This week on the Late Night Internet Marketing Podcast, we get caught up on a bunch of things that have been on my list of nifty things to cover (or are currently on my mind). It’s almost the end of 2016, so of course we mention Michael Hyatt’s “LifeScore” assessment that is currently available for free download as part of his “Best Year Ever” product launch. It’s an extension of our discussion last week regarding 2017 goals.
We also take some feedback from listener Phil and consider how we should be dealing with feedback in general. Phil’s feedback was really courteous and helpful, but what do you do when the feedback you get is mean and nasty?
Facebook Live Ads On TV Commercials are a big topic of discussion during the show. What does this ad spend by Facebook mean? And what should you be doing with your “Facebook Live Strategy?”
Finally, I give a brief update on the Late Night niche site. Our website is empty, but it’s up and running!
Next week I’m planning on talking about procrastination — so be sure not to put off downloading and listening to episode 117. It should be available December 8th or so.
- LNIM Listener Feedback: We listen to a feedback from a listener and discuss how you should react, as content developers, if you get criticized based on the content that you are creating. My take is that you receive the feedback and refrain from being on the defensive. Thank the giver of the feedback instead and get the golden nugget in the message as there is a little bit of truth in everything that we say. Maybe the message is worth considering, so consider it. Hear your critics. Hear the core of what they are trying to say before totally blowing them off.
- Internet Marketing News: Facebook is spending a lot of money in advertising Facebook Live on television. Why? Facebook may be secretly concerned about this phenomenon called content collapse. This is when people are sharing less and less updates during the day so Facebook Live may be a project to get more original content in the platform again. The aspect of having this new feature in video translates to greater audience engagement and having it live gives a sense of urgency. Does Facebook Live make sense for you? For you to answer this, think about how your reach looks like and consider some of the main features: the content persists; you can download and repurpose; and if you can’t view live, you still get a pseudo-live webinar-like experience. Take a look and see if Facebook Live adds value to your business.
- Late Night Niche Site Update: I logged into Site Ground, created a hosting space for youthbaseballzone.com, pushed a button and installed WordPress. There should now be a very minimal landing page set up and I will be configuring WordPress a bit in the coming weeks, put some content to bring it to life so you would see what it looks like to build an affiliate niche site. Our website now exists!
Links Mentioned In This Episode
- Michael Hyatt’s Success Secrets eBook
- Michael Hyatt’s Life Score Assessment
- Last Week’s episode on setting goals
- Facebook Live On TV Commercials article in Business Insider
- Telestream’s Wirecast
- OBS Studio
- Siteground (my preferred shared hosting provider)
- The Ultimate Domain name checklist
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LNIM116 Facebook Live Ads On TV Commercials Transcript
This is actually going live on the 1st of December. I cannot believe that 2016 is gone. It’s completely unbelievable. I talked last week a little bit about starting to prepare for 2017 and I mentioned this free ebook from Michael Hyatt about achieving what matters in 2017, where he gives the eight strategies of all these super successful people that he interviewed. If you didn’t get a chance to see that you can find it at LateNightIM.com/byebook. It’s really cool.
It’s one of the crazy fantastic good things about Jeff Walker’s Product Launch Formula. If you’re in the internet marketing space like I am, you probably got thousands of emails over the last week promoting Jeff Walker’s Product Launch Formula. That product is super successful because it works. When you use Product Launch Formula, people buy your product. That’s pretty cool. The neat side effect is it results in the creation of all this fantastic free content, because Jeff really is all about teaching people to actually deliver the goods when it comes to free content during the product launch.
Michael Hyatt is no exception. He’s a believer in this Product Launch Formula, so that’s what he’s doing with that launch, he is giving away excellent content. This week he released this LifeScore Assessment.
We talked about this last year, I took this last year and I took it again this year. This is super appropriate for people who tend to be listening to this podcast, because if you’re listening to this podcast chances are it’s because you identify with me and my situation. Being a part-time entrepreneur, side hustle kind of guy, I’m burning the candle at both ends a lot of times. What Life Score tries to do is give you a score on the game of life, but the key thing is it ranks you in the different areas of your life; health, relationship, finances, and business, and some other things. It’s pretty cool.
It’s neat because one of the things that I’ve learned from corporate America is that we do the things that we measure, we worry about the things that we’re graded on. If you grade yourself in the different areas of your life, you can understand where the gaps are and you can measure them on a quarterly basis and try to get better. When I set my goals for 2017 I’ll be looking at this Life Score tool, which is completely free and takes about three to five minutes, it’s a self-assessment sort of where you are in your life. I recommend that you get that. [LifeScore]