If you’ve been in internet marketing more that twenty minutes, then you’ve heard of Mike Filsame. He is the famous author of the Butterfly Marketing Effect, which he claims is the most profitable eBook ever sold. Mike is the undisputed King of viral marketing and has been for the past several years. But I believe he just started his own dethroning by letting us all in on it.
Today in my inbox, I got a marketing email from Mike. He is rolling out his latest project — a viral membership site called Butterfly Reports. Currently he is working with Rod Beckwith who has been around as long as Mike has and is the genius behind this cool new Butterfly Reports site, and many other sites.The idea is very simple. Members will receive new viral reports each month (the number of reports you receive depends on your membership level).
These viral reports, available in different niches, are branded with your name and website, and contain affiliate links. Some of the affiliate links are set to your affiliate ID, and some are set to “Mike and Rod’s affiliate ID.” The percentage of links in the report that point back to you also depends on your membership level (Silver, Gold or Platinum).
One you get a report, you can use it however you wish. You can give it away, send it to your list, blog about it, whatever. The idea is to get it to as many people as possible.
Here is the cool thing — the Silver level is free (one report per month). So, I signed up just to have a look. Of course, this is what Mike is counting on. Using a free offer, he is able to move me down the funnel. After I accepted the free offer, there was an upsell opportunity for $1. I took that too. Filsame blows my mind — and I was really curious. Along with the free monthly report, you also get a free high quality ecover graphic to go with it. How cool is that?
Just a reminder under the heading of full disclosure: if you sign up using my link and end up paying Mike money, I get a referral fee.
Once you log in to the site, you are offered your first viral report that is actually about the site. More genius. It’s a perfect first report since it promotes the site itself, which has an affiliate program (I am using affiliate links in this article from that report).
The report itself is very nice. Entitled Turning One Into A Million, it is basically a training document for the site and the viral marketing method itself. You can download the report here. Note that some of the links in the report are branded to my affiliate ID, and some are branded back to Mike. The more you pay Mike, the higher your percentage of links.
In another twist, you can also submit reports to this site to be included in their database. in that case, you could write a report and have thousands of people promoting it for you. Like the above example, you would get a percentage of the affiliate links pointing back to your Clickbank and PayDotCom accounts.
I think this is really cool. Check it out for yourself and decide what you think. The Silver level is free. After you do, please come back here and let me know what you think.
Best regards,
Mark
