by Mark Mason | Sep 26, 2018 | Tech Tips
If you have a podcast, you need to make sure your audio meets Apple's technical standards. Apple Podcasts remains the largest podcast directory in the world, and shows that do not comply with their audio requirements risk poor playback quality, reduced...
by Mark Mason | Mar 1, 2009 | Tech Tips
I got a question by email years ago that reminded me of something important: a lot of online entrepreneurs do not know much about web servers, and that is perfectly fine. You do not need to be a systems administrator to run an online business. But knowing a few basic...
by Mark Mason | Feb 2, 2009 | Tech Tips
Back in 2009, I had a conversation with someone who was seriously considering building a website using Microsoft FrontPage. Even then, the idea made my skin crawl. Now, nearly two decades later, the comparison is not even worth debating, but the underlying question...
by Mark Mason | Jan 4, 2009 | Tech Tips
Web hosting is to an online business what electricity is to a restaurant. You cannot make money when your site is down. Period. After nearly two decades of running websites, I have learned that the quality of your hosting company's customer service is one of the most...
by Mark Mason | Dec 29, 2008 | Tech Tips
The default search built into WordPress has always been mediocre. Back in 2008, I integrated Google Custom Search into my blog sidebar to give readers better results and pick up a few AdSense dollars along the way. The AdSense revenue never amounted to much, but the...