Getting social media traffic to your website is another great strategy for increasing visits to your affiliate web property. Facebook and Twitter are full of buyers trying to solve problems, and if you can help them by directing them to your website, all the better. You can build trust on social media, and when you deliver on that trust by delivering real solutions, affiliate sales follow.
For the last few episodes we’ve been talking about how to get traffic to your website. We talked about five different kinds of traffic. So far we’ve covered paid traffic with our example being Google and organic traffic where we also used Google for an example.
In this episode of the Internet Marketing Minute I want to spend some time talking about social media traffic because that has become increasingly important as a source of traffic. Let’s talk about two different kinds of social media traffic that you might consider; one is Twitter and the other one is Facebook. Let’s take those one at a time.
If you have an affiliate marketing website, let’s say you have a page on that website that explains to people how to solve a particular problem. Let’s say you have a website on woodworking and you have this fantastic piece of content where you explain how to solve a particular problem with applying stain.
Maybe people are having blotchy stain problems, they build this beautiful piece of furniture and they end up with a blotchy stain job that just ruins the furniture. And it turns out there is this particular kind of sander that you can use to properly prepare the wood so that you get a nice stain every time. The sander costs $400 and every time someone buys a sander through your link you get $50. That’s a great example of affiliate marketing.
How might you use Twitter in order to sell this sander?
Obviously one of the things that you can do is have a presence on Twitter that is actually helpful to people in general so that people follow what you have to say and you can tweet helpful woodworking tips all the time, maybe four or five times a day. Maybe you have a whole social media strategy.
Occasionally you can tweet out this link to this fantastic article and occasionally someone will see it and buy the sander. I think that’s a totally valid strategy and a lot of people are doing that in social media. They’re creating amazingly helpful content and that content is seen by people, a lot of times through the use of hashtags. Maybe in this case you’re using #woodworking. When they see the content they go and read it, and occasionally they buy the products that are mentioned therein.
I think another really solid strategy that you can use is you can search Twitter using the search tools and look for conversations where people are complaining about terrible stain job that they just did and you can say, “Sorry to hear you’re having trouble. Here’s a link to something that might help.” Bingo, you have very targeted traffic coming to that link on your site and cases where people think, “Wow, I had no idea that I could solve my stain problem with this particular sander. I’m going to buy one of those today.”
The reason that’s such a great strategy is because it’s highly targeted and it’s win-win for you and the customer. Understand here, this is very targeted approach and it’s different than searching for everyone who has ever mentioned woodworking in a tweet and spamming them with a bunch of links that are not directed at a particular conversation.
I think one of the most important things about social media is if you want it to be effective you really have to add value. One of the ways you can do that is by monitoring Twitter and helping people with their problems.
On the Facebook side, I think the rules are really similar. You can create a Facebook page or Facebook Groups (that’s one of the things that has been most effective lately) and help people with their problems.
Let’s say you create a group in Facebook about woodworking. Most of the time what you’re doing in that Facebook Group is actually going in and discussing people’s woodworking issues with them and trying to help them out. Occasionally when you release a new piece of content or you’re helping someone and they mention the fact that they have a particular problem, you actually share content back to your website.
Because you have all of this authority – because you have this Facebook Group, you have this relationship with people, you’ve been helping them for a long time – it’s not going to bother them at all. In fact, they’re going to be thrilled to know that you have this article on your website regarding blotched stain jobs and this fantastic sander, because there’s no way they would have found that article on their own. You’re going to be doing them a huge service by sharing that, all through the power of building these relationships on Facebook.
There are other really cool ways to get traffic on Facebook, that includes ads and other forms of paid traffic, which are really topics that fall into this whole idea we discussed in Episode 15 of buying clicks from places like Google, Facebook, and even Twitter. What I’m really talking about today is a more organic approach where you’re trying to engage people in conversations and if not build a following at least build a trust relationship where you can offer these links to things on your website.
In both cases, Twitter and Facebook, it’s also possible to offer affiliate links directly. Not to offer a link back to your webpage with helpful content, but just to say something like, “If you’re having trouble you might consider using this sander,” and offering an affiliate link directly to that sander.
We’ve seen these to be considerably less effective because there’s not this idea of a helpful delivery of information there. A lot of people understand, depending on the niche that you’re in, what an affiliate link is and they may mistrust you a little bit, like they would a used car salesman who was trying to sell them a really terrible used car just to make a few dollars. You have to be careful about how you do these things on social media and make sure that your primary objective is always to try and help people, not just to make money. People are very smart on social media and they’ll sniff this out.
If you go into social media with the idea of helping people and you direct the traffic back to your website, I think that can be a win-win. A win for you because eventually you’ll get the sale. A win for the person you’re trying to help because they’re going to get their problem solved.
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