One of the big questions I got after returning from NAMS was whether or not it was worth it. Well, I can tell you that for me, personally, NAMS exceeded my expectations by a wide margin.
I mentioned before that I had two primary objectives in going to NAMS. One was to learn stuff, of course, because a lot of exciting stuff was being taught there. But, the second and possibly more important objective was to connect with people.
One of the people that I connected with that just blew me away was Bob Jenkins, you probably know him as Bob the Teacher. Bob is awesome. Not only is Bob a great guy to talk to, but Bob has got a lot of really great ideas between those two ears of his.
Bob’s SIMPLE Plan
One of the things that he presented at the workshop was a really cool and very straightforward business plan for someone who wants to make money on the internet. (He calls his plan SIMPLE 10K). I was actually pretty shocked, because right there at the conference Bob presented (using a mind map of course, LOL) his actual plan for internet business. He teaches this plan at his Simple 10K workshop, which is happening in North Carolina later in February.
I was blown away by the presentation. It truly is a simple straight forward and intelligent approach to building an internet marketing business. But, more than that it’s something that normal people can attack. I loved that about Bob’s presentation.
Out of respect for Bob I’m not going to completely reveal everything that he presented at NAMS. After all, I had to sign a nondisclosure agreement at the workshop. But, I do have Bob’s permission to reveal what I think is one of the key elements of Bob’s Simple strategy for building an online business, and that is the idea of making affiliate offers that fill in a gap between what a product is offering and what your client needs.
Bob gave me permission to show you this little piece of his overall mind map that he has for the Simple system. You notice that one of the key elements that Bob teaches is how to start off your business by making affiliate offers and how to make those affiliate offers in a way that adds value for the customer. Now, this is awesome, because it shows you how to put the customer first while making honest and well thought out recommendations to your readers or followers.
This Is The Same Thing That I Do
In fact, that’s exactly what I try to do here at MasonWorld.com where I only recommend products that I have actually use and really believe in. The twist that Bob adds, which is shown here in the graphic, is Bob recommends that you find a small gap in what that product offers and fill it for your customer. This is an awesome approach that Bob has formalized here and it’s something that I always try to do, but Bob just said it so much better. I was really blown away at how well he communicated this very simple idea.
The entire Simple flow that Bob showed at the workshop was full of these little ah-ha moments. It was clear to me immediately why Bob carries the moniker Bob the Teacher. He’s just such an excellent communicator of ideas. I was just really blown away by his presentation.
Unfortunately, I’m not going to be able to attend Bob’s Simple Workshop in North Carolina. I’m actually going to be tied up with my day job learning about advanced lithography and that impact of patterning on manufacturability in integrated semiconductors. You can see the agenda for that conference here. See me co-chairing Session 5: Layout Verification and Optimization. Whoo hoo! Doesn’t that sound exciting? So, while everyone is out in North Carolina at this fancy resort I’ll be in Silicone Valley kicking back learning about design for manufacturer ability.
I’m hoping that Bob will offer the recordings from Simple. If he does so, I’ll be sure to let you know. I’m sure those will be just a tremendous value.
The Bottom Line On Bob
Here’s the bottom line on guys like Bob and the things that Bob is teaching. Bob’s program, for me, passes the smell test. It makes sense. What Bob is basically telling you is that one of the steps in building your business ought to be leveraging the work of other people (affiliate offers) and adding value to that.
Adding value has to be a key component of anything that you do online, because if you expect to make money you need to be delivering some value for that money. That’s exactly what Bob is teaching. That’s one of the things that I like about him and his program.
Follow Bob on Twitter – he’s @BobTheTeacher (you’ll be glad you did).
I hope this has been helpful to you. I’d love to know what you think about what Bob has to say. Leave me your thoughts on this post and I’ll be looking forward to talking to you soon.
P.S. You and the FTC will both note that my post contains affiliate links to Bob’s workshop and to NAMS. I am proud to recommend them both, and I get paid if you attend either. I hope you are OK with that, because I enthusiastically endorse both of them based on my personal experience with NAMS and my 1:1 interaction with Bob. Drop me a line if you are wondering if either is right for you and I will help you decide.
