Late Night Internet Marketing Blog

Internet Marketing Musings From Mark Mason

The Late Night Internet Marketing Blog has been up and running since late in 2007.  Originally the “MasonWorld” blog, the posts here chronicle my journey first practicing, and now practicing and teaching, internet marketing.

Late Night Internet Marketing Blog

Scroll through the posts below or filter from a preselected category.

Happy RSS Appreciation Day

Happy RSS Appreciation Day As I mentioned yesterday, RSS appreciation day was and idea originally suggested by Steve Rubel. The purpose of the day is to increase awareness of RSS feeds and feed readers. It turns our that some extremely large percentage of internet...

Celebrate RSS Appreciation Day at FeedaPalooza

Aaron over a FullTiltBlogging has cooked up a cool RSS promotion in celebration of RSS Appreciation day (which is tomorrow.) Be sure and check it out. By participating in FeedaPoolaza 2008, you can increase your own RSS subscriptions and take home a free bonus that...

Lead Blogging Is The Answer

So, if Lead Blogging is the answer, what is the question? The question today (for the duration of this post, at least), is what is the best way to monetize a blog? Answer: Lead Blogging Of course, this answer itself opens more questions than it answers (like many good...

Make Money Blogging: Controlled Success

The following post is by Aaron Abber and is reprinted with his permission. Have you ever felt like you are spinning your wheels? Have you ever felt you are working and working and writing and writing for your blog but still get no attention, no visitors and no money?...

Drinking from a Fire Hose

Sometimes I feel like I am "drinking from a fire hose" trying to learn about internet marketing and how to make money online. I even wrote earlier in the week that I am trying to go on an information diet. Still, I am constantly trying to keep up with all of the...

Look Mom, No Hands!

One of the biggest challenges of part time Internet Marketing is finding the time to do some actual internet marketing. Last month I reviewed Yanik Silver's book about how to get started making money on the internet. That book talks about five different internet...

Internet Marketing Podcasts

I spend a lot of time in my car, so one of the best ways for me to learn about things is through audio recordings. In the past, this has meant buying "books on tape" -- more recently "books on CD." The explosion in podcasting in the last five years has really changed...

Always Use Protection (When Writing Code)

I hear a lot of the Internet Marketing gurus brag about how they cannot even write their own landing pages. They argue that most (or all) of the technical stuff should be outsourced so you can spend time on marketing instead of hacking. There is no money in hacking,...

Internet Marketing, Electrons and the Meaning of Life

On Monday, I said that today (Wednesday), I would report on my progress in my article marketing experiment. Actually, I am making some really good progress with Article Post Robot, and I have been working with Garry Conn on a new Adsense-optimized theme for WordPress....

Kidnapped Without Internet Access

Last week was an exciting week. My neighborhood was hit by a tornado that knocked out power and satellite, I celebrated a birthday (I feel old) and I was kidnapped by my wife and taken to an exotic hotel location without my laptop. Working on Internet Marketing...

Josh Spaulding Announces Private Coaching Forum

Sometimes things just come together. Just a few hours ago -- earlier today -- I was talking about how I wanted to focus on my niche sites and other key parts of my long term business plan. Then, suddenly, out of nowhere comes the announcement of Josh Spaulding's newly...

Bringing Things Into Focus — New Post Frequency

A few weeks ago, I wrote about the problem of being a "Jack of All Trades and a Master of None." In that post, I talked about how challenging I found it to work on Internet Marketing (IM) part time. IM can be all-consuming. I complained in that post that I had not...

Niche Super-Site: Elvis Traffic Starting to Build

Last week, I updated you on my Niche Super-Site Project, History of Elvis. My strategy of going after long-tail keywords paid off, and I demonstrated a front page ranking for history of elvis using link directory submissions. (It is important to remember that there...

Filsame is Brilliant — Butterfly Reports is Live

If you've been in internet marketing more that twenty minutes, then you've heard of Mike Filsame. He is the famous author of the Butterfly Marketing Effect, which he claims is the most profitable eBook ever sold. Mike is the undisputed King of viral marketing and has...

Breaking Down the Magic of Social Media in a Web 2.0 World

On April Fool's Day, I was reminded about the power and magic of social networking. Of course, there has been a lot of discussion over the last few years about "Web 2.0." Now a media buzzword, "Web 2.0" is usually taken to mean anything that promotes social networking...

Google First Out of the Gate with GMail April Fools Prank

Big fun from Google on April Fools Day. Imagine my surprise when I went to read my mail just around midnight, only to find that Google had just released a new feature for GMail called GMail Custom Time. With GMail Custom Time, you can date your email in the past. Just...