Are you an Etsy seller but you need to sell more? Want to start an Etsy-based business but need some inspiration? In this episode, Sharon Tseung of the Digital Nomad Podcast gives away her three best tips for selling more on Etsy. All this and more on the Late Night Internet Marketing Podcast.
Sharon Tseung has been with digital marketing for 7 years but her passion for traveling and earning a passive income at the same time was what drove her to her success as becoming a digital nomad which means she was able to work from wherever she was. Throughout her travels, she met so many people that inspired her to work on her financial freedom starting with passive income streams and Etsy helped her start this up.
Etsy is a great e-commerce platform that supports independent sellers to reach global markets. They offer a wide variety of unique goods, handmade items, vintage and craft supplies, but not limited to just products, they support people who offer services on their passions and skilled niches such as templates, digital products, training services, etc. Etsy aims to spread sustainability and responsibility for the sellers creating a community that supports each other.
1. Build your image. Think about what your shop is going to be about. Stick to a specific niche and make it fluid. Create a perception that you are the leader of that niche. That way when a person thinks about getting something, for example, wedding cards or vintage cutlery, they already have a shop in mind to check out first and that could be your shop.
2. Create a cohesive branding. From your cover photo to your logo, your author page, your tagline, and your shop name should all fit one cohesive branding.
3. Tell your story through your author page. Make it interesting to people, allow them to understand your background and your passions and why you’re doing what you’re doing.
4. Prioritize SEO (Search Engine Optimization). One thing you could do is put your keywords in your tags and your titles. Maximize the number of characters allowed in the title. Make sure you describe your product or service exactly as it is or even more so when people search, you show up on the top and people stumble upon your shop. You may also take advantage and use the information that you can get in Google Keyword Planner to know the monthly search volume because how people search in Google is likely how they will search on Etsy as well.
5. Stock your shop. They're usually more sales when you hit a 100 mark so work on filling your shop with 100 listings. It will take time to do so but just keep the workup and don’t give up on until you get the results you need.
When you get into passive income, it is highly important to keep the integrity of being true to yourself. Find what you’re passionate about and work around it, capitalize on what you’re good at when building the business and finding a platform that fully supports your needs. It takes time to build up to those passive income numbers. The reality of it is you have to work hard, you have to hustle and put a lot of time and effort into it but you’ll learn so much in the process and things become easier for you.
Links Mentioned In This Episode
- Digital Nomad Quest Website
- Sharon's Instagram
- Digital Nomad Quest Facebook
- Digital Nomad Quest Podcast
- Sharon's Youtube
- Digital Nomad Quest Etsy Course
- Subscribe in iTunes, Google Play, Stitcher or Spotify
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