Late Night Internet Marketing Blog

Internet Marketing Musings From Mark Mason

The Late Night Internet Marketing Blog has been up and running since late in 2007.  Originally the “MasonWorld” blog, the posts here chronicle my journey first practicing, and now practicing and teaching, internet marketing.

Late Night Internet Marketing Blog

Scroll through the posts below or filter from a preselected category.

What Is A Facebook Pixel [LNIM133]

The other day, someone asked me to explain the Facebook pixel.  Now I'm no Facebook advertising expert, but I'll never forget the first time I noticed that brands were "following me" from their websites back to Facebook.  To be honest, it was a little creepy. It turns...

Why I Invest In Social Media Marketing World [LNIM132]

Why attend conferences? That's a pretty darn good question.  Someone asked me recently why I choose to invest in conferences like Social Media Marketing World each year.  After all, the actual cost of attending a conference is not small when you consider the airfare,...

LNIM127 Transcript: Email Marketing Tips with Terry Dean

(Transcript continued from the Episode 127 show notes and audio podcast) Mark:     I am very excited. For years I have been around this guy, I have heard about this guy, my friends are friends with this guy, but I’ve never actually talked to the Terry Dean. I have him...

LNIM126 Transcript: Six Tips for Great Calls to Action

(Transcript continued from the Episode 126 show notes and audio podcast)   Marketing Lesson from Apple I just got these amazing, fantastic Apple AirPods finally. I was a little late. By a little late I mean a few days late ordering them when they came out. I just...

Oversleeping And Canonical URLs in WordPress with HTTPS [LNIM124]

This week on the Late Night Internet Marketing Podcast, we explore how Canonical URLs in Wordpress interact with HTTPS.  I know, that sounds a little dry, but trust me -- you're going to love it.  Listener Gil has a question about what happened to his rankings for a...

Ray Edwards On Achieving Goals And Breakthrough Growth [LNIM122]

Do you have a magical breakthrough goal strategy?  I thought not.  More likely, you often feel like you are in a loop (kind of like the movie Groundhog Day). Each December you get excited about the coming year and set some wonderful goals to be accomplished in the...

WordPress Website Hacked: Prevention and Cure [LNIM121]

Ever had your Wordpress website hacked? Want to keep it from happening again? This week on the Late Night Internet Marketing Podcast, I talk all about my holiday excitement which involved 17 (count ‘em, 17) hacked Wordpress websites. I also discuss the new “State of...

MailChimp Terms Of Service For Affiliate Marketers [LNIM120]

Are you using MailChimp for your affiliate marketing? That might not be OK. This week I talk about some issues with the MailChimp affiliate marketing terms of service described in MailChimp’s knowledge base that seem to be hostile to affiliate marketers. I also give...

How To Calculate Your Affiliate Site Earning Potential [LNIM119]

How much money can you REALLY make with affiliate marketing? How can you calculate an affiliate site earning potential? This is an important question when you are deciding to build your first site and can help you understand how much to invest. In this episode, I...

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