![Setting Goals With A Purpose [LNIMV017]](https://www.latenightim.com/wp-content/uploads/2015/12/goals-purpose.jpeg)
by Mark Mason | Dec 1, 2015 | Video, VLOG
Most people who care about goals are working on setting them this time of year. But are those goals pointed in the right direction? Mark Mason argues that setting goals with a purpose means building toward the life you actually want, not just chasing numbers. Video:...
![Using Thankfulness To Stay Motivated [LNIMV016]](https://www.latenightim.com/wp-content/uploads/2015/11/Dollarphotoclub_91841998.jpg)
by Mark Mason | Nov 23, 2015 | Video, VLOG
It is almost Thanksgiving, and Mark Mason is driving around at lunch thinking about what he is thankful for from a business perspective. The answer turns out to be a powerful motivation tool: when you take account of the things about your business that genuinely...
by Mark Mason | Jan 5, 2015 | Video, VLOG
Are your goals SMART? SMART goals are specific, measurable, achievable, results-focused, and time-bound. If your goals for this year do not meet those criteria, you are setting yourself up to repeat last year's disappointments. In this post, Mark shares what he...
by Mark Mason | Dec 30, 2014 | Video, VLOG
Reaching your goals starts with a step most people skip: honestly evaluating what happened last year. Before you spend time crafting ambitious new goals, take a hard look at the ones you already set. Did you hit them? If not, why not? If you do not answer that...
by Mark Mason | Jul 2, 2014 | Video, VLOG
Marketing lessons are everywhere when you pay attention. In this video post, Mark tells the story of a Snapple vending machine that perfectly illustrates a fundamental marketing mistake: market to message match failure. The machine has a giant Snapple logo but sells...
by Mark Mason | Jun 21, 2014 | Video, VLOG
Stalled projects are part of the entrepreneurial experience, especially when you are building a business on the side. In this video blog recorded from his car in Dallas during a rainstorm, Mark shares practical advice on how to get your internet marketing project...
