Etsy Seller Tips — Sell More On Etsy With Sharon Tseung [LNIM186]

by | Oct 17, 2019 | Podcast | 0 comments

Etsy Seller Tips — Sell More On Etsy With Sharon Tseung [LNIM186]

Want to start or grow an Etsy business but need practical guidance from someone who has done it? In this episode, Mark interviews Sharon Tseung of the Digital Nomad Quest Podcast, who shares her best strategies for selling more on Etsy. Sharon covers everything from branding and SEO to stocking your shop for maximum visibility.

What You'll Learn in This Episode

  • How Sharon Tseung built passive income streams through Etsy as a digital nomad
  • Five actionable tips for increasing your Etsy sales and visibility
  • How to optimize your Etsy listings with SEO and keyword research
  • Why reaching 100 listings is a critical milestone for Etsy sellers

Episode Summary

Mark introduces Sharon Tseung, who has been in digital marketing for seven years. Her passion for traveling while earning passive income led her to become a digital nomad, and Etsy was one of the platforms that helped her get started building location-independent income streams.

Mark explains that Etsy is a powerful e-commerce platform that supports independent sellers reaching global markets. It hosts unique goods, handmade items, vintage products, craft supplies, and digital products including templates, training services, and more. The platform fosters a community of independent creators and sellers.

Sharon shares five tips for selling more on Etsy:

1. Build your image. Decide what your shop is about and stick to a specific niche. Make it cohesive so that when someone thinks about a particular product category, your shop is the first one that comes to mind. Position yourself as the leader in your niche.

2. Create cohesive branding. Your cover photo, logo, author page, tagline, and shop name should all work together to create a unified brand identity. Consistency across every visual element builds trust and recognition.

3. Tell your story through your author page. Make it interesting and personal. Let customers understand your background, your passions, and why you do what you do. People buy from people they connect with.

4. Prioritize SEO. Put your keywords in your tags and titles. Maximize the character limit in your title. Describe your product or service in detail so that when people search, your listings appear at the top. Use Google Keyword Planner to research monthly search volume, because the way people search on Google is similar to how they search on Etsy.

5. Stock your shop. Etsy sellers typically see more sales when they hit the 100-listing mark. It takes time to build up to that number, but the effort pays off in increased visibility and credibility.

Sharon emphasizes the importance of integrity and authenticity when building passive income. Find what you are passionate about, capitalize on your strengths, and choose a platform that supports your needs. Building real passive income takes hard work and hustle, but you learn so much in the process that things become easier over time.

Key Takeaways

  • Choose a specific niche for your Etsy shop and position yourself as the go-to seller
  • Cohesive branding across your entire shop builds trust and recognition with buyers
  • Your personal story creates emotional connection and differentiates you from competitors
  • Etsy SEO matters: optimize titles, tags, and descriptions with researched keywords
  • Aim for 100 listings as a milestone for increased visibility and sales momentum
  • Passive income requires real work upfront but gets easier as you learn and grow

What's Changed Since This Episode

Mark recorded this episode in October 2019, and the Etsy marketplace has changed significantly. Etsy's growth accelerated dramatically during the pandemic as consumers shifted to online shopping and sought unique, handmade, and personalized products. Etsy's annual gross merchandise sales grew from $5 billion in 2019 to over $13 billion by 2022.

Competition on Etsy has intensified. The platform now hosts millions of active sellers, making Sharon's advice about niche focus and strong branding more important than ever. Etsy has also introduced advertising features like Etsy Ads and offsite ads, which take a percentage of sales from clicks generated through their advertising program. Sellers should factor these costs into their pricing strategy.

Digital products have exploded on Etsy. Templates, printables, digital planners, and Canva templates have become some of the fastest-growing categories. If you are considering an Etsy business, digital products offer high margins and no shipping costs, making them especially attractive for side hustlers with limited time.

Etsy's search algorithm has evolved to prioritize factors like listing quality score, recency, customer reviews, and shipping speed. The SEO fundamentals Sharon describes still apply, but sellers should also pay attention to their shop's overall review score and response time.

Resources Mentioned

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Listen to Late Night Internet Marketing on Apple Podcasts or subscribe at latenightim.com/internet-marketing-podcast/. Have a question for Mark? Call the digital recorder at 214-444-8655 or drop a comment below.

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