Hey — Happy Halloween!

It's Free Stuff Friday again, and time for the Friday Freebie.

As I promised yesterday, we are spending a week blogging about lists. The problem is that it is also Free Stuff Friday, and I know how you love that. So, I am combining Free Stuff Friday with a post about lists.

If you read my blog, you already know that you can use “free stuff” to get people to sign up for your list.  This is a good approach because it provides value and builds trust.  A better approach is to get people on your list by selling stuff (as done with $7 Secrets), but giving stuff away is a great place to start.

You can give away information, software, content, merchandise, discounts, you name it.

In this example, we'll talk about giving away PLR content.

What Is PLR Content?

One thing that you hear about a lot in Internet Marketing circles is content that comes with “Private Label Rights (PLR).” Typically, if you buy content with PLR you are licensed to use that content in various ways. Things that you can usually do with PLR might include use it to make eBooks, publish with or without modification, combine it into longer content, split it apart into shorter content, use it in an autoresponder series, put your name on it, etc.

I say “usually” because PLR rights are almost always given specifically for the content you are buying, and restrictions can change depending on the authors wishes.

One thing that you usually cannot do is resell unmodified PLR to other people.

What are Master Resale Rights?

Master Resale Rights (MRR) usually gives you the right to resell something and keep all of the profits as long as you make no modifications to the content. MRR does not usually give you the right to reuse the content for another purpose (like re-publication under your name).

To illustrate all of this for you, I bought Master Resale Rights to a package of PLR articles on weight loss. I am making these articles available to you these articles as this weeks Friday Freebie.

Specifically, when I bought this PLR with MRR rights, I got the rights to:

(Yes) Submit to article directories
(Yes) Can be offered as a bonus with other Products – if changes are made to the articles
(YES) Can be edited completely and your name put on them
(YES) Can be used as web content
(YES) Can be used as a blog post
(YES) Can be broken down into smaller articles
(YES) Can be combined to make larger articles
(YES) Can be used as an e-mail/auto responder sequence
(YES) Can be added to a membership site
(YES) Can be Sold at any Price

I am NOT giving you MRR.

I am giving you PLR rights to these articles.

This means that you can:

(YES) Can be used as web content
(YES) Can be used as a blog post
(YES) Can be broken down into smaller articles
(YES) Can be combined to make larger articles
(YES) Can be used as an e-mail/auto responder sequence
(YES) Can be added to a membership site
(No) Can be Sold at any Price (Unless completely edited)

As usual, all you need to do is join my email list (see the opt-in box at the right) to download this report and other free stuff. Why not sign up today!

So How Can This Help Me With My List?

Now, I don't use a lot of PLR — but here are at least 3 ways you can use it to help build a list.  Note that I always recommend that if you do use PLR that you rewrite it completely, adding your own voice and augmenting it with your own experience or research.

  • Give PLR (when you have MMR) away to your readers as an opt-in gift (like this post)
  • Use PLR on a blog as posts to attract readers to your opt-in box
  • Send PLR content to your list as valuable content after they opt in.
  • Use PLR to write an eBook for use with $7 Secrets

Enjoy.
Mark

P.S. — If you really want the resale rights to this package of articles, you can have the resale rights for $5 by purchasing through the paypal button below.  Your paypal receipt with the title “Weight Loss MRR” will serve as your license to resell these articles (or use them as you see fit).  Note that you will still need to opt-in to the email list to get them, as I have not set up a separate download just for MRR.


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