The question for today is around backlinking ethics.  Search engine rankings mean money, and money is a strong motivator.  When that motivation results in creating thousands of pages of garbage content for the purpose of gaining backlinks, you have to ask the question:  Is that OK?  Do the ends (profit) justify the means?  Or, should we always try to make the Internet a better place?  We explore that topic, chat with Cliff Ravenscraft, and give a great tool tip and more, all in this episode of the Late Night Internet Marketing Podcast.

New Show Music

Shout-out to Mike and Izabela at Music Radio Creative.  They have tweaked the show music and stingers and taken the whole thing to the next level.  I also got a new preamp that I am really digging.   It's the Golden Age Project Pre73 MKII Microphone Preamp, and I love it.  I hope you like it too.

Reply From Cliff

Last week, I asked Dan Miller about indirect passion, and I used Cliff Ravenscraft as an example.  Cliff head that interview and offered a reply.  His thoughts on the topics of passion are motivating, so I included them in the episode.

The Ethics Of Backlinking

So, there was recently a post from Glen on ViperChill that talked about how link spam still works despite Google's best efforts.  I agree with most of what is in that post, and it aligns well with my own observations.

But the whole thing raises the question, is link-spam OK?  I discuss the topic, looking at who should care about link spam and ranking algorithms.  I also walk through a bunch of scenarios and discuss what is spam and what is not in the context of the Google Webmaster Guidelines.

Tool Tip Of The Week

This week, my tool time is Rollup.me — a very cool tool for managing newsletter subscriptions in your email inbox.

Feedback

Thanks for an awesome audio feedback from The Podcast Profits Show.

Leave Us A Review In iTunes

Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review.

To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks!

Send us your feedback

As always, I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show.

When the transcript is available, it will be here with all the other Late Night Internet Marketing Transcripts.

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Episode 060 Transcript

In this episode of the Late Night Internet Marketing Podcast

  • We’ll hear direct feedback from Cliff Ravenscraft on the Dan Miller interview,
  • We’ll talk about the ethics of spamming the internet for backlinks,
  • And I’ll have a fantastic tip for you about a really cool tool that I’m using to get my inbox down to zero.
  • All this and more on the Late Night Internet Marketing Podcast.

Sixty episodes – how great is that? I’m actually quite proud of that. I like big round numbers of podcast episodes. I’ve got a few to catch up with Cliff Ravenscraft, who tells me he’s over 3,000 episodes.

Sixty episodes and there’s no me without you guys, so I appreciate you listening. For those of you that have been with me since Episode 1, and there are some of you, I thank you very much.

This represents the third episode in a row with no annoying multi-week breaks in between. That’s very exciting. I’m back in the studio, I’m away from the recording on the road and the audio quality problems that presents. I’ve got a new preamp rolling here and some new gear, and I have a new compression configuration. I’m still tweaking things, so we’ll see how the sound goes. I’m working on it every week.

As you probably just heard, new show music from the geniuses over at Music Radio Creative. If you do any kind of audio and you need any kind of 60 second promo or a little stinger, or a full up package for podcasting, these guys are awesome. Just head on over to Music Radio Creative and tell them I said hello. I recommend them without reservation, they’re really awesome. You’ll hear some of the other cool stuff that they did throughout the show.

One of the cool things about the guys over at Music Radio Creative is they’re doing something that they love and they’re doing it on the internet. It’s a service business, it’s a big service business, but it started out with Mike and Isabella just kind of doing it. Mike’s an old radio guy and he knew how to do that and he’s turned it into something exciting. I just love working with them. I felt like they got inside my head about what I wanted the show to sound like and really delivered something to take it to the next level. I hope you enjoy the new tweaked up show music as much as I do.

The other thing I wanted to mention today is I’m wanting to do two things. I’m wanting to add two things to the show that I normally do and increase the frequency.
I want to do more interviews. I’ve been working on getting interview candidates lined up and I want to hear your feedback on who you want to hear. Come on over to the feedback hotline and let me know what you think and who you would like to hear. You can leave a comment in the show notes or you can go to a new URL that will take you directly to a place where you can leave feedback, find the show notes, and all that kind of stuff; LateNightPodcast.com.

That’s a lot easier to remember than all this other stuff. If you want to go to LateNightPodcast.com, you can find what you’re looking for, leave feedback, or find stuff that’s mentioned on the show. That’s a work in progress, but go ahead and check it out.

Transcript continued from the Episode 060 Show notes

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