Google voice search optimization is becoming more important as the frequency of voice search increases.  Hands-free mobile search use is on the rise. Given that, understanding how to optimize content to take advantage of the increased use of voice in search is critical if you want to ride the wave. In this episode, we talk about the impact of voice search, the presence of rich snippets, and the way you can structure you content (or modify your existing content) to take advantage of both.

I also talk about the impact of Call To Action Fatigue, a topic recently raised by my friend Cliff on the Cliff Ravenscraft Show.

Show Notes

 

  • Call to Action Fatigue – I was listening to the Cliff Ravenscraft show and he raises several issues about Call to Action Fatigue. Call to Action fatigue is basically when you are stressed out and tired with always promoting something. Everybody seems to be promoting everything all the time and our content channels are now polluted with all these Calls to Action. Cliff’s point is view is simply; if the content that you are posting is merely for promotion to be able to land a direct sale or commission off from something else, this is a huge business mistake.
  • Google Voice Search Optimization – Google has been emphasizing mobile but the other thing that they have been doing to prepare to transition to Google Voice Search Optimization is adding featured snippets on top of search results. If you enter a question to Google that has an answer, you will get back featured results which are in a Q&A or How To format. From an SEO standpoint, this is absolutely something that you want to do. The best tip to do this is to construct your content in a way that allows you to rank and get into these featured snippets. The easiest thing to do that is to ensure that your content has a section of frequently-asked questions with direct, concise answers to those questions which will drive Google to feature that page. It will also help have an image nearby. The questions that you should have answers for should include the who, the what, the when, the where and the why.

In the show, before I start the discussion about google voice search optimization, I mentioned Escape Expert in Plano, Texas where I had my escape room experience.  Here is the photo that I was talking about.

except expert Plano escape room

Links Mentioned In This Episode

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Google Voice Search Optimization Episode Transcript

Did you like how I did that? We’re going to talk about voice search later and I used what I called Alecko. I don’t want to say her name, because I know some of you have her in earshot of this podcast and I do not want to set off every voice activated Amazon device in the free world by shouting her name. So we’ll call her Alecko for the purposes of this episode. You can hear this podcast right from your “Alecko” device, so enjoy that if that’s helpful to you.

I hope that everything is going great for you. I had a fantastic week since the last time I talked to you. One thing that I did was I had one of these escape room experiences, and it reminded me of a great marketing lesson.

For those of you that don’t know what escape rooms are, they’re basically these rooms that they put you in and you have to solve a puzzle to get out. I was involved in this for my day job. I had recently picked up a new team member and we wanted to gel as a team, so we took off half a day from my day and I took my team to participate in one of these escape room adventures.

The theme of this room was your dead uncle who recently just died was a member of a secret society called The Attic Society and he wanted you to be a member too, but in order to become a member of the society you had to pass the initiation. The initiation was that you had to go into the attic, once you go into the attic you can’t get out unless you escape, and if you don’t escape within the hour you get killed by poisonous gas or something like that.

As far as I know, there is no actual poisonous gas in this simulation, but we don’t know because my team escaped. I have five of the smartest engineers you’ll ever meet working for me and I think they could escape out of pretty much any situation. We got out of the escape room unharmed.

(Episode 125 Transcript Continued…)

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