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Article Marketing Tips: What Worked in 2010 and What Replaced It (Updated 2026)

by Mark Mason | Feb 28, 2010 | article marketing

In 2010, article marketing was one of my go-to strategies for driving traffic and building backlinks. I wrote articles under multiple pen names across dozens of niches and submitted them to directories like EzineArticles. It worked. The strategy drove real traffic and...

Getting Free Search Engine Traffic: Writing Content That Ranks

by Mark Mason | Mar 17, 2009 | article marketing

This post was originally part of a series on article marketing I wrote in 2009. The specific tactic of submitting articles to directories like EzineArticles is dead, killed by Google's Panda update in 2011. But the underlying question, how do you write content that...

When to Outsource Content Creation: A Guide for Solo Entrepreneurs

by Mark Mason | Mar 16, 2009 | article marketing

In 2009, I wrote about outsourcing article writing as part of an article marketing strategy. The specific context, paying someone eight dollars for a 400-word article to submit to directories, is obsolete. But the question of when to stop doing everything yourself and...

Web 2.0 Content Strategy: From Squidoo to Modern Content Platforms

by Mark Mason | Mar 16, 2009 | article marketing

In 2009, I wrote about using Web 2.0 sites as part of an article marketing strategy. The specific platforms I recommended, Squidoo, HubPages, WetPaint, and Zimbio, are either gone or completely different. But the core idea, leveraging third-party platforms with...

Article Spinning Ethics: Why Duplicate Content Shortcuts Always Fail

by Mark Mason | Mar 16, 2009 | article marketing

In 2009, article spinning was a common practice in internet marketing. You would write one “seed” article, then use software to swap out words and sentences to create hundreds of variations. These variations were submitted to article directories and Web...

Article Marketing Resource Boxes: What Replaced Them

by Mark Mason | Mar 16, 2009 | article marketing

If you have been around internet marketing long enough, you remember the resource box. It was the small author bio section at the bottom of articles submitted to directories like EzineArticles, GoArticles, and ArticleBase. The resource box was your payoff for writing...
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