by Mark Mason | Feb 13, 2023 | Podcast
Hey there, it’s Mark Mason, your host for the Late Night Internet Marketing Podcast. Today, I want to talk about something that I see happening way too often in the world of online business: quitting too soon. This is the most common failure mode that I see when...
by Mark Mason | Feb 6, 2023 | Podcast
On this episode of the Late Night Internet Marketing podcast, I share 10 essential landing page tips to help you convert visitors. A landing page is a page where you send traffic to, with the goal of getting visitors to take some kind of action. The conversion rate on...
by Mark Mason | Jan 30, 2023 | Podcast
In episode 244 of the Late Night Internet Marketing podcast, host Mark Mason delves into the often-overlooked topic of legal pages on websites. Despite the fact that most website visitors never actually read these pages, they serve an important purpose in establishing...
by Mark Mason | Jan 23, 2023 | Podcast
Today, we will be discussing the concept of Key Performance Indices (KPIs) and their importance in measuring success. A KPI is essentially a measurable value that shows the progress towards a specific goal. For instance, weight is a common KPI for many people....
by Mark Mason | Sep 12, 2022 | Podcast
Is Artificial Intelligence taking over the content industry? Actually, AI created that title for this podcast. I wanted to break down this question of AI and try to understand the future of AI. We’ve been talking about AI in terms of SEO for a long time and I...