Drop Shipping Update: My Recent eCommerce Adventure Using Google Shopping Ads [LNIM199]

Ever wondered the truth about drop shipping using Google shopping ads? In this episode, I spill all the details on my month-long drop shipping experiment. I detail how this particular drop shipping model works, discuss my results to date, give examples and lay out my plans for May.

Show Notes

In this current situation, a lot of people are making fundamental changes to their business after determining that their product isn’t meeting the needs of the intended market. You may be thinking about switching to drop shipping and don’t know where to start, or you may know but don’t know how to do it right.

Here are some things that I can share starting with issues I have found in the drop shipping business in general:

As you drop ship products from China to the United States, it is not possible to get your items in a timely manner due to long shipping times.
Impulse-buy products lock you into a lower price range.
Facebook advertising is fickle because of targeting issues.

As Rick Mulready said, ‘It’s some science and a lot of art.’

I got more information on drop shipping through a product called Kibo Code and here are the steps laid out in that model:

Use Google shopping ads instead of Facebook ads
- Google shopping ads are 100x easier to manage and deal with versus Facebook ads
- Powerful because the person who sees that ad is seeing it because they searched with a keyword related to the product, and some of those keywords have strong commercial intent.

Get a domain name and set up a Shopify website.
List products for sale in your Shopify store by writing a nice-looking and compelling listing in your store. You need to be able to acquire these products and ship them to the customer and those two costs need to be less than half the costs that you’re going to see or half the price you’re going to sell it for.
Run that product until it’s not making money anymore and you sell as many as you can.
Pick these winning products?
- Products need to ship from the US
- Are selling based, not only on reviews that might be on the dropshipper’s website but also based on the search volume?

Find that one product that is overwhelmingly popular and sell and sell and sell.
Test products
- If they fail, let go of the product and don’t spend any more money on it.
- If they pass, then keep those products and keep running them and they generate money.

The biggest reason why there’s failure in internet business today over and over and over again is people quit too soon. If you want to be successful in something like this, you’ve got to grind it out and do the work.

Links Mentioned In This Episode

Rick Mulready
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