This week I talk about my experience at the Free The Dream conference in Franklin, Tennessee.  It was nothing short of amazing.  I also discuss the idea of daily affirmations — something that was discussed at length at the conference.  Finally, I talk about my plans for future episodes of the podcast.

Free The Dream Episode Show Notes


Yes, I have just been to the most amazing conference I have ever experienced. I had the privilege to attend the inaugural, the first ever, Free The Dream conference in Franklin, Tennessee and its impact was hands-down profound. This had been my friend, Cliff’s, long time plan and it finally came to pass.

There were about a hundred people who attended the event and we all had one thing in common: we were there to realize a dream. You see, these people are not different from you. There is a seed inside all of us slumbering all the while and that conference had awakened it to bloom.

We started this activity with listing down what we wanted to accomplish and what was hindering us from attaining them.  We had unbelievable breakthroughs and one great take away that I want to share post-conference is the idea of affirmations.

I’m a child of the 70s and initially, I found it hard to take affirmations seriously. The issue was with my belief system so I did my research and was surprise to find that real psychologists actually did some work on these things which led me to discover interesting studies.

One study included placing children in a stressful environment and splitting them into two groups. One group did positive affirmations and the other did without, when dealing with stress. When their test scores came in, it was seen that self-affirmation had an effect in their ability to solve problems given. Data in the study showed people where really able to perform better  as a result of affirmations.

Writing down your affirmations and reading them silently is one thing.  Saying them out loud is another but hearing them said back to you is a whole different thing altogether. Cliff shared an app called Think Up which he uses to record affirmations and listen to them every morning and the impact is a positive one.

What should your affirmations be?

In general, affirmations are things describing yourself in a desired state. An example could be: “I am a person who eats right and takes care of my body.”

Is this statement true at this moment? It may not be all the time but that is the state that you desire. It turns out that some evidence suggest that if you convince yourself that this is who you are through these affirmations, your subconscious mind will look for ways to comply to bring to integrity to the things that you are saying. Your subconscious doesn’t know the difference between an affirmation which could be true in the future and something that you are talking about today.

What should you have affirmations about?

For me, I am looking at starting with affirmations surrounding the things I am struggling the most right now: health and fitness. I will create an image of myself in my mind that I have to come into compliance with. I have to reach integrity with my own self-image.

I will follow that through with the commitments I make to myself with regards to business beginning with new lead magnets such as:

  • Building tools to help people to get started and get unstuck. These can be free courses which teach people who are brand new to internet marketing teaching that what it is all about and what their choices are.
  • Creating course about selling on Amazon. Building a business in Amazon has great potential at this time so I can walk people through on what kind of businesses are there to consider via this platform.

I aim to share my affirmations once I get these together and hopefully, this inspires you to take time to sit down and do the same.

Here is the classified picture of me kissing Cliff (don’t tell anyone).

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Free the Dream Episode — Transcript

One of my favorite things to do on the podcast, and one of the things that keeps me going, is to talk about the things that you guys want to hear about. So, if there is something that you want to hear about, I want you to send email to [email protected]. I will answer all of those emails. Even if it’s a question that is specific to you, chances are if you have that question that a lot of other listeners have exactly the same question. We can anonymize it, make it generic, and create show material around that. Together with your input and my crazy answer, we can try to help a lot of people. I’d really love that. I want to hear from you, I want to know what you’re up to, and I want to help you with your online business.

As I mentioned at the top of the show, I just got back from quite possibly the most amazing weekend experience I’ve ever had. It was certainly the most amazing conference experience that I’ve ever had. That was the fact that I had the privilege to attend the inaugural first ever Free the Dream conference in Franklin, Tennessee.

For those of you that follow my buddy Cliff Ravenscraft online, you know all about Free the Dream. He’s been talking about it, it’s been a dream of his for years. He was actually able to finally realize that dream last weekend in Franklin, Tennessee.

I have to tell you that this conference had a profound impact on me. I got to hang out with a lot of people that I know; people like Dan Miller, Aaron Walker, Cliff and his family, Cliff’s kids who I have gotten to love, and people from the Late Night Internet Marketing community were there, P.J. Jonas from Goat Milk Stuff who I’ve known for years was there, and on and on. It was really quite an exciting time. I got to spend a lot of time with Phil Zito talking to him about his business. There were some really neat people there and I talked to as many of them as I possibly could.

There was almost 100 people there. They were all there because in one way or another they are interested in realizing whatever dream it is that they have. They’re probably not too much different than you. If you’re listening to this podcast, you have some kind of dream. Most of us do. In fact, it turns out most of us have bunches of dreams.

One of the exercises that Cliff took this entire group through was just a brainstorming exercise of what are all the things that you wish you had, all the things you wish you had accomplished, all the material things that you wish you had, all of the goals that you have for things you’d like to do, whether that’s helping other people or whatever it is. He challenged everyone to write down to 25 of those in a very quick time frame, two or three minutes. Then through the process of the weekend he taught people what was preventing them from attaining their dreams, what the psychology of attaining dreams looks like, and then broke it down for everyone and taught people how to achieve their dreams and gave them some very detailed things to go off and work on. It was quite amazing. The breakthroughs that people had were quite unbelievable. People in tears just finally realizing that there was a path that they could get on and get to the place that they needed to be. It was an amazing weekend experience.

I was so proud to call Cliff my friend, because not only was he eating his own dog food, he has used these techniques to achieve one of his dreams, which was to hold a conference like this, but he and Stephanie, and even his kids, just poured themselves into this room full of people in Franklin, Tennessee with the legitimate wish for all of those people that they achieve their dreams, and gave them really practical advice on how to do that.

We’ll be talking about that some, because how silly would it be for me having all this great access to Cliff not to use some of these techniques. One of the techniques that I want to talk to you about a little bit later in the show is this idea of affirmations. It’s one of the things that Cliff really believes in. We’re going to talk about that later. Some people think it’s foo-foo rah-rah stuff, some people think it really helps. We’re going to break all of that down and I want to talk to you a little bit about what my research on affirmations tells me and what I’m going to be doing between now and the end of the year to put these affirmation type ideas to the test.

Before we do that, I’d like to talk to you a little bit about what’s been going on around the Late Night Internet Marketing scene. As we hit reset on the show, I’d like to talk to you about what has been going on…

One thing that’s been going on is I’ve been working with the guys in the Green Room Mastermind to redefine the purpose of the Late Night Internet Marketing brand. What is it really about? What is it that I really want to accomplish?

I think it’s clear to me that from where I sit the thing that I really like to do is help people find some measure of success. The place where I’m strongest because of the way my time is allocated, I can’t do a ton of one-on-one consulting because of the way my time constraints are. I’d like to do that, but it’s hard for me to do that. In fact, I did a little bit of one-on-one consulting in side meetings at the Free the Dream conference and that was totally awesome. I really enjoyed that.

I think what I’m really good at is helping people get started and unstuck as they try to build new businesses on the side. Most people that listen to the show either have a day job or they’ve recently quit and they’re trying to grow. In that sort of trip from $0 a year to $100,000 a year, there are a lot of things I can do to help. The very first thing that I can do to help, and the question that I get the most is, “How do I get started?”

I’m going to be building some new tools between now and Christmas to help people get started. I’m going to build a free course that teaches people that are absolutely brand new to internet marketing what it is and what their choices are. That’s a question that I get all the time. “I heard that you can make money on the internet, but I don’t know anything about that. Where do I start?” I want to provide the definitive free resource for that in the form of a video course.

Since this is a show about internet marketing, I’ll just tell you that that is going to be the primary lead magnet for the Late Night Internet Marketing funnel, which will drive people to the affiliate marketing course that I’ve been working on (on and off) for years. I’m finally going to finish that.

I also want to do a course on this new thing that I’ve been working on, which is selling on Amazon. We’re going to be talking about that a lot, too. That’s very exciting. I know many of you are interested in Amazon. I’ve sold tens of thousands of dollars worth of stuff on Amazon now, it’s one of the things that I’ve been working on while I’ve been not recording the show. I think that is truly one of the places where people who are just getting started online can make money. I think that is a business that is startable. That’s something that we’re going to start talking about.

Now my position is sort of that two of the things that I want to teach right out of the gate are affiliate marketing and building a business on Amazon. In a future episode we’re going to talk about what kind of business on Amazon, there are a lot of things to consider there.

That’s sort of the plan. I’m going to be talking to you guys about it as I go. I’m back, I’m really glad to be back. If this is your first time listening to the show, welcome. There are 152 shows before this and you’re welcome to go to the back catalog.

A lot of other things have been going on while I’ve been gone as well, including migrating podcast hosts and migrating web hosts for the show. If you see things that are broken, let me know and send a ticket to [email protected]. That would really help me out. If the show doesn’t download, or you’re missing a webpage, or an autoresponder link doesn’t work, just let me know. My team is working through that. This website has been going since 2007, so whenever things move sometimes things break. Let me know what’s going on there and I will absolutely help you out. I try to answer each and every email as quickly as I possibly can.

With that, I’d like to talk to you a little bit about what I think about affirmations…

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