The other day, someone asked me to explain the Facebook pixel. Now I'm no Facebook advertising expert, but I'll never forget the first time I noticed that brands were “following me” from their websites back to Facebook. To be honest, it was a little creepy.
It turns out that these brands were using a technology called an ad pixel and they were “retargeting me”. This is accomplished on Facebook with the now0famous Facebook pixel. In this episode, I spend some time explaining what the Facebook Pixel is and what you can do with it.
I also recap my experience at Social Media Marketing World and revisit the four goals I had for the conference. I accomplished all of my goals for the trip, and I tell you how and why they are important at the top of the episode.
Finally, I discuss the advertising promotion Amazon is running for April. If you are an Amazon affiliate, you won't want to miss that.
For our tech tip today, we will talk about what a Facebook Pixel is. Have you ever experienced going to a certain website and, upon going back to Facebook, you will see that same product pop up? It turns out that, if you are an advertiser in Facebook, you can get this little snippet of code called the Facebook Pixel and you can place that in your website so when people visit your site, they will be cookied with it. Conversion pixels have been used in marketing, particularly affiliate marketing and other advertising firms, well over a decade. The Facebook Pixel is a super smart pixel as there are lot of things that it can do for your website such as:
- Once someone visits your website, the Facebook pixel can keep track of actions done within your site. Knowing these things will allow you to understand all kinds of different information in marketing.
- When someone visits your site and then they went back to Facebook, you can target these people with Facebook ads because you know they have some sort of interest in your site.
- You can have Facebook take a look at the people who visited you recently and ask them to serve your ads to these same types of people – demographically, by age range, etc.
- Run dynamic product ads where you can change the ads you present based on the actual pages that they have visited on your website.
- You can understand cross-device conversion.
Bottom line is, you can optimize ads better in Facebook because it goes beyond advertising there. Even if they are gone, you can still track their behavior even when they are out of the platform and you can use this to analyze actions and increase the ROI for your ads. It enables you to do a lot more sophisticated things.
As promised in the episode, here is a screenshot of what Amazon native ads look like. The context of the ad changes based on your browsing habits on amazon (retargeting) apparently. Here, you can see that I have been looking at home automation, ring lights for my Facebook live stuff, and hourglass timers for productivity.
The picture below is the famous piano from the Top Gun bar where Meg Ryan played for Goose. The piano has been moved across the bar since the movie.
The “Green Room Mastermind”. Five of the best people I know.
Links Mentioned In This Episode
- Social Media Marketing World
- Episode 132 (My goals for SMMW)
- The new Late Night Facebook Group
- Live Video on Late Night IM
- The :”Top Gun bar” I visited
- Native Ads article on ClickNewz.com
- A WordPress Plugin for native ads
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What's A Facebook Pixel Episode Transcript
I hope you’re having a fantastic day. I’m back in Dallas, Texas fresh from Social Media Marketing World 2017. What a fantastic ride this was this year. Every year when I get back from Social Media Marketing World I talk about the fact that I’ve been going to conferences for decades in various industries and how this is the best conference I’ve ever been to. It’s the best run. We talked about this a little bit last week. This year did not disappoint. This was by far not only the best conference I’ve ever been to, but the best Social Media Marketing World to date. Just really impressive.
I wanted to talk a little bit about my takeaways from the conference and tie off with what I talked about last week, which was the goals that I have and that maybe you might choose to have when attending conferences.