The Google Medic Update hit about two months ago. What do we know now and what should we do about it? Should you avoid the niches impacted by Google Medic, and what can you do if you were hit?
I also talk about a new Amazon FBA Wholesale experiment that I will be conducting “on the podcast”.
Google Medic Update Episode Show Notes
The Google medic update was first noticed by Barry Schwartz over at SEO Roundtable. Barry immediately surveyed a bunch of websites that were impacted and found out that almost half of these sites had something to do with either your money or your life. Google calls these sites YMYL sites — health-related (that's why they call it the medic update) and finance-related.
Google is targeting sites which rely heavily on E.A.T., which is Google’s acronym for expertise, authoritativeness and trustworthiness. It makes sense because if your site doesn’t have these things, you probably shouldn't be giving medical advice.
So why would Google want to do this? Why would Google want to seek out websites that don't have good EATs and push them down in the rankings?
Google makes money from selling ads and the way to protect that is to make sure that they provide absolutely the best possible user experience imaginable. If a user has a question, Google's job is to find exactly what it is that you think they're looking for. The goal is to give the best, most authoritative and trustworthy information from the best experts out there.
Does this mean that you should not start an affiliate site in the medical niche right now?
If you are able to create an EAT site in that niche, have access to expertise and you're really committed to creating authoritative content, you can absolutely do. However, If you're just a person who's looking for an affiliate opportunity but have no medical credentials and you have no intention of hiring someone to create authoritative content on the niche you chose, then I would say no.
What will you do if you are affected by this update?
- Bolster the expertise, the authoritativeness and the trustworthiness of your site by having contact information, disclaimers, privacy policies and all of the terms of service that Google looks at that as a signal of trustworthiness because serious websites have this kind of information.
- Have author bios that reflect whatever expertise or authority you have. This will show that it’s not just a random article on a blog and the writer has credentials and authority that you will link into your social media profiles.
- Write expertly written content. Refer to authoritative websites as if you are writing content for a class paper — whenever you make an assertion, provided data to back up the assertion and in this world, that would be in the form of an outbound link. They also have good scores with regard to their behaviour on mobile.
- One of the things that Schwartz points out as well is that article length also seems to matter in this case so make your articles comprehensive while focusing on EAT.
Links Mentioned In This Episode
Help Me Help You
Help Me Help Others
Google Medic Update — Transcript
This week I have two topics for you…