If you follow my blog, you know that Internet Marketing is a hobby for me. Admittedly, it has evolved into a very serious hobby, but it is still a hobby. I do most of my Internet Marketing work under cover of darkness — late at night after my family is asleep (like they are right now).
During the day, I work on the very integrated circuits (computer chips) that make this blog (the internet and other communication platforms) function. In fact, if you talked on a cell phone today or are reading this blog post on a portable device like a laptop, there is a pretty good chance that something that I had a small part in building in my day job touched your life. Pretty cool (I work for a cool company).
Time To Set Goals For 2009
I've been going through 2009 goal setting at my day job for the last several weeks. In fact, big companies all over the world are making plans for 2009 right now. Some companies are probably already done. The point is that serious people are making serious plans for next year right now.
This stuff going on at work has made me consider what my Internet Marketing goals are for 2009. In the past, I have published my goals in the MasonWorld Roadmap page — and I will do so again in January. Basically, I will have some goals in four major areas:
- Growing this blog and my list by helping people with Internet Marketing
- Hitting some AdSense site targets using FirePow and other automation
- Creating some new Internet Marketing products
- Create some successful PPC campaigns
Now those aren't my goals really. Those are just the focus areas for my goals. A good business goal needs to be measurable and specific. It should also have a due date. Sure, goals like “Be a better husband” are nice, but they are hard to measure, and are almost never good as business goals. It's hard to make progress on a goal like that, because “better” is not well defined.
A better business goal would be something like one of these:
- Reach 5000 subscribers to my email list by 12/31/09
- Get 50 AdSense sites up with some content by 04/30/09
- Launch 3 new Internet Marketing products by 12/31/09
You get the idea.
What Are Your Goals?
When I meet with my employees at my day job about annual goals, I always as “When we are sitting right here having this conversation next year, what do you want to be able to say you accomplished in 2009?”
Let me ask you the same question. What do you want to be able to claim in 2009? What would get your really excited? What motivates you?
Sometimes, being held accountable for your goals helps a lot. I'll make you a deal. Document your goals here in the comments of this thread and I will check in with you in July and December 2009 and ask you about your progress. Don't publish your secrets here — just tell the world what you are planning for 2009. You will be amazed how public accountability will help you reach your goals.
Need some help setting goals? Here are two cool resources: