Tired of looking at a blank screen trying to come up with an idea for you next blog post, podcast or YouTube video? Need a foolproof content strategy that will never leave you without your next content idea? We deliver that here today.
But maybe the real problem is that you are using a lack of content ideas as an excuse to avoid content creation because you are afraid. If that is the case, we tackle that fear as well.
Almost everyone within the sound of my voice has a business, is thinking about it a bit, or is going to start a business that is going to, in some way, rely on content creation. Creating content can be difficult if you don’t have a strategy and of the fears in content creation is not having new ideas.
Take information from other people and make it uniquely your own. You can have new ideas and the way to have them is by uniquely assembling, synthesizing, processing, explaining, and developing the ideas of others.
If you have a system to index, search and make use of the material that you saved, you can use that at a later time to remix and add your thoughts and observations in. Suddenly, you’ve got new ideas that other people have never heard of before, because other people have not made the connection that you just made. You make those unique connections that are strangely unique to just you and suddenly, you’ve got an original idea.
When you bring ideas into your mind, your mind will reorganize that information in a way that’s unique to you. People are not at all concerned whether what you are explaining is 100% new. They’re concerned about hearing your perspective on things, and when you add your perspective, this makes the content unique.
This is a really powerful idea and the recipe for the growth of knowledge.
If you consume outstanding content from people in your field, not only does your expertise increase, not only do you become more confident (and therefore more valuable to the people that you’re trying to serve because you become a bigger expert in the topic that you’re trying to understand) but the mirror consumption of that information results in you outputting original ideas and content of your own.
Ingest as much content on your topic as you possibly can and the ideas will come to you.
Ask your audience what it is that they are struggling with, what they’re curious about, or that they need help with. Maybe you only have 20 followers and you only get one response…come out for that one person and you say, “Hey, I got this question from John. He’s curious about this…”
One of the effects when you get into this mode is that you’re creating super fans, because, in my experience, that listener/blog reader /YouTube subscriber, they will never, ever forget that experience.
Go look and see what your competitors are writing about. Go search exactly what people are talking about in the space that you’re in and talk about that same stuff. People are interested in understanding your particular point of view on particular topics. There are many tools out there that will tell you what their most popular content is and use that as a starting point. Those topics are what people want to hear because those are what’s popular on your competitors’ websites.
Google and start typing. Go incognito and get search suggestions by typing in your keyword on Google. Search the internet for content idea/content generator websites as it works great for any kind of content that you’re creating. One of the tools that you can use is the HubSpot blog content generator in order to create ideas.
Look at recent events and understand how those relate to your particular topic of interest. If there’s something going on in the news and that something can be tied to what you normally talk about in your situation, that might be a good topic.
Tell personal stories. You can expand on these personal stories and talk about how experiences are related to the topics that you want to discuss. Stuff is happening to you in your everyday life that makes you think of your business and you can relate that to you into stories that are relevant for content.
Pay attention to new technology and the news. There’s all kinds of opportunities in the news for you to pick up on a story and create content.
Look at all these ideas above and pick one that speaks to you so you won’t have trouble coming up with a content.
Links Mentioned In This Episode
- Ray Edwards
- HubSpot’s Blog Topic Generator
- Free Video Courses on How to Start Your Business Online
- Subscribe in iTunes, Google Play, Stitcher or Spotify
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