As I have mentioned before, article marketing is a great way to increase your traffic, establish yourself as an expert in your field and gain publicity. Writing and distributing articles online really can do all of that for you.
I do a lot of article marketing under about 15 different pseudonyms in 50 different niches. For me, article marketing is a very effective way to get backlinks and direct traffic – especially since it is relatively easy to outsource. Heck, I even once showed you how I got traffic to something as bizarre a as site about chicken coops.
Anyway, I am actually on an airplane bound for Asia at the moment, so I thought I would throw down a couple of Article Marketing tips:
Here are a few tips to keep in mind when marketing with articles:
- Write quality articles – Don’t write articles just for the sake of building incoming links. Sure this is a great reason to write and distribute articles but you also want your article to work extra hard for you. By writing a quality article you can get those incoming links but also get other business owners to place your articles on their websites (even more incoming links – not to mention traffic).
- Be the Expert – When writing see yourself as the expert. You chose this field and it’s your job to communicate your knowledge with your customers. Believe you’re the expert and let it show in your writing. Remember if you don’t class yourself as an expert in your field it’s unlikely anyone else will do it for you.
- Write Author Bio’s that Sell – Many people may the mistake of writing the same mundane author bio “Mary Sweet is the owner of a website called maryswebsite.com and enjoys writing” – Don’t waste that valuable real estate at the end of your articles. If you’ve written a good article the reader will look at the author bio and if intrigued will click over to learn more.
Now, I learned about article marketing from Josh Spaulding. His ebook on article marketing (Article Marketing Domination) was one of the first information products that I ever bought, and it is still awesome today.
To get real bang for my buck in article marketing, I personally use Automatic Article Submitter (AAS). I think that AAS is the most cost-effective feature-packed submitter on the market, and my team uses AAS every day. I am still offering a cool bonus if you are in the market for something to make your article marketing life easy.
So there you have it – a few tips about Article Marketing.
This is one of those areas that I always need to tweak and do better in. Right now I’m probably not getting the best use of my article efforts, and I need to improve on what I’m doing.
great post. i like the tip on writing author bio’s that sell. it’s definitely true. when i like articles i just read i go straight to the author’s bio afterwards to know more about them. i came up with a lengthy one on my website but just simple one in my blogs. will definitely work on that. thanks for poiting that one out. i wouldn’t have noticed. thanks 🙂
Great article, Mark!
I agree – article marketing has a lot of power for those willing to take the time to do it. You provide a lot of great insight here!
I wasted A LOT of time with manual submissions when I first got started. I now use a service which has made a huge difference in the results/traffic I see from it. I recently did a test where I was able to drive around 600 visitors to a new web page within a month by writing one article and linking to that page in my author resource box.
I haven’t published this unofficial study on my site yet – but do have screen shots to confirm the results. The page still isn’t indexed by the Search Engines – so I know article marketing is what was driving that traffic.
Thanks again for the great post!
Thanks for the comment Trish. Glad you are seeing some success!
Mark,
I’ve read several times today about pen names. Perhaps you could elaborate ?
Thanks
Sometimes it makes sense to write under an assumed name and not use your real name. For example, I use pen names so people will not know all the things that I am working on…