![Coronavirus Online Business Tactics: How To Thrive And Survive COVID-19 [LNIM196]](https://www.latenightim.com/wp-content/uploads/2020/03/Depositphotos_43651267_xl-2015-1080x675.jpg)
When the world changes overnight, your January goals no longer apply. Mark shares a simple process for resetting your business goals and creating a 12-week plan that turns crisis into opportunity.
What You'll Learn in This Episode
- Why your pre-crisis goals need to be re-evaluated immediately
- How to assess which activities are no longer possible and reclaim that time
- The 12-week planning framework for setting achievable goals during uncertainty
- Why the right mindset is the prerequisite for effective action
Episode Summary
If you do the same thing you did before a crisis hit, you will not like the results. Mark lays out a practical process for re-evaluating your goals and creating a plan that works in the current reality.
The foundation starts with mindset. As Tony Robbins teaches and Cliff Ravenscraft reinforces, a negative attitude does not help regardless of the situation. You cannot control what is happening in the world, but you can control your reaction to it. The “what makes it possible” mindset is the one that produces results.
Here is Mark's recipe for knowing exactly what to do when everything changes:
Assess the situation honestly. Do not make things bigger or smaller than they actually are. Make a list of everything you were doing before that is impossible or impractical now. Note how much time you spent on each activity weekly. This exercise reveals both what you have lost and, critically, what time you have gained.
Create a 12-week plan. Instead of clinging to annual goals that no longer make sense, sit down and set goals for the next 12 weeks. Do annual planning four times a year, once every quarter, instead of once a year. This approach keeps your goals relevant to current conditions and gives you a manageable planning horizon.
Despite the challenges, a crisis often provides one free resource that entrepreneurs never seem to have enough of: time. Activities getting cancelled, commutes disappearing, and social obligations pausing all create windows that did not exist before. The question is whether you will use that time productively or let it slip away.
Mark's challenge is direct: will you sit around and focus on what you cannot do, or will you set goals that make your next 90 days productive and create a huge impact when things recover?
Key Takeaways
- When external conditions change dramatically, your existing goals need immediate re-evaluation
- Adopt the “what does this make possible” mindset instead of operating from fear
- Audit your activities to find what is no longer possible and reclaim that time for productive work
- Switch from annual planning to 12-week cycles for more relevant and achievable goals
- Crisis often creates the one resource entrepreneurs always lack: time
- The entrepreneurs who use disruption to build emerge stronger when normalcy returns
What's Changed Since This Episode
Mark recorded this episode in March 2020. The 12-week planning approach he recommended proved to be exactly the right framework for navigating the extended uncertainty that followed. Entrepreneurs who adopted quarterly planning during 2020 were better positioned to adapt as conditions changed month to month.
The core insight that crises create opportunity has been validated many times over. Online business saw tremendous growth from 2020 through 2022, and the entrepreneurs who used the early months to build rather than retreat captured disproportionate market share.
Tony Robbins and Cliff Ravenscraft, both referenced in this episode, continue to be leading voices in business mindset and personal development.
Resources Mentioned
- Tony Robbins — personal development and business strategy
- Cliff Ravenscraft — business and mindset coach
Related Episodes
If you found this episode helpful, you might also enjoy:
- LNIM195 — Coronavirus And Online Business: What Does The COVID-19 Crisis Mean?
- LNIM197 — Staying Productive During A Global Pandemic
Listen and Subscribe
Listen to Late Night Internet Marketing on Apple Podcasts or Spotify. Have a question for Mark? Call the digital recorder at 214-444-8655 or drop a comment below.
