In this episode, host Mark Mason discusses his plans for getting involved in a program called Get123Profit.com, a CPA affiliate marketing course. He explains the basics of CPA or cost per action affiliate marketing and how it can be used to build a profitable business by sending traffic to affiliate marketing networks that provide qualified leads for companies.

Mark also mentions that if you're interested in this program, you have until January 19th, 2023, to check it out.

Key Takeaways:

  • CPA or cost per action affiliate marketing is a business model where you send traffic to affiliate marketing networks that provide qualified leads for companies in exchange for a cost per action.
  • Mark will be focusing on CPA marketing throughout 2023 and recommends checking out the program Get 1-3 Profit before January 19th, 2023.
  • The key skill in CPA marketing is optimizing paid traffic and it can also lead to building a list of customers in a specific niche.

See Get123Profit.com for more information.

 

Show Notes

What is CPA or cost-per-action affiliate marketing? 

There are companies called Affiliate Marketing Networks and they are in the business of providing traffic for many companies. They provide companies with qualified leads – people who are willing to take action. 

They are willing to pay for people who have done an action and they'll pay a certain cost for every person that you can give them those actions taken. People like you and me potentially can build businesses around sending traffic to these networks and trying to get people to take those actions so that they can then be passed onto the companies that are buying them.

An example is life insurance. Life insurance companies are willing to pay for lists of people that are currently interested in acquiring, updating, or changing their life insurance, so CPA networks often have life insurance offers that you can use. 

The idea would be that you would send traffic to a landing page or a website that would ask a person to enter their zip code, email address, possibly the amount of life insurance that they're interested in, maybe their gender and the number of kids that they have to pre-qualify them as someone who might be interested in getting life insurance. That's what CPA marketing is, and it's a great business model for people like us.

You are not delivering life insurance – you have no products to inventory, no customer service to do. You have no support needed to provide in this business model. All you need to do is worry about the marketing piece: optimizing offers and getting people to take the required action.

The key skill in CPA marketing is the optimization of paid traffic and one of the things that I really like about the model and what is taught in 123 Profit, is a way to do cost-per-action marketing so that you end up with a list of customers in that niche.

If you were doing CPA marketing in the life insurance niche, you would end up with a big list of people that were interested in buying life insurance. You can email those people other life insurance offers. You can email them about how to buy life insurance to build trust and other things like homeowner's insurance, auto insurance and so on.

You will end up with this list that has a lifetime value. In my example, you can imagine making a little bit of money on the initial offer (that initial life insurance offer) but you get to keep the email address and keep making money on that customer – that's what makes CPA marketing so exciting.

What is it that we need to do as CPA marketers to make this work? Well, first of all, we have to buy traffic. The easiest place to understand and to start with is to buy traffic from Google. The key with search engine marketing is to identify keywords that are affordable given their particular conversion rate. 

For example, you have a keyword that has super high commercial intent, like ‘best life insurance offers for Texas 2023’. If you can get that keyword affordably in a way that you're creating conversions, say $8 for this offer, and the total cost of conversion costs you less than $8, that's profitable. 

But if you start out with an offer like this and find that it costs you $10 to make $8, then you're losing $2 on every conversion. So the next step would be optimizing your campaign – adding and eliminating keywords, optimizing your landing page, optimizing your call to action – so you can convert the offer for less than $8 and start making a profit. 

This is why a course like 123 Profit is so valuable. It's not just because the course teaches you how to create an independent revenue stream, it's because it gives you a skill that you can use all over the place, in all of your other businesses.

 

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