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What Is Apple Podcasts? Why Apple Still Has a Marketing Problem

by Mark Mason | Aug 5, 2009 | Internet Marketing

Updated 2026: In 2009, I had a conversation with a technically savvy person who thought iTunes was a paid music service and had never considered downloading it. I called my mom, who gave a similar answer. Both assumed iTunes was a music vending machine where you had...

MW003: Introduction to Information Products and Interview with Jonathan Leger

by Mark Mason | Aug 3, 2009 | Podcast

Updated 2026: Episode 3 of the Late Night Internet Marketing podcast was my introduction to information products as a business model. It also featured one of my favorite early interviews, with Jonathan Leger, who shared practical advice that remains relevant 17 years...

Working from 30,000 Feet: In-Flight WiFi and the Mobile Internet Entrepreneur

by Mark Mason | Jul 28, 2009 | Announcements

Updated 2026: In 2009, I was genuinely excited to discover that American Airlines had rolled out in-flight WiFi through GoGo (originally GoGoInFlight.com). I wrote a quick blog post from the plane, marveling at the ability to work at 30,000 feet for the low price of...

Introduction to Affiliate Marketing: What It Is and How to Get Started

by Mark Mason | Jul 20, 2009 | Podcast

Updated 2026: This was the second episode of what eventually became the Late Night Internet Marketing podcast. Back in 2009, I sat down with my friend Josh Spaulding to talk about affiliate marketing basics. While the specific resources we mentioned are long gone, the...

Welcome to the Late Night Internet Marketing Podcast: Episode 001

by Mark Mason | Jul 14, 2009 | Podcast

Updated 2026: This was the very first episode of what became the Late Night Internet Marketing podcast. I recorded it in July 2009 with a simple mission: help people who work full-time jobs build internet businesses on the side, one night at a time. Looking back after...

Internal Linking Tools: What Worked in 2009 and What Works Now

by Mark Mason | Jul 9, 2009 | Internet Marketing, Video

Updated 2026: This post originally promoted Jon Leger's suite of link-building tools: 1-Way-Links, 3-Way-Links, and My-Way-Links. These were services designed to help website owners build backlinks through automated link exchange networks. All three products are long...

Launching the Late Night Internet Marketing Podcast: Why Listener Feedback Matters

by Mark Mason | Jul 1, 2009 | MasonWorld Internet Marketing Podcast

Updated 2026: This post was written in July 2009, just before I launched the first episode of what became the Late Night Internet Marketing podcast. I was asking for listener questions and feedback before the show even existed. Looking back, that instinct to involve...

Article Directory Submission: What We Learned from Automation Tools

by Mark Mason | Jun 21, 2009 | Internet Marketing, Video

Updated 2026: This was the third installment in a video tutorial series about Automatic Article Submitter, a software tool that automated the process of submitting articles to online directories. The tool and the entire article directory ecosystem it served are...

Keyword Research for Article Marketing: Lessons from the Automation Era

by Mark Mason | Jun 14, 2009 | Internet Marketing, Video

Updated 2026: This post was part of a tutorial series about Automatic Article Submitter, a defunct article marketing tool. The specific software is long gone, but this installment covered keyword research, and that topic is as important now as it was in 2009. The...

Article Submission Tools and the Rise of Bum Marketing

by Mark Mason | Jun 11, 2009 | Internet Marketing, Video

Updated 2026: This post was part of a tutorial series about Automatic Article Submitter, a now-defunct tool for submitting articles to online directories. The software and the directory ecosystem it served are both history. But this installment introduced the concept...
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