In this episode of the Late Night Internet Marketing Minute, we discuss where to find content ideas for your new website. Specifically, I tell you exactly where to find your first 25 content ideas.

In Episode 11 we talked about the importance of actually owning your content, having your own home to live in on the internet. But, what content are you going to create? It’s a daunting task.

You do all of this work to get that website up and running, you type in and up comes an empty website, and now the task in front of you is to fill that website with content. Where in the world do you start?

One place to start is keyword research and we’ll talk about that. That’s the idea of targeting people where they are in Google, what they are actually typing into Google, and writing content that actually targets what people are already searching for.

What I like to tell people when they’re first establishing a website, and what I think is the right thing to do, the thing that makes the internet a better place and helps you build a sustainable business, is to actually start by creating content that you know people need.

I’ll give you an example. Let’s say that your topic is dog training. We’ve used that example before. Specifically, your niche is teaching dogs how to behave in the household when they’re new puppies. So it’s puppy training and the thing you want to focus on is Golden Retrievers, because we all know Golden Retrievers can be high spirited and can be a little bit difficult to train at first.

You have all this experience around Golden Retrievers and you want to teach people how to train Golden Retrievers. And it turns out there are a lot of training tools and aids and things that you can sell as an affiliate. It’s going to be a really good niche for you.

Well, here’s the way to think about this, in my opinion.

If you’re an expert on training Golden Retrievers and your best friend gets a Golden Retriever and he says, “If I take you to lunch, will you tell me everything I need to know about training my Golden Retriever?” what would you tell him? What are the five most important things that you would tell your friend about training a brand new Golden Retriever?

That’s your five first articles. If there are 10 things, that’s even better, those are your 10 first articles.

In that same conversation that you can imagine yourself having at Starbucks, Panera, or some other kind of local eatery, that person that you’re talking to is going to ask 10 very common questions that most new dog owners ask.

And oh by the way, there are four or five products that most new owners of Golden Retrievers really need to have. You can review those products.

Right there that’s 25 pieces of content for your brand new website. You’ll be writing for a month before you run out of ideas. You know what? In that month you’re going to think about 100 more.

And every time you think of a new content idea what should you do? What I do is I jot those content ideas down in Evernote, because Evernote is always with me whether I’m at my computer or on my smartphone. I can write those ideas down and when it comes time for a new article I can go to my Evernote ideas list and pull one out of there that speaks to me at the moment. Crank out 800 or 1,000 words on that topic and, boom, I’m ready to go on to the next thing.

In future episodes of the Internet Marketing Minute we’re going to talk about which topics are valuable commercially and which topics are not, but to get started what you really need is content that creates a legitimate website, something that a manual reviewer in Google would look at and say, “This is really a guy who knows about Golden Retrievers, he’s a legitimate guy.”

That’s the kind of website we want to create. Then we can worry about targeting content in order to convert visitors into buyers with future content or future specific passages in this content that you’ve already written that will actually get them to click through to the sale. Right now we just need great content that helps people. If you’ll focus on that, you’ll really like the results.


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These slides are perfectly with episodes 147 and 148.  They'll make everything crystal clear.

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