Here we are at episode 054. Niche Keyword Competition. This is the third episode in a row where we have touched on niche keyword selection, and today we talk about how you should think about niche keyword competition. Keyword selection and targeting is really important. As I mentioned last week, this can make the difference between success and failure in Internet Marketing.
Once once again I extend our discussion that all started in episode 051 and talk more about keyword competition. In particular, we talk about the way back linking profiles have changed in the post-Penguin era.
I also address listener feedback from Joe where I try to help him choose between Forever Affiliate, Internet Business Mastery Academy and Micro Site Profits.
This episode also features a special Portuguese intro from Cesar Abeid from The Construction Industry Podcast and a cool acoustic version of the theme song from Tim at The Awesome Podcast. Enjoy!
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Episode 054 Transcript
The Late Night Internet Marketing Podcast is kind of like a box of chocolates, you never know what you’re going to get. Our intro today was in Portuguese and came from my friend Cesar Abid, who is the host of the Construction Industry Podcast. We hang out together in the Podcast Mastermind, which is Cliff’s mastermind program over at PodcastMastermind.com. Portuguese is just amazing sounding, so thank you for that, Cesar.
And then my friend Tim over The Awesome Podcast just sent me that guitar rendition, that’s his personal rendition of the Late Night Internet Marketing theme song with just him and his guitar. I was blown away by that, it just showed up in my inbox. I think you guys know I was on The Awesome Podcast a couple of months ago. If you haven’t had a chance to check out Tim’s podcast it’s fantastic, be sure go over to TheAwesomePodcast.com and check it out. He has the most amazing guests over there and it’s just really worth the time to check.
Speaking of amazing guests, my win of the week this week was an email from Dan Miller over at 48days.net and he will be coming to us to talk about how to find your passion. He’s excited about being on the show. He’s super crazy busy right now, so I wasn’t able to schedule him until June. But he will be on the show in June and he’s looking forward to coming on the show. We’re really excited to be having Dan on the show, that’s going to be great.
Listener Feedback Call…
I want to start off with a listener feedback question where we’re trying to decide how to get started online. This particular voicemail is from Joe Webb in Kansas City. If you’re never been to Kansas City, they have some amazing barbecued ribs there, highly recommended. Joe isn’t calling to talk about ribs though, he’s calling to talk about internet marketing. Let’s hear what he has to say…
Joe: Hey, Mark. This is Joe Webb in Kansas City. I just want to say that I love your podcast and your blog, it has really given me the boost that I need to get moving with my online business.
I’ve been in the IT world for years, but I’m new to online business. My end goal is to have multiple niche affiliate sites and my own tech support blog. I’ve been listening the SPI, Late Night IM, and Internet Business Mastery podcasts, but I guess I’m struggling with a little bit of information overload and a case of analysis paralysis. I’m not sure where to begin. I’d like to start with the quickest way to learn the business so I can generate traffic and monetize it while keeping costs down.
I was wondering which keyword research tool is the best? And should I start with any programs like Internet Business Mastery Academy, Forever Affiliate, or Micro Site Profits? I look forward to hearing your feedback. Keep up the great work.
Thank you, Joe, for that voicemail through SpeakPipe. If you’re interested in leaving me a high quality voice message like that, which I would very much personally appreciate, you can reach me at LateNightIM.com/feedback and tell me all your hopes and dreams and let me know what I can do to help.
Joe has some really good questions here.
Great podcast, Mark!! Thank you so much for taking time to answer my questions. It helped a TON!! After hearing this podcast, I’ve decided on Forever Affiliate for several reasons. 1. I’ve been leaning towards starting with affiliate marketing & you helped solidify my decision. 2. I love your podcast & want to get even more out of it by following along with you on your FA journey & becoming a member of your private FB page.
I’ll be signing up using your link. Time for some massive action!!
Thanks again!
You are welcome. I think FA is a great choice for you. Be sure to sign up for the private facebook group.
I heard with Google’s new AuthorRank the algorithms focus on the actual writer instead of the keywords!
Well, Google is certainly setting up things so that they can start to collect author information when it is available. But the truth of the matter is, it is almost never available. To make matters worse, their current system depends on SEO stuff that only internet marketers do — like linking your about page to your Google+ profile. How many real people out there even have a G+ profile. There there is the problem that most authority content on the web (Wikipedia, WebMD, corporate sites, etc) does not even show author information. So, while I think it makes sense for bloggers to use Google+ author attribution on their blogs, I don’t think it will ever be very important for SEO.
Great information.. I definitely agree with you. If you aren’t marketing the right keyword, you will go no where..
Yep — Totally agree that keyword research is a critical skill. Thanks for the comment.
Thanks for the podcast!
It’s the first one I’ve seen from you but I’m grateful I did.
Really useful information regarding keywords.
Thanks,
Sam
You are welcome Sam. Thanks for the feedback.
I’m really learning a lot from your podcasts. Regarding niche keywords, I’m really having a difficult time finding them for a female-centric site I administer. But the info I’m gathering here is taking me a long way to that goal.
In regards to Tom King’s comment above, this just shows how far behind the curve I am. I’d not heard of Google+ author attribution until I read this blog entry. So I have some research to do now!
I am inerrested in the Forever Affiliate course, but I know that you often have to have an additional budget for such courses, if you want to make life easy. How much does it cost for all the additional software you need to make everything go more smoothly.
I experienced that with Microsite Profits. I only used the free tools, but noticed that my life could have been 10 times easier if I had bought something like LongTail Pro.
Thanks Mark!
Well, that’s a good question. FA is similar in that way. There is lots of outsourcing possible. Keyword tools are a huge help. But I would say that the leverage you can get is very similar to MSP. Does that help?