Setting Goals With A Purpose [LNIMV017]

Setting Goals With A Purpose [LNIMV017]

This time of year, most people that care about goals are working on setting them. The question that I raise in this video is simply — are the goals set to achieve a purpose? Where are you headed? From my perspective, setting goals with a purpose is about...
Using Thankfulness To Stay Motivated [LNIMV016]

Using Thankfulness To Stay Motivated [LNIMV016]

It's almost Thanksgiving here in the US.  I was driving around at lunch today, and it occurred to me that I have a lot to be thankful for from a business perspective.  And that, in turn, provides a lot of motivation.  How about you? [Transcript:] I hope you’re doing...
The Importance Of Market To Message Match (LNIMV013)

The Importance Of Market To Message Match (LNIMV013)

Marketing lessons are everywhere — usually, you just have to pay attention.  In this video, I tell a story about a Snapple machine and how that machine struck me as maligning a very fundamental marketing snafu.  It's a problem with Market To Message Match and it...
Getting Started With Your Project Again (LNIMV012)

Getting Started With Your Project Again (LNIMV012)

Sometimes, big projects (including big goals) get stalled.  When that happens, you need to figure out how to get your project started again.  This is something that I know a lot about (unfortunately) and I share my thoughts about getting started with your project...
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