This 2018 Ray Edwards Copywriting Academy Review (just updated in January 2018) will tell you everything that you need to know when you are trying to decide whether or not Ray Edwards Copywriting Academy is the right program for you. In 2017, Ray completely redesigned and revamped his course and greatly improved what was already the best copywriting curriculum on the internet.
In a hurry? Check Out Copywriting Academy Now….
The goal of this review is to help you decide if Copywriting Academy is right for you. I'm one of those people that believe that you should only buy stuff that you need. So, if you don't need to improve you copywriting skills right now, you should probably stop reading right here. But if you think you can benefit from taking your copywriting (and your business) to the next level, you are in the right place. Keep reading.
But first, a disclaimer. I am a huge Ray Edwards fan. I've been following him for a long time. I listen to his podcast, and I went through the previous version of Copywriting Academy. I've discussed this course with Ray personally. Not only that, but I am in a mastermind with Ray and speak with him weekly. I consider Ray a friend. I actively promote Ray's course as an affiliate, and I use his teachings every time I write copy.
Here are the things that I will cover in this Ray Edwards Copywriting Academy Review:
- What is copywriting and why is copywriting so important?
- What can you expect to learn from this course?
- Who is Ray Edwards (and why should you listen to him)?
- What's actually inside of Copywriting Academy?
- What's new for 2017
- What is the P.A.S.T.O.R. method that Ray teaches?
- What are people saying about Copywriting Academy
- Frequently Asked Questions about the course
- My bonuses (if you buy the course through my link)
I get it — you're skeptical about these sorts of “opportunities.”
Maybe you are like me. Often, when I first hear about online courses like Ray Edwards' Copywriting Academy, I'm a bit skeptical. After all, the internet is filled with all sorts of people that are trying to separate gullible people from their hard-earned bucks. But, I know that many of you have been trying to break into the lucrative world of copywriting for years. So I decided to write this review to help you decide if this was finally the course for you.
What I like about this course is that it is not a “scheme” or a “plan” or a “business opportunity.” Ray is teaching a fundamental skill here (like fishing or carpentry) that you can use over and over again both inside and outside your business. You can apply it to things you've already done (to make them better) and things you've not yet created (for future success).
Ray does not try to oversell this. I know it seems like whenever someone is trying to sell a product where the potential of working from home is present, they post pictures of themselves on the beach of an exotic island or in the living room of their expensive house. While this is certainly possible, it also comes off as a bit overbearing, like the get-rich-quick schemes of the late 80s and early 90s infomercials that littered the television airwaves late at night.
You may just want to make enough to quit your day job, not build a house in Monaco. If you're tired of the hype, then you'll be right at home here. Ray's promise is that you'll be better able to persuade people to take the actions that you want them to take. That's both simple and incredibly valuable.
What is copywriting and why is copywriting so important?
Before I sat down to write this 2017 Ray Edwards Copywriting Academy Review, I had a conversation directly with Ray about this very topic — and I decided that Copywriting is what you are doing when you create content that influences people to take the desired action. That might be clicking a link, opting in to an email form, purchasing a product, or making a charitable donation.
Someone told me once that creating a thing to sell is only 10% of the problem. The other 90% is marketing. And a big part of marketing is being able to convert a prospect into a buyer. If you can improve your copywriting skill enough to convert a few more buyers each day, that can make or break your business.
What can you expect to learn from this course?
Simply put, you can expect to improve your copywriting skills. In fact, I bet you'll be the best copywriter you know. Know nothing about copywriting? Great. This course is the perfect place to start. Already a pretty decent copywriter? Excellent. The course will allow you to take all your copy to the next level.
Who is Ray Edwards (and why should you listen to him)?
If you are doing due diligence (and I think you should), you should be taking the time to learn a bit about Ray Edwards himself. Let me help you with that.
Ray has been involved in copywriting for decades now and has quite the established name. He has even published a well-reviewed and highly-respected hardcover book on copywriting. Ray is a quite well known in this space.
