If you have been thinking about creating a digital product but have not pulled the trigger yet, let me make the case for writing an ebook. It does not have to be long. It does not have to be perfect. It just has to be genuinely helpful to someone who needs the information you already have.
Why Your Own Product Matters
Look at any successful online entrepreneur and you will find one thing they all have in common: they sell their own products. Affiliate marketing is great for generating income, but owning your own product gives you something affiliate commissions never will. It gives you a direct relationship with a customer who trusts you enough to hand over their money.
When someone buys your ebook and finds it valuable, you have earned their trust. That trust is worth far more than the sale itself. A happy customer opens your emails, engages with your content, and buys from you again. That is the foundation of a real business, not just a side hustle.
You Already Have an Ebook in You
The most common objection I hear is “I do not know enough to write an ebook.” That is almost never true. If you have a blog, you have already written thousands of words on topics your audience cares about. If you have expertise in any area, whether it is gardening, spreadsheets, dog training, or home brewing, you know things that other people want to learn.
The second objection is fear. Fear of putting yourself out there. Fear that nobody will buy it. Fear that someone will leave a negative review. Here is the truth: your first ebook will not be your best work. That is fine. The goal is to start, learn from the process, and improve with each product you create.
How to Write Your First Ebook in 2026
The process is simpler than ever:
- Pick one specific problem your audience has. Do not try to write a comprehensive guide to everything. Narrow your focus to one pain point.
- Outline seven to ten chapters. Each chapter addresses one aspect of the problem. Think of each chapter as a long blog post.
- Write the first draft without editing. Get the words on the page. You can polish later. Aim for 5,000 to 15,000 words depending on the topic.
- Edit for clarity, not perfection. Read it aloud. Cut anything that does not serve the reader. Have a friend review it.
- Design a simple cover. Canva has ebook cover templates that look professional. You do not need a designer.
- Publish and sell. Gumroad, Payhip, or your own website with a payment processor. Start at a price point that feels low enough to remove buyer hesitation. Seven to fifteen dollars is a great range for a first ebook.
Start Today, Not Someday
The longest journey begins with the smallest step. You do not need to compete with the gurus who have dozens of products and massive email lists. You just need to create one thing that helps one group of people solve one problem. Do that well, and everything else follows.
Open a document right now and write your table of contents. That is all. Just the chapter titles. You can do the rest tomorrow night.




Thanks, Kent.
Well, you hit the nail on the head. Effectiveness of traffic exchanges depends on being “don correctly.” If you can convert traffic to opt-ins better than the other guys, you win in the long run. But you need to be able to convert that “exchange traffic” — and that can be tough.
Regarding the product — there is a 100% affiliate commission — so promote away. Note that this is not the same as resale rights. You have to promote the report through my site. You cannot buy a copy and sell the report through your own site. Does that make sense?
Regards,
Mark
Good stuff Mark. What are your thoughts on Traffic Exchanges? I’ve been intrigued with them for a while. I think they generally get a bad rap, and, if done correctly, it seems to be a good way for a beginner to develop a list – IF done correctly. Not an end-all or panacea – but a piece of one’s arsenal.
Regarding your product… does one have resale rights of your product once purchased? Isn’t that part of the $7 formula – I virally build your list as I sell your product, but I keep the $7? Thanks!
Kent F.
Mark,
does your book explain the basics (or details) of Aweber?
I assume you need Aweber to be successful?
AL
Hey Al;
Not really — the eBook is mostly about writing the book and some about getting a site up. I do not cover Aweber. You are right that Aweber is important for any and every online business strategy, but in a $7 eBook I just could not cover everything.
That would be an excellent followup though.
And, if there are questions about Aweber, I would be happy to answer them.
Regards,
Mark