![Interview With Farnoosh Brock: Leaving Corporate America for Online Business [LNIM061]](https://www.latenightim.com/wp-content/uploads/2013/08/FarnooshBrockBorders.jpg)
by Mark Mason | Aug 15, 2013 | Podcast
If you are in a corporate job and dream about walking out the door to build your own thing, this interview is for you. Farnoosh Brock left a six-figure engineering career at a Fortune 500 company to build a thriving online business. Her story is one of the most honest...
by Mark Mason | Aug 2, 2013 | Podcast
Do the ends justify the means when it comes to building backlinks? In this episode, Mark explores the ethics of link building for SEO, walks through scenarios ranging from legitimate to clearly spammy, and shares Cliff Ravenscraft's response to a question about...
by Mark Mason | Jul 26, 2013 | Podcast
After months of scheduling challenges and an epic equipment meltdown, Dan Miller from 48Days.com finally joins the show. Dan is the author of 48 Days to the Work You Love, a New York Times bestseller, and he has coached people through career transitions for over two...
![How to Do Niche Keyword Research: Judging Competition (Part 2) [LNIM058]](https://www.latenightim.com/wp-content/uploads/2013/07/photodune-1233301-typewriter-keywords-xs.jpg)
by Mark Mason | Jul 20, 2013 | Podcast
Hook You found a list of promising keywords in Part 1. Now the hard question: can you actually rank for any of them? In this episode, I break down how to judge keyword competition using the 80/20 rule. Spoiler: most of the popular methods for evaluating competition...
by Mark Mason | May 15, 2013 | Podcast
In this episode, Mark pulls together keyword research concepts he has covered in pieces across previous episodes into a cohesive framework. Recorded from the Intercontinental Hotel in Kuala Lumpur, Malaysia, this is Part 1 of a two-part series covering keyword...
by Mark Mason | Apr 27, 2013 | Podcast
Mark records this episode from a hotel room at LAX after missing his connection to Malaysia. He uses the experience of frustrated airport customers as a launching point to discuss how online entrepreneurs should handle customer feedback — both positive and...