In fact, Ray is all about helping others achieve incredible success. As a copywriter, Ray has helped others sell over $200 million in products and services. His clients include people you have heard of — like Tony Robbins, Jack Canfield, Jeff Walker, Stu McLaren, Frank Kern, Mark Victor Hansen, Ken Davis, and many more. On top of that, Ray helps people each week with his top-rated podcast called The Ray Edwards show on iTunes.
Now, as I mentioned above, Ray Edwards is a friend of mine. But more than that, Ray Edwards is simply a world-class copywriter. And he'd love nothing more than to see you become an accomplished copywriter too.
What's actually inside of Ray Edwards Copywriting Academy?
The academy consists of online videos that break everything down step-by-step. Ray covers all facets of the copy game from the ground up. One of the first things he teaches is that while it is true that people love buying, they equally hate being sold. This should be the first and foremost thing that you remember when beginning to write copy. The quickest way to turn off a potential lead or customer is to come off like a slimy snake-oil salesman.
There is a reason Herb Tarlek couldn't sell commercials on WKRP in Cincinnati. It's because he didn't learn from Ray Edwards.
The course is broken up into various subjects including the six steps to writing a winning offer, how to write emails that sell, and how to deliver points of persuasion, among others. Several of the topics even come with templates so that writing good headlines or letters of sale is as easy as simply filling in the blanks with the details of the product or service that you are trying to sell.
This is much different from other similar copywriting products that I have researched. I don't want to over-sell it, but it's virtually idiot-proof. There are even homework assignments to do when the videos are completed. These assignments went a long way in helping me really shape the writing style that is needed when writing copy. There are a few recommended books as well.
The great thing about Copywriting Academy is that it is a complete, 100% online learning and doing system. Because of that, it not only teaches you how to write copy that sells your products, services, and idea but also helps you get it done while you learn. That means that this course works whether you have copy you need to improve or – like me – to write from scratch.
What can you do with all of this? Well, education is the one thing that you can get that no-one can ever take away from you. So, the techniques, tools, and templates are yours, and you can use them to write as many cash-creating promotions, sales letters, product launches, and email campaigns as you want.
Start at the beginning: MODULE 01: THE QUICKSTART
Write Your First Cash Copy In About An Hour. I know. It sounds crazy. But “Crazy Ray” is all about delivering real value here. So many courses out there are all theory and no action. Ray flips that on its head with Copywriting Academy. This module features
- Work from a simple template & instructions
- Navigate a step-by-step walk-through
- Create money-making copy in an hour (wow!)
Focus on what matters: MODULE 02: THE ONE THING
Don't like selling? Perfect! Module 2 is all about creating Irresistible Offers That Make Selling Easier(Or completely Unnecessary). Cool right? In this module, you'll learn some amazing stuff like:
- How to write offers that sell themselves.
- High-leverage things make the rest of your copy easier.
- Learn Ray's famous “Magic Offer Recipe” (you won't believe how cool this is).
Building with Legos. MODULE 03: PERSUASION BLUEPRINT
Does copy seem overwhelming to you? I know it did to me when. I started. Don't worry. Ray breaks sales letters down into what he called the “Magic Building Blocks Of Sales Copy” — and these blocks are designed to “Sell Your Products Like Crazy”. In this value-packed module, you get to understand:
- The “secret skeleton” of Million-Dollar Copy (you'll be amazed)
- A detailed, piece-by-piece breakdown that anyone (even you) can understand
- A template that you can use to sell anything (yes, even that).
Hey, YOU!! Yes, You! MODULE 04: MAGNETIC COPY
Learn how to get the attention of your readers. Write amazing Headlines & Subheads That literally “Grab Your Readers By The Eyeballs” and don't let go until they buy. In this module, you'll learn the magic of creating copy that gets (and deserves) people's attention by:
- Keeping people reading all the way down
- Building and keeping good “copy momentum”
- Using 21 proven templates that will make you smile.
