Creating valuable content is the engine that drives every online business. In this episode, Mark lays out his 2015 content goals, shares practical rules for keeping your internet business completely separate from your day job, and examines how YouTuber Paul Soares Jr. built a million-subscriber channel by educating and entertaining his audience. Mark also interviews his 8-year-old son Zach, who breaks down exactly what makes content worth watching.

What You'll Learn in This Episode

• Mark's aggressive 2015 content plan and the book that inspired it
• Three rules for separating your side business from your employer
• How Paul Soares Jr. became a YouTube authority through quality, consistency, and clean content
• An 8-year-old's honest take on what makes content worth consuming

Show Notes

• Mark's 2015 publication strategy: one podcast episode, one video, and one written piece per week, plus bringing back the Late Night Internet Marketing Minute.
• The Miracle Morning by Hal Elrod — the book that helped Mark establish productive morning routines for content creation.
• Rules for balancing your day job and side business: never work on your side business during work hours, never use company resources, and make sure your online activity aligns with your employer's values.
• Whether to use your real name or an alias online, and why transparency matters either way.
• Paul Soares Jr. built over one million YouTube subscribers through high-quality, educational, family-friendly Minecraft videos — a masterclass in creating valuable content that sets you apart from the competition.
• Mark's interview with his son Zach reveals the fundamentals: people watch content that entertains them and teaches them something useful. The boring stuff gets skipped.

Links Mentioned in This Episode

• The Miracle Morning by Hal Elrod
• Pat's Interview with Hal on the SPI Podcast
• Paul Soares Jr. YouTube Channel

What's Changed Since This Episode

The content creator economy has exploded since 2015. Paul Soares Jr. remains active, and Minecraft has become the best-selling video game of all time. The side business rules Mark outlined have become more relevant as remote work blurs the lines between personal and professional time. The Miracle Morning sold over 3 million copies. The core lesson — content that educates and entertains wins — applies to every platform and niche in 2026.

Listen and Subscribe

Listen to Late Night Internet Marketing on Apple Podcasts or subscribe at latenightim.com/internet-marketing-podcast/. Have a question for Mark? Call the digital recorder at 214-444-8655 or drop a comment below.