In this week’s episode of the Late Night Internet Marketing podcast, I want to talk about something that no one seems to ever want to talk about: what’s the right mindset for email marketing. I believe this is really important, especially in an era where email marketing is becoming increasingly important. So, in this episode, I share some excerpts from a presentation that I did earlier this month, where I talked about the way you should think about email marketing.
Before I dive into the tactical aspects of email marketing, I think it’s important to get clear on the right mindset for email marketing. I want you to think about how you can help the people that you’re marketing to, not just selling to them. People have needs, problems, wants, and desires, and your job as an email marketer is to get them what they want so they can resolve their problems. I also believe that email marketing is the most important online business skill that you can master, and that whatever you’re doing with it right now is not enough.
In the second half of this presentation, which I’ll share in next week’s episode, I’ll break down three key things that you absolutely must do in your emails to increase open rates and convert offers. I hope you enjoyed this episode and hit the subscribe button if you haven’t already. Subscriptions to this podcast are always free, and I’d love to be first in your inbox each week with the next episode of the Late Night Internet Marketing Podcast. Thanks for listening, and I’ll talk to you next week!
In the big picture, email marketing really is critical in your internet marketing toolbox. Whatever you are doing with email right now, you are not doing enough. It is one of the most important things that you could be and should be working on in your business.
There’s a lot of fear, misconception and misunderstanding about what the right way to do email marketing is so first, I want you to get clear on how to think about email marketing. Zig Ziglar said, you can have everything in life you want, if you will just help other people get what they want. This should be your mindset for email marketing. How can you help the people that you’re marketing to? What I want you to do is figure out ways in your email marketing to help people profitably. These people have needs or problems or wants or desires, and your job as an email marketer is to get them what they want so they can resolve that because, as Zig also said, selling is not something you do to someone, it’s something you do for someone.
People have this dirty feeling and it’s because they have the wrong mindset. When you’re selling, you’re helping someone. Look, if you had the cure for cancer and the only way you could get it out was email, you can be sure that you’d be emailing your butt off trying to get that cure out. You’ve got people’s cures for whatever they want, need or desire. You need to get that to them, and email is a tool you can use to do that.
Email marketing is the most important online business skill that you can master. It’s important in affiliate marketing, with e-commerce, with coaching, and in many businesses, your email list is the only real asset that you have.
In a normal, basic business strategy, we find traffic and we send that traffic to an offer. Then we ask that the buyer take an action – whether it’s to buy the thing or to opt in or whatever. But what happens when you add email to this business model? Well, instead of just making the offer, you collect the client’s contact information, and then you see immediately what you can do: you can make them offers over and over again. The lifetime value of a customer on an email list is just overwhelming, unbelievable.
Next week, we get into the tactics about how you can specifically increase open rates on your email. I’ll break down the three key things that you absolutely must do in your emails and I’ll tell you how you can do it better.
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