Late Night Internet Marketing Blog

Internet Marketing Musings From Mark Mason

The Late Night Internet Marketing Blog has been up and running since late in 2007.  Originally the “MasonWorld” blog, the posts here chronicle my journey first practicing, and now practicing and teaching, internet marketing.

Late Night Internet Marketing Blog

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Internet Marketing and the Circus

It's Tax Day in the United States, and for some reason that makes me think of the Circus. It has been very exciting around my household, because just a few weeks ago we were able to attend a local circus. Now, this is not one of those giant Ringling Brothers circuses...

Motivational Tip #3 – Think in Terms of Benefits

When you think about your goals, try to visualize the benefits that will come from them. Focusing on benefits, rather than abstract goals will help you to understand how accomplishing your goals will palpably improve your life. For instance, when you think about a...

It’s Not Too Late to Start an Internet Business

Sometimes I am amazed at how long people have been in internet business. For example, my friend Lynn Terry who helps people learn how to make money online over at Clicknewz.com has been in internet business for over 13 years, which just seems amazing to me. I...

Motivational Tip #2 – Ignore Obstacles

It’s true that the world is filled with many obstacles.   Internet Marketing and small business is no exception.  In fact, it seems to me that small business has more obstacles and that they are often hard for a solo entrepenuer to overcome.  At least it seems that...

Deep Linker Pro Review and Bonus

This morning at 5AM, Josh Spaulding launched his new software, Deep Linker Pro.  Simply put, the program takes information about your website and submits your site to Web Directories.  Of course, these directories link back to your site, giving you a nice one-way back...

Building Backlinks

I am secretly testing two new semi-automated backlinking tools, so I have had “links on the brain” this week.  (Don’t worry – I will be revealing at least one of them to you in the next few days.) I know I sound like a broken record, but this deserves to be repeated. ...

Motivational Tip #1 – Set A Goal

When it comes to getting motivated, nothing is more important than setting goals. Setting goals allows you to fix your attention on a single idea—something that you truly want to achieve, but will not achieve in the near future. Above all else, having goals allows you...

Motivational Monday coming

To be successful in Internet Business, you have got to figure out how to get yourself motivated and stay that way.  Sometimes, getting motivated and staying motivated isn’t such an easy task. Even people who are successful in business and in personal relationships...

Keep Your Comments Professional

The other day (a couple of months ago actually)  I was pleased and surprised to find that I was the subject of the feature segment on the 89th episode of Internet Business Mastery’s podcast. Those of you that have followed me for a long time recognize that I owe a lot...

Working On Your Business Not In It

The other day I mentioned that I was rereading the fantastic book by Michael Gerber called The eMyth and I told you that you should run your business like McDonalds. There’s another lesson that you can learn from Ray Kroc and that is you should work on your business,...

Build Your Internet Business Like McDonalds

I was reviewing one of my favorite books the other day, and one of them is The eMyth Revisited by Michael Gerber. It is a book that will remind you that you really should build your internet business just like Ray Crock did at McDonald's. A lot of people mistakenly...

The Hazards Of Having A Real Job

People talk about the "risk" of having your own business.  I suggest to you that the real danger may lie in having a "day job".  The reason is that for most "real jobs" you have to drive. Driving is dangerous. This morning before daylight I left my comfy home in thee...

I Admit It! I'm An Engineer.

My wife is always making fun of me because, well, I am an engineering geek.  The fact that I am interested in social media, internet marketing and public speaking means that I am not a typical engineering geek, but I am still a geek.  I admit it. Today she forwarded...

Transcription Crash Course Review

  One of the things that I hear all the time is “Mark, I want to start my online business, but I need to make money right away.”  Well, the answer I always give is that it can take some time to make money online as a marketer (weeks or months – sometimes years),...

A Few Article Marketing Tips

As I have mentioned before, article marketing is a great way to increase your traffic, establish yourself as an expert in your field and gain publicity.  Writing and distributing articles online really can do all of that for you. I do a lot of article marketing under...

Another Simple 62-Second SEO Tutorial

Hey there; I was hanging out on Lynn Terry’s very cool private elite mastermind   forum (LearningWithLynn.com) this morning  and I ran into someone who asked for a simple explanation of Search Engine Optimization (SEO).  Here is what the poster...

Keeping Things SIMPLE

One of the big questions I got after returning from NAMS was whether or not it was worth it. Well, I can tell you that for me, personally, NAMS exceeded my expectations by a wide margin. I mentioned before that I had two primary objectives in going to NAMS. One was to...