Call To Action Tips are at the top of the agenda this week. Last week I spent time talking about Cliff Ravenscraft’s thoughts on Call to Action fatigue. He responds to my commentary in this episode.

After hearing what Cliff has to say, I flip the script and offer six critical calls to action tips that will help you create better call to action and increase conversions.

I also describe the marketing lessons that you can learn from my experience with the Apple AirPods. I just got mine this week.


Show Notes

Some calls to action are important but we have to be careful how much we are asking our audience to do. Also, if we have so much promotion in our content that it starts influencing what we are talking about, it will start to junk our show up.

I believe that most of the content you create, if not all, should be created with a purpose. Whatever it is that you want to talk about, the call to action there is to create better content. If you are not delivering content that urges people to do something, then you are not delivering it right. Sometimes, the action that you are pushing will result to the exchange of money between you, your audience and a third party. When your call to action involves money, the issue will always come back to money. Is the value that you are delivering justifying it? Are you doing it for the right reason? These calls to action can be done the right way. Here are some tips in doing great calls to action:

  • Are your calls to action being made with integrity? – Are you making this call to action because you really believe that the value you deliver is really worth the price?
  • Does your call to action have a clearly stated value proposition? – What’s in it for your audience? Focus on the benefit and outcome that you would want them to receive.
  • Go big or go home – make a big deal out of your call to action. A good call to action should be prominently, clearly and enthusiastically stated. It will help you with your conversion, amplify your integrity and emphasize the benefits that they will get.
  • Deliver what you promise – over deliver or at least make sure your product matches what you committed.
  • Test your call to action – Use tools to split test things such as colors, graphics and headlines. Little things can affect conversion rates.
  • Take advantage of FOMO – if appropriate, your calls to action will be more effective if you create a sense of urgency or scarcity.

Here’s a silly selfie of me sporting my new Apple AirPods. In the episode I talk about the product marketing lesson that we can all learn from this amazing Apple product.

apple AirPods marketing lessons

Links Mentioned In This Episode

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Transcript for LNIM126 – Call To Action Tips

I hope you’re having an absolutely fantastic day. It’s surprisingly warm here in Dallas, Texas. I have been under the weather and I don’t know if it’s the change in the weather or what the heck was going on, but last week it warmed up and I think the cedar bloomed and I had this massive allergy conundrum. I couldn’t hardly see to drive, my eyes were watering, all puffed up. I looked like a marshmallow face clown, like one of those really ridiculous allergy commercials. It didn’t matter what I took, nothing would touch it. That allergy mess that I had turned into what I think was a sinus infection and all of a sudden before I knew it I was down for the count with 103 degree fever, which for an old guy like me 103 Fahrenheit fever is super high. I was just wiped out, but I am feeling better now.

The good news is I had a chance to finally start to watch Breaking Bad, which is something that everyone on the planet has seen except for me. So I watched the first season of Breaking Bad. That was pretty cool and I’ll be finishing that. I didn’t get totally into it the way so many people describe. I thought it was good and I will finish watching it. That was kind of interesting.

I’m back now, I’m feeling better, and I wanted to get back to talking about calls to action this week. Before I do that, I want to tell you about this marketing experience that I had with my Apple AirPods.

(Episode 126 transcript continued…)


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