Another thing you need is you need routines. I live in Allen, Texas, there’s a famous Olympic gold medal gymnast that lives here and she grew up in a gym down the street from me and I know these gymnasts they have these crazy routines and they show up at the gym every day.

You need to have similar routines. At the same time every day if you can you need to be working on your business. For me, that’s every night. That’s why my branding is around this idea of late night internet marketing. I’m recording this at 1:46 AM and I got started around 10:00. I got a head of steam, so here I am still going at almost 2:00 in the morning.

I also like to catch a little work on my internet business while I’m getting the kids ready for school between 6:00 and 6:30. That’s an excellent time for me to answer email over breakfast and do a little social media promotion.

The other thing I’ll say to you in terms of routines is you need to establish the routine of balancing your business activities. This is another thing that Jimmy D. Brown taught me. You need to make sure that you’re not only working on the easy things or the thing that you like.

Maybe you really like creating content, but you hate promoting. Maybe you really like social media, but you hate article marketing. Maybe you really like this and you hate that. The thing about internet business is that you need to have a balanced approach.

The thing about part time internet marketers is it’s really easy to fall in this trap of, “I’ve only got an hour, so I’m going to pick the thing that I want to do, not necessarily the thing that I need to do.” So, it’s very important that you have this balanced approach. The example I have here is that you don’t need to just create content or products, but you also need to drive traffic, so that’s kind of an idea of having a balanced approach.

You have to do it even if you don’t want to. One strategy for that is do the thing you don’t want to do first, so you get that out of the way. Then when you’re running out of steam you can turn your attention to the thing you really wanted to do anyway and a lot of times that will have the effect of helping you work a little bit longer.

The other thing I’ve got to tell you, social marketing is a business killer if you don’t manage it correctly. So, limit your social marketing to specific time windows. Do not spend your entire day on forums, reading blogs, and tweeting about what you had for breakfast. Don’t do that. Have a plan for those things, spend a finite amount of time, get it done and get out.

This has been another post in our Part-Time Internet Business Series at MasonWorld.com, where we build successful internet businesses one night at a time.