And that's not even half the course.
What is the P.A.S.T.O.R. method that Ray teaches?
For some time now, Ray has been teaching his “PASTOR” method of copywriting. Now, when most people hear the term “pastor,” they associate it with a preacher at church. Ray points out that the original meaning of the word “pastor” is “to shepherd”. Of course, we all know that shepherds feed and protect their flow. So the PASTOR method of copywriting feeds and protects the prospect.
Just to be clear, this is not about creating “religious copy” (whatever that would be). The PASTOR method is about leading your flock (buyers) to a solution that helps them. As you might imagine P.A.S.T.O.R. is an acronym that reminds us how to create the different pieces of your copy.
The P.A.S.T.O.R. Acronym
- “P” — What is the Problem that the prospect has? What problem are you solving? Describe the problem in great detail. Be specific. Describe their world without judgment. P can also stand for Pain when appropriate.
- “A” — Write copy that will Amplify the pain. What are the consequences of not finding a solution the problem? Bring it into focus for the prospect, so they will be motived to take the action you are recommending.
- “S” — Offer a Solution that will make the problem go away. Be sure to tell a true Story to support the effectiveness of the solution that you are offering.
- “T” — Help the prospect see the Transformation that is possible. People are buying the transformation that your stuff will create, not the actual stuff. Offer Testimony to support your claim. Answer the obvious question: has this solution helped others, and will it actually help me?
- “O”— make a compelling Offer that represents a win-win for you and your prospect. Make sure your offer is written in the context of the transformation you have described. The prospect is not buying a 57-step plan. Rather, they are buying a proven 57-step plan that will save their marriage (or whatever). Again, make sure your claims are true.
- “R” — ask for a Response for the customer. This is an adage in the sale — you need to ask for the sale. Tell the prospect exactly what to do next to get the transformation that you have described. Usually, this has to do with smashing the buy button.
Ray understand that if you apply the mindset helping your prospects (being a shepherd) and use the P.A.S.T.O.R formula, you will have a better copy and better sales.
What are people saying about Copywriting Academy in 2018
Well, you can't write a complete Ray Edwards Copywriting Academy Review without testimonials. Right?
It turns out; there are lots of testimonials on the sales page here.
To save you the trouble of going over there — here are a couple of them that I screen-captured for your review.
And here are a couple of more about Ray himself, ripped straight out of his website sidebar at RayEdwards.com. You'll note that these testimonials come from real icons in the industry. Impressive, but…..
What do I think? I'm a pretty tough judge of character. I can personally tell you that Ray is one of the most wonderful people that I have ever met. He's a Prince of a man and genuinely cares about his customers.
Some words that come to mind with thinking about Ray are integrity, character, and generosity. But on top of that, Ray is a wicked-smart guy. I'm constantly impressed at how smart the guy is. This intelligence comes across in the quality of the Copywriting Academy course. You have to be pretty smart to
Frequently Asked Questions about the Copywriting Academy course
Q: When Is Copywriting Academy available?
A: Copywriting Academy will be available starting in March 2017.
Q: What is the format of the course
A: The course is delivered as streaming video with transcripts and audio files.
Q: Is the course dripped, or can I access it all at once?
A: You have full access to the course content as soon as you purchase it.
Q: What makes you (Mark Mason) qualified to write this Ray Edwards Copywriting Academy Review?
A: Great question. I've been through the entire course (some parts more than once), and I'm using the course to write my latest sales letter.
My bonuses (if you buy the course through my link)
As you know, I strongly recommend this course. If you buy Copywriting Academy through my link and forward your receipt to me, I'll send you my exclusive bonus immediately after the refund period expires.
My Highest Recommendation
Let's not beat around the bush. Here is the bottom line. If you ever want to learn anything about copywriting, then Ray is the right guy and Copywriting Academy is the right course.