ConvertKit conversion is happening all around us. No doubt that is because ConvertKit is simply the best email marketing platform for bloggers. So many of my friends are having so much success with this plugin, and much has been written about how awesome it is. But how about some real examples of that success? (Be sure to check out the free email marketing webinar that ConvertKit is running this month).

This week on the Late Night Internet Marketing Podcast, I invite my friend Cliff Ravenscraft to the show to discuss his experience with ConvertKit over the last few weeks. We discuss his conversion from Aweber, his on boarding sequence, his sorting sequences and all of his other email plans.

What’s exciting about this discussion is not just what ConvertKit will make possible for Cliff in the future, but the information that he has already been able to learn about his audience. In the episode, Cliff talks about how almost all of his assumptions about his audience have been wrong for years, and exactly what he plans to do about it.

By the way, in case you missed it, last week I discussed the web host that we will be using for the Late Night Niche Site. I’m hoping to have another Niche Site Update before the end of November.

Next week I’m planning on more email marketing discussion. Some real tips that you can use to improve your own email marketing.

Hear what Cliff has to say about ConvertKit

Show Notes

  • The pain points in Cliff’s previous email list; the limitations of Aweber; what prompted him to take action and take his list to the next level; and what finally made him decide to switch.
  • What it was like to transition to ConvertKit and how easy it was to complete the migration.
  • How Cliff introduced his new email strategies to his existing email subscribers who had been with him for years but were only getting emailed for months at a time. From having a weekly newsletter responder sequence, an additional auto responder to filter through those who would not prefer getting more emails than what they have come to expect, to putting in link triggers and automation rules — he shares details of the buttons and tags which he decided to put in place for a more effective communication plan.
  • His objectives in coming up with a newsletter, the detailed steps that he went through when he incorporated internal surveys inside of his list and why he had added this feature in.
  • Why segmenting makes sense to ensure market-and-message match; and the myths that Cliff had busted when he removed incorrect assumptions about his audience.
  • How happy Cliff is with ConvertKit and its pricing details; the power and possibilities of the product’s plugins; and the ROI that he is forecasting brought about by effectively using ConvertKit.

Here is a picture of the email optin that Cliff has at the end of every post and page thanks to the ConvertKit plugin for WordPress that he mentioned.  The “lead magnet” part of this is very clear — give Cliff your email in exchange for hist “best podcasting advice, tips, and strategies.”

I love this headline copy because it communicates that Cliff is not holding anything back (which is true).  I could be better if Cliff would choose to incorporate more language about the “benefits” that people can expect from having that awesome advice at their fingertips.

Either way…this is way better than the old one.

And here’s a picture of that old optin. Check out the call to action.

Links Mentioned In This Episode

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Converting To Convert Kit Transcript

I have a great episode for you. I’ve recruited my buddy Cliff Ravenscraft to talk with you about his experience with ConvertKit. I’ve been talking a lot about email marketing lately and I’ve been working to take my email marketing to the next level. I’ve been working with Cliff on his email marketing a little bit and we’ve talked about it on a couple of his shows at Podcast Answer Man.

Cliff has been able to get some amazing results with ConvertKit over the last two months. Like me, he left Aweber for ConvertKit because he was interested in these tagging features that ConvertKit offered, among other things. So Cliff is going to talk about what he has been able to accomplish in a very short time with this activity.

There is something else I wanted to tell you about ConvertKit before we get started. Right now they’re having a special webinar where they’re teaching people how to get their first 1,000 subscribers. This is an incredibly valuable bunch of content and I’d love for you to go over and check it out, you can find the webinar and if it’s after the webinar you can find the replay at Of course, that is my affiliate link to the webinar. If you were to sign up for ConvertKit through that link I would get a commission. Whether you’re interested in ConvertKit or not, the webinar content is going to be really fantastic with regard to email marketing.

Speaking of fantastic content, this conversation with Cliff is going to be really great for you today. He talks about his transition from Aweber to ConvertKit, how hard or how easy that was. I won’t spoil it for you, Cliff tells you all about it. Then some of the amazing things that he has been able to do in just a few short weeks inside of ConvertKit, capability that used to be virtually impossible for email marketing, especially at this price point. Then he’s going to tell you about some incredible insights and marketing opportunities that he’s been able to capture by using the tools that are available in ConvertKit. It’s really neat. Whether you’re interested in ConvertKit or not, it’s a master’s class in how to think about email marketing. With that, I’m going to throw you right into the interview with Cliff….

(Episode 113 Transcript Continued…)

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