Before I ever launched the Late Night Internet Marketing podcast, I was a student of podcasting. I listened to everything I could find, studied the people who were doing it well, and invested in learning from professionals. One of the most influential figures in my podcasting education was Jason Van Orden, who at the time was running the Podcasting Underground and co-hosting Internet Business Mastery.
Why Podcasting Matters for Online Business
Back in 2008, podcasting was still a relatively niche medium. Most internet marketers were focused on blogging, SEO, and email marketing. But a handful of forward-thinking people recognized that audio content created a uniquely powerful connection with an audience.
That insight turned out to be prophetic. Today, podcasting is one of the most effective ways to build trust, establish authority, and create a loyal audience for your business. According to Edison Research, over 100 million Americans listen to podcasts monthly. The medium has gone from niche to mainstream, but the core principles of good podcasting have not changed much.
Professional Podcasting Tips That Still Apply
The teleseminar I attended back then covered principles that remain foundational for anyone thinking about starting a podcast in 2026.
Build a Community, Not Just an Audience
The best podcasts create a sense of belonging. Your listeners should feel like they are part of something — not just passive consumers of content. This means engaging with your audience, responding to questions, and making your show interactive. On the Late Night Internet Marketing podcast, some of my most popular episodes have been direct responses to listener questions.
Consistency Beats Perfection
I have published hundreds of podcast episodes since 2009. Not every one was great. But showing up consistently, week after week, built an audience that trusts me to deliver value. If you are waiting until your equipment is perfect or your voice sounds like a radio announcer, you are waiting too long. Start now and improve as you go.
Your Podcast Is a Trust Engine
There is something about hearing someone's voice regularly that builds trust faster than almost any other medium. When a listener hears you in their earbuds every week for months, they feel like they know you. That trust translates directly into business results — whether you are selling courses, recommending affiliate products, or promoting your own services.
Start on a Budget
You do not need expensive equipment to launch a podcast. A decent USB microphone like the Audio-Technica ATR2100x or the Samson Q2U, a free recording tool like Audacity or GarageBand, and a hosting service like Buzzsprout or Libsyn will get you started for well under $100. Focus your energy on content, not gear.
Monetize Through Relationships
The most profitable podcasters do not rely on advertising revenue. They use their podcast to build an email list, develop products their audience actually wants, and recommend tools and services they genuinely use. That approach has worked for me for over 15 years, and it works at every audience size.
Getting Started with Podcasting in 2026
If you have been thinking about starting a podcast, the barrier to entry has never been lower. The technology is mature, the audience is enormous, and the opportunity to stand out with high-quality, niche content is real. Pick a topic you can talk about every week for years, hit record, and start building your community one episode at a time.
Hi Mark,
Looks like an awesome program man. I am personally not too much into Podcasting but anyone who might have an interest, this sounds like a wonderful program.
Thanks Garry. I am seriously considering adding a podcast to MasonWorld.com, and this guy is the real deal.
Man, that would be awesome for you to add a Podcast to MasonWorld.com, if anything you’d have one listener. 🙂
Thanks Garry.
I have been seriously thinking about it.
Do you have any thoughts about content, duration and frequency? I was thinking no more that 10 minutes long, with a new episode every 2-3 weeks (or maybe monthly).
Thanks,
Mark
I like how detailed you are with your articles such as the more recent Cloaking Links… to me it seems like you are challenged with keeping your word count DOWN. It almost seems like you’re holding back a little bit because you’re conscious that your articles are getting too long. So, heck, I’d say do what you’re doing now, but provide 10 minutes of a review to reiterate your points made in you posts.
Also, might not be a bad idea to ask other readers, nothing wrong with writing a post asking for opinions. 🙂
Thanks Garry — great suggestions. I was actually thinking that might be an excuse to run a survey.
Oh dude you have just got to add a podcast. I need something new in my mp3 player these days. LOL garry you think mark is wordy nooooooooo what ever gave you that idea.
Mark is a freaking word-a-holic.
But that why we read him.
Don’t hold back mark.
Say what you have to say if its 7 million words then go for it.
So when is the podcast again?
Shane —
When is my podcast? LOL not sure. My brain is still processing the enormous amount of information from Jason Van Orden last night. His teleseminar on podcasting was AWESOME.
Thanks for the encouragement.
Mark
HAHAHAHA ok I jsthave to say this. Have a look at garry’s pic there above you. Doesnt he just the most evil cheshire cat grin, feels like he’s trying to look down my top or something.
I found someone with a tutorial for wordpress and phpbay, i’lltry to find it send it to you.
@Shane;
Yep — there is a reason that “Garry” rhymes with “Scarry.”
Thanks for the tutorial. Actually, getting phpBay to work is not the issue. I was trying to get yahoo pipes to build the phpBay search string based on the Terms widget that they have to extract keywords. I was able to do that and inject the phpBay command into the RSS feed, but I have not figured out how to extract that key value pair (item.y:catstring) from the feed.
Thanks, though.
Regards,
Mark