There is a good chance that backlinking mistakes are killing your SEO. In this episode, we have SEO expert, Alex Miller, from the Rankings Institute  to give us backlinking tips.  Alex is a service provider for SEO firms where he tracks performance of thousands of client websites so he has solid knowledge on what works based in his actual experience and real data. He explains the kind of links that no longer help SEO and how they might be hurting your sites.

We also take some listener feedback in this episode from Chris over at about changing themes.

Here are the tips which Alex shared over:

  • No mass links to money sites – If you are linking to your money site using mass links, stop doing this as soon as possible. If you want to include these links that I am referring to — article submissions, mass directory submissions, mass social bookmarks – put them in your low volume sites. The only exception here is press releases mainly because these sites have a higher authority. You might think this will work at first but avoid this at all cost as this will kill your site in the long term.
  • Quality versus quantity – You can dominate ranking with as little as 50 to 100 links. Samples of the links that you should work on acquiring are links to guest posts and blog posts which are on high page rank sites. Focus on acquiring high quality links rather than volume.

We have feedback from a listener and here are the answers I sent over to Chris in line with the question he sent over. Chris is currently using Thesis 1.8.5 and is finding that it is not as responsive as he needs it to be so he is thinking of converting to Elegant Themes and is looking for tips on how to avoid losing rankings, traffic, etc.

Thesis is still a fine and solidly-built theme but I am finding that usability within this theme is challenging for people who are just starting internet marketing and building websites. In terms of ease, I have been steering people towards Elegant, Woo and Genesis Themes as these can give you lots of options in terms of responsive designs. Before you decide in changing themes, it is imperative that you check on the following first:

  • Keep your SEO intact – To ensure that there are no negative impacts when changing themes, you have to watch out for infrastructures with SEO embedded in them. To control change in terms of SEO, you can use the Yoast SEO plugin so you do not mess up your SEOs.
  • Watch out for duplicates – Changing themes can also influence creation of archive, author and category pages and you may accidentally create duplicates of your posts inside your own site. You have to be careful of this because Google might think of your page as spam.
  • Incorporate analytics – Have a good statistics in place so you can observe if there are changes in user behavior after you changed themes. With this said, you have to ensure you have Google Analytics installed and properly configured in your site. Another tip is installing tools like Crazy Egg for you to understand what it is that people are clicking on your site so you know what to fix afterwards if things change. Having data like this handy when needed will be worth it.

Links Mentioned In This Episode:


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Episode 083 Transcript

This week on the Late Night Internet Marketing Podcast, I finally take care of some listener feedback in the form of a question from Chris over at Niche Site Tools. He wants to know about changing themes on a website.

The other thing that we deal with today is a fantastic tip from Alex Miller over at the Rankings Institute. Alex Miller is an SEO expert and he has some very important “don’t -dos” for you when you’re building links to your money site.

All this and more on the Late Night Internet Marketing Podcast…

Greetings from Beautiful Taipei, Taiwan

I’m your host Mark Mason and I’m on the road, as you might imagine. I am currently looking out over a sunrise coming up over Taipei City. Taipei is a really busy place, 7,000,000 people live here just right in the center of the city. It’s really amazing.

They have a fantastic metro system. I just actually rode that for the first time on this trip. I had never been on the Taipei Metro before. I was amazed how clean and easy to navigate it is. Now I’m really dangerous in Taipei. I used to be a taxi cab guy, but now that I’ve discovered that I can safely navigate the Metro system without getting lost, I’m really dangerous.

One of the real challenges for me in navigating countries in Asia, especially countries that use Chinese characters, is that you lose that ability to sound things out. If you’re in Germany or a country that uses a western character set, then it’s a lot easier to find your way. For me, Chinese characters I’m not so good at that. I can find the one usually that means chicken, so if I’m really in a jam a restaurant I can recognize the character that means chicken. Other than that, I’m just a mess when it comes to navigating these cities.

In fact, on my iPhone I have these things that I call to-go cards, they say things in Chinese characters like “take me to this factory,” or “take me to this hotel,” or “take me to the train station,” so I can always jump in a taxi cab and pull up one of these on my iPhone and show it to the driver. That usually works pretty well and it’s kind of a funny way to get around town.

The other trick I use sometimes is if I get lost in a city like this I will go into a major hotel and just go to the concierge desk, because even if you’re not staying at the hotel, if you just walk up to the desk almost all concierge desks will have someone that speaks English and they can help you get around. Those are my tricks for traveling around Asia.

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