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Link Directories Are Dead: What Replaced Them for SEO

by Mark Mason | Dec 23, 2008 | Internet Marketing

In 2008, I published a ranked list of link directories and recommended them as a “cheap and easy way to build backlinks.” That advice was accurate at the time. In 2026, it would get your site penalized by Google. The story of how link directories went from...

Year-End Business Review: What I Learned from Failing Forward

by Mark Mason | Dec 22, 2008 | Internet Marketing

Every December, I take stock of the year. I have been doing this since 2008, when I wrote my first year-end update just a year into my internet marketing journey. Back then, I was proud simply to still be in the game. Most people who start an online business quit...

How to Find a Business Mentor Who Will Actually Help You

by Mark Mason | Dec 17, 2008 | Internet Marketing

Early in my internet marketing journey, I wrote about the importance of finding a guru. I used that word casually back then. Today I would call them mentors, because the word guru has picked up some well-deserved baggage in the online business world. But the...

Lessons from a Defunct Product: Why Tools Need Systems

by Mark Mason | Dec 15, 2008 | Internet Marketing

In 2008, I was deeply excited about a product called Firepow. It was a niche marketing tool that I believed in enough to negotiate special discounts for my readers and even offer to reimburse the cost of a companion product called Blog Inferno if people bought through...

Internet Business Fortune Cookie #9: Why It Gets Lonely at the Top

by Mark Mason | Dec 10, 2008 | Internet Marketing

This is part of my Internet Business Fortune Cookie series, where I extract business wisdom from actual fortune cookies. The fortune this week came from Pei Wei Asian Diner, which makes what I would call Americanized Chinese food. The lemon pepper chicken was solid....

Annual Business Planning Season: How to Set Goals That Actually Work

by Mark Mason | Dec 8, 2008 | Internet Marketing

Every year around this time, I start thinking about goals for the coming year. I have been doing this since 2008, back when my internet marketing work was a serious hobby that I squeezed in late at night after my family went to sleep. Seventeen years later, the habit...
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