![Gratitude in Business: Why Grateful Entrepreneurs Succeed [LNIM158]](https://www.latenightim.com/wp-content/uploads/2018/11/gratitude-in-business-1080x675.jpg)
Hook
Gratitude in business is not just feel-good advice. There is real science showing that practicing gratitude improves your health, your sleep, and your decision-making. In this Thanksgiving episode, I challenge you to take 10 minutes and write down what you are grateful for in your business. It might be the most productive 10 minutes of your week.
What You'll Learn
- The difference between additive gratitude and subtractive gratitude
- Science-backed benefits of gratitude practice for entrepreneurs
- How to start a gratitude journaling habit
- Practical tips for making gratitude a regular part of your business routine
Episode Summary
This episode was inspired by Thanksgiving, but the practice of gratitude is something that benefits entrepreneurs year-round. I discuss two types of gratitude that are worth cultivating:
Additive gratitude is being thankful for the things you have — the ability to work from home, the people you have met through your business, the skills you have developed, the income you have earned.
Subtractive gratitude is thinking about what you would be missing if you did not have those things. What would your life look like without your online business? What opportunities would you have missed? This type of reflection is powerful because it helps you appreciate what you already have instead of constantly chasing the next milestone.
I reference research from Psychology Today showing that gratitude practice has measurable physical and mental health benefits, including improved sleep, reduced stress, and a more positive mindset. These are not just soft benefits — they directly impact your ability to show up and do good work in your business.
The actionable takeaway is simple: get a notebook, set aside a few minutes (does not have to be daily), and write down what you are grateful for in your business. Both the additive and the subtractive. Make it a habit, and it will make you a better business person.
I also touch on Amazon FBA wholesale pricing and the buy box rotation strategy, explaining how Amazon drives marketplace prices down to the minimum sustainable profit by awarding the buy box to sellers meeting price and performance criteria.
Key Takeaways
- Gratitude is not just soft advice, it is science. Studies show measurable improvements in physical health, sleep quality, and mental resilience from regular gratitude practice.
- Practice both additive and subtractive gratitude. Be thankful for what you have, and also reflect on what life would look like without it. Both perspectives build appreciation and motivation.
- Gratitude journaling does not need to be daily. Even periodic reflection makes a difference. The key is consistency over time, not perfection.
- A positive mindset is a business asset. Entrepreneurs who practice gratitude tend to make better decisions, build stronger relationships, and persist through challenges.
- On Amazon FBA: The buy box rotation rewards competitive pricing. Use pricing software and inventory management tools to maintain your share of sales.
What's Changed Since This Episode Aired
- Gratitude science has expanded. More studies continue to confirm the benefits. The Greater Good Science Center at UC Berkeley remains an excellent resource for evidence-based gratitude practices.
- AI-powered journaling makes this easier. As I discussed in Episode 269, you can now use AI tools like ChatGPT as journaling partners, which makes gratitude journaling even more accessible.
- Amazon FBA has evolved significantly. The buy box algorithm has become more complex. Fee structures have changed multiple times. If you are doing Amazon FBA in 2026, make sure you are working with current information.
Resources
- Psychology Today: 7 Scientifically Proven Benefits of Gratitude
- Greater Good: Tips for Keeping a Gratitude Journal
- Subscribe to Late Night Internet Marketing
Related Episodes
Take the Challenge
Right now, before you do anything else, write down three things you are grateful for in your business. Then write down one thing your business has given you that you would really miss if it were gone. That is subtractive gratitude in action. Do this regularly and watch how it shifts your perspective. Subscribe to Late Night Internet Marketing on Apple Podcasts or Spotify.
