Finally, the much promised episode about the deindexing of blog networks and Google’s attack on people like us that are searching for the best way to get our pages ranked in Google and make money.
Why Get Your Pages Ranked In Google?
This probably seems obvious, but it’s very important to understand why we want to get our pages ranked in Google. We need to get inside of Google’s head — but to do that, we have to make sure that we understand our own head. Why do we want Google rankings?
Simply put, if we are able to get ranked on the first page of Google for a search term, then Google will send us traffic. If we get traffic, we can turn that into money (ether directly or indirectly). Our motivation is simply to get traffic and make money.
What are Google’s Goals?
Oddly, Google’s goals are exactly the same as our goals. They want to get traffic to make money. The only difference is that the vast majority of traffic that Google gets comes from people choosing Google as their search engine. Sometimes that choice is direct as when people visit google.com, and sometimes it is because a search bar that someone is using defaults to Google. Either way, when people choose Google, those people see Google advertisements. That is what Google cares about. Ad revenue. Plain and simple.
Google versus The Marketer
Google retains market share by making sure that the visitor has a great experience. In general this means that the searcher finds exactly what she is looking for right away. In general, this means that Google is trying to present the best quality pages to the searcher for any given search term.
The marketer, on the other hand, wants to outrank all other pages, no matter what the quality. Sure, some marketers care about quality, but their primary concern is getting traffic and making money.
With things like the Panda update and the many other Google changes we have to keep up with, worrying too much about search engines tweaks is rarely your best strategy. After all, there are a ton of them, “Just last year we launched over 500 changes to our algorithm so by some count we change our algorithm almost every day, almost twice over” – Amit Singhal, Google
“There are almost always a set of motivating searches and these searches are not performing as well as we’d like. Ranking engineers then come up with a hypothesis about what signal, what data could we integrate into our algorithm.” – Scott Huffman, Google
How Does Google Decide What To Rank?
What is the page about?
– On-page SEO. What clues are there on the page itself that let Google know what the page is about? Title tag, HTML headings, bolded text, keyword density, URL, related words, etc.
– Off page SEO. What words do people use when they link back to this page?
Is the best page?
– On-page SEO. Is the page over optimized?
– Off-page SEO.
– Social signals. Are people talking about the page
– Page quality — above the fold ads
Most Recent Slaps
- Evil Panda
- Ads Above the Fold Penalty
- Google’s Over-Optimization Penalty
- Deindexing of Blog Networks
- The Stinky Penguin
As affiliate marketers, our task is clear. Optimize our pages and get back links.
Back links are hard to get. The average person is not a web site owner, so the average person can’t give a back link. Might be ok for research or info sites Especially true for affiliate sites.
Problem: Shoppers like my mom and my wife do not have web site. The do have Facebook, however. More on that later.
So if we need links and they are hard to get that creates a demand for buying links. As a result, there are thousands of article directories and many blog networks where you can by back links. You can also pay for links on existing content, and you can pay foot place content on “real blogs”.
The result: Gloom and Doom in the internet universe. Crap often ranks number 1
The sites within the networks of both LV and 1WL continue to have a very high index rate and many of those sites continue to pass a great deal of authority to the sites they link to.
I confirmed the high indexing rate from the owners themselves and the continued amount of high authority passed as a long-time user of both networks. Both networks are ran by VERY SMART internet marketers! Both of which I know very well and both have put into place some very creative and effective measures to reduce the SE footprint left for SE’s to pick up. I don’t know how BMR was setup, but it obviously left some heavy footprints.
Hope you enjoyed she show.
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