What can a late-night infomercial product teach you about marketing? In Episode 078, Mark breaks down seven marketing lessons from Beachbody's P90X3 program and shares a record-breaking month for the Corn Sheller demo site.

What You'll Learn in This Episode

• Seven marketing lessons from Beachbody's P90X3 affiliate program
• How the Corn Sheller site earned a record 205 dollars in one month
• Why selling benefits matters more than selling features
• How to address buying objections in your marketing copy

Corn Sheller Update: Record Earnings

The Corn Sheller demo site earned 205 dollars in June 2014, its best month ever. Two big days drove most of the earnings: a 100-dollar day and a 70-dollar day. Click volume was flat, indicating large individual purchases rather than a traffic surge. The site has now earned approximately 900 dollars lifetime with minimal maintenance.

Seven Marketing Lessons from Beachbody

1. Create or promote excellent products. P90X3 is genuinely well-made with high production quality. Your affiliate content and the products you promote should meet the same standard.
2. Cross-promote. Beachbody advertises recovery drinks, energy products, and Shakeology within the workout DVDs themselves. Always recommend complementary products in your content.
3. Sell the benefits. Being able to do 300 push-ups is a feature. Looking and feeling great is a benefit. Focus your marketing on the transformation, not the mechanics.
4. Address buying objections. P90X3 is designed as a 30-minute workout specifically to counter the “I don't have time” objection. Identify your audience's hesitations and address them directly.
5. Use affiliates. Beachbody's coaching program is essentially a multi-level affiliate structure. If you have your own product, build an affiliate program so others can sell it.
6. Price for value. Shakeology costs roughly twice what competing products cost, and people buy it anyway. Do not undervalue your products or the products you recommend.
7. Use social media to help people. A Beachbody coach found Mark on social media, offered a genuine support group, and earned the affiliate relationship through value. Lead with help, not a pitch.

What's Changed Since This Episode

Mark recorded this in July 2014. The marketing principles remain sound.

Beachbody rebranded to BODi in 2022 and shifted from physical DVDs to streaming workouts. The multi-level coaching structure persists. The marketing lessons Mark identified apply regardless of Beachbody's corporate changes.

FTC disclosure requirements for affiliate marketing have tightened. Clear disclosure of affiliate relationships is now legally required and expected by audiences. Transparency builds trust rather than undermining it.

Links Mentioned in This Episode

• LNIM078 Full Transcript
• Smart Passive Income — Pat Flynn

Listen and Subscribe

Listen to Late Night Internet Marketing on Apple Podcasts or subscribe at latenightim.com/internet-marketing-podcast/. Have a question for Mark? Call the digital recorder at 214-444-8655 or drop a comment below.