How Descript Is Revolutionizing The Content Industry [LNIM 238]

Are you thinking about podcasting but feel like it might just be too complicated to get your episodes edited or published? Do you know you need to create more video but you are scared to death of the technology involved? Well, I have good news. The new version of a software solution called Descript changes everything, and it is revolutionizing the content creation industry.

Show Notes

If you are like many people I know, at least at some point in your business, you’ve run across the question: Should I start a podcast? 

The overhead that comes with starting a podcast and creating content every week can be pretty significant. One of the barriers to people has been podcast audio editing. A video podcast brings even more work to the table, but just the idea of editing the audio from a podcast, if you’re not a technical person with experience, can be a really arduous task. And if you want somebody to do this for you, it can be pretty expensive. 

A company came on the scene with some revolutionary software called Descript. They had a disruptive idea of making the audio editor work with a text interface. They also used artificial intelligence to do automatic transcriptions. They’re able to use some sophisticated algorithms to heal the cuts that you make in the audio and the result has been this amazing piece of software where you can speak and it recognizes your text and you can edit that text later, just like you’re editing a word document. It’s truly remarkable. 

I demonstrate an example of how this works in the podcast.

I’ve been beta testing the new version of Descript which includes a new concept called storyboard.This idea of storyboard is that every chunk of text can have an associated video scene with it. Example, I can cut to some B roll of my son hitting a fastball to the fence then I can cut back to a picture of my face. I can do all of that in Descript natively.

Descript also has screen recording capability built in. They’ve also added the idea of templates which is incredibly useful for creating social media snippets. 

So what has descript enabled for podcasters and content creators? 

Now, the barrier to creating video podcasts or video content has been removed. 

We’ve gone from this world where you have to use highly technical tools when you’re creating content, to a world where you can actually create the content and focus on the content creation and then through the magic of brilliant software design and artificial intelligence, you can just point, click and drag tools to produce it. 

If you made a decision some time ago not to create content or not to create a podcast because it just felt like it took too much time and too much energy to actually produce the content, I’m here to tell you that everything has changed. The content creation process has been revolutionized by artificial intelligence and amazing software ingenuity. 

Links Mentioned In This Episode

• Descript
• Drop Ship Answers
• Repurpose.io
• Subscribe in iTunes, Google Play, Stitcher or Spotify

Help Me Help You Succeed Online

The more I hear from you about your struggles, trials and tribulations, the more I can help. So, be sure to leave comments on this post to reach out to me on Twitter or in the Late Night Internet Marketing Private Facebook Group

Tell Me What You Think

I’d love to hear what you think about the podcast. Better yet, Id love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Dont worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show.

Help Me Help Others

Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were over 100 reviews worldwide and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review on iTunes (link).