As I’ve mentioned in other tips, it’s important to break your big goals down into little goals. Big goals, by themselves, are not necessarily a bad thing. But if they aren’t approached correctly, they are likely to lead to disappointment and frustration.
So, do yourself a favor: break your big goals down into goals that are manageable. If your “big goal” is to have a multi-million dollar business, start building that plan month-by-month.
For instance, decide what you want your business to be able to achieve in the next month; and then the month after that. String these goals together, so that they all achieve your final goal in the end.
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So true! Have short-term goals to be able to reach your long-term goal….
Breaking down big goals into little goals is definitely effective.
I read a great book recently called “Switch: How to change things when change is hard” by Chip Heath and Dan Heath. It covered this subject brilliantly. They call it ‘shrinking the change’
One example they gave was about a car wash that issued two different punch cards for their loyalty program.
The first card had 8 spots to punch to get a free car wash. The second card they issued had 10 spots to punch, but the first two were already punched. They found that customers with that second card came back more frequently and redeemed their cards sooner.