]]> Mark Mason 38:24 7673 IMM003 – Internet Business Models For Beginners https://www.latenightim.com/imm003-internet-business-models-beginners/ Wed, 15 Jan 2014 19:40:17 +0000 http://www.latenightim.com/?p=7669 <p>When I first started trying to understand internet marketing business models, I knew absolutely nothing.  I did not understand how advertising worked, how credit card payments were accepted, how money moved around — nothing.  All I knew was that I wanted to have an internet business.  What I needed to know was what types of […]</p> <p>The post <a rel="nofollow" href="https://www.latenightim.com/imm003-internet-business-models-beginners/">IMM003 – Internet Business Models For Beginners</a> appeared first on <a rel="nofollow" href="https://www.latenightim.com">Late Night Internet Marketing with Mark Mason</a>.</p> When I first started trying to understand internet marketing business models, I knew absolutely nothing.  I did not understand how advertising worked, how credit card payments were accepted, how money moved around — nothing. Welcome to Episode 3 of the Late Night Internet Marketing Minute.
In Episode 1 we talked about what internet marketing was. In Episode 2 we talked about some of the things that can be attractive about starting an online business. In Episode 3 I’d like to talk about what these businesses look like.
What is an internet business?

What do they feel like?

How does the money get made?

I remember when I was starting my online adventure in 2007 I didn’t really understand any of this about how money moved around the internet.
Let me say that I feel like there are several different kinds of internet businesses that are approachable for the beginning entrepreneur. We’ll talk about each one of those here very briefly and then you can do some more research and work on your own to figure out the kinds of things that might interest you.
In general, one of the things that you can do to start an internet business is you can sell stuff online. You can get physical products, you can put up a website, and you can sell those physical products online. People can send you their credit card information and you can take that money to pay your costs and keep the profits.
That’s sort of like a traditional brick and mortar business, and there are lots of variations of that. You can get products drop-shipped directly from the manufacturer, a lot of times from China, and you can never touch the product. Or you can have products that for some reason live in your house.
I have a friend who has a very successful internet business in the beads industry making beaded jewelry and so forth, she’s able to ship products that she puts together by hand directly from her home. She’s able to do that very successfully and it’s become very famous in the beading community. One of the magical things about the internet is that you can pull these communities together from across the world and build a business out of those communities.
You can recommend or drive traffic to products and get a commission for those recommendations. This is known as affiliate marketing. It’s one of the things that I talk a lot about at LateNightInternetMarketing.com, it’s the way that I think is the best way to start an internet business if you’re going to start one on your own.
Start an affiliate marketing business where, for whatever reason, because you have an excellent blog, because you’ve created helpful content, you’ve generated traffic, you have viewers and people, you recommend products to those people or review products to mention products, and when people click on your very special link that’s coded to you and then subsequently buy that product you get a commission.
That’s another kind of internet business, this sort of commission sales or affiliate marketing business. You can be very strategic about that and choose to pick products and topics and subjects that are profitable, or you can really just focus on something that you care about. Maybe there’s something that you’re really passionate about where a lot of products are sold in the marketplace on the internet, there are ways you can build a business around that by putting helpful content out online and then monetizing those referrals in order to get business.
Another way that you can create an internet business that’s very straightforward is by being a publisher. You can have an online business where you create wonderful content and people read it.]]>
Mark Mason 7:23 7669