I spend a lot of time prattling on about how important goals are — especially internet marketing goals. It's not just talk — I really believe goals are critical. I set them all the time, especially at the end of each year. I even write them down. But I usually don't go public with my internet marketing goals for MasonWorld.com – not until this year.
Why the sudden change?
Two reasons really – a main reason, and a second reason. The second reason was sort of the straw that broke camel's back. Not a straw, really — a blogger. A really popular internet marketing blogger that lives in a place where the sun is always shining (both literally and figuratively).
More on that guy in a minute.
Critical Mission Failure
The main reason that I want to go public with my 2011 goals is that I am very unhappy with my progress in 2011. Basically, I failed to make real progress on my main objective for my online business in 2011 — to help people profitably.
This mission for this blog is to create real value by helping people in their internet business endeavors. I believe that if your focus is help people (and you are successful), that the rest (the profit part) takes care of itself.
Quite frankly, I did not meet my own expectations. Not even close. I just did not work on it very hard. Certainly not hard enough.
- Posts and Podcasts were sporadic
- Blog promotion was completely absent
- Content could have been stronger
- Social media engagement was limited
- No real “viral/pilar content” was created
- I often failed to follow up with reader comments quickly
- I disappeared from forums and other exposure
- You get the idea — I didn't help enough people
So, I am thinking that if I publish my 2012 goals, I will generate some accountability. That's the real main reason for this post.
A Shot From San Diego
The second reason is that I am following Pat's Flynn's example. He's the blogger that I mentioned above. He lives in San Diego, and the sun really does almost always shine there. It's almost always 72 degrees there too.
Pat grew up there and doesn't think the weather in San Diego is a big deal. But it is. And so is his blog where he makes great use of public goals. If you have not read it, take a peak at Pat's 2012 internet marketing goals post. When I mentioned on twitter that I was considering publishing my goals for 2012, Pat had the nerve to tweet this:
So, that sort of pushed me over the edge. And that is why I am publishing my internet marketing goals this year.
Internet Marketing Goals Need Motivation
Not just internet marketing goals, but all goals need to be properly motivated. If they aren't, they will fail for sure.
You will recall that the mission of this blog is to “Help People Profitably“. The vision for how to do that is clear as well — “To Talk About, Teach, and Do Affiliate Marketing.” So, with that goal and mission, it is pretty clear that I need to be doing three things:
- Talk: Creating great free content that helps people
- Teach: Create great products that help people
- Do: Create affiliate sites that actually work
That last one is really important, because if you aren't doing a thing, how in the world could you teach it?
I think this is especially true in internet marketing, where things are changing so quickly.
That said, let's get down to my goals for 2012.
My 2012 Internet Marketing Goals
As you might expect, I have broken things down into three main areas.
Talk: Creating great content that helps people
- Establish a publishing schedule by 1/15/2012.
- Establish a podcasting schedule by 1/15/2012.
- Publish more than 125 quality posts by 12/31/2012
- Publish more than 25 excellent podcast episodes by 12/31/2012
- Create a free membership area with extra content (downloads) by 2/28/2012
- Re-vamp autoresponder with 100 evergreen A/R messages by 6/30/2012
- Leave no unanswered comment on the blog in 2012
- Make one helpful or engaging post to Facebook every day in 2012
Teach: Create great products that help people
- Finally release my “beginners guide to part-time affiliate marketing” product by 12/31/2012
Do: Create affiliate sites that actually work
- Identify 8 underperforming affiliate sites by 1/31/2012
- Restart work on the Niche Duel Site (LearnGuitarBasics.net)
- Restart work on the Open Niche Project site
- Publish reports on NDS and ONP sites monthly
- Get all 10 sites on page one for main keyword by 6/30/2012
- Get all 10 sites to number 1 in Google for main keyword by 12/31/2012
The Bottom Line
Well, that's it. That is the work that I hope to achieve. All of those things are in my control.
Internet Marketing Goals — What do I hope to see?
I hope that the results of meeting these goals are:
- Total RSS subscribers over 7500 readers
- Total traffic over 1000 uniques per day (currently 200)
- 10 new passive income sites with income > $250/month each
- 100 new thrilled customers for my affiliate marketing product
So. That's that. Will plan to report on this again in April.
P.S. Thanks Pat